1. hobbies and interests
2. collecting
3. stamps and coins

LINE Free Coins
Japan
Media Guide (May 2015)
© LINE Corporation
What is LINE Free Coins?
LINE Free Coins is a service that rewards users with Coins for fulfilling certain
conditions. Currently, the service can be used for the downloading of apps (CPI),
viewing of videos (CPV) or increasing friends (CPF).
Download
Watch
Increase
App
Video
Friends
...the user will receive Coins, a
By selecting a campaign on the Free
virtual currency used inside LINE that
Coins page and fulfilling the
can be exchanged for stickers sets,
conditions stated...
custom themes, etc. (i.e. 50~100
Coins will get one sticker set)
© LINE Corporation
2
Free Coins User Demographics (Gender, Age, Occupation)
Age
Gender
50+
Occupation
Others
12-19
20-24
Female
Male
40-49
25-29
35-39
30-34
Slightly larger share
of females
Student
Office
Workers
Used by a range of
age groups
Homemakers &
Part time workers
Mostly used by office
workers as well as
homemakers and students
Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2060)
© LINE Corporation
3
Free Coins User Demographics (Region)
Region
Region of Residence
Hokkaido
User distribution is similar to national demographics.
Chubu
Kinki
Tohoku
Chugoku
Kyushu/Okinawa
Kanto
Shikoku
Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2060)
© LINE Corporation
4
Free Coins CPI
Introduction to CPI Ads (Cost Per Install)
Pick-Up Category
Standard Category
© LINE Corporation
5
What is LINE Free Coins CPI?
LINE Free Coins CPI enables app developers to acquire large numbers of quality
users in a short period of time. By installing and trying out the app, users are given
Coins that can be used to exchange for stickers, custom themes, etc.
Select and Install
Launch the App after installing
User rewarded Coins
**Free Coins CPI is only supported on Android OS.
© LINE Corporation
6
Features of Free Coins CPI
1
Acquire large number of DLs in short periods
2
Launch without need of SDK integration
3
Good quality user acquisition
© LINE Corporation
7
User Flow for Free Coins CPI
Android Version LINE App > More
User Receives Coins
List of Campaigns
Launch App
© LINE Corporation
Campaign Details
Google Play Store
8
Introduction to each Category
Pick Up
Standard
Users will get 15 coins for
Users will get lower
installing apps in this
incentive for installing
category, providing higher
apps in this category.
incentive and ensuring
Users with a higher level
more downloads in a
of interest in the
shorter period of time.
advertised app can be
acquired.
© LINE Corporation
9
Android
Pick-Up Category
Item
Details
CV Point
App Install and Launch
Free apps on Android OS
Target Apps
*Each app must pass screening by LINE
Mon-Fri, no restrictions on number of slots
*Availability on public holidays (Japan) are limited. Please inquire beforehand.
*Campaign Display Order: New items on top / random rotation for offers with
same launch date.
*Only for campaigns commencing: 2015/5/1 – 5/29.
Number of Slots
Campaign
Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax)
JPY 200
Number of DLs
From 20,000 DLs
Daily Budget Cap
From 5,000 DLs per Day
User Reward
15 Coins *Reward value cannot be changed
Notes
*Supported OS versions: Android OS 4.0 and above. For support of
Android OS 5.0 and above, a URL Scheme will be required.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number
of slots change.
© LINE Corporation
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Android
Standard Category
Item
Details
CV Point
App Install and Launch
Free apps on Android OS
Target Apps
*Each app must pass screening by LINE
Mon-Fri, maximum 8 slots per week
*Apps still in their Top New Free period on Google Play Store have no
restrictions on number of slots.
*Availability on public holidays (Japan) are limited. Please inquire beforehand.
*Campaign Display Order: Higher user reward amount on top/ random
rotation for offers with same user reward amount.
*Only for campaigns commencing: 2015/5/1 – 5/29.
Number of Slots
Campaign
Duration
Start: 11:00 or 16:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax) /
User Reward
JPY 80 / 3 Coins
JPY 100 / 6 Coins
JPY 120 / 8 Coins
Number of DLs
From 30,000 DLs
Daily Budget Cap
From 5,000 DLs per Day
Notes
*Supported OS versions: Android OS 4.0 and above. For support of
Android OS 5.0 and above, a URL Scheme will be required.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number
of slots change.
