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OUR EVOLVING FOOD CULTURE
EATING OCCASIONS DAYPART: LUNCH
Consumers’ eating isn’t as random as it seems. It is shaped by an emerging system of contexts and
beliefs. Here are the basic when, who, where and what of consumers’ eating habits for the LUNCH
eating occasion.
WHEN: TIME OF DAY
WHO: PERSON(S) INVOLVED
Lunch is a social eating occasion
Eat with others: 54 percent
Eat alone: 46 percent
WHAT: KEY NEEDS RELEVANT TO THE OCCASION
FOOD vs. BEVERAGE
WHERE: PLACE OF CONSUMPTION OCCASION
Slightly more than half of consumers eat lunch at home
55 percent eat lunch at home
45 percent eat lunch away from home
Food and beverage
76%
Food only
22%
Beverage only
2%
Focus on healthy eating
For the vast majority, lunch
is not a healthy eating
occasion: only 38 percent of
consumers say they focus
on eating healthy foods and
beverages for their
lunchtime meal.
Source: The Hartman Group’s Eating Occasions Compass Database 2014
(total n=21,860 adult “eatings”)
Copyright © 2015 The Hartman Group, Inc. All rights reserved.
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