Newspaper and Online Editorial Report 2015 National Millennials in Canada Publication date April 16, 2015 Ad close March 26, 2015 Material deadline April 2, 2015 Canadian Millennials, the generation born between 1981 and 2000, are quickly becoming a social and economic force to be reckoned with. Coming of age during a period of unprecedented economic growth, this almost 9 million-strong cluster is engaged, independent-minded, confident and innovative. Add in their tech savviness and environmental conscience and they are a cohort unlike any that has come before. Also known as Generation Y, their buying power continues to grow, making them a group that marketers need to keep a keen eye on. In this Report on Millennials in Canada, The Globe and Mail will explore the impact this generation is having on our country, both now and into the future. Stories under consideration: 77 Many millennials consider themselves to be entrepreneurs. What does this mean to the small business sector? 77 Post-Secondary education – Programs that connect Gen Y with innovative and creative thinking 77 How is the “always on generation” impacting technology development and usage? 77 Retail trends – How are Gen Y shopping and what does this mean to bricks and mortar as well as cyber locations? 77 Financial matters – What do lenders and financial institutions need to keep in mind when it comes to Millennials? 77 Generation Y and environmental sustainability. What product developers, service providers and brand ambassadors should be aware of. rates Globe Connect Rates Apply CONTEXTUAL PLACEMENT: BUSINESS, NEWS, Life Millennials read The Globe… 690,000 weekly print readers. Up 19% since Fall’11. 1.4 million online UV’s. Up 65% since Fall’11. GlobeConnect offers comprehensive packages that reach key audiences through hyper-targeted content. Print, web, mobile, social and search are offered with each ad package. Available extension onto Alliance partner sites truly optimizes the impact of your brand message. Plus, all GlobeConnect reports that are hosted on our site receive rotational promotion on the homepage of GlobeandMail.com for one full month. More of The Globe’s Millennial readers are employed and consider themselves entrepreneurs: Print Digital 162 Index to population 115 Index to population Why they read The Globe in print and online: 7 Keeps them current and informed 7 It’s reader friendly 7 Trusted content that fuels their social conversations Sources: PMB/comScore Fall 2011, Fall 2014; NADbank 2013 Call your Globe and Mail representative for more information or to book your space telephone Dorothy Rose Advertising Service Representative Toronto [email protected] Ontario & Manitoba 1.800.387.9012 Eastern Canada [email protected] Ottawa region, Quebec & Atlantic Canada 1.800.363.7526 western canada [email protected] 416.585.5368 email [email protected] telephone 416.585.4858 email [email protected] international [email protected] Alberta & saskatchewan 1.403.245.4987 or 1.403.774.8024 united states and worldwide 1.212.946.0219 british columbia 1.800.663.1311 To learn more and for specifications and formats for newspaper, magazines, digital, mobile and video, please visit globelink.ca northwest territories & Nunavut 1.604.685.0308 February 5, 2015 | RL Andrea D’Andrade Manager, Special Reports and New Product Development