LINE Free Coins Japan Media Guide (June 2015) © LINE Corporation What is LINE Free Coins? LINE Free Coins is a service that rewards users with Coins for fulfilling certain conditions. Currently, the service can be used for the downloading of apps (CPI), viewing of videos (CPV) or increasing friends (CPF). Download Watch Increase App Video Friends ...the user will receive Coins, a By selecting a campaign on the Free virtual currency used inside LINE that Coins page and fulfilling the can be exchanged for stickers sets, conditions stated... custom themes, etc. (i.e. 50~100 Coins will get one sticker set) © LINE Corporation 2 Free Coins User Demographics (Gender, Age, Occupation) Age Gender 50+ Occupation Others 12-19 20-24 Female Male 40-49 25-29 35-39 30-34 Slightly larger share of females Student Office Workers Used by a range of age groups Homemakers & Part time workers Mostly used by office workers as well as homemakers and students Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2060) © LINE Corporation 3 Free Coins User Demographics (Region) Region Region of Residence Hokkaido User distribution is similar to national demographics. Chubu Kinki Tohoku Chugoku Kyushu/Okinawa Kanto Shikoku Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2060) © LINE Corporation 4 Free Coins CPI Introduction to CPI Ads (Cost Per Install) Pick-Up Category Standard Category © LINE Corporation 5 What is LINE Free Coins CPI? LINE Free Coins CPI enables app developers to acquire large numbers of quality users in a short period of time. By installing and trying out the app, users are given Coins that can be used to exchange for stickers, custom themes, etc. Select and Install Launch the App after installing User rewarded Coins **Free Coins CPI is only supported on Android OS. © LINE Corporation 6 Features of Free Coins CPI 1 Acquire large number of DLs in short periods 2 Launch without need of SDK integration 3 Good quality user acquisition © LINE Corporation 7 User Flow for Free Coins CPI Android Version LINE App > More User Receives Coins List of Campaigns Launch App © LINE Corporation Campaign Details Google Play Store 8 Introduction to each Category Pick Up Standard Users will get 15 coins for A low entry price point CPI installing apps in this product that can not only category, providing higher be used for apps in their incentive and ensuring Top New Free period, but more downloads in a also for titles that are shorter period of time. outside this period as well. © LINE Corporation 9 Android Pick-Up Category Item Details CV Point App Install and Launch Free apps on Android OS Target Apps *Each app must pass screening by LINE Mon-Fri, no restrictions on number of slots *Availability on public holidays (Japan) are limited. Please inquire beforehand. *Campaign Display Order: New items on top / random rotation for offers with same launch date. *Only for campaigns commencing: 2015/6/1 – 6/30. Number of Slots Campaign Duration Start: 11:00 (JST) on campaign launch date End: When target CVs are reached or 1 week, whichever first Price (ex. tax) USD 1.66 Number of DLs From 20,000 DLs Daily Budget Cap From 5,000 DLs per Day User Reward 15 Coins *Reward value cannot be changed Notes *Supported OS versions: Android OS 4.0 and above. For support of Android OS 5.0 and above, a URL Scheme will be required. *Campaigns by LINE may also be running concurrently. *LINE will give advance notice if any start times or maximum number of slots change. © LINE Corporation 10 Android Standard Category Item Details CV Point App Install and Launch Free apps on Android OS Target Apps *Each app must pass screening by LINE Mon-Fri, maximum 8 slots per week *Apps still in their Top New Free period on Google Play Store have no restrictions on number of slots. *Availability on public holidays (Japan) are limited. Please inquire beforehand. *Campaign Display Order: New items on top / random rotation for offers with same launch date. *Only for campaigns commencing: 2015/6/1 – 6/30. Number of Slots Campaign Duration Start: 11:00 or 16:00 (JST) on campaign launch date End: When target CVs are reached or 1 week, whichever first Price (ex. tax) USD 0.67 Number of DLs From 30,000 DLs Daily Budget Cap From 5,000 DLs per Day User Reward 8 Coins *Reward value cannot be changed Notes *Supported OS versions: Android OS 4.0 and above. For support of Android OS 5.0 and above, a URL Scheme will be required. *Campaigns by LINE may also be running concurrently. *LINE will give advance notice if any start times or maximum number of slots change. *For apps no