+유니스트 브로슈어 시안_레이아웃 1 14. 11. 11. 오후 5:08 페이지 1
Why the E&TC in UNIST?
GRADUATE SCHOOL OF
TECHNOLOGY MANAGEMENT
Entrepreneurship & Technology Commercialization
Events in E&TC
모의창업프로그램
●
「창업인턴십」과 연계하여 모의창업 프로그램을 운영
- 실제 시제품 및 베타서비스 진행
- 강의, 지도, 멘토링 뿐만 아니라 공간 및 비용지원
IIP(Innovation Immersion Program)프로그램
●
실제 현업에서의 문제점을 학생들 스스로 해결하고 컨설팅 과정을 실습
- UIUC(US), KTH(Sweden), NTU(Singpore), Technion(Israel) 등의 학생들과 실제로 팀을 이루어 Virtual Team 형태로 프로젝트 수행
- 프로젝트 수행과 관련한 컨설팅 프로세스 및 프레임워크 교육
- 현지에서 프로젝트 결과 발표
창업 교과목 운영에 필요한 지식 요소를 모듈로 구성하고 이에 기반한 커리큘럼
Asian Startup Competition (with Singapore Management University)
기초모듈
심화모듈
혁신과
기업가정신
벤처 경영
(사회적기업/
기술창업
창업
프렉티컴
창의적사고와
기회탐색
시장
분석
제품/서비스
디자인
신제품
(서비스)
개발
비즈니즈
모델개발
창업조직
및 인사관리
리더쉽
지식재산권
관리
지석재산권
전략/법률
벤처
파이낸스
계약과
협상
비지니스
커뮤니케이션
벤처
재무/회계
●
벤처
마케팅
Singapore Management University에서 주최하는 Asian Startup Competition에 Zhe Jiang University (China),
National Cheng Chi University (Taipei)와 함께 참여
- Asia 주요 국가의 학생들과 Team up하여 3일동안 창업관련 세미나 및 창업 프로젝트 수행
- UNIST 교내 글로벌 창업 경진대회에서 입상시 참여 기회 부여
Entrepreneurship &
Technology
Commercialization
Program
기술경영대학원
벤처 및 기술사업화 경영 프로그램
GREETINGS
UNIST 기술경영대학원은 기술·경영 융합형 인재 양성을 목표로 합니다.
글로벌모듈
산업현장모듈
실전창업모듈
글로벌
벤처 경영
산업진화/
기업전략
글로벌
벤처
파이낸스
글로벌
시장분석
ICT/Service
에너지/원자력
Entrepreneurship
Lab.
기계/소재
글로벌
벤처
회계/세금
글로벌
벤처
마케팅
UNIST Entrepreneurship Week
●
최근 급변하는 경영환경은 기술과 경영마인드를 모두 가진 기술경영인을 필요로 합니다. 융합교육과 기업가
매년 3일간의 UNIST Entrepreneurship Week 개최
- Entrepreneurship 관련 국내외 주요 인사의 세미나
- 창업인턴십 수행 학생의 시제품/베타서비스 전시회
- UNIST 글로벌 창업 경진대회 개최
정신은 시대가 요구하는 창조경제 패러다임의 핵심입니다.
기술경영대학원은 기존의 에너지상품거래 및 금융공학(ECTFE), 비즈니스분석(BA) 프로그램에 더하여
‘벤처 및 기술사업화 경영(E&TC, Entrepreneurship & Technology Commercialization)’ 프로그램을 신설
합니다.
창업교육형 UNIST Internship Program
●
●
벤처 및 기술사업화 경영(E&TC) 프로그램은 기술경영·전략, 기업가정신, 기술사업화, 벤처금융, 신제품
실질적인 창업교육을 위해 Venture기업 현장에서 실제로 관련 프로젝트를 수행하면서, 기업경영에 필요한
실무적 지식함양
기존의 인턴십과 유사하지만, 보다 실질적 경험제공을 위해서 주로 Venture기업을 중심으로
실제 프로젝트를 수행
개발 및 지적재산 분야 국내외 저명 교수들의 이론 강의를 바탕으로 전·현직 벤처관련 전문가들의 특강과
http://gstm-kor.unist.ac.kr
자문을 포함한 실무 중심의 커리큘럼으로 설계되어 있습니다.
또한 다양한 해외 네트워크를 활용한 글로벌 벤처전문가ㆍ컨설턴트를 양성하고자 합니다.