*For apps no longer in their Top New Free period on Google Play
Store, campaigns cannot run consecutively for 2 weeks.
*If the budget consumption pace during a campaign becomes low,
LINE reserves the right to reject a repeat campaign for the same app.
© LINE Corporation
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What is the New Mark?
The New Mark
N
A red new mark appears every Tuesday and Thursday in
order to lead more users to visit the Free Coins page.
Number of DLs/day can double or more when a new
mark appears. The appropriate start date should be
selected according to the desired amount of DLs.
© LINE Corporation
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CPI Report Summary
Sample of what the actual dashboard looks like:
Campaign Details
Abbreviation on
Dashboard
Description
Details
impression
Impressions
Number of times the campaign’s details page was viewed.
click
Click throughs
Number of times users have clicked and transitioned to
Google Play Store
ctr
Click through rate
Calculated as a ratio of “clicks” from “impressions”
conversion
Conversions – (download +
launch)
Number of users who have launched the app and
returned to the Free Coins page within 24 hours.
cvr
Conversion rate (download +
launch)
Calculated as a ratio of “conversions” from “clicks”
© LINE Corporation
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Frequently asked questions (FAQ): Free Coins CPI
SDK and LTV Measurement
Q. What is “No SDK” tracking?
A. It is a system that enables the tracking of a
user’s install and launch of an app by using its
package name. (i.e. without the need to
integrate the Free Coins SDK). Coins are
awarded to eligible users once they return to the
LINE Free Coins page.
Q. Is it possible to measure LTV?
A. From the Free Coins reporting tool
(dashboard) only a limited number of metrics
can be tracked. (See Report Summary page for
more details). If using 3rd party tracking tools, it
is possible to use a tracking (redirect) URL in
order to measure LTV through the tool. Please
understand that since postbacks are not enabled,
there is a high chance of disparity in conversion
numbers from any 3rd party tracking tool.
Q.
Is it possible to perform a test of the
tracking URL before the campaign is launched?
A. We ask partners to carry out the tracking
test. LINE generally does not carry out the test
(excluding special cases). Please note, we do not
guarantee the accuracy or performance of any
3rd party tracking tool.
Q. Can we send postbacks to LINE Free Coins?
A. Conversions are measured completely within
LINE so there is no need for postbacks.
Q.
Q.
A.
A.
Q.
Is it possible to prevent user duplication by
using 3rd party SDKs or tracking tools?
Q.
A.
Conversions are measured completely within
the LINE tracking system, and therefore we
cannot prevent duplications with other media
sources. Therefore, there may be in some cases,
some disparity between conversions measured
by LINE and a 3rd party SDK. Please note that
billing will always be based on conversions
measured by LINE.
A.
Are there any limitations on the number of
times the tracking URL be redirected?
Yes, we strongly recommend that
redirecting be limited to 3 times.
Can the user receive the Coins again when
he/she changes to a new device?
Duplicate Coins will not be awarded if the
user is using the same LINE account.
Is there possibility of conversions occurring
after the campaign finishes?
Yes, there is a 24 hour grace period which
allows eligible users the chance to claim their
entitled Free Coins. Conversions that occur
during this 24 hour grace period are subject to
billing.
Campaign Operation
Q.
User Conversion Point
Q.
Do you acquire or use personal information
for tracking purposes?
A.
No, we do not acquire or use any personal
information, or use tracking data for any
secondary purpose.
Q.
Can users who have already installed the
published apps receive Free Coins?
A.
The LINE app will check if the app is already
installed, so Coins will not be awarded if they
already have the app. However, users who have
deleted the app before the campaign can still
receive the Free Coins.
© LINE Corporation
Is it possible to request a specific campaign
start date and time?
A.
Start date and time is Monday-Friday 11:00
JST (or 16:00 JST in some countries)
Q.
Is it possible to cap the daily number of
installs?
A.
No, however some products allow the
splitting up of budget over multiple days. Please
check the price list / rate card for more details.
Q.
Is it possible to stop the campaign before
the campaign period ends?
A. In principle, we do not allow the campaign
to be stopped short unless under exceptional
circumstances. (i.e. server issues, or problems
related to the service) Please inform us if you
notice any problems with the service or
experience unexpected issues.
