1. hobbies and interests
2. collecting
3. stamps and coins

LINE Free Coins
Global
Media Guide (May 2015)
© LINE Corporation
What is LINE Free Coins?
LINE Free Coins is a service that rewards users with Coins for fulfilling certain
conditions. Currently, the service can be used for the downloading of apps (CPI) or
viewing of videos.
App
Download
Watch
Video
...the user will receive Coins, a
By selecting a campaign on the Free
virtual currency used inside LINE that
Coins page and fulfilling the
can be exchanged for stickers sets,
conditions stated...
custom themes, etc. (i.e. 50~100
Coins will get one sticker set)
© LINE Corporation
2
Main Regions for Publication
The main regions that LINE Free Coins support are mostly located in Asia.
Japan
Taiwan
Hong Kong
Thailand
Malaysia
Singapore
Indonesia
Korea
© LINE Corporation
3
LINE Across the World
Distribution of LINE Users
Image shows regions with more than 10 million registered users.
© LINE Corporation
4
Daily Action by LINE users
17 Billions
Messages sent/received
16,000,000
34,000,000
Communications on Timeline
Free video &
voice calls made
18,000,000
1.8 Billions
MAU
Stickers sent/received
Source: LINE Conference Tokyo 2014; Latest data from research initiated by LINE and announced during conference.
© LINE Corporation
5
Free Coins CPI
Introduction to CPI Ads (Cost Per Install)
Pick-Up Category
Cross Border
Rank Boost
1-Coin
Standard Category
© LINE Corporation
6
What is LINE Free Coins CPI?
LINE Free Coins CPI enables app developers to acquire large numbers of quality
users in a short period of time. By installing and trying out the app, users are given
Coins that can be used to exchange exchanged for stickers, custom themes, etc..
Select and Install
Launch the App after downloading
© LINE Corporation
User rewarded Coins
7
Features of Free Coins
1
Global Reach
2
Acquire large number of DLs in short periods
3
Able to use tracking tools to measure LTV
© LINE Corporation
8
User Flow for Free Coins CPI
Android Version LINE App > More
User Receives Coins
List of Campaigns
Launch App
© LINE Corporation
Campaign Details
Google Play Store
9
Free Coins CPI Products
Pick-Up
Category
Crossborder
Users will get 20 Coins for
installing apps in this
category, providing higher
incentive and ensuring more
downloads in a shorter
period of time.
Rank Boost
Low cost CPI package plan
at USD 0.40. Users get 5
coins for installing apps,
enabling volume download
in short period of time.
*Only for Taiwan
2 or more campaign regions
can be selected from the total
215 regions that LINE is used
in (excludes JP, TW, TH, CN).
1-Coin
Standard
Users will get 1 Coin for
Users will get 5 Coins for
installing apps in this
installing apps, enabling the
category. Users with a higher
campaign to last longer with
level of interest in the
lower budget compared to
advertised service can be
Pick Up ad unit. *Only for
acquired. *Only for Taiwan
Thailand
© LINE Corporation
10
Android
Pick-Up Category
Item
Details
CV Point
App Install and Launch
Free apps on Android OS
Target Apps
*Each app must pass screening by LINE
Depends on region
Number of Slots
*Only for campaigns commencing: 2015/5/7 – 5/28.
*Please see p.37 for details
Campaign
Duration
Depends on region
*Please see p.37 for details
Depends on region
Price (ex. tax)
*Please see p.37 for details
Depends on region
Number of DLs
*Please see p.37 for details
Regions
Taiwan/ Hong Kong / Thailand / Indonesia / Malaysia /
Singapore / Korea
User Reward
20 Coins *Reward value cannot be changed
New Mark
Tue/Thu
LTV Measurement
Supports 3rd Party Tracking Tools
Notes
*Supported OS versions: Android OS 4.0 and above. For support of
Android OS 5.0 and above, a URL Scheme will be required.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number
of slots change.
© LINE Corporation
11
Pick-Up Category: Volume DLs in Short Bursts
Assumed DLs per Region
Region
DLs／day (Average maximum)
Taiwan
～200,000
Thailand
～100,000
Other
～5,000
*Figures fluctuate according to the size and genre of app. Please ask sales person in charge for more
details.
