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MAGAZINE
Canada’s best-read business magazine
MEDIA KIT 2015
UPDATED MAY 7, 2015
Forward-thinking business stories…
OVER THE PAST 30 YEARS, Report on Business magazine has staked out a
solid position at the corner of Commerce and Advertising. We’ve regularly and
reliably featured some of Canada’s best business writing, providing an exceptional
environment for leading brands to advertise to an audience that’s second to none.
Our journalism is – by design – relevant, respected, bold and global. And it brings
over a million readers a month to our pages. Importantly, 41% of those readers are
influential Managers, Owners, Professionals and Executives – the people at or very
near the top of the purchase-decision tree. They’re the ones you want to reach for
business products and services, as well as premium consumer goods.
All in, Report on Business magazine represents the pinnacle of The Globe’s legendary
business coverage. And it gives you the context, audience and performance you need
when positioning your brand for action in the Canadian business marketplace.
… for forward-thinking brands.
REPORT ON BUSINESS 2015 MEDIA KIT
CIRCULATION
CONNECT WITH CANADA’S PREMIER BUSINESS COMMUNITY
Our readers are highly receptive to your advertising message as they absorb content created by Canada’s top business journalists. This highly engaged
and influential audience, combined with Report on Business’ authoritative environment, will position your brand to influence Canada’s influencers.
Almost 1 million readers
per issue
40% are influential MOPES
Over $25 billion of Business
Purchase Influence
ESTIMATED 2015 ROB MAGAZINE CIRCULATION
NATIONAL*
212,914
New Brunswick
1,051
Nova Scotia
4,767
Prince Edward Island
1,002
Quebec
15,283
Ontario
138,170
Manitoba
4,203
Saskatchewan
2,405
Alberta
14,088
British Columbia
31,947
*Circulation estimated against a six month rolling average
between June 2014 and December 2014
Average Household
Income: $113,000
$151 billion in investments
Spent $15 billion
on current vehicles
Spent over $7 billion on
home renos in past 2 years
Spent 1.9 million nights in
hotels on business trips
2 million readers took a
vacation in Canada last year
For more information on the people we reach,
visit globelink.ca/readership
Source: PMB 2015 Spring 2 Year Study: Age 12+
REPORT ON BUSINESS 2015 MEDIA KIT
FORWARD-THINKING OPPORTUNITIES
EIGHT PREMIUM
PLACEMENT
OPPORTUNITIES
These recurring columns are among the
first that readers turn to each month.
Your brand can appear alongside them in
ownership positions, year round.
Learn more at globelink.ca/robmag.
THE INTERVIEW
GRAPHIC DETAILS
VENTURE
MADE IN CANADA
We sit down with the best thinkers
and business leaders to talk about
current events, trends, learnings, and
their own legacy.
This one-page infographic
explores business trends that are
interconnected locally, nationally and
around the world.
Some of the greatest success
stories lie in our small and mid-sized
businesses. Each month, we highlight
one with big plans.
Canadian companies make all sorts
of world-beating products. We take
a look at who’s making it and taking
it abroad.
Perfect for professional management
firms, business schools, aspirational
automotive, and premium brands.
Perfect for analytical professions,
forward-looking brands, creative
enterprises, non-traditional marketers.
Perfect for growth- and startup-related
financing, exporters, entrepreneurial
services, sport-luxury brands.
Perfect for banks, financial firms,
export companies, and professional
and manufacturing services.
DISRUPTION
INVESTING
CORPORATE GOVERNESS
ERIC REGULY
We examine new, business-busting
trends through the lens of technology.
We detail the best and worst
strategies for investing your money.
Plus: Smart Money explores how top
money managers make big returns.
The people person; Corporate
Governess takes the mystery out of
managing, ethics, and interpersonal
quandaries.
Eric Reguly brings a unique Europerspective that informs Canadian
decision makers with an eye to
exporting worldwide.
Perfect for business schools,
professional services, law firms, public
relations and management services.
Perfect for international companies,
banks with an overseas angle,
import/export firms and European
luxury brands.
Perfect for technology firms, IT
staffing organizations, top-tier
computers, and plugged-in brands.
Perfect for brokerages, wealthmanagement professionals, banks and
non-traditional investment houses.
REPORT ON BUSINESS 2015 MEDIA KIT
FORWARD-THINKING SPONSORSHIPS
OWN OUR HIGHEST PROFILE EDITORIAL FEATURES IN REPORT ON BUSINESS MAGAZINE
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY/AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
+
BUILD BRAND IMPACT WITH SPONSORSHIPS
Partner with us to create an integrated sponsorship package that starts with Report on Business Magazine and connects with your customers across our platforms.
ROB MAGAZINE
REACH 919,000*
+
NEWSPAPER
REACH 2.4 MILLION* +
+
GLOBE DIGITAL
REACH 6.3 MILLION**
+
MULTI-PLATFORM
GLOBE ALLIANCE
REACH 16.2 MILLION**
MULTI-PLATFORM
+
UPGRADE YOUR CAMPAIGN
Extend the effectiveness of your campaign by integrating custom content and experiential marketing.
