infographic OUR EVOLVING FOOD CULTURE EATING OCCASIONS DAYPART: LUNCH Consumers’ eating isn’t as random as it seems. It is shaped by an emerging system of contexts and beliefs. Here are the basic when, who, where and what of consumers’ eating habits for the LUNCH eating occasion. WHEN: TIME OF DAY WHO: PERSON(S) INVOLVED Lunch is a social eating occasion Eat with others: 54 percent Eat alone: 46 percent WHAT: KEY NEEDS RELEVANT TO THE OCCASION FOOD vs. BEVERAGE WHERE: PLACE OF CONSUMPTION OCCASION Slightly more than half of consumers eat lunch at home 55 percent eat lunch at home 45 percent eat lunch away from home Food and beverage 76% Food only 22% Beverage only 2% Focus on healthy eating For the vast majority, lunch is not a healthy eating occasion: only 38 percent of consumers say they focus on eating healthy foods and beverages for their lunchtime meal. Source: The Hartman Group’s Eating Occasions Compass Database 2014 (total n=21,860 adult “eatings”) Copyright © 2015 The Hartman Group, Inc. All rights reserved. hartman-group.com
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