What is New Mark?
N
A red new mark appears every Tuesday and Thursday in order
to lead more users to visit the Free Coins page.
Number of DLs/day can double when a new mark appears.
The appropriate start date should be selected according to the
desired amount of DLs.
*New mark may not appear in Taiwan depending on the launch date.
© LINE Corporation
12
Android
Cross Border
Item
Details
CV Point
App Install and Launch
Target Apps
Free apps on Android OS
*Each app must pass screening by LINE
Number of Slots
Tue/Thu, 1 slot per day (Total 2 slots per week)
*Only for campaigns commencing: 2015/5/7 – 5/28.
Campaign
Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 4 weeks, whichever first
Price (ex. tax)
2-5 regions: USD 0.40
6 regions or more: USD 0.30
Number of DLs
30,000~
Regions
Please see Cross Border Region List
User Reward
10 Coins *Reward value cannot be changed
New Mark
Tue/Thu
Report
Reported once a week
imp/click/ctr/conversion/cvr/budget spent per Day per Region
LTV
Measurement
Supports 3rd Party Tracking Tools
Notes
*Supported OS versions: Android OS 4.0 and above. For support of
Android OS 5.0 and above, a URL Scheme will be required.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number
of slots change.
© LINE Corporation
13
Cross Border Region List
Indonesia
Hong Kong
Malaysia
Singapore
Spain
United States
South Korea
Colombia
Mexico
Chile
Germany
Argentina
Venezuela
Italy
India
Australia
Canada
Peru
Vietnam
Philippines
Cambodia
Brazil
United Kingdom
Saudi Arabia
Costa Rica
Iran
Turkey
Ecuador
Russia
France
Guatemala
Netherlands
Paraguay
El Salvador
Macao
Honduras
Bolivia
New Zealand
Laos
Panama
Austria
Sweden
Switzerland
Uruguay
Egypt
Dominican Republic
Belgium
Israel
Pakistan
Puerto Rico
Ukraine
Poland
Kuwait
Nicaragua
Azerbaijan
Lebanon
Romania
Norway
Finland
Hungary
United Arab Emirates
Denmark
Brunei Darussalam
South Africa
Ireland
Jordan
Qatar
Bahrain
Turkmenistan
Belarus
Portugal
Bangladesh
Nepal
Greece
Bulgaria
Morocco
Iraq
Czech Republic
Sri Lanka
Guam
Lithuania
Armenia
Slovakia
Kazakhstan
Croatia
Sudan
Estonia
Slovenia
Tunisia
Yemen
Latvia
Algeria
Serbia
Aruba
Kenya
Syria
Belize
Trinidad and Tobago
Malta
Albania
Côte d'Ivoire
Ghana
Bosnia and Herzegovina
Kyrgyzstan
Uzbekistan
Luxembourg
Maldives
Oman
Bahamas
Tanzania
Nigeria
Andorra
Jamaica
Moldova
Cyprus
Mauritius
Senegal
Papua New Guinea
Gambia
Mongolia
Madagascar
Guadeloupe
Fiji
Northern Mariana
Islands
Iceland
Libya
Namibia
Angola
Macedonia
Georgia
Mozambique
Palestine
Malawi
Congo
Uganda
Barbados
Cameroon
Réunion
Zambia
Haiti
Tajikistan
Montenegro
Swaziland
Timor-Leste
Guernsey
Guyana
Ethiopia
Gabon
New Caledonia
Rwanda
Zimbabwe
Virgin Islands (US)
Liberia
Marshall Islands
1. Regions in green are assumed to hold 90% of the total inventory.
2. Regions are in the order of assumed install speed (from left to right).
**Please note that LINE will not guarantee on results in these regions.
3. Japan, Taiwan, Thailand and China are not included in this Cross Border Region list.
© LINE Corporation
14
Android
Rank Boost Category
Item
Details
CV Point
App Install and Launch
Free apps on Android OS
Target Apps
*Each app must pass screening by LINE
Mon-Fri, total 10 slots per week
Number of Slots
*Applicable period: 2015/5/1 – 5/29
Campaign
Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 2 weeks, whichever first
Price (ex. tax)
USD 0.40
Number of DLs
From 150,000
Daily Cap
From 25,000 per day
Region
Taiwan
User Reward
5 Coins *Reward value cannot be changed
New Mark
None *LINE reserves the right to add the mark as required.