longer in their Top New Free period on Google Play Store, campaigns cannot run consecutively for 2 weeks. *If the budget consumption pace during a campaign becomes low, LINE reserves the right to reject a repeat campaign for the same app. © LINE Corporation 11 What is the New Mark? The New Mark N A red new mark appears every Tuesday and Thursday in order to lead more users to visit the Free Coins page. Number of DLs/day can double or more when a new mark appears. The appropriate start date should be selected according to the desired amount of DLs. © LINE Corporation 12 CPI Report Summary Sample of what the actual dashboard looks like: Campaign Details Abbreviation on Dashboard Description Details impression Impressions Number of times the campaign’s details page was viewed. click Click throughs Number of times users have clicked and transitioned to Google Play Store ctr Click through rate Calculated as a ratio of “clicks” from “impressions” conversion Conversions – (download + launch) Number of users who have launched the app and returned to the Free Coins page within 24 hours. cvr Conversion rate (download + launch) Calculated as a ratio of “conversions” from “clicks” © LINE Corporation 13 Frequently asked questions (FAQ): Free Coins CPI SDK and LTV Measurement Q. What is “No SDK” tracking? A. It is a system that enables the tracking of a user’s install and launch of an app by using its package name. (i.e. without the need to integrate the Free Coins SDK). Coins are awarded to eligible users once they return to the LINE Free Coins page. Q. Is it possible to measure LTV? A. From the Free Coins reporting tool (dashboard) only a limited number of metrics can be tracked. (See Report Summary page for more details). If using 3rd party tracking tools, it is possible to use a tracking (redirect) URL in order to measure LTV through the tool. Please understand that since postbacks are not enabled, there is a high chance of disparity in conversion numbers from any 3rd party tracking tool. Q. Is it possible to perform a test of the tracking URL before the campaign is launched? A. We ask partners to carry out the tracking test. LINE generally does not carry out the test (excluding special cases). Please note, we do not guarantee the accuracy or performance of any 3rd party tracking tool. Q. Can we send postbacks to LINE Free Coins? A. Conversions are measured completely within LINE so there is no need for postbacks. Q. Q. A. A. Q. Is it possible to prevent user duplication by using 3rd party SDKs or tracking tools? Q. A. Conversions are measured completely within the LINE tracking system, and therefore we cannot prevent duplications with other media sources. Therefore, there may be in some cases, some disparity between conversions measured by LINE and a 3rd party SDK. Please note that billing will always be based on conversions measured by LINE. A. Are there any limitations on the number of times the tracking URL be redirected? Yes, we strongly recommend that redirecting be limited to 3 times. Can the user receive the Coins again when he/she changes to a new device? Duplicate Coins will not be awarded if the user is using the same LINE account. Is there possibility of conversions occurring after the campaign finishes? Yes, there is a 24 hour grace period which allows eligible users the chance to claim their entitled Free Coins. Conversions that occur during this 24 hour grace period are subject to billing. Campaign Operation Q. User Conversion Point Q. Do you acquire or use personal information for tracking purposes? A. No, we do not acquire or use any personal information, or use tracking data for any secondary purpose. Q. Can users who have already installed the published apps receive Free Coins? A. The LINE app will check if the app is already installed, so Coins will not be awarded if they already have the app. However, users who have deleted the app before the campaign can still receive the Free Coins. © LINE Corporation Is it possible to request a specific campaign start date and time? A. Start date and time is Monday-Friday 11:00 JST (or 16:00 JST in some countries) Q. Is it possible to cap the daily number of installs? A. No, however some products allow the splitting up of budget over multiple days. Please check the price list / rate card for more details. Q. Is it possible to stop the campaign before the campaign period ends? A. In principle, we do not allow the campaign to be stopped short unless under exceptional circumstances. (i.e. server issues, or problems related to the service) Please inform us if you notice any problems with the service or experience unexpected issues. 