FIRST LOCAL TOLEDO Board of Advisors Rocky Roemer President Roemer Insurance Dr. Hope Mitchell Owner Mitchell Dermatology John Baldwin Owner Right At Home Cindy Binkley CEO/Administrator CPW Health Center Dr. Deitra Hickey Serenity Health & Wellness Center Dr. Edward F. Posluszny General & Family Dentistry Joani Donovan, LMT, CKTP Ultimate Body, Mind & Spirit Dr. Clint Keifer Doctor of Audiology/Owner Great Lakes Audiology Dr. Jason Peisley Fairwood Health & Body Transition Patrick Abec Director First Local Toledo Community BENEFIts Sunflowers for Seniors #1 #2 #3 ABOUT US First Local Toledo is a “Buy Local” business organization serving Toledo and surrounding communities. Our members sponsor First Local Toledo News our hard copy newsletter that is distributed at over 300 local businesses. In January of 2015 we launched FLT News, our online business news channel, which allows us to provide video news coverage of local business events. Think of us as a combination of a chamber of commerce, business newspaper and local TV station with the theme of helping local charities and businesses. To view our latest articles, columns and clips visit our Facebook page. To contact us call (419) 330-9658 or email [email protected] COMMUNITY benefit #4 Keep your business in the headlines. Free space in our newsletter is offered to members and non-members for publishing articles related to news events. Any locally-owned business or local charity is welcome to submit a press release or call us and we will write the article: NO CHARGE – NO MEMBERSHIP REQUIRED! We will also publish the articles to the First Local Toledo Facebook page and our website. Our goal is to share the good news of local business throughout our community. Below are listed examples of news events: CHARITY EVENT: Serenity Health & Wellness Center sponsors 4th annual charity event Serenity Health and Wellness Center united with Spicy Tuna Sushi Bar & Grill to give back to charity—and pamper participants as well. In the fourth annual Sexy Food, Sexy Body, Sexy Lifestyle event, the two organizations went all out with all you could eat sushi and wine-tasting, donating proceeds and gathering together community members to support the Hands 2 Help charity. ANNIVERSARY: Functionally Active Fitness in Sylvania celebrates 5 year anniversary At Functionally Active Fitness, owner Eric Lemkin has organized his gym into a sort of small, personal classroom. For him, it’s all about the personal touch, giving every attendee an experience that will stick and work for their own situation, and with class sizes of four to 10 people, it’s allowed him to maintain a high level of one-on-one attention with his clients. WINNING AN AWARD: Toledo’s American Floors and Interiors wins award from Fortune Magazine In a contest run by Fortune Magazine, Toledo’s own American Floors and Interior has been named the 11th fastest growing company located in an inner city, following a nationwide hunt. What’s more, according to its president, Gary Johnson, it’s the number one company in the contest’s construction category. BUSINESS EXPANSION: Irving Equipment in Tiffin gears up for $4 million expansion Irving Equipment is moving on up in the Tiffin area, expanding their operating space by around 32,000 square feet. Though they have done well on the six acres they already had, the nature of their business is one of spacious projects—that business being the concrete pump business. SALES INCREASE: New Chick-fil-A in Holland opens strong, with Q1 sales 15% higher than anticipated Most businesses have their pre-startup expectations, but in every regard, Holland’s new Chick-fil-A, and its owner/operator Justin Amburgey have blown their own expectations out of the water. In the last three months their efforts have put sales and patronage at a 15 percent heavier growth than even Chick-fil-A’s corporate researchers expected, according to Justin. COMMUNITY BENEFIT #5 Celebrating employees of local business! EMPLOYEE RECOGNITION ARTICLES: We feel very strongly about not only supporting local businesses, but also the people that work locally. ERAs will show your employees how valuable they are to you and our community. These articles have a very high rate of likes and shares on Facebook, which leads to an increase in page likes and website hits. NEW HIRE: Perrysburgers welcomes new chef in Dana Doremus-Lynch. Perrysburgers is set for a grand reopening come March, this time with a new chef and manager: Dana Doremus-Lynch. With her will be coming a return to oldschool Perrysburger, meaning a return to a full service restaurant and most of the old burgers, albeit with Dana’s own particular twist and style on their delivery. PROMOTION: Emily Johnson promoted to sales manager at Clean Team