Client: Platform: Campaign Type: Ad Formats: Campaign Purpose: Movile Internet Movel S.A. iOS Cost Per Install (CPI) Video Ads User Acquisition Leadbolt Video Ads boost campaign reach and exceed user acquisition targets The Objective Leadbolt Solution Results PlayKids, a video and educational games app for children, was seeking to substantially boost their existing user base. Utilizing Leadbolt’s Video Ads, the PlayKids user acquisition campaign was able to reach and captivate an entire new audience immediately. Previously, they ran volume based interstitial and banner campaigns but these campaigns failed to attract sufficient new users to meet their user acquisition goals even with a competitive CPI rate. The video ad format engaged and delivered strongly interested users to the campaign. Leadbolt’s next generation mobile marketing platform ensured PlayKids reached their user acquisition goals, accessed an entirely new audience and significantly boosted overall traffic without raising their CPI. PlayKids experienced a significant boost in traffic and new high value users at the same CPI rate. Highlights 18 X More Traffic 25 X More Installs 75% More Engagement A Word from Movile Internet Movel S.A. “Leadbolt’s video solution was the perfect channel to launch PlayKids in the Australian market! The campaign’s performance and quality of users exceeded our expectations.” - Leonardo Sales, Head of Marketing & Sales, PlayKids Leadbolt is The Next Generation Mobile Marketing Platform directly connecting mobile app publishers with premium advertising partners like never before! Leadbolt publishers quickly and effectively increase their app’s profitability using an easy to integrate SDK. For advertisers, Leadbolt’s innovative ad formats and advanced targeting reach and captivate desired audiences, achieving deeper user engagement, conversion, user acquisition, and maximum ROI. Leadbolt delivers over 10 billion ads per month across 65,000 apps in over 165 countries. Leadbolt has offices Los Angeles, Sydney and Tokyo. For more information, visit www.leadbolt.com. www.leadbolt.com [email protected] Copyright © 2015. Leadbolt. All rights reserved.