14 Free Coins Video Introduction to Free Coins Video Standard (Guaranteed View) Standard Premium Brand Spot (Guaranteed Period) © LINE Corporation 15 What is LINE Free Coins Video? LINE Free Coins Video allows app developers and brands to show video ads to LINE users. Once the video is viewed until completion, users are rewarded Coins that can be used to exchange for stickers, custom themes, etc. Select and View Finish watching the video and Users can choose to proceed to receive Coins the designated landing page © LINE Corporation 16 Increasing Use of Smartphones for Video Viewing 83% of smartphone users have watched videos, and more than half watch videos more than once a week. Smartphone View Frequency “Have watched videos” 83.5% of all users 51.2% of users watch videos once a week or more Data Source: “9th National Survey of 1000 Smartphone Users” by Hakuhodo DY Holdings, Smart Device, Business Center © LINE Corporation 17 Smartphones and TVs are Different for Video Viewing While TV is mostly limited to viewing at home, smartphones are video viewing devices that are able to reach users in the spare time between their day to day activities. Places/Occasions for Watching Video: TV vs Smartphones TV Smart Phone During travel on bus/train While waiting to meet someone Videos on Smartphone While waiting at train station/bus stop are Watched During During break time of work/study Free Time While in the toilet While in the bath When talking with friends When having meal alone When relaxing at living room/bed Others Source: Video Survey by Macromill (Mar 2013, ages 15-69, n=522) © LINE Corporation 18 Strengths of LINE Free Coins Video 1 Maximum Smartphone Reach through LINE 2 High Viewer Engagement 3 Choice of Post-View Actions © LINE Corporation 19 Maximum Smartphone Reach Through LINE Over 58 million users in Japan. It is possible to show video content with as much user reach as any other form of mass media** **TV: Based viewer ratings of 14% (in Japan a rating of 1% is estimated to be around 1 million viewers) Newspaper: Total circulation of top 5 newspapers in Japan is around 5 million copies Number of Users in Japan*1 Active User Rate*2 63.6% OVER 58 Million DAU 45.6% of the population of Japan Users who use every day *1 Source: Survey by LINE Corp. *2 DAU = Daily Active User (Users who have used the app once or more a day) Source: Online Survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2,060) © LINE Corporation 20 High Viewer Engagement Not only do the users actively view the entire video, there is a high level of post-view engagement achieved, despite the incentivized nature of the ad. Over 80% of users typically watch the videos in their entirety regardless of length. Watch Video Finish Watching (Get Coins) Average video view completion rate 30 sec. video 90% 60 sec. video 89% **Average figure of Jan to Mar 2015 for CPV ads in Japan © LINE Corporation 21 Choice of Post-View Actions You can specify where you want users to be directed after the video has been viewed, in order to trigger specific user interactions. Brand Website App Download Users can be redirected to Direct links to Google a webpage of your choice. Play are also allowed. © LINE Corporation Other LINE Services You can direct users to a sticker download page, Official Account home page or an add friend page. 22 User Flow for Free Coins Video Android Version LINE App > More Specified Landing Page List of Campaigns Campaign Details Campaign Details (Play Video) Finish Viewing (Coins Rewarded) *Users can exchange 50-100 coins for a sticker set. © LINE Corporation 23 Product Types For Free Coins CPV Standard Brand Spot (Guaranteed View) (Guaranteed Period) A low budget option Orders can be placed from 100,000 complete views. A video ad product that guarantees a campaign period of 1 week, regardless of the number of complete views. © LINE Corporation 24 Standard (Guaranteed View) for Android Title Details CV Point Complete View (Max. 60 seconds) Android Mon-Fri, no restrictions on number of slots Number of Slots Campaign Duration Start: 11:00 (JST) on campaign launch date End: When target CVs are reached or 1 week, whichever first Price (ex. tax) CPV USD 0.17 Complete Views 100,000 - 500,000 CVs (Unique) Warning: If using any copyrighted songs inside the video, the advertiser is responsible to pay any and all fees to the relevant copyright collection society, organization, or author, for the use of such material. *Availability on public holidays (Japan) are limited. Please inquire beforehand. *Campaign Display Order: New items on top / random rotation for offers with same launch date. *Only for campaigns commencing: 2015/6/1 – 6/30. User Reward 1 Coin *Reward value cannot be changed Daily Cap Not supported Competitive Exclusion None Report IMPs / Clicks / CTR / Conversions / CVR / Transitions Notes *can be checked on the dashboard provided. *Supported OS versions: Android OS 4.0 and above. *Campaigns by LINE may also be running concurrently. *LINE will give advance notice if any start times or maximum number of slots change. *As a general rule, promoting more than one product in one campaign is forbidden. However, if more than one product is promoted, it must be edited and executed as a single video. *Format of video file must be mpeg4 © LINE Corporation 25 Standard (Guaranteed View) for iOS Title Details CV Point Complete View (Max. 60 seconds) iOS Mon-Fri, no restrictions on number of slots Number of Slots Campaign Duration Start: 11:00 (JST) on campaign launch date End: When target CVs are reached or 1 week, whichever first Price (ex. tax) CPV USD 0.17 Complete Views 100,000 - 500,000 CVs (Unique) Warning: If using any copyrighted songs inside the video, the advertiser is responsible to pay any and all fees to the relevant copyright collection society, organization, or author, for the use of such material. *Availability on public holidays (Japan) are limited. Please inquire beforehand. *Campaign Display Order: New items on top / random rotation for offers with same launch date. *Only for campaigns commencing: 2015/6/1 – 6/30. User Reward 2 Coins *Reward value cannot be changed Daily Cap Not supported Competitive Exclusion None Report IMPs / Clicks / CTR / Conversions / CVR / Transitions Notes *can be checked on the dashboard provided. *Supported OS versions: iOS 4.3 and above. (LINE app version 4.8+) *Campaigns by LINE may also be running concurrently. *LINE will give advance notice if any start times or maximum number of slots change. *As a general rule, promoting more than one product in one campaign is forbidden. However, if more than one product is promoted, it must be edited and executed as a single video. *Format of video file must be mpeg4 © LINE Corporation 26 iOS Android Standard Premium (Android / iOS) Title Details CV Point Complete View (Max. 60 seconds) Mon-Fri, no restrictions on number of slots Number of Slots *Availability on public holidays (Japan) are limited. Please inquire beforehand. *Campaign Display Order: New items on top / random rotation for offers with same launch date. *Only for campaigns commencing: 2015/6/1 – 6/30. Campaign Duration Start: 11:00 (JST) on campaign launch date End: When target CVs are reached or 1 week, whichever first Price (ex. tax) USD 83,215 Special Pricing: USD 49,929 *Only for campaigns commencing before 2015/6/30. Complete Views 500,000 CVs *Possible to allocate CVs to either OS (Unique) User Reward iOS: 2 Coins Android: 1 Coin *Reward value cannot be changed Competitive Exclusion None Report IMPs / Clicks / CTR / Conversions / CVR / Transitions *can be checked on the dashboard provided. Warning: If using any copyrighted songs inside the video, the advertiser is responsible to pay any and all fees to the relevant copyright collection society, organization, or author, for the use of such material. © LINE Corporation 27 Brand Spot (Guaranteed Period) for Android Title Details CV Point When campaign period ends Number of Slots Campaign Duration Tue/Thu, maximum 2 slots per day (Total 4 per week) *Only for campaigns commencing: 2015/6/2 – 6/30. Start: 11:00 (JST) on campaign launch date End: 1 week from launch. *Estimate Offerwall IMPs: 25M; Estimate Complete Views: 500k – 900k. *Campaign Display Order: Random rotation. USD 49,929 User Reward 1 Coin *Reward value cannot be changed Notes Warning: If using any copyrighted songs inside the video, the advertiser is responsible to pay any and all fees to the relevant copyright collection society, organization, or author, for the use of such material. *For any cancellation after launch, LINE will charge full price. Pricing (ex. tax) Report Android IMPs / Clicks / CTR / Conversions / CVR / Transitions *can be checked on the dashboard provided. *Supported OS versions: Android OS 4.0 and above. *Campaigns by LINE may also be running concurrently. *LINE will give advance notice if any start times or maximum number of slots change. *Video material can be substituted once during the campaign period. Substitution material must be submitted before campaign