14
Free Coins Video
Introduction to Free Coins Video
Standard (Guaranteed View)
Standard Premium
Brand Spot (Guaranteed Period)
© LINE Corporation
15
What is LINE Free Coins Video?
LINE Free Coins Video allows app developers and brands to show video ads to LINE
users. Once the video is viewed until completion, users are rewarded Coins that can
be used to exchange for stickers, custom themes, etc.
Select and View
Finish watching the video and
Users can choose to proceed to
receive Coins
the designated landing page
© LINE Corporation
16
Increasing Use of Smartphones for Video Viewing
83% of smartphone users have watched videos, and more than half watch videos
more than once a week.
Smartphone View Frequency
“Have watched
videos”
83.5% of
all users
51.2% of users watch videos
once a week or more
Data Source: “9th National Survey of 1000 Smartphone Users” by Hakuhodo DY Holdings, Smart Device, Business Center
© LINE Corporation
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Smartphones and TVs are Different for Video Viewing
While TV is mostly limited to viewing at home, smartphones are video viewing devices
that are able to reach users in the spare time between their day to day activities.
Places/Occasions for Watching Video: TV vs Smartphones
TV
Smart Phone
During travel on bus/train
While waiting to meet someone
Videos on Smartphone
While waiting at train station/bus stop
are Watched During
During break time of work/study
Free Time
While in the toilet
While in the bath
When talking with friends
When having meal alone
When relaxing at living room/bed
Others
Source: Video Survey by Macromill (Mar 2013, ages 15-69, n=522)
© LINE Corporation
18
Strengths of LINE Free Coins Video
1
Maximum Smartphone Reach through LINE
2
High Viewer Engagement
3
Choice of Post-View Actions
© LINE Corporation
19
Maximum Smartphone Reach Through LINE
Over 58 million users in Japan. It is possible to show video content with as
much user reach as any other form of mass media**
**TV: Based viewer ratings of 14% (in Japan a rating of 1% is estimated to be around 1 million viewers)
Newspaper: Total circulation of top 5 newspapers in Japan is around 5 million copies
Number of Users
in Japan*1
Active User Rate*2
63.6％
OVER
58 Million
DAU
45.6% of the population of Japan
Users who use every day
*1 Source: Survey by LINE Corp.
*2 DAU = Daily Active User (Users who have used the app once or more a day)
Source: Online Survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2,060)
© LINE Corporation
20
High Viewer Engagement
Not only do the users actively view the entire video, there is a high level of post-view
engagement achieved, despite the incentivized nature of the ad. Over 80% of users
typically watch the videos in their entirety regardless of length.
Watch Video
Finish Watching (Get Coins)
Average video view
completion rate
30 sec. video
90%
60 sec. video
89%
**Average figure of Jan to Mar 2015
for CPV ads in Japan
© LINE Corporation
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Choice of Post-View Actions
You can specify where you want users to be directed after the video has been viewed,
in order to trigger specific user interactions.
Brand Website
App Download
Users can be redirected to
Direct links to Google
a webpage of your choice.
Play are also allowed.
© LINE Corporation
Other LINE
Services
You can direct users to
a sticker download
page, Official Account
home page or an add
friend page.
22
User Flow for Free Coins Video
Android Version LINE App > More
Specified Landing Page
List of Campaigns
Campaign Details
Campaign Details (Play Video)
Finish Viewing (Coins Rewarded)
*Users can exchange 50-100 coins for a sticker set.
© LINE Corporation
23
Product Types For Free Coins CPV
Standard
Brand Spot
(Guaranteed View)
(Guaranteed Period)
A low budget option Orders can be placed from
100,000 complete views.
A video ad product that
guarantees a campaign period
of 1 week, regardless of the
number of complete views.
© LINE Corporation
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Standard (Guaranteed View) for Android
Title
Details
CV Point
Complete View (Max. 60 seconds)
Android
Mon-Fri, no restrictions on number of slots
Number of Slots
*Availability on public holidays (Japan) are limited. Please inquire
beforehand.
*Campaign Display Order: New items on top / random rotation for offers
with same launch date.
*Only for campaigns commencing: 2015/5/1 – 6/30.
