The Yunus Inside – Social Intrapreneurship
Dr. Heiko Spitzeck
Dr
Doughty Centre for Corporate Responsibility
Divides
Realities
Opportunities
1 Demographic The world is heading to a population of 9 billion by 2050,
with 95% of growth expected in developing countries.
To meet the needs of billions of people affected by
market failures in both developing and developed
countries.
2 Financial
40% of the world’s wealth is owned by 1% of the
population while the poorest 50% can claim just 1% of
the wealth.
Help the have-nots become bankable, insurable and
entrepreneurial.
3 Nutritional
The world now produces enough food for everyone, but
over 850 million people still face chronic hunger every day.
Address the needs of those with too little food — and
too much.
4 Resources
60% of ecosystem services, such as fresh water and
climate regulation, are being degraded or used
unsustainably.
Enable development that uses the earth’s resources in
a sustainable way.
y droughts,
g
and the destruction of
5 Environmental The loss of biodiversity,
coral reefs are just some of the challenges facing the
globe.
Create markets that pprotect and enhance the
environment.
6 Health
Some 39.5 million people live with HIV/AIDS in the
world, now the fourth largest killer disease.
Create markets that encourage healthy lifestyles and
enable equal access to healthcare.
7 Gender
Two-thirds of the world’s 1 billion illiterate people are
women.
Enable and empower women to participate equally
and fairly in society and the economy.
8 Educational
About 100 million children within emerging economies
are not enrolled in pprimaryy education.
Provide the mechanisms to transfer knowledge and
learningg that empowers
p
all levels of societies.
9 Digital
Internet users worldwide topped 1.1 billion in 2007, but
only 4% of Africans and 11% of Asians have internet
access.
Develop inclusive technology that enables all levels of
society to tackle each of these divides
10 Security
Between 1994 and 2003,
2003 the majority of the 13 million
deaths caused by intra-state conflict took place in sub
Saharan Africa and western and southern Asia —
regions that are home to 75% of the world’s 37 million
refugees and displaced people.
Work to promote security and reduce conflict based on
inequity and exclusion
The Success of Social Entrepreneurship
Social entrepreneurship has been defined as a combination
of “economic benefits of entrepreneurship with the delivery
of social and environmental outcomes” and is p
perceived as
holding “the potential to assist the economic and social
development of individuals and societies around the world”
(Haugh, 2007: 743).
Grameen got more than 2 Mio people
out of poverty
In 2006 Muhammad Yunus received
g
the Peace Nobel prize – for founding
a bank!
… overlooking what is happening
inside of corporations
Social Intrapreneur Organization
Idea
Impact
Nick Hughes
Susie Lonie
Vodafone
Telecom
M‐PESA
Societal
Mobile Phone Money Access to safe and
affordable
ff d bl banking
b ki
T
Transfer
f Service
S i
services.
Business
200,000
,
new customers
in the first year of
operation.
Luis Sota
CEMEX
Patrimonio Hoy
y
Cement
and Provide
low‐income
construction
housing solutions to
Mexican customers by
business
offering microfinance,
microfinance
and architectural and
technical advice.
Societal
Home ownership for
about 200,000 families
in Mexico.
Business
The programme today
is
CEMEX’s
most
profitable
as
it
represents 35% of the
total market for cement
in Mexico.
A Social Intrapreneur
- is clearly driven by a societal mission
- uses entrepreneurial and social skills
- uses the
h organization
i i as a lleverage for
f
societal benefit
- aims for any innovation promising large
scale impact
- has to satisfy profitability considerations
of the employer
- cannott share
h
th
the iinnovation
ti ffreely
l d
due
to competitiveness issues
Help needed…
needed
Social intrapreneurs are a rare
breed, however, so your help in
spotting them is vital to the success
of our research. If you know
someone who would be interested
in participating in this research – or
if you are a social intrapreneur
yourself
you
se – p
please
ease co
contact
tact us
Heiko Spitzeck
p
Doughty Centre for Corporate Responsibility
Cranfield University – School of Management
[email protected]