start. *As a general rule, promoting more than one product in one campaign is forbidden. However, if more than one product is promoted, it must be edited and executed as a single video. *Format of video file must be mpeg4 © LINE Corporation 28 Brand Spot (Guaranteed Period) for iOS Title Details CV Point When campaign period ends Number of Slots Campaign Duration Warning: If using any copyrighted songs inside the video, the advertiser is responsible to pay any and all fees to the relevant copyright collection society, organization, or author, for the use of such material. *For any cancellation after launch, LINE will charge full price. Tue/Thu, maximum 2 slots per day (Total 4 per week) *Only for campaigns commencing: 2015/6/2 – 6/30. Start: 11:00 (JST) on campaign launch date End: 1 week from launch. *Estimate Offerwall IMPs: 25M; Estimate Complete Views: 0.6M – 1.0M. *Campaign Display Order: Random rotation. Pricing (ex. tax) USD 49,929 User Reward 2 Coins *Reward value cannot be changed Report IMPs / Clicks / CTR / Conversions / CVR / Transitions Notes iOS *can be checked on the dashboard provided. *Supported OS versions: iOS 4.3 and above. (LINE app version 4.8+) *Campaigns by LINE may also be running concurrently. *LINE will give advance notice if any start times or maximum number of slots change. *Video material can be substituted once during the campaign period. Substitution material must be submitted before campaign start. *As a general rule, promoting more than one product in one campaign is forbidden. However, if more than one product is promoted, it must be edited and executed as a single video. *Format of video file must be mpeg4 © LINE Corporation 29 iOS Android Brand Spot (Android & iOS Package) Title Details CV Point When campaign period ends *For any cancellation after launch, LINE will charge full price. Tue/Thu, maximum 2 slots per day (Total 4 per week) Number of Slots *Only for campaigns commencing: 2015/6/2 – 6/30. Start: 11:00 (JST) on campaign launch date End: 1 week from launch. Campaign Duration *Estimate Offerwall IMPs: 50M; Estimate Complete Views: 1.1M – 1.9M. *Campaign Display Order: Random rotation. Pricing (ex. tax) USD 99,858 Special Pricing: USD 83,215 Repeat Campaign Not supported User Reward iOS: 2 Coins; Android: 1 Coin *Reward value cannot be changed Report IMPs / Clicks / CTR / Conversions / CVR / Transitions *Only for campaigns commencing before 2015/6/30. *can be checked on the dashboard provided. Warning: If using any copyrighted songs inside the video, the advertiser is responsible to pay any and all fees to the relevant copyright collection society, organization, or author, for the use of such material. © LINE Corporation 30 Free Coins Video Report Summary Sample of what the actual dashboard looks like: Campaign Details Abbreviation on Dashboard Description Details impression Impressions Number of times the campaign’s details page was viewed play Video views Number of times users have viewed the video ctr Video view rate Calculated as a ratio of “plays” from “impressions” complete view Completed views (unique) Number of unique users who viewed video to completion cvr Completed view rate Calculated as a ratio of “complete views” from “plays” transition Number of transitions Number of users redirected to the post-action landing page © LINE Corporation 31 Tracking Limitations The supported tracking options depend on the post-view action required by client. App Market - URL redirection supported - Install Referrer tracking not supported Landing Page - URL redirection supported Streaming Video LINE service - Use of Embed Tag not supported - 3rd party streaming sources not supported ・Official Account Home ・Sticker download page ・Official Account “add friend” © LINE Corporation 32 Frequently asked questions (FAQ): Free Coins Video Tracking and LTV measurement Q. Is it possible to measure LTV? A. From the Free Coins reporting tool (dashboard) only a limited number of metrics can be tracked. (See Report Summary page for more details). If using 3rd party tracking tools, it is possible to use a tracking (redirect) URL in order to measure LTV through the tool. Please understand that since postbacks are not enabled, there is a high chance of disparity in conversion numbers from any 3rd party tracking tool. Q. Is it possible to perform a test of the tracking URL before the campaign is launched? Tracking and Conversion Point Campaign Operation Q. Do you acquire or use personal information for tracking purposes? Q. A. No, we do not acquire or use any personal