Campaign
Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax)
USD 0.20 per CV
Complete Views
100,000 - 500,000 CVs
(Unique)
User Reward
1 Coin *Reward value cannot be changed
Daily Cap
Not supported
Competitive
Exclusion
None
Report
IMPs / Clicks / CTR / Conversions / CVR / Transitions
Notes
*can be checked on the dashboard provided.
*Supported OS versions: Android OS 4.0 and above.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number of slots
change.
*As a general rule, promoting more than one product in one campaign is
forbidden. However, if more than one product is promoted, it must be edited
and executed as a single video.
*Format of video file must be mpeg4
© LINE Corporation
25
Standard (Guaranteed View) for iOS
Title
Details
CV Point
Complete View (Max. 60 seconds)
iOS
Mon-Fri, no restrictions on number of slots
Number of Slots
*Availability on public holidays (Japan) are limited. Please inquire
beforehand.
*Campaign Display Order: New items on top / random rotation for offers
with same launch date.
*Only for campaigns commencing: 2015/5/1 – 6/30.
Campaign
Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax)
USD 0.20 per CV
Complete Views
100,000 - 500,000 CVs
(Unique)
User Reward
2 Coins *Reward value cannot be changed
Daily Cap
Not supported
Competitive
Exclusion
None
Report
IMPs / Clicks / CTR / Conversions / CVR / Transitions
Notes
*can be checked on the dashboard provided.
*Supported OS versions: iOS 4.3 and above. (LINE app version 4.8+)
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number of slots
change.
*As a general rule, promoting more than one product in one campaign is
forbidden. However, if more than one product is promoted, it must be edited
and executed as a single video.
*Format of video file must be mpeg4
© LINE Corporation
26
iOS
Android
Standard Premium (Android / iOS)
Title
Details
CV Point
Complete View (Max. 60 seconds)
Mon-Fri, no restrictions on number of slots
Number of Slots
*Availability on public holidays (Japan) are limited. Please inquire
beforehand.
*Campaign Display Order: New items on top / random rotation for offers
with same launch date.
*Only for campaigns commencing: 2015/5/1 – 6/30.
Campaign
Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax)
USD 100,000 (USD 0.20 per CV)
 Special Pricing: USD 60,000 (USD 0.12 per CV)
*Only for campaigns commencing before 2015/6/30.
Complete Views
(Unique)
500,000 CVs *Possible to allocate CVs to either OS
User Reward
2 Coins *Reward value cannot be changed
Competitive
Exclusion
None
Report
IMPs / Clicks / CTR / Conversions / CVR / Transitions
*can be checked on the dashboard provided.
© LINE Corporation
27
Brand Spot (Guaranteed Period) for Android
Title
Details
CV Point
When campaign period ends
Number of Slots
Campaign
Duration
*For any cancellation after launch, LINE will charge full price.
Tue/Thu, maximum 2 slots per day (Total 4 per week)
*Only for campaigns commencing: 2015/5/7 – 6/30.
Start: 11:00 (JST) on campaign launch date
End: 1 week from launch.
*Estimate Offerwall IMPs: 35M; Estimate Complete Views: 500k – 900k.
*Campaign Display Order: Random rotation.
Pricing (ex. tax)
USD 60,000
User Reward
1 Coin *Reward value cannot be changed
Report
IMPs / Clicks / CTR / Conversions / CVR / Transitions
Notes
Android
*can be checked on the dashboard provided.
*Supported OS versions: Android OS 4.0 and above.
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number of slots
change.
*Video material can be substituted once during the campaign period.
Substitution material must be submitted before campaign start.
*As a general rule, promoting more than one product in one campaign is
forbidden. However, if more than one product is promoted, it must be edited
and executed as a single video.
*Format of video file must be mpeg4
© LINE Corporation
28
Brand Spot (Guaranteed Period) for iOS
Title
Details
CV Point
When campaign period ends
Number of Slots
Campaign
Duration
*For any cancellation after launch, LINE will charge full price.
Tue/Thu, maximum 2 slots per day (Total 4 per week)
*Only for campaigns commencing: 2015/5/7 – 6/30.
Start: 11:00 (JST) on campaign launch date
End: 1 week from launch.
*Estimate Offerwall IMPs: 40M; Estimate Complete Views: 0.6M – 1.0M.