GLOBE CONNECT REPORTS
*Source: PMB 2015, Spring 2 Year Study: Age 12+
**Source: Comscore Q1, 2015 Average
+
BRANDED CONTENT
+
NATIVE PROGRAMS
+
EVENTS
For more information, visit globelink.ca/robmag
REPORT ON BUSINESS 2015 MEDIA KIT
2015 RATES
2015 EDITORIAL LINEUP
ISSUE
DISTRIBUTION
DATE
BOOKING
DEADLINE
MATERIAL
DEADLINE
FEBRUARY INVEST LIKE A LEGEND
Investing is equal part science, art and guts. We talk to some
of those who made big bets (and won) about what to expect in
2015. Plus: Special RRSP focus.
January 30
December 15
December 17
February 27
January 27
January 29
March 27
February 25
February 27
MARCH TOP 100 BRANDS
How a Canadian tech company became a world leader in
producing innovative products. Plus: Our ranking of the 100 Most
Valuable Canadian Brands.
APRIL TRANSPORTATION
21 Urban planners, companies and entrepreneurs reveal the best
ideas on how to move seven billion people every day.
SIZE
FULL PAGE
DPS
1/2 DPS
1/3 DPS
1/5 DPS
2/3 PAGE
1/2 PAGE
1/3 PAGE
IFC/DPS
IBC
OBC
April 24
March 24
March 26
May 29
April 29
May 1
June 26
May 27
May 29
August 28
July 28
July 30
September 25
August 25
August 27
SEPTEMBER EDUCATION GUIDE
Whether an EMBA, MBA or specialized executive training, there’s
a lot of choice for today’s business student. We reveal the best
education money can buy.
OCTOBER SMALL BUSINESS ISSUE
Small businesses are the engine driving the economy. We profile 12
bold new businesses, and the men and women behind their success.
October 30
September 29
October 1
DECEMBER CEO OF THE YEAR
He or she not only increased their shareholder value, this CEO
implemented a bold vision for how to do business in Canada—
and around the world.
*Editorial lineup is subject to change
MAY 7, 2015
9X
$20,870
39,620
26,470
17,860
14,320
17,740
13,925
9,370
42,675
24,045
26,690
12X
$20,415
38,770
25,985
17,470
14,015
17,360
13,675
9,180
41,750
23,530
25,580
11,445
11,210
10,920
16,930
16,575
16,240
15,890
INSERT RATES
INSERT STITCH-IN
PAGES
2
4
6
8
10
12
16
24
NET CPM
85
90
95
100
108
118
130
140
TIP-IN MECHANICAL** TIP-IN MANUAL**
PAGES
2
4
6
8
10
16
24
NET CPM
135
140
145
150
160
170
180
PAGES
2
4
6
8
10
12
16
NET CPM
275
280
285
290
300
310
320
**A mock-up of each insert is required. Minimum Insert Cost: $4,640 net.
Costs are for saddle stitch issues only. Please refer to the magazine specifications manual: globelink.ca/magazines
CONTACT US or visit Globelink.ca
NOVEMBER MADE IN CANADA
We still make stuff in this country—a lot of stuff. How the most
successful Canadian companies are expanding markets at home
and abroad.
6X
$21,300
40,485
27,070
18,225
14,620
18,105
14,030
9,565
43,560
24,550
26,690
ONTARIO
17,425
JULY/AUGUST THE TOP 1000
Report on Business’s Top 1000, the gold standard of measuring a
company’s success.
3X
$21,750
41,350
27,685
18,615
14,930
18,495
14,245
9,815
44,485
25,030
27,260
REGIONAL NET RATES
JUNE INTERNET OF THINGS
The next Internet revolution will take place in industry over the
next decade. Machines will learn to talk to each other, boosting
productivity and profits.
1X
$22,395
42,550
28,610
19,160
15,370
19,040
15,020
10,090
45,790
25,805
28,060
EASTERN AND WESTERN EDITIONS
12,030
11,685
MAY THE PULSE OF CANADA’S ECONOMY
We set Canada’s business agenda, once again, by looking at the
key pillars driving our economy.
NATIONAL NET RATES (4 COLOUR)
To learn more about advanced opportunities with Report on Business Magazine, contact Rolfe Jones at 416.585.5921
or email [email protected] today.
TORONTO ONTARIO & MANITOBA
WESTERN CANADA BC, NWT, NUNAVUT,
EASTERN CANADA OTTAWA REGION,
tel 403.245.4987 or 403.774.8024
tollfree 1.800.663.1311
[email protected]
tel 416.585.1111 • tollfree 1.800.387.9012
[email protected]
November 27
October 28
October 30
QUEBEC, ATLANTIC CANADA
tel 514.982.3050 • tollfree 1.800.363.7526
[email protected]
ALBERTA, SASKATCHEWAN
UNITED STATES, WORLDWIDE
tel 1.212.946.0219 • [email protected]
REPORT ON BUSINESS 2015 MEDIA KIT