National Conference

National Conference
on
21 March 2015
About the University
GNA University is one of the industry led universities, approved by
Govt. of Punjab vide Punjab Act no. 17 of 2014 and promoted by S.
Amar Singh Educational Charitable Trust, Jalandhar. The university
has lush green upcountry campus located at Sri Hargobindgarh on
Phagwara-Hoshiarpur state highway with easy road, rail and air
connectivity. GNA University is led by S. Gursaran Singh,
Chancellor who is a well-known personality not only in the state of
Punjab but among entire automobile and auto component
manufacturing industry in the country. All operational and strategic
areas of GNA University are looked after by its pro-chancellor S. Gurdeep Sihra, an experienced and seasoned
industrialist with a determined vision of imparting quality teaching and learning to the students.
The university puts great emphasis on research through its faculty and students. Students have undertaken different
research projects in nearby towns like Phagwara, Hoshiarpur and Jalandhar to help society in addressing relevant
issues like waste management, conservation of energy, traffic management etc. Being an industry led ; GNA
University has set out a very clear outline to have strong industry-academic interface. GNA University's Wi-Fi
campus has impressive infrastructure with well-equipped labs, lecture theatres, seminar halls, workshops, and
separate hostel for boys and girls. In addition, transport facility is available to all nearby towns. In wider terms GNA
University offers a plethora of opportunities to its students enabling them
in achieving success in their life.
About the Conference Theme
Today's economic environment has underscored the importance of long
term competitiveness of the economy and the business. These competitive
economies are continuously engaged in productivity enhancement
mechanism for sustainable economic performance of the business. The
three essential pillars of sustainable development must necessarily focus
on a broader set of policies for improving competitiveness, environmental
quality, and employment. The sustainability in products, processes, and services has been increasingly emphasized by
placing environment at the center of some industrial transformations or at least on par with competitiveness.
Sustainability being the core of success of all the sectors of industry including Health, Safety, Hospitality and IT.
Therefore sustainable growth of all the sectors of industry plays an important role in enhancing the economic growth.
This conference will look at the innovation, as process driven, by a gamut of disciplines including Management,
Engineering, Hospitality, IT and Design. It will address the need to focus on the areas which are indispensable for the
progress of the nation.
Conference Objectives
The conference aims to promote a meaningful dialogue on ideas pertaining to sustaining and enhancing
competitiveness in today's scenario among leading academicians, researchers, educators, businessmen, practitioners
and students. Such a dialogue entails that experts from diverse areas such as Business Management , Engineering, IT,
Health or Medical Industry and Hospitality share their experiences, expertise, ideas, and research for discovering
better options to sustain and enhance competitiveness.
For Whom
The participants of the program may include Faculty Members, Researchers, Industrialists and Scholars having
inherent inclination towards research.
Finance
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Sub Themes
Marketing
Capital market efficiency for sustainability
Financial innovation and investment
Financial econometrics for enhancing
competitiveness
Role of banking competitiveness
Financial reporting system
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Marketing public relations
Marketing as a tool for enhancing sustainability
Corporate branding
Web Advertising Effectiveness
Online Marketing Research for sustainability
Human Resource
IT
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Managing Human Resources for sustainability
Employee Health and Safety
Quality of work life
Performance Management
Grievances and Conflicts management
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Economy
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Competition Policy and Regulatory Issues
Regional Economic Development Issues and
Challenges
SMEs economic growth
Economic development as an indicator of
competitiveness of Economy
Sustainability and enhancing competitiveness using
SCM and ERP etc.
Factors affecting sustainability and
competitiveness in IT industry
Communication and Information Theory
Communication Software and Services
Cooperative Communications and Networking
Optical Communications and Networking
Hospitality
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Medical tourism
Indigenous tourism
Creative tourism packaging
Regional / bi-national tourism marketing
Sports tourism
Conference Schedule
The conference schedule comprises of two sessions, Plenary and Research. Plenary sessions will be addressed by
eminent speakers from industry, academicians, consultants and practitioners. While the second session will include
paper presentation. Both the session will be held parallel based on the number of short listed papers.
Guide lines for full paper submission:
Contributions from academics, researchers, policymakers, analysts from government and private institutions,
business representatives, and PhD students are encouraged. Papers can deal with both theoretical and methodological
approaches, implementation, and case studies.
The papers should be a original unpublished contribution neither published or communicated any where else. The
manuscript must be in Microsoft Word/PDF format, single-spaced (including indented material, notes and
references). All headings including title should be of 12 font size in Times New Roman while text should be of 10 font
size in Times New Roman. Margins must be of 1 inch on all sides. Full Papers should not exceed 5000 words
(including abstract not exceeding 300 words). Following is the order to be followed when typing manuscript: Title,
Abstract, Keywords, Name(s) of authors, Affiliation, Full postal address, telephone, fax and e-mail address Main text,
Acknowledgment, Appendix and with appropriate footnotes and end notes and references in Harvard style. It is
presumed that the author has not violated any copyrights.
GNA University is not responsible for any copyright violation by the author who will be solely responsible for such
act if any. Papers must be sent by email to the conference convenor at [email protected]. Only electronic
submissions will be accepted.
Conference Registration
Papers by authors registered for conference only will be considered. Registration will be accepted by post or fax.
Registration is a prerequisite for attending the conference unless by invitation. All the authors must register in case of
inclusion of paper in the conference. The Registration fee can be paid by way of Demand Draft in favor of S. Amar
Singh Education Charitable Trust or through NEFT by using following details:
Bank of India, G.T. Road, Phagwara.
A/c Name : GNA University
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A/c No. : 639120110000336
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IFSC Code : BKID0006391
Important Dates
Registration Fee
Category Registration fee (Rs.)
Submission of abstracts
21st Feb, 2015
Intimation of Approval of abstract
6th March, 2015
` 250
Submission of full length paper
16th March, 2015
$ 50
Conference Date
21st March, 2015
Corporate/Industry Delegates
` 1000
Delegates from Academic Institutes
` 500
Student of B schools
Foreign Delegates
CONFERENCE ORGANIZING COMMITTEE
Patron
Mr. Gurdeep Sihra
Convenors
Dr. S.K. Singla
Mr. Sunil Sarad
Pro Chancellor
Director, GNA-IMT
Sr.GM, Corporate Affairs
Co-ordinators
Dr. Dharmvir Uppal
Ms. Monika Hanspal
Ms. Ashima Aggarwal
(AP)
(AP)
(AP)
GNA University
Vill. Sri Hargobindgarh, Phagwara - Hoshiarpur Road, Phagwara, Punjab - 144401
E.mail :[email protected]
Call us at : 01824-504999, 504915, 91- 98762-00089
* The conference is on non-residential basis. However, necessary assistance for locating suitable accommodation
can be provided on request.