본 프로그램을 통해 기업가 정신을 함양하고, 나아가 한국경제 발전에 도움이 되리라 확신합니다.
홈페이지 : http://gstm-kor.unist.ac.kr
E-mail 및 문의전화 : [email protected]
052-217-3161~2, 3148
기술경영대학원장
정 구 열
+유니스트 브로슈어 시안_레이아웃 1 14. 11. 11. 오후 5:08 페이지 2
UNIST
ULSAN NATIONAL INSTITUTE OF SCIENCE AND TECHNOLOGY
CURRICULUM
교육과정
COURSE DESCRIPTION
FACULTY
교과목 설명
교수진
Technological strategy &
entrepreneurship
Total : 52 credits
Graduate school of
Technology
Management
Core: 34 credits
Elective: 18 credits
Technological strategy &
entrepreneurship (3)
HRM with SMEs (3)
Venture financing (3)
Entrepreneurial marketing (3)
Law and IP (3)
Lean startups (3)
Practicum I (2)
Practicum II (2)
Venturing project (12)
Technology evaluation & commercialization (3)
Global entrepreneurship (3)
Science and technology policy (3)
Market research (3)
Product-service system design (3)
Technology electives (3)
Human resource management
within small and medium enterprises (SMEs)
Practicum I : Problem identification, customer and technology validation, business formulation and development, influence of the regulatory environment
▶ Practicum II : Product development, validating the business model, operational planning, launching the entrepreneurial venture
▶
Course example (Total : 46 credits)
1st Spring
Summer
1st Fall
Winter
2nd Spring
• Technological strategy & entrepreneurship(3)
• HRM with SMEs(3)
• Venture financing(3)
• Law and IP(3)
PracticumI(2)
• Entrepreneurial marketing (3)
• Lean startups(3)
• Elective #1(3)
• Elective #2(3)
• Venturing project II(3)
PracticumII(2)
• Venturing project III(3)
Technology increasingly plays a critical role in
generating both economic growth and sources
of competitive advantage. This course focuses
on how firms (both new and old) can create and
capture value from product, process, and service technological innovations. To do so, this
course will introduce students to new tools and
frameworks for examining both new and old
problems related to innovation and technological change. This course consists of a mix between case studies and Capstone courses, with
an emphasis on class discussion and debate.
While most of the case studies in class will
focus on technology-oriented contexts, many of
the insights developed during this course will
be highly applicable to firms in non high-tech
industries as well. A mastery of the tools and
frameworks developed in this course will be
useful to entrepreneurs responsible for the introduction and implementation of new products
or services. This course’s objective is to hone
your skills in using tools and frameworks of
strategic analysis to analyze strategic problems
and to formulate recommendations for entrepreneurial firms.
Summer
2nd Fall
• Venturing project IV(3)
• Elective #3(3)
• Elective #4(3)
There exists a serious gap in our understanding
of human resource policies and practices in
small and medium-sized firms. The purpose of
this course is to provide an introduction to
human resources management practices in
SMEs. We will examine a range of issues, including the significance of human resource
management to SMEs, the HRM challenges
facing SMEs, work and family issues, succession planning, employee recruitment and selection, stress management and challenges of
female SME owners and managers. This
course will provide the students with the knowledge and skills necessary to recognize and implement effective human resource strategies
for SMEs to achieve organizational success.
Venture financing
Lean startups
Global entrepreneurship
강광욱, Coordinator
This course is designed primarily to improve the
student’s ability to finance a new or growing
venture. The advantages and disadvantages of
the sources of new venture capital are studied
from the entrepreneur’s viewpoint. Core topics
include bootstrapping, government loans and
grants, commercial banking, angels, middle
market private placements, DPOs, venture capital, venture banking, and small IPOs. Brief attention is also given to franchising, licensing,
strategic alliances, joint ventures, leasing, and
buyouts. A review of financial terms, financial
statements, capital structure, valuation, deal
structure, due diligence, and term sheets is
provided.
This course provides insight into the key steps
needed to build a successful startup by designing a roadmap for developing and maintaining
product and services, in a capital-efficient way
and for maximum impact. The main idea in this
course is learning how to rapidly develop and
test ideas by gathering massive amounts of
customer and marketplace feedback. Students
will learn how to get out of the building and
search for the real pain points and unmet needs
of customers and how to find a proper solution
and establish a suitable business model. Building a startup is not simply building an execution
plan for a business model that the entrepreneur
thinks will work, but rather, a search for the actual business model itself.