LTV Measurement
Supports 3rd Party Tracking Tools
Notes
*Supported OS versions: Android OS 4.0 and above. For support of
Android OS 5.0 and above, a URL Scheme will be required.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number
of slots change.
© LINE Corporation
15
Simulation for Rank Boost: Taiwan
Below is a ranking simulation of a Rank Boost Campaign with daily caps of 30,000 DLs
per day for a 5 day period. The campaign assumes to reach 5 th place in Top New Free
and 10 th in Top Free rankings of Google Play in Taiwan.
*Figures may fluctuate depending on other apps released during same period, and other factors that affect ranking logic.
Simulations of Ranking in Google Play Store Top Free
32,500
0
30,000
27,500
20
25,000
22,500
40
20,000
17,500
60
15,000
12,500
80
10,000
7,500
100
5,000
2,500
0
120
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
DLs via Free Coins
Day 7
Day 8
Day 9
Top New Free Rank
© LINE Corporation
Day 10
Day 11
Day 12
Day 13
Day 14
Top Free Rank
16
Android
1-Coin Category
Title
Details
CV Point
App Install and Launch
Free apps on Android OS
Target Apps
*Each app must pass screening by LINE
Mon-Fri, 2 slots per day (total 10 slots per week)
Number of Slots
*Applicable period: 2015/5/1 – 5/29
Campaign
Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax)
USD 0.50
Number of DLs
20,000 - 100,000 DLs
Daily Cap
From 20,000 per day
Region
Taiwan
User Reward
1 Coin *Reward value cannot be changed
New Mark
None *LINE reserves the right to add the mark as required.
LTV Measurement
Supports 3rd Party Tracking Tools
Notes
*Supported OS versions: Android OS 4.0 and above. For support of
Android OS 5.0 and above, a URL Scheme will be required.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number
of slots change.
© LINE Corporation
17
Android
Standard Category
Item
Details
CV Point
App Install and Launch
Free apps on Android OS
Target Apps
*Each app must pass screening by LINE
Mon-Fri, 2 slots per day (total 10 slots per week)
Number of Slots
*Applicable period: 2015/5/1 – 5/29
Campaign
Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax)
USD 0.40
10,000 - 20,000 DLs
Number of DLs
*Maximum order quantity for 1 week is 20,000 DLs
Daily Cap
From 10,000 per day
Region
Thailand
User Reward
5 Coins *Reward value cannot be changed
New Mark
Tue/Thu
LTV Measurement
Supports 3rd Party Tracking Tools
Notes
*Supported OS versions: Android OS 4.0 and above. For support of
Android OS 5.0 and above, a URL Scheme will be required.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number
of slots change.
© LINE Corporation
18
Examples of Apps Promoted on Free Coins
Many game developers and brand clients have already used LINE Free
Coins to promote their apps in countries around the world.
Region
Case
Taiwan
…
Thailand
…
Indonesia
…
Malaysia
…
Singapore
…
Hongkong
…
© LINE Corporation
19
CPI Report Summary
Sample of what the actual dashboard looks like:
Campaign Details
Abbreviation on
Dashboard
Description
Details
impression
Impressions
Number of times the campaign’s details page was viewed.
click
Click throughs
Number of times users have clicked and been lead to
Google Play Store
ctr
Click through rate
Calculated as a ratio of “clicks” from “impressions”
conversion
Conversions – (download +
launch)
Number of users who have launched the app and
returned to the Free Coins page within 24 hours.
cvr
Conversion rate (download +
launch)
Calculated as a ratio of “conversions” from “clicks”
© LINE Corporation
20
Frequently asked questions (FAQ): Free Coins CPI
SDK and LTV Measurement
Q. What is “No SDK” tracking?
A. It is a system that enables the tracking of a
user’s install and launch of an app by using its
package name. (i.e. without the need to integrate
the Free Coins SDK). Coins are awarded to
eligible users once they return to the LINE Free
Coins page.
