Ma s teri ng
HR S u m mi t
MHR
The Power of Innovation
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MASTERING HR SUMMIT
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MASTERING HR SUMMIT 2015
WHAT IS IT ABOUT? / Credits towards (PHR, SPHR, GPHR) HR Certification
LEARN THE POWER OF HUMAN RESOURCES
Successful businesses throughout the world are transforming the efficiency of their organizations through new HR
innovations. Those which don't are being left behind. HR performance has become inextricably linked to the overall
health and day-to-day running of businesses large and small; whether local or international. It is critical for every HR
professional to be aware of these vast changes, while business leaders must implement recent innovations to stay
competitive.
At the 8th Mastering HR Summit, leading companies from around the world will gather to discuss and learn more about
the new challenges and developments facing Human Resource Management