information, or use tracking data for secondary purposes. A. Start date and time is Monday-Friday 11:00 JST (or 16:00 JST in some countries) Q. Q. Is it possible to cap the daily number of views? A. A. Can users who have already installed the published app receive Free Coins? For campaigns that directly link to an app, it is possible to check if the app is already installed, and filter users so they are not eligible for the campaign. However, users who have deleted the app before the campaign starts, will be considered eligible and still receive the Free Coins. Is it possible to request a specific campaign start date and time? No, campaign will end when the target number of views is reached or once the campaign period ends, or whichever comes first. Q. Is it possible to stop the campaign before the campaign period ends? A. In principle, we do not allow the A. We ask partners to carry out the campaign to be stopped short unless under exceptional circumstances. (i.e. server issues, or problems related to the service) Please inform us if you notice any problems with the service or experience unexpected issues. tracking test. LINE generally does not carry out the test (excluding special cases). Please note, we do not guarantee the accuracy or performance of any 3rd party tracking tool. Q. Are there any limitations on the number of times the tracking URL be redirected? A. Yes, we strongly recommend that redirecting be limited to 3 times. © LINE Corporation 33 Official Account Friends Boost Introduction to Official Account Friends Boost (CPF) OA Friends Boost OA Friends Boost Premium OA Friends Boost Entry Pack © LINE Corporation 34 What is LINE Free Coins “Official Account Friends Boost”? LINE Free Coins “Official Account Friends Boost” (OA Friends Boost) is an effective method to tap into the pool of 58 million registered users in Japan, and increase “Friends” for your LINE Official Account. As it is a performance based product, there is minimal risk to your budget caps and you are able to acquire users in a effective and strategic manner. Add Official Account as Friend Get Coins © LINE Corporation 35 User Flow of OA Friends Boost List of Campaigns LINE App > More Campaign Details (Add Friend) IMP Get Coins Tap “Get Coins” Button Add Official Account as Friend Click CV © LINE Corporation 36 OA Friends Boost - Details Title Details CV Point After adding OA as friend tapping on “Get Coins” button Display Location LINE Android or iOS verison *Only For Japan Number of Slots (Android/iOS) iOS Android Tue/Thu, maximum 2 slots per day (Total 4 per week) *Only for campaigns commencing: 2015/6/2 – 6/30. Campaign Duration Start: 11:00 (JST) on campaign launch date End: When target CVs are reached or 1 week, whichever first Price (ex. tax) USD 0.17 per Added Friend Order Quantity (Total) 100,000 Friends User Reward 1 Coins *Reward value cannot be changed Report IMPs / Clicks / Number of Added Friends Notes *If number of added friends does not reach the target within 1 week, only the amount consumed from budget will be charged. *Note that users may block the OA after adding as friend. Therefore, not all added friends from the campaign will be usable friends. *Please inquire beforehand for repeat orders over 100,000 or more. *Users who are already friends with the OA or those who have already blocked the OA before the campaign, will not receive Coins from this campaign. *Campaign progress can be checked from the dashboard LINE provides. © LINE Corporation 37 OA Friends Boost Premium - Details Title Details CV Point After adding OA as friend tapping on “Get Coins” button Display Location LINE Android or iOS verison *Only For Japan Number of Slots (Android/iOS) iOS Android Tue/Thu, maximum 2 slots per day (Total 4 per week) *Only for campaigns commencing: 2015/6/2 – 6/30. Campaign Duration Start: 11:00 (JST) on campaign launch date End: When target CVs are reached or 1 week, whichever first Price (ex. tax) Special Pricing: USD 41,608 Order Quantity (Total) 300,000 Friends User Reward 1 Coins *Reward value cannot be changed Report IMPs / Clicks / Number of Added Friends Notes *If number of added friends does not reach the target within 1 week, only the amount consumed from budget will be charged. *Note that users may block the OA after adding as friend. Therefore, not all added friends from the campaign will be usable friends. *Please inquire beforehand for repeat orders over 300,000 or more. *Users who are already friends with the OA or those who have already blocked the OA before the campaign, will not receive Coins from