Q. Is it possible to measure LTV?
A. From the Free Coins reporting tool
(dashboard) only a limited number of metrics can
be tracked. (See Report Summary page for more
details). If using 3rd party tracking tools, it is
possible to use a tracking (redirect) URL in order
to measure LTV through the tool. Please
understand that since postbacks are not enabled,
there is a high chance of disparity in conversion
numbers from any 3rd party tracking tool.
Q.
Is it possible to perform a test of the tracking
URL before the campaign is launched?
A. We ask partners to carry out the tracking test.
LINE generally does not carry out the test
(excluding special cases). Please note, we do not
guarantee the accuracy or performance of any 3rd
party tracking tool.
Q. Can we send postbacks to LINE Free Coins?
A. Conversions are measured completely within
LINE so there is no need for postbacks.
Q.
Are there any limitations on the number
of times the tracking URL be redirected?
A.
Yes, we strongly recommend that
redirecting be limited to a maximum 3 times.
Q.
A.
Q.
A.
A.
Conversions are measured completely
within the LINE tracking system, and therefore
we cannot prevent duplications with other
media sources. Therefore, there may be in
some cases, some disparity between
conversions measured by LINE and a 3rd party
SDK. Please note that billing will always be
based on conversions measured by LINE.
Duplicate Coins will not be awarded if
the user is using the same LINE account.
Q.
Is it possible to prevent user duplication
by using 3rd party SDKs or tracking tools?
Can the user receive the Coins again
when he/she changes to a new device?
Is there possibility of conversions occurring
after the campaign finishes?
Yes, there is a 24 hour grace period which
allows eligible users the chance to claim their
entitled Free Coins. Conversions that occur
during this 24 hour grace period are subject to
billing.
Q.
Campaign Operation
Is it possible to request a specific campaign
start date and time?
User Conversion Point
A.
Start date and time is Monday-Friday 11:00
JST (or 16:00 JST in some countries)
Q.
Q.
A.
A.
Do you acquire or use personal
information for tracking purposes?
No, we do not acquire or use any personal
information, or use tracking data for any
secondary purpose.
Q.
Can users who have already installed the
published apps receive Free Coins?
A.
The LINE app will check if the app is
already installed, so Coins will not be awarded
if they already have the app. However, users
who have deleted the app before the
campaign can still receive the Free Coins.
© LINE Corporation
Is is possible to cap the daily number of
installs?
No, however some products allow the
splitting up of budget over multiple days. Please
check the price list / rate card for more details.
Q.
Is it possible to stop the campaign before
the campaign period ends?
A. In principle, we do not allow the campaign to
be stopped short unless under exceptional
circumstances. (i.e. server issues, or problems
related to the service) Please inform us if you
notice any problems with the service or
experience unexpected issues.
21
Free Coins Video
Introduction to Free Coins Video
Standard (Guaranteed View)
Brand Spot (Guaranteed Period)
© LINE Corporation
22
What is LINE Free Coins Video?
LINE Free Coins Video allows app developers and brands to show video ads to LINE
users. Once the video is viewed until completion, users are rewarded Coins that can
be used to exchange for stickers, custom themes, etc.
Select and view
Finish watching the video and
Users can choose to proceed to
receive Coins
the designated landing page
© LINE Corporation
23
Strengths of LINE Free Coins Video
1
Maximum Smartphone Reach through LINE
2
High Viewer Engagement
3
Choice of Post-View Actions
© LINE Corporation
24
High Viewer Engagement
Not only do the users actively view the entire video, there is a high level of post-view
engagement achieved, despite the incentivized nature of the ad. Over 80% of users
typically watch the videos in their entirety regardless of length.
Watch Video
Finish Watching (Get Coins)
Average video view
completion rate
30 sec. Video
90%
60 sec. Video
89%
※Average figure of Jan to Mar 2015
for CPV ads in Japan
© LINE Corporation
25
Choice of Post-View Actions
You can specify where you want users to be directed after the video has been viewed,
in order to trigger specific user interactions.