*Campaign Display Order: Random rotation.
Pricing (ex. tax)
USD 60,000
User Reward
2 Coins *Reward value cannot be changed
Report
IMPs / Clicks / CTR / Conversions / CVR / Transitions
Notes
iOS
*can be checked on the dashboard provided.
*Supported OS versions: iOS 4.3 and above. (LINE app version 4.8+)
*Campaigns by LINE may also be running concurrently.
*LINE will give advance notice if any start times or maximum number of slots
change.
*Video material can be substituted once during the campaign period.
Substitution material must be submitted before campaign start.
*As a general rule, promoting more than one product in one campaign is
forbidden. However, if more than one product is promoted, it must be edited
and executed as a single video.
*Format of video file must be mpeg4
© LINE Corporation
29
iOS
Android
Brand Spot (Android & iOS Package)
Title
Details
CV Point
When campaign period ends
*For any cancellation after launch, LINE will charge full price.
Tue/Thu, maximum 2 slots per day (Total 4 per week)
Number of Slots
*Only for campaigns commencing: 2015/5/7 – 6/30.
Start: 11:00 (JST) on campaign launch date
End: 1 week from launch.
Campaign
Duration
*Estimate Offerwall IMPs: 75M; Estimate Complete Views: 1.1M – 1.9M.
*Campaign Display Order: Random rotation.
USD 120,000
Special Pricing: USD 100,000
Pricing (ex. tax)
*Only for campaigns commencing before 2015/6/30.
Repeat Campaign
Not supported
User Reward
iOS: 2 Coins; Android: 1 Coin
*Reward value cannot be changed
Report
IMPs / Clicks / CTR / Conversions / CVR / Transitions
*can be checked on the dashboard provided.
© LINE Corporation
30
Free Coins Video Report Summary
Sample of what the actual dashboard looks like:
Campaign Details
Abbreviation on
Dashboard
Description
Details
impression
Impressions
Number of times the campaign’s details page was viewed
play
Video views
Number of times users have viewed the video
ctr
Video view rate
Calculated as a ratio of “plays” from “impressions”
complete view
Completed views (unique)
Number of unique users who viewed video to completion
cvr
Completed view rate
Calculated as a ratio of “complete views” from “plays”
transition
Number of transitions
Number of users redirected to the post-action landing page
© LINE Corporation
31
Tracking Limitations
The supported tracking options depend on the post-view
action required by client.
App Market
- URL redirection supported
- Install Referrer tracking
not supported
Landing Page
- URL redirection supported
Streaming Video
LINE service
- Use of Embed Tag not supported
- 3rd party streaming sources not supported
・Official Account Home
・Sticker download page
・Official Account “add friend”
© LINE Corporation
32
Frequently asked questions (FAQ): Free Coins Video
Tracking and LTV measurement
Q. Is it possible to measure LTV?
A. From the Free Coins reporting tool
(dashboard) only a limited number of
metrics can be tracked. (See Report
Summary page for more details). If using
3rd party tracking tools, it is possible to use
a tracking (redirect) URL in order to
measure LTV through the tool. Please
understand that since postbacks are not
enabled, there is a high chance of disparity
in conversion numbers from any 3rd party
tracking tool.
Q.
Is it possible to perform a test of the
tracking URL before the campaign is
launched?
Tracking and Conversion Point
Campaign Operation
Q.
Do you acquire or use personal
information for tracking purposes?
Q.
A.
No, we do not acquire or use any
personal information, or use tracking data
for secondary purposes.
A.
Start date and time is Monday-Friday
11:00 JST (or 16:00 JST in some countries)
Q.
Q.
Is it possible to cap the daily number of
views?
A.
A.
Can users who have already installed
the published app receive Free Coins?
For campaigns that directly link to an
app, it is possible to check if the app is
already installed, and filter users so they are
not eligible for the campaign. However,
users who have deleted the app before the
campaign starts, will be considered eligible
and still receive the Free Coins.
Is it possible to request a specific
campaign start date and time?
No, campaign will end when the target
number of views is reached or once the
campaign period ends, or whichever comes
first.
Q.
Is it possible to stop the campaign
before the campaign period ends?
