Sumptuous and chic, how to spend it is the ultimate in weekend reading. It is a glossy lifestyle magazine full of statement, style and sophistication. Published monthly in the Weekend FT with nine mid-monthly themed editions, and eight Friday Editions. how to spend it is tightly focused on how the educated, affluent and influential spend their money. In its sixteenth year, it is vital reading for a unique audience, who enjoy serious recreational spending. Its intelligent and innovative editorial combined with its fresh design and quality production, combine to create a weekend reading experience which is second to none. Edited by Gillian de Bono, how to spend it provides readers with in depth features on crucial personal buying choices and pursuits, offering a stylish analysis of the axis where the corporate and the cultural meet. Covering a diverse range of topics for our male and female audiences, topics covered regularly include: travel, interiors, fashion, food and wine, luxury goods, profiles on consumer companies, personalities, skiing and cars. Read by both male and female readers of the Financial Times, how to spend it complements perfectly our readers’ lifestyles and consumer spending habits, creating the ideal environment for prestigious advertising. how to spend it was voted Color Supplement of the Year at The 2010 Newspaper Awards for the 10th year. How to Spend It is also the only color supplement to win all three major industry awards – The British Press Awards 2004, The British Society of Magazine Editors 2004 and The 2004 Newspaper Awards – something no other color supplement has achieved. If you would like further information on how to spend it and howtospendit.com please contact Jonathan Chaffin on +1 (212) 641-6312 or [email protected]. Editorial Content how to spend it magazine broadens the appeal of the Financial Times by providing readers with a highly visual environment for longer features on personal buying choices and leisure pursuits. To this end the magazine’s influential team of journalists and style commentators give their unique, authoritative and entertaining insights into the latest trends and key players in the worlds of: Fashion Food and drink Grooming and health Travel The Arts Interiors Technology Motoring and flying Luxury goods how to spend it is also the only newspaper magazine to produce completely themed editions, which are published mid-month with their own title but with the same design and regular pages. This allows how to spend it to explore key editorial subjects such as fashion, travel and interiors in greater depth. It also increases the number of the magazine’s premium advertisement sites while retaining the exclusivity of the monthly. International Production The Financial Times now has 23 print centers around the world. They are: New York, Los Angeles, Chicago, San Francisco, Dallas, Orlando, Atlanta, Washington, London (Bow, Westferry), Leeds, Dublin, Frankfurt, Paris, Madrid, Milan, Stockholm, Johannesburg, Tokyo, Hong Kong, Seoul, Dubai, Singapore, Sydney. Circulation Breakdown USA 95,000 UK & Rep. of Ireland 129,209 Continental Europe 132,957 S.E Asia, Australasia 34,140 Japan and Korea 14,614 Total World wide 405,920 Source: FT Internal Figures (July-December 2010) Delivered to hand delivery subscribers (17.2% higher than Mon – Fri) (18.1% higher than Mon – Fri) (44.1% higher than Mon – Fri) (20.4% higher than Mon – Fri) how to spend it Readership Survey In May 2009 how to spend it published a worldwide questionnaire asking readers for their thoughts on the magazine. They were also asked a number of lifestyle questions to give us a more accurate profile of a how to spend it reader and to provide us with some insight into our readers’ lifestyles. Demographics 28% are female. 66% are aged between 25 – 54 years. The average personal net worth of our readers in the US is $3,058,027 and £1,334,229 in Europe. Nearly half of HTSI readers are involved in international work with a over a third having responsibility globally. Spending Habits Characteristically brand loyal, style aware and relatively indulgent financially in order to obtain quality goods, a how to spend it reader spends on average on buying a single item: $3,075 on a watch $3,375 on fine jewellery $2,135 on a pair of shoes $1,630 on a handbag $6,905 on work clothes in a year Findings Respondents spend 38 minutes on average reading how to spend it. Longevity associated with how to spend it, as readers keep each copy on average for seven days. 75% pass their copy of how to spend it on to someone else. Lifestyle how to spend it readers take an average of 4 holidays per year…. … with an average spend per person of $3,850 each holiday. That’s over $15,200 per year spent on holidays per reader. 