Brand Website
App Download
Users can be redirected to
Direct links to Google
a webpage of your choice.
Play are also allowed.
© LINE Corporation
Other LINE
Services
You can direct users to
a sticker download
page, Official Account
home page or an add
friend page.
26
User Flow for Free Coins Video
Android Version LINE App > More
Specified Landing Page
List of Campaigns
Campaign Details
Campaign Details (Play Video)
Finish Viewing (Coins Awarded)
*Users can exchange 50-100 coins for a sticker set.
© LINE Corporation
27
Product Types For Free Coins Video
Standard
Brand Spot
(Guaranteed View)
(Guaranteed Period)
An entry level option for
our video ad format with
low minimum order amount.
A video ad product that
guarantees a campaign period
of 1 week, regardless of the
number of complete views.
© LINE Corporation
28
Standard (Guaranteed View)
Title
Details
CV Point
Complete View
Number of Slots /
Duration
Depends on region
Price (ex. tax)
Android
*Only for campaigns commencing: 2015/5/1 – 6/30.
*Please see p.39 for details
Depends on region
*Please see p. 39 for details
Number of
Complete Views
Depends on region
Daily Cap
None
Region
Taiwan / Thailand / Indonesia / Hong Kong / Singapore /
Malaysia / Korea
User Reward
2 Coins *Number of coins cannot be changed.
Report
IMPs / Clicks / CTR / Conversions / CVR / Transitions
Notes
*Please see p.39 for details
*can be checked on the dashboard provided.
*Supported OS versions: Android OS 4.0 and above.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number
of slots change.
*Video material can be substituted once during the campaign period.
Substitution material must be submitted before campaign start.
*Only a single product can be promoted in one video.
*Format of video file must be mpeg4
© LINE Corporation
29
Brand Spot (Guaranteed Period) for Taiwan
Title
Details
CV Point
When campaign period ends
Number of Slots
*For any cancellation after launch, LINE will charge full price.
Tue/Thu, maximum 2 slots per day (Total 4 per week)
*Only for campaigns commencing: 2015/5/7 – 6/30.
Country
Taiwan
Start Date/Time
Tue/Thu 16:00 JST (Local Time 15:00 CST)
Campaign
Duration
1 week
**Estimated 15M offerwall impressions; 600k – 800k CVs. Impressions and CVs
are not part of guarantee.
**Display order: random rotation
Pricing (ex. tax)
USD 30,000
User Reward
1 Coin *Reward value cannot be changed.
Report
IMPs / Clicks / CTR / Conversions / CVR / Transitions
Notes
Android
*can be checked on the dashboard provided.
*Supported OS versions: Android OS 4.0 and above.
*Campaigns by LINE may also be running concurrently.
*Release dates and number of slots may change.
*Video material can be substituted once during the campaign period.
Substitution material must be submitted before campaign start.
*Only a single product can be promoted in one video.
*Format of video file must be mpeg4
© LINE Corporation
30
Brand Spot (Guaranteed Period) for Thailand
Title
Details
CV Point
When campaign period ends
Number of Slots
*For any cancellation after launch, LINE will charge full price.
Tue/Thu, maximum 2 slots per day (Total 4 per week)
*Only for campaigns commencing: 2015/5/7 – 6/30.
Country
Thailand
Start Date/Time
Tue/Thu 11:00 JST (Local Time 09:00 CST)
Campaign
Duration
1 week
**Estimated 13.5M offerwall impressions; 200k – 500k CVs. Impressions and CVs
are not part of guarantee.
**Display order: random rotation
Pricing (ex. tax)
USD 20,000
User Reward
1 Coin *Reward value cannot be changed.
Report
IMPs / Clicks / CTR / Conversions / CVR / Transitions
Notes
Android
*can be checked on the dashboard provided.
*Supported OS versions: Android OS 4.0 and above.
*Campaigns by LINE may also be running concurrently.
*Release dates and number of slots may change.