A. In principle, we do not allow the
A. We ask partners to carry out the
campaign to be stopped short unless under
exceptional circumstances. (i.e. server
issues, or problems related to the service)
Please inform us if you notice any problems
with the service or experience unexpected
issues.
tracking test. LINE generally does not carry
out the test (excluding special cases).
Please note, we do not guarantee the
accuracy or performance of any 3rd party
tracking tool.
Q.
Are there any limitations on the number
of times the tracking URL be redirected?
A. Yes, we strongly recommend that
redirecting be limited to 3 times.
© LINE Corporation
33
Official Account Friends Boost
Introduction to Official Account Friends Boost (CPF)
OA Friends Boost
OA Friends Boost Premium
OA Friends Boost Entry Pack
© LINE Corporation
34
What is LINE Free Coins “Official Account Friends Boost”?
LINE Free Coins “Official Account Friends Boost” (OA Friends Boost) is an effective
method to tap into the pool of 58 million registered users in Japan, and increase
“Friends” for your LINE Official Account. As it is a performance based product, there is
minimal risk to your budget caps and you are able to acquire users in a effective and
strategic manner.
Add Official Account as Friend
Get Coins
© LINE Corporation
35
User Flow of OA Friends Boost
List of Campaigns
LINE App > More
Campaign Details (Add Friend)
IMP
Get Coins
Tap “Get Coins” Button
Add Official Account as Friend
Click
CV
© LINE Corporation
36
OA Friends Boost - Details
Title
Details
CV Point
After adding OA as friend tapping on “Get Coins” button
Display Location
LINE Android or iOS verison *Only For Japan
Number of Slots (Android/iOS)
iOS
Android
Tue/Thu, maximum 2 slots per day (Total 4 per week)
*Only for campaigns commencing: 2015/5/7 – 6/30.
Campaign Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax)
USD 0.20 per Added Friend
Order Quantity (Total)
100,000 Friends
User Reward
1 Coins *Reward value cannot be changed
Report
IMPs / Clicks / Number of Added Friends
Notes
*If number of added friends does not reach the target within 1 week, only the
amount consumed from budget will be charged.
*Note that users may block the OA after adding as friend. Therefore, not all added
friends from the campaign will be usable friends.
*Please inquire beforehand for repeat orders over 100,000 or more.
*Users who are already friends with the OA or those who have already blocked the
OA before the campaign, will not receive Coins from this campaign.
*Campaign progress can be checked from the dashboard LINE provides.
*Campaign can be launched on Japan public holidays.
© LINE Corporation
37
OA Friends Boost Premium - Details
Title
Details
CV Point
After adding OA as friend tapping on “Get Coins” button
Display Location
LINE Android or iOS verison *Only For Japan
Number of Slots (Android/iOS)
iOS
Android
Tue/Thu, maximum 2 slots per day (Total 4 per week)
*Only for campaigns commencing: 2015/5/7 – 6/30.
Campaign Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax)
 Special Pricing: USD 50,000 (USD 0.17 per Friend)
Order Quantity (Total)
300,000 Friends
User Reward
1 Coins *Reward value cannot be changed
Report
IMPs / Clicks / Number of Added Friends
Notes
*If number of added friends does not reach the target within 1 week, only the
amount consumed from budget will be charged.
*Note that users may block the OA after adding as friend. Therefore, not all added
friends from the campaign will be usable friends.
*Please inquire beforehand for repeat orders over 300,000 or more.
*Users who are already friends with the OA or those who have already blocked the
OA before the campaign, will not receive Coins from this campaign.
*Campaign progress can be checked from the dashboard LINE provides.
*Campaign can be launched on Japan public holidays.
*Only for campaigns commencing before 2015/6/30.
© LINE Corporation
38
What is the LINE Official Account Entry Pack?
This is a packaged product for Official Account clients that have freshly launched a new
account, or switching over to an Extension Plan. By packaging with the OA Friends
Boost product, clients are able to acquire friends effectively using a low risk, fixed rate
cost-per-friend pricing model.
OA Listings
Free Coins
© LINE Corporation
39
OA Friends Boost Entry Pack - Details
Title
Details
CV Point
After adding OA as friend tapping on “Get Coins” button
Display Location
LINE Android or iOS verison *Only For Japan
Number of Slots (Android/iOS)
iOS
Android
Tue/Thu, during week of OA launch
*Maximum 6 slots per week when including the 4 slots per week for normal OA Friends Boost product.