this campaign. *Campaign progress can be checked from the dashboard LINE provides. *Only for campaigns commencing before 2015/6/30. © LINE Corporation 38 What is the LINE Official Account Entry Pack? This is a packaged product for Official Account clients that have freshly launched a new account, or switching over to an Extension Plan. By packaging with the OA Friends Boost product, clients are able to acquire friends effectively using a low risk, fixed rate cost-per-friend pricing model. OA Listings Free Coins © LINE Corporation 39 OA Friends Boost Entry Pack - Details Title Details CV Point After adding OA as friend tapping on “Get Coins” button Display Location LINE Android or iOS verison *Only For Japan Number of Slots (Android/iOS) iOS Android Tue/Thu, during week of OA launch *Maximum 6 slots per week when including the 4 slots per week for normal OA Friends Boost product. *Only for campaigns commencing: 2015/6/2 – 6/30. Campaign Duration Start: 11:00 (JST) on campaign launch date End: When target CVs are reached or 1 week, whichever first Price (ex. tax) Special Pricing: USD 0.12 per Added Friend Order Quantity (Total) From 100,000 Friends (Additional quantity available in 50,000 increments) User Reward 1 Coins *Reward value cannot be changed Report IMPs / Clicks / Number of Added Friends Notes *Available for Official Accounts that have newly been opened. *If number of added friends does not reach the target within 1 week, only the amount consumed from budget will be charged. *Note that users may block the OA after adding as friend. Therefore, not all added friends from the campaign will be usable friends. *Please inquire beforehand for repeat orders over 100,000 or more. *Users who are already friends with the OA or those who have already blocked the OA before the campaign, will not receive Coins from this campaign. *Campaign progress can be checked from the dashboard LINE provides. *Only for campaigns commencing before 2015/6/30. © LINE Corporation 40 CPF Report Summary Sample of what the actual dashboard looks like: Campaign Details Abbreviation on Dashboard Description Details impression Impressions Number of times the campaign’s details page was viewed. click Number of Clicks Number of times users have been directed to the "add as friend" page ctr Click through rate Calculated by “clicks” / “impressions” conversion Number of added friends Number of users who have added as friend and returned to Free Coins page within 24 hours cvr Rate of added friends Calculated by “conversions” / “clicks” © LINE Corporation 41 LINE Free Coins Price List From Application to Campaign Launch For Further Details **Pricing uses target country's local currency. If wishing to make payment in any other currency than the local currency, please contact our sales staff. **FX Rates are based on Mitsubishi UFJ Bank public rates published for end of March 2015. (Rate is applicable for period of March to June 2015) © LINE Corporation 42 Price List (Free Coins CPI) Android Region Product Type Campaign Start Dates *1 Pick Up Mon – Fri (slots: no limit) JP (Japan) Campaign Campaign Pricing Start Time Period (ex. tax) USD 1.66 11:00 (JST) or Mon – Fri Standard (up to 8 slots per week) 16:00 (JST) User Reward Number of DLs *2 *3, 4 N/A 15 Coins From 20,000 Daily Cap Minimum 5,000 per day *6 1 week USD 0.67 *5 *1 *2 *3 *4 *5 *6 Discount (ex. tax) N/A 8 Coins From 30,000 As a general rule, if the campaign start date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance. User reward (number of coins) may change according to decision by LINE. Campaigns will end in 1 week or when the target views are completed. We cannot receive orders for campaigns below the minimum number of DLs. Apps that are still in their Top New Free period are not subject to maximum slot restrictions. Both Pick Up and Standard slots support daily caps of at least 5,000 DLs per day. © LINE Corporation 43 Price List (Free Coins Video) Android Region Product Type Campaign Start Dates Campaign Start *1 Time Campaign Period *2 Pricing (ex. tax) Number of CVs *3 User Reward *4 Standard Mon – Fri (Slots:no limit) 11:00 (JST) 1 week CPV USD 0.17 100,000 500,000 1 Coin Brand Spot Tuesday and Thursday (up to 2 slots per day)*5 11:00 (JST) 1 week USD 49,929 N/A 1 Coin JP iOS Region Product Type Standard JP Brand Spot Campaign Start Dates Campaign Start *1 Time Mon – Fri (slots:no limit) Tue & Thu (up to 2 slots per day)*5 Campaign Period *2 Pricing (ex. tax) Number of CVs *3 User Reward 11:00 (JST) 1 week CPV USD 0.17 100,000 500,000 2 Coins 11:00 (JST) 1 week