*Video material can be substituted once during the campaign period.
Substitution material must be submitted before campaign start.
*Only a single product can be promoted in one video.
*Format of video file must be mpeg4
© LINE Corporation
31
CPV Report Summary
Sample of what the actual dashboard looks like:
Campaign Details
Abbreviation on
Dashboard
Description
Details
impression
Impressions
Number of times the campaign’s details page was viewed
play
Video views
Number of times users have viewed the video
ctr
Video view rate
Calculated as a ratio of “plays” from “impressions”
complete view
Completed views (unique)
Number of unique users who viewed video to completion
cvr
Completed view rate
Calculated as a ratio of “complete views” from “plays”
transition
Number of transitions
Number of users redirected to the post-action landing page
© LINE Corporation
32
Tracking Limitations
The supported tracking options depend on the post-view
action.
Google Play
- URL redirection supported
- Install Referrer tracking not supported
WEB
Landing Page
- URL redirection supported
page
(LP)
Streaming Video
LINE service
- Use of Embed Tag not supported
- 3rd party streaming sources not supported
・Official Account
・Sticker download page
・Page for adding OA as friend
© LINE Corporation
33
Frequently asked questions (FAQ): Free Coins Video
Tracking and LTV measurement
Q. Is it possible to measure LTV?
A. From the Free Coins reporting tool
(dashboard) only a limited number of metrics
can be tracked. (See Report Summary page for
more details). If using 3rd party tracking tools,
it is possible to use a tracking (redirect) URL in
order to measure LTV through the tool. Please
understand that since postbacks are not enabled,
there is a high chance of disparity in conversion
numbers from any 3rd party tracking tool.
Q.
Is it possible to perform a test of the
tracking URL before the campaign is launched?
A.
We ask partners to carry out the tracking
test. LINE generally does not carry out the test
(excluding special cases). Please note, we do not
guarantee the accuracy or performance of any
3rd party tracking tool.
Tracking and Conversion Point
Campaign Operation
Q.
Q.
A.
A.
Do you acquire or use personal information
for tracking purposes?
No, we do not acquire or use any personal
information, or use tracking data for secondary
purposes.
Is it possible to request a specific campaign
start date and time?
Start date and time is Monday-Friday 11:00
JST (or 16:00 JST in some countries)
Q.
Q.
A.
A.
Can users who have already installed the
published app receive Free Coins?
For campaigns that directly link to an app, it
is possible to check if the app is already installed,
and filter users so they are not eligible for the
campaign. However, users who have deleted the
app before the campaign starts, will be
considered eligible and still receive the Free
Coins.
Is it possible to cap the daily number of
views?
No, campaign will end when the target
number of views is reached or once the
campaign period ends, or whichever comes first.
Q.
Is it possible to stop the campaign before
the campaign period ends?
A. In principle, we do not allow the campaign
to be stopped short unless under exceptional
circumstances. (i.e. server issues, or problems
related to the service) Please inform us if you
notice any problems with the service or
experience unexpected issues.
Q.
Are there any limitations on the number of
times the tracking URL be redirected?
A.
Yes, we strongly recommend that
redirecting be limited to 3 times.