This course addresses various aspects of global
entrepreneurship and the opportunities available to start-ups and small businesses in the
global environment. It explores the opportunities that entrepreneurs create, the challenges
they encounter, and the ways in which they exploit opportunities and address challenges to
conduct business across national boundaries
and cultures. This course also examines entrepreneurship across different countries and cultures and the role of cross-cultural customs
and institutional networks in affecting global
and immigrant entrepreneurship. As developing and growing entrepreneurial and innovative
businesses is very different to managing large
established businesses in an international or
global context, this course explores the special
problems and advantages associated with entrepreneurial small and medium enterprises as
well as re-interpreting the skills students have
acquired into a global context.
Ph.D., 2013,Technology Strategy,
Rensselaer Polytechnic Institute
[email protected]
Entrepreneurial marketing
How do you effectively perform the marketing
function as an entrepreneur with limited time,
financial resources, and people? This course focuses on key entrepreneurial marketing concepts and methods and their real world
application by entrepreneurs. This course begins with students picking an entrepreneurial
venture for which to develop an operational
marketing plan. The venture is preferably one
that the students would consider actually implementing if the plan proves feasible. The
course sessions will typically cover an aspect of
marketing for an entrepreneurial venture. The
venture could also be a company for whom you
are currently working. In addition to clarifying
the concepts and methodologies in the readings, the course sessions will attempt to apply
the concepts to the ventures of the students.
Law and IP
This course focuses on the protection of proprietary rights in inventions, writings, creative expression, software, trade secrets, trade
designations, and other intangible intellectual
products by federal patent, copyright, trademark and unfair competition law, and by state
trade secrecy and unfair competition law. Consideration will be given to the challenges posed
for traditional intellectual property paradigms
by new technologies and the shift to an information-based economy. This course is designed for the legal issues for startups.
Technology evaluation and commercialization
This course provides insight into the innovative
transformation of technological knowledge into
compelling business propositions via commercially viable product and/or service concepts.
Students will learn about: 1) concepts and options in technology commercialization, 2) models and methods to assess technologies for
their commercial viability, and finally 3) key elements of technology commercialization
process including market assessment, intellectual property protection, commercialization
strategy, and commercialization plan and revenue. To this end, real-world case studies will
be used through the collaboration with the
technology commercialization center in UNIST.
We expect students to develop knowledge and
master skills necessary for technology commercialization through start-ups and in corporate environments.
Science and technology policy
This course has two broad objectives: (1) providing and overview of important work in the
economics and sociology of science and technology policy, (2) giving the student an introduction to important elements of science and
technology policy from the perspective of entrepreneurs. We will be particularly focused on the
implications of government science and technology programs, particularly as they apply to
technology innovation in entrepreneurial firms.
Based on classic and contemporary readings
we will examine debates on the drivers of the
changes in science and technology policy drawing on the growing literature in economic sociology.
김영춘
Ph.D., 2006, Sociology,
Stanford University
심형섭
Ph.D., 2011,Finance,
University of Wisconsin
Product-service system design
The course has the aim of preparing a highly
qualified designer able to take on a design role
concerning the product service system (considered as a blend of products, communication
strategies, services and spaces used by profit
and non-profit entities ?enterprises, institutions, associations, etc.- to represent themselves in an integrated form to their reference
market) in international contexts in which the
individual innovation is no longer sufficient to
combat increasing competitively. The fundamental objective is to offer a wide range of design tools able to provide appropriate skills in
creatively managing products, services, events,
and communication strategies in an integrated
way.
오상도
Ph.D., 2012,Advertising,
University of Illinois,
Urbana-Champaign
우한균
Ph.D., 2005,MIS,
Georgia State University
이창용
Ph.D., 2011,Industrial Engineering,
Seoul National University
장루
Technology electives
Students can select the related technology
basic elective course depending on their startup
ideas and preferences.
Ph.D., 2008, Human Resources,
Georgia Washington University
정현주
Ph.D., 2013 Strategic Management,
Georgia Institute of Technology
Market Research
The goal of this course is to provide a fundamental understanding of marketing research
methods. Marketing research is an organized
way of developing and providing information for
decision-making purposes. This course is
aimed at the manager, who is the ultimate user
of research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf.
GRADUATE SCHOOL OF
TECHNOLOGY MANAGEMENT