USD 49,929 ー 2 Coins Campaign Period *2 Pricing (ex. tax) Number of CVs *3 User Reward Android: 1 Coin iOS: 2 Coins *4 Both OS Region JP *1 *2 *3 *4 *5 *6 *7 Product Type Campaign Start Dates Campaign Start *1 Time Standard Premium Mon – Fri (slots:no limit) 11:00 (JST) 1 week USD 49,929 *6 500,000 Brand Spot Tue & Thu (up to 2 slots per day)*5 11:00 (JST) 1 week USD 83,215 *6 ー *7 *4 Android: 1 Coin iOS: 2 Coins As a general rule, if the campaign start date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance. Campaigns will end when the target views are completed, or 1 week, whichever first. We cannot receive orders below the minimum number of complete views. Please inquire beforehand for orders exceeding the maximum number. User reward (number of coins) may change according to decision by LINE. Number of slots may change with prior notice by LINE. Subject to campaigns commencing before 2015/6/30 The budget allocation for each OS can be set. Please note when selecting both OS, the campaign must commence at the same time. © LINE Corporation 44 Price List (Official Account Friends Boost) Android/iOS Region JP (Japan) *1 *2 *3 *4 *5 *6 Product Type Campaign Start Date *1 Campaign Start Time Campaign Duration *2 Pricing (ex. tax) Discount Official Account Friends Boost Tue & Thu (2 slots / day) 11:00(JST) 1 week USD 0.17 per Friend None 100,000 1 Coin Official Account Friends Boost Premium Tue & Thu (2 slots / day) 11:00(JST) 1 week USD 41,608*6 None 300,000 1 Coin Official Account Friends Boost Entry Pack Tue & Thu (Max 6 slots per week) *5 11:00(JST) 1 week USD 0.12 per Friend*6 None From 100,000 1 Coin *5 Number of User Friends *3 Rewards *4 *5 As a general rule, if the campaign start date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance. Campaigns will end when the target friends (CVs) are completed, or 1 week, whichever first. We cannot receive orders below the minimum number of friends. Please inquire beforehand for orders exceeding the maximum number. User reward (number of coins) may change according to decision by LINE. Number of slots may change with prior notice by LINE. Subject to campaigns commencing before 2015/6/30. © LINE Corporation 45 From Application to Campaign Launch STEP 1 Review Please send details of the app/video intended to be promoted on LINE Free Coins. We will conduct a review on suitability. STEP 2 Fix Date Please contact us with your preferred campaign start date and we will inform you on its availability. STEP 3 Application Please submit your application form (Insertion Order) at least 5 business days before date of commencement. STEP 4 Publication Material Please fill out the publication form and submit all relevant materials. (For Video content, final video will be reviewed at this point) STEP 5 Report The Free Coins reporting tool (dashboard) login details will be provided before commencement. STEP 6 Campaign Launch Campaign will generally start from 11:00 am (JST) on the date of commencement. 1. Application (Insertion Order) and submission of publication material must be completed at least 5 business days prior to campaign commencement. 2. Application (Insertion Order) is to be received via email with no exception. Reservations for slots are processed in the order they are received. (Please include [email protected] in CC) 3. Reservation period is a maximum of 3 business days. 4. Please download the publication material template from here: http://freecoins.line.me/en/mediaguide © LINE Corporation 46 For Further Details Cancellation Policy We do not accept cancellations or change in campaign dates once the application is processed. Applications (Insertion Order) Before submitting your application, clients must agree to the following: Basic Terms and Conditions of LINE Business Partners http://freecoins.line.me/docs/contracts/line_freecoins_basic_jp.pdf [Original Japanese] http://freecoins.line.me/docs/contracts/line_freecoins_basic_en.pdf [English Translated] Specific Terms and Conditions of LINE Services for Business Partners: "LINE Free Coins” http://freecoins.line.me/docs/contracts/line_freecoins_specific_jp.pdf [Original Japanese] http://freecoins.line.me/docs/contracts/line_freecoins_specific_en.pdf [English Translated] Guideline of LINE Free Coins http://freecoins.line.me/guideline/ja/ [Original Japanese] http://freecoins.line.me/guideline/en/ [English Translated] Inquiries Please contact our sales representative to discuss your advertising needs. Email: [email protected] © LINE Corporation 47
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