ANNIVERSARY: Ronald Cash celebrates 5 year anniversary as project manager of Ohio Paint and Seal social MEDIA Facebook Twitter LinkedIn Pinterest COMMUNITY BENEFIT #6 We post news articles about local charities and businesses to our Facebook page. How many people do your posts reach? • Page likes vs. post reach • Facebook ads vs. informational news posts • Targeting posts – gender, age, city, interests • Video views • Incentive programs for sharing posts • Are you paying to boost your FB posts? COMMUNITY BENEFIT FIRST LOCAL TOLEDO #7 Giving a voice to local business owners on issues of the day. Healthcare Today with Dr. Michael D. Cragel How is the Affordable Care Act affecting your practice? Business Issues: • How would raising the minimum wage to $15 per hour affect your business? • How is the cost of health insurance premiums affecting your business? • What changes in local government would help your business? • Any questions you would like us to ask local business owners? COMMUNITY BENEFIT #8 Made In Ohio In February of 2015 we started our MADE IN OHIO series whereby we travel all over our state touring businesses from a wide variety of industries that have a long history in Ohio. All the articles and videos will be easily accessible and searchable on our MADE IN OHIO directory. We feel this will be a great resource for businesses considering expanding to Ohio. Visit www.firstlocaltoledo.com COMMUNITY BENEFIT #9 Local utilities help fund our Sunflowers for Seniors and Pumpkins for Kids campaigns. First Local Toledo has partnered with a company that will audit your commercial utility bills. One out of three businesses are billed incorrectly by public utilities and millions of dollars in refunds go unclaimed each year. If you qualify for a refund you will receive 50% of the refund, the processing company receives 30% and First Local Toledo receives 20% which will go directly to fund our charitable activities. No upfront cost for your business. What is rosacea? Membership benefit Monthly Column FLT members may submit one column per month that is published online and in our newsletter and posted on Facebook. #1 emotional stress. Although these triggers can bring on the redness, it is not known what actually causes rosacea in most cases. Treatment includes avoidance of known Rosacea is redness of the central face that has lasted for at least three months. Besides triggers and using a daily broad spectrum sunscreen. There are also redness, a person with rosacea prescriptions available, including can also experience symptoms, topical creams and gels as well including facial flushing, as antibiotics. Laser treatment spider veins on the cheeks and may be necessary in some cases. nose, acne, enlargement/ Rosacea cannot be cured but it disfigurement of the nose or can be well controlled. burning and stinging Call Mitchell Dermatology at sensations. 419-872-HOPE (4673) to The redness and flushing Dr. Hope Mitchell schedule an appointment with associated with rosacea can be Mitchell Dr. Hope Mitchell, a Board brought on by triggers specific Dermatology Certified Dermatologist, and like to the individual with the our office on Facebook. Visit the condition. Some common triggers include drinking alcohol, eating website at http://www.mitchellderm.com, or spicy foods, drinking hot drinks or even acute email [email protected]. Membership benefit #2 “Solutions” Video Series We produce and publish a video series for each of our members; local TV and radio stations have a variety of similar production offerings. Currently we have four categories: Health Solutions, Home Solutions, Business Solutions and Financial Solutions. Members share specific issues they have helped their clients, customers or patients resolve and we format into a Q&A TV news style video. The videos are then published online and posted to Facebook. Videos are tagged, indexed and archived to be valuable, long-term Internet search items. Health Solutions with Dr. Cynthia Ratkowski What do you suggest for patients contemplating back surgery? Business Solutions with Tracy Rickman What are some red flags people should be aware of when selecting a franchise? Would you like to start a “First Local” organization in your area? A First Local organization combines the aspects of a chamber of commerce, a newspaper and a local TV station. Many chambers lack tangible ROI member benefits. Small businesses can be ignored by local newspapers unless they are advertisers and smaller communities are missing out on their own personalized and local TV news coverage. Starting a First Local organization can fill those voids. For more information contact us today! www.FirstLocalToledo.com 419-330-9658
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