*Only for campaigns commencing: 2015/5/7 – 6/30.
Campaign Duration
Start: 11:00 (JST) on campaign launch date
End: When target CVs are reached or 1 week, whichever first
Price (ex. tax)
Special Pricing: USD 0.15 per added Friend (Usual price USD 0.20)
Order Quantity (Total)
From 100,000 Friends (Additional quantity available in 50,000 increments)
User Reward
1 Coins *Reward value cannot be changed
Report
IMPs / Clicks / Number of Added Friends
Notes
*Available for Official Accounts that have newly been opened.
*If number of added friends does not reach the target within 1 week, only the
amount consumed from budget will be charged.
*Note that users may block the OA after adding as friend. Therefore, not all added
friends from the campaign will be usable friends.
*Please inquire beforehand for repeat orders over 100,000 or more.
*Users who are already friends with the OA or those who have already blocked the
OA before the campaign, will not receive Coins from this campaign.
*Campaign progress can be checked from the dashboard LINE provides.
*Campaign can be launched on Japan public holidays.
*Limited offer for campaigns commencing before 2015/6/30.
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CPF Report Summary
Sample of what the actual dashboard looks like:
Campaign Details
Abbreviation on
Dashboard
Description
Details
impression
Impressions
Number of times the campaign’s details page was viewed.
click
Number of Clicks
Number of times users have been directed to the "add as
friend" page
ctr
Click through rate
Calculated by “clicks” / “impressions”
conversion
Number of added friends
Number of users who have added as friend and returned
to Free Coins page within 24 hours
cvr
Rate of added friends
Calculated by “conversions” / “clicks”
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LINE Free Coins
Price List
From Application to Campaign Launch
For Further Details
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Price List (Free Coins CPI)
Android
Region
JP
(Japan)
Product
Type
Campaign Start
Dates *1
Campaign
Campaign Pricing
Start
Period
(ex. tax)
Time*6
Pick Up
Monday – Friday
(slots: no limit)
USD 2.00
or
Monday – Friday 16:00 (JST)
(up
to 8 slots per
Standard
week)
*5
*1
*2
*3
*4
*5
*6
*7
11:00 (JST)
Discount
(ex. tax)
User
Reward
Number of
DLs
*7
*2, 3
N/A
15 Coins
From
20,000
Minimum 5,000
per day
*4
1 week
USD 0.80 / 3 Coins
USD 1.00 / 6 Coins
USD 1.20 / 8 Coins
Daily Cap
From
30,000
As a general rule, if the campaign start date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
Campaigns will end in 1 week or when the target views are completed.
We cannot receive orders for campaigns below the minimum number of DLs.
Both Pick Up and Standard slots support daily caps of at least 5,000 DLs per day.
Apps that are still in their Top New Free period are not subject to maximum slot restrictions.
All times are in JST (Japan Standard Time)
User reward (number of coins) may change according to decision by LINE.
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Price List (Free Coins Video)
Android
Region
Product Type
Campaign Start Dates Campaign Start
*1
Time *4
Campaign
Period *2
Pricing
(ex. tax)
Number of
CVs *3
User Reward
*5
Standard
Monday – Friday
(Slots：no limit)
11:00 (JST)
1 week
CPV USD 0.20
100,000 500,000
1 Coin
Brand Spot
Tuesday and Thursday
（up to 2 slots per day）
11:00 (JST)
1 week
USD 60,000
N/A
1 Coin
JP
iOS
Region
Product Type
Standard
JP
Brand Spot
Campaign Start Dates Campaign Start
*1
Time *4
Monday – Friday
(slots：no limit)
Tuesday and Thursday
（up to 2 slots per day)
Campaign
Period *2
Pricing
(ex. tax)
Number of
CVs *3
User Reward
11:00 (JST)
1 week
CPV USD 0.20
100,000 500,000
2 Coins
11:00 (JST)
1 week
USD 60,000
ー
2 Coins
Campaign
Period *2
Pricing
(ex. tax)
Number of
CVs *3
User Reward
Android: 1 Coin
iOS: 2 Coins
*5
*6
Both OS
Region
JP
*1
*2
*3
*4
*5
*6
*7
*8
Product Type
Campaign Start Dates Campaign Start
*1
Time *4
Standard
Premium
Monday – Friday
(slots：no limit)
11:00 (JST)
1 week
USD 60,000
500,000
*7
*8
Brand Spot
Tuesday and Thursday
（up to 2 slots per day)*6
11:00 (JST)
1 week
USD 100,000
*7
ー
*5
Android: 1 Coin
iOS: 2 Coins
As a general rule, if the campaign start date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
Campaigns will end when the target views are completed, or 1 week, whichever first.