© LINE Corporation
34
LINE Free Coins
Price List
From Application to Campaign Launch
For Further Details
© LINE Corporation
35
List of Products
Product Type
Ad Unit
TW
TH
ID
MY
SG
HK
KR
Others
Pick-up
CPI
●
●
●
●
●
●
●
-
Cross Border
CPI
-
-
●
●
●
●
●
●
1-Coin
CPI
●
-
-
-
-
-
-
-
Standard
CPI
-
●
-
-
-
-
-
-
Rank Boost
CPI
●
-
-
-
-
-
-
-
Standard
CPV
●
●
●
●
●
●
●
-
Brand Spot
CPV
●
●
© LINE Corporation
36
Price List (Free Coins CPI)
Region
TW
(Taiwan)
Product
Type
Campaign Start
Dates *1
Pick Up
Monday – Friday
(up to 2 slot per day)
Campaign Campaign
Start Time
Period
*2
*3
Pricing
(ex. tax)
Discount
1week
USD 1.00
USD 0.80
16:00(JST) 1week
USD 0.50
*6
User
Reward
Number of
DLs
*4
*5
20 Coins
10,000 200,000
Minimum 10,000
per day
*7
1 Coins
20,000 100,000
Minimum 20,000
per day
*8
5 Coins
150,000
Minimum 25,000
per day
*9
Daily Cap
11:00(JST)
1-coin
Monday – Friday
(up to 2 slots per day)
or
None
Monday – Friday
Rank Boost
(up to 10 slot per week)
HK
(Hong Kong)
2weeks USD 0.40
1week
Pick Up
or
2weeks
TH
(Thailand)
*10
Pick Up
USD 0.80
USD 0.50
*11
20 Coins
USD 0.50
None
1week
Standard
ID
(Indonesia)
Pick Up
MY
(Malaysia)
Pick Up
Monday – Friday
(up to 2 slot per day)
11:00(JST)
USD 0.40
1week
Pick Up
KR
(Korea)
Pick Up
2weeks
*10
USD 0.50
20 Coins
None
© LINE Corporation
5,000 200,000
Minimum 5,000
per day
*12
10,000 20,000
Minimum 10,000
per day
*13
5,000 15,000
3,000 10,000
USD 0.50
USD 0.50
None
10,000 30,000
USD 0.50
or
SG
(Singapore)
5 Coins
5,000 30,000
30 Coins
None
1,000 30,000
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Price List (Free Coins CPI)
Region
Product
Type
Campaign Start
Dates *1
Campaign
Start Time
*2
Cross
Border*14
Tuesday and Thursday
(up to 1 slot per day)
11:00
(JST)
2-5 regions
Minimum 6
regions
Campaign
Period
*3
Pricing
(ex. tax)
Discount
User
Number of
Reward
DLs
*4
*5
10 Coins
From
30,000
USD 0.40
4 weeks
None
USD 0.30
Daily Cap
None
*1 As a general rule, if the campaign start date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
*2 Campaign start time are all JST (Japan Standard Time).
*3 Campaign finishes when Campaign period ends or when the target number of DLs are reached, or which ever comes first.
*4 User reward (number of coins) may change according to decision by LINE.
*5 Target number of DLs on the Insertion Order should not be less than the specified minimum DL amount. However, it is possible to exceed the maximum DL amount –
please inquire.
*6 Discount pricing is applied when any of the conditions below are fulfilled: (Additional orders after initial order is processed will not be applied to the volume discount)
A) IO is for more than 80,000 DLs for a single app.
B) IO is for Pick Up with more than 50,000 DLs after applying for a 1 Coin campaign for the same app.
C) IO also contains campaign for Hong Kong.
*7 For Pick Up product, daily cap with minimum 10,000 is available.
*8 For 1-coin product, daily cap with minimum 20,000 is available.
*9 For Rank Boost product, daily cap with minimum 25,000 is available.
*10 Campaign Period can be set as either 1 or 2 weeks for Thailand, Indonesia, Malaysia, Hong Kong, Singapore and Korea. Campaign Period does not affect unit price.
*11 Discount pricing is applied when client orders together with any product for Taiwan.
*12 For Pick Up product, daily cap with minimum 5,000 is available.
*13 For Standard CPI product, daily cap with minimum 10,000 is available.
*14 Campaign not available in JP, TW, TH and CN.
© LINE Corporation
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Price List (Free Coins Video)
Region
Product
Type
TW
(Taiwan)
Standard
TH
(Thailand)
Standard
ID
(Indonesia)
Standard
HK
(Hongkong)
Standard
Campaign Start
Dates *1
Campaign Start
Time
*2
16:00 (JST)
1week
Pricing
(ex. tax)
USD 0.20
Discount
User Reward
*4
Volume
discount
1week
or
2weeks
1week
or
2weeks
1week
Monday – Friday
(up to 2 slot per day)
or
SG
(Singapore)
Standard
MY
(Malaysia)
Standard
KR
(Korea)
Standard
2weeks
1week
or
2weeks
1week
or
2weeks
1week
or
2weeks
Number of
Complete
Views *5
25,000 500,000
*6
USD 0.10
11:00 (JST)
*1
*2
*3
*4
*5
*6
Campaign
Period *3
USD 0.10
50,000 200,000
USD 0.10
30,000 50,000
2 Coins
USD 0.10
10,000 20,000
None
USD 0.10
10,000 20,000
USD 0.10
10,000 20,000
USD 0.10
10,000 20,000
As a general rule, if the Campaign Start Date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
Campaign start time are all JST (Japan Standard Time).