2011 Rates World $ Europe $ US $ Asia $ DPS Inside DPS 1 Inside DPS 2 Inside DPS 3 1st DPS after Contents 2nd DPS after Contents Centre Spread DPS Front Half DPS (ROM) 96,100 93,388 92,225 69,750 65,488 68,975 56,575 46,500 78,275 77,113 73,238 59,675 50,375 55,800 44,950 38,750 25,963 25,575 25,188 22,863 21,700 22,475 19,375 17,825 21,700 19,763 18,213 16,663 15,500 17,050 14,725 10,850 Pages Outside Back Cover Left Facing Contents Inside Back Cover 1st Right Hand Page 2nd Right Hand Page 3rd Right Hand Page RHP Front Half 1st Left Hand Page 2nd Left Hand Page Front Half Page RHP (Run of Magazine) Specified Position* Run of Magazine 56,963 54,250 35,650 49,600 46,888 44,950 41,463 44,950 42,625 36,425 35,650 35,650 32,550 48,825 45,725 30,613 41,463 37,975 37,588 33,325 37,588 34,100 27,900 27,125 27,125 23,250 17,980 17,515 13,175 16,430 15,965 14,725 13,563 15,113 13,563 11,238 10,463 10,463 10,075 14,958 14,570 10,850 13,718 12,555 11,703 10,850 11,703 10,850 8,060 6,975 6,975 5,813 Fractional Half DPS Half Page Quarter Page Vertical Strip 37,588 18,213 9,300 9,688 29,450 12,400 6,975 7,750 11,625 6,588 4,263 4,650 5,425 3,488 2,713 3,100 * Page Facing Technopolis, Eclectibles & Smooth Guide 2011 January February February February March March April April April May May May June June June July August September September September October October October November November November November December December 08 05 11 19 05 19 02 08 16 07 13 21 04 10 18 02* 06 03 09 17 01 07 15 05 11 19 26** 03 09 How to Spend It (WW) How to Spend It (WW) Friday Edition (WW) Smart Arts (WW) How to Spend It (WW) Passion for Fashion (WW) How to Spend It (WW) Friday Edition (WW) Superior Interiors (WW) How to Spend It (WW) Friday Edition (WW) Travel Unravelled (WW) How to Spend It (WW) Friday Edition (WW) Boats that Rock (WW) How to Spend It (WW) How to Spend It (WW) How to Spend It (WW) Friday Edition (WW) Passion for Fashion (WW) How to Spend It (WW) Friday Edition (WW) Superior Interiors (WW) How to Spend It (WW) Friday Edition (WW) Christmas Unwrapped (WW) Fine Times (WW) How to Spend It (WW) Friday Edition (WW) * Europe and Asia only, running in US on 9th July. ** Europe and Asia only, running in US on 10th December. 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Title Publication Date Space / Copy Deadlines How To Spend It January 8th December 1st / December 8th How To Spend It February 5th January 5th / January 12th Friday Edition February 11th January 13th / January 20th Smart Arts February 19th January 20th / January 27th How To Spend It March 5th February 3rd / February 10th Passion for Fashion March 19th February 17th / February 24th How To Spend It April 2nd March 3rd / March 10th Friday Edition April 8th March 10th / March 17th Superior Interiors April 16th March 17th / March 24th How To Spend It May 7th April 6th / April 13th Friday Edition May 13th April 11th / April 14th Travel Unravelled May 21st April 20th / April 25th How To Spend It June 4th May 5th / May 12th Friday Edition June 10th May 12th / May 19th Boats that Rock June 18th May 17th / May 24th How To Spend It July 2nd * June 2nd / June 9th How To Spend It August 6th July 7th / July 14th How To Spend It September 3rd August 4th / August 11th Friday Edition September 9th August 9th / August 16th Passion for Fashion September 17th August 16th / August 23rd How To Spend It October 1st September 1st / September 8th Friday Edition October 7th September 8th / September 15th Superior Interiors October 15th September 15th / September 22nd How To Spend It November 5th October 6th /October 13th Friday Edition November 11th October 13th / October 20th Christmas Unwrapped November 19th October 20th / October 27th Fine Times November 26th** October 27th / November 3rd How To Spend It December 3rd November 3rd / November 10th Friday Edition December 9th November 9th / November 16th * Europe and Asia only, running in US on 9th July ** Europe and Asia only, running in US on 10th December