We cannot receive orders below the minimum number of complete views. Please inquire beforehand for orders exceeding the maximum number.
All times are in JST (Japan Standard Time)
User reward (number of coins) may change according to decision by LINE.
Number of slots may change with prior notice by LINE.
Subject to campaigns commencing before 2015/6/30.
The budget allocation for each OS can be set. Please note when selecting both OS, the campaign must commence at the same time.
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Price List (Official Account Friends Boost)
Android/iOS
Region
JP
(Japan)
*1
*2
*3
*4
*5
*6
Product Type
Campaign
Start Date *1
Official Account
Friends Boost
Tue & Thu
(2 slots / day)
Official Account
Friends Boost
Premium
Tue & Thu
(2 slots / day)
Official Account
Friends Boost
Entry Pack
Tue & Thu
(Max 6 slots
per week) *5
Campaign
Campaign
Start Time *4 Duration *2
Pricing
(ex. tax)
Discount
Number of
Friends *3
User
rewards *6
11:00
1 week
USD 0.20
per Friend
None
100,000
1 Coin
11:00
1 week
USD 50,000
None
300,000
1 Coin
11:00
1 week
USD 0.15
per Friend
None
From
100,000
1 Coin
*5
*5
As a general rule, if the campaign start date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
Campaigns will end when the target friends (CVs) are completed, or 1 week, whichever first.
We cannot receive orders below the minimum number of friends. Please inquire beforehand for orders exceeding the maximum number.
All times are in JST (Japan Standard Time)
Number of slots may change with prior notice by LINE.
User reward (number of coins) may change according to decision by LINE.
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From Application to Campaign Launch
STEP 1
Review
Please send details of the app/video intended to be promoted
on LINE Free Coins. We will conduct a review on suitability.
STEP 2
Fix Date
Please contact us with your preferred campaign start date
and we will inform you on its availability.
STEP 3
Application
Please submit your application form (Insertion Order) at least
5 business days before date of commencement.
STEP 4
Publication
Material
Please fill out the publication form and submit all relevant
materials. (For Video content, final video will be reviewed at
this point)
STEP 5
Report
The Free Coins reporting tool (dashboard) login details will
be provided before commencement.
STEP 6
Campaign
Launch
Campaign will generally start from 11:00 am (JST) on the
date of commencement.
1. Application (Insertion Order) and submission of publication material must be completed at least 5 business
days prior to campaign commencement.
2. Application (Insertion Order) is to be received via email with no exception. Reservations for slots are processed
in the order they are received. (Please include [email protected] in CC)
3. Reservation period is a maximum of 3 business days.
4. Please download the publication material template from here: http://freecoins.line.me/en/mediaguide
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For Further Details
 Cancellation Policy
We do not accept cancellations or change in campaign dates once the application is processed.
 Applications (Insertion Order)
Before submitting your application, clients must agree to the following:
Basic Terms and Conditions of LINE Business Partners
http://freecoins.line.me/docs/contracts/line_freecoins_basic_jp.pdf [Original Japanese]
http://freecoins.line.me/docs/contracts/line_freecoins_basic_en.pdf [English Translated]
Specific Terms and Conditions of LINE Services for Business Partners: "LINE Free Coins”
http://freecoins.line.me/docs/contracts/line_freecoins_specific_jp.pdf [Original Japanese]
http://freecoins.line.me/docs/contracts/line_freecoins_specific_en.pdf [English Translated]
Guideline of LINE Free Coins
http://freecoins.line.me/guideline/ja/ [Original Japanese]
http://freecoins.line.me/guideline/en/ [English Translated]
 Inquiries
Please contact our sales representative to discuss your advertising needs.
Email: [email protected]
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