Campaign finishes when campaign period ends or when target number of DLs are reached, or whichever comes first.
User reward (number of coins) may change according to decision by LINE.
Insertion Order should not be less than specified minimum number of Complete Views. However, it is possible to order in excess of the maximum – Please inquire.
Volume discount will be applied if order is over 100,000 views. Additional orders (after initial order is processed) will not be applied to the volume discount.
© LINE Corporation
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Price List (Free Coins Video)
Region
TW
(Taiwan)
Product
Type
Brand Spot
Campaign Start Dates
*1
Tuesday and Thursday
Campaign
Start Time
*2
16:00 (JST)
TH
(Thailand)
*1
*2
*3
*4
*5
*6
Brand Spot
Pricing
(ex. tax)
Discount
1week
USD 30,000
None
1 week
（up to 2 slots per day)
*6
Campaign
Period *3
11:00 (JST)
User Reward
*4
Number of
Complete
Views *5
None
1 Coin
1week
USD 20,000
None
None
As a general rule, if the Campaign Start Date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
Campaign start time are all JST (Japan Standard Time).
Campaign finishes when campaign period ends or when target number of DLs are reached, or whichever comes first.
User reward (number of coins) may change according to decision by LINE.
Insertion Order should not be less than specified minimum number of Complete Views. However, it is possible to order in excess of the maximum – Please inquire.
Number of slots may change with prior notice by LINE.
© LINE Corporation
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From Application to Campaign Launch
STEP 1
Review
Please send details of the app/video intended to be promoted
on LINE Free Coins. We will conduct a review on suitability.
STEP 2
Fix Date
Please contact us with your preferred campaign start date
and we will inform you on its availability.
STEP 3
Application
Please submit your application form (Insertion Order) at least
5 business days before date of commencement.
STEP 4
Publication
Material
Please fill out the publication form and submit all relevant
materials. (For Video content, final video will be reviewed at
this point)
STEP 5
Report
STEP 6
Campaign
Launch
The Free Coins reporting tool (dashboard) login details will
be provided before commencement.
Campaign will start on specified date and time (JST)
depending on product type.
1. Application (Insertion Order) and submission of publication material must be completed at least 5 business
days prior to campaign commencement.
2. Application (Insertion Order) is to be received via email with no exception. Reservations for slots are processed
in the order they are received. (Please include [email protected] in CC)
3. Reservation period is a maximum of 3 business days. The reservation will automatically be cancelled after this
period.
4. Please download the publication material template from here: http://freecoins.line.me/en/mediaguide
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For Further Details
 Cancellation Policy
We do not accept cancellations or change in campaign dates once the application is processed.
 Applications (Insertion Order)
Before submitting your application, clients must agree to the following:
Basic Terms and Conditions of LINE Business Partners
http://freecoins.line.me/docs/contracts/line_freecoins_basic_jp.pdf [Original Japanese]
http://freecoins.line.me/docs/contracts/line_freecoins_basic_en.pdf [English Translated]
Specific Terms and Conditions of LINE Services for Business Partners: "LINE Free Coins”
http://frecoinse.line.me/docs/contracts/line_freecoins_specific_jp.pdf [Original Japanese]
http://freecoins.line.me/docs/contracts/line_freecoins_specific_en.pdf [English Translated]
Guideline of LINE Free Coins
http://freecoins.line.me/guideline/ja/ [Original Japanese]
http://freecoins.line.me/guideline/en/ [English Translated]
 Inquiries
Please contact our sales representative to discuss your advertising needs.
Email: [email protected]
The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.
© LINE Corporation
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