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S AT U R D AY 7 T H N O V E M B E R
www.hororatahighlandgames.org.nz
Introducing the Hororata
Community Trust
The Hororata Community Trust (HCT) was registered
as a charitable trust in August 2011 with the purpose to
help rebuild and promote the community following the
September 2010 earthquakes. The HCT’s role is one
of bringing the community together to help it recover,
emotionally and physically, from the earthquakes. The HCT
recognised the need to help the community find direction
for its future.
The Hororata Highland Games was established as the
main fundraising focus for the Hororata Community Trust
but also to give the community a positive focus. The brief
for the Games was to establish a quality event, which
offered all the traditional elements of Scottish Highland
Games surrounded by a fun filled festival that engaged the
community. The Hororata Highland Games has been held
successfully for the past four years.
The motivation behind the Hororata Highland Games is
not only to raise money; it is also to raise the profile of the
area and its local businesses so the benefits are felt by the
community throughout the year.
Through the establishment of the Games the Hororata
Community Trust was able to develop other revenue
streams including the Hororata Whisky, Tartan Club and
Hororata Tartan. The Whisky and Tartan were developed
with support from international companies who wanted to
assist the community.
Hororata Community Trust
has achieved up to 2015:
•Invested over $20,000 into the Hororata Domain over
the past four years making it more desirable for many
different events
•Awarded $12,000 in grants to the three local primary
schools
•The Hororata Highland Games was a finalists in the
2014 New Zealand Association of Event Professional
awards for Best Established Community Event
•Led multiple community meetings to gain strategic
direction for the district and the Trust’s own projects
•Launched the Hororata website offering an online hub
for the community and local businesses
•Installed area welcome signs
•In 2014 a $5000.00 fund was distributed to four community
groups as acknowledgement of the communities volunteer
investment in the Hororata Highland Games
“Stemming from the desire of the local community to
take charge of its future following the devastation in
the region caused by the Canterbury earthquakes, the
Hororata Highland Games is truly a community success
story.”
Hon Amy Adams, MP for Selwyn.
Objectives in 2015
• To enhance the Hororata Brand by recognising the historic elements of the region while also creating a beautiful
area for the future community
• Further develop the Hororata Whisky and Tartan projects creating new opportunities
• To ensure that the Hororata Highland Games continue to evolve and has financial security by;
• Delivering a high quality Scottish event through good event management processes and keeping pure to the brand
• Sign up a core group of corporate partners to drive goals in longer term
• To grow the core event components and introduce at least one new activity and participation event each year
• Continue to recognise and engage the volunteers who are essential to the success of the event
Hororata Highland Games 2014
At the 2014 Hororata Highland Games a huge crowd of 8000 people was entertained with 300 competitors
taking part in the event; 50 Solo Pipers and Drummers, 89 Highland Dancers, 11 Pipe Bands, 15 runners ran
the Kilted Mile, 8 Tug O’ War teams tugged off and 9 athletes competed in the inaugural Oceania Heavyweight
Championship. Records were broken with 200 primary school aged children competing in the Junior Warriors
heavy events. The Games also hosted 15 Scottish Clans, 70 stall holders, 600 corporate and VIP guests including
Chieftain Sir Bob Parker and Joanna, Lady Parker.
Highlights of 2014
• Introduction of the Oceania Heavyweight Championship
with an international field of top athletes
• Hosting of 600 corporates alongside the competition
arenas
• New Hororata Highland Games website
• Introduction of new waste management system at the
event which included recycling
• Comprehensive media coverage pre and post event, which
included the front page of The Press
• Outstanding feedback following the event from
competitors, corporates, visitors and volunteers
What’s planned for 2015?
•
•
•
•
•
•
Introduction of a team Woolcraft Challenge
New look Highland Challenge for teams
More Have a Go events
New format for the Welcome Ceremony
International Chieftain
Investment in new dance boards for Highland
Dancing Competition
• Investment in building our own grandstand
seating rather than hiring
“The games at Hororata have held true to the traditional
spirit of Highland Games as a true gathering of the
clans. People from all walks of life come to experience
the Scottish culture of dancing, listening to the
bagpipes, athletics, eating traditional foods and of
course the water of life whisky. Even though the
Hororata Games are still in their infancy, this event is
one that I would recommend to friends and family.”
Pat Hallier, Former World Champion Heavy Athlete .
“ My wee girl loved seeing the dancers and my boy
enjoyed watching the tug-o-war plus riding on all the
kids rides and ponies. We had a fantastic relaxed family
day, it was organised really really well. ”
Carrie Knighton, spectator.
STATISTICS
HHG Competitors
by Region
Christchuruch49%
Ashburton15%
Timaru 12%
Blenhiem8%
Selwyn6%
International4%
North Island 3%
West Coast 2%
HHG Ticket
Sales Breakdown
Adults
Families
Competitors
Children
Volunteers
Coporates
HCT Revenue
Breakdown
Grants
Gate Sales
Sponsorship
Tartan Club
Whisky
Stalls
Entries
Merchandise
www.hororatahighlandgames.org.nz
Place this fant
astic event in
to your
diary for 2014
!
ent
dvertism
2014 Press A
2014 Book m
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www.hororat
ahighlandgam
es.org.nz
Promotion
of the Hororata
Highland Games
The Hororata Highland Games has an extensive
marketing campaign which runs throughout the year
targeting multiple markets.
Follow us on:
mes.org.nz
a highlandga
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or
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Key marketing activities:
• Interactive website
• 15,000 bookmarks distributed
• 20,000 fliers delivered to all Selwyn homeowners
• HTML email to a database of over 400 people
bimonthly
• Facebook engagement
• Promotion through Scottish events, competitions
and publications
• Extensive signage placement
• Direct marketing to corporates
• Comprehensive PR campaign beginning in August
• Extensive print media advertising
• Promotion and advertising on Canterbury’s leading
radio station, More FM
Partners “Our company gains valuable exposure both locally and in Christchurch and the wider community
through this event as a provider of high quality food products. Scottish smoked salmon is world famous so providing
an extra natural link between Scotland and the Games. Prime Foods will continue to sponsor this most worthy event
as we rebuild our community over the coming years.” Henry Studholme, Managing Director, Prime Foods NZ Ltd.
The Hororata Community Trust has a range
of sponsorship packages available for those
companies who want to be part of this true
New Zealand success story. Share in our
passion, effectively leverage your investment
and see real results for your business.
Find us on
www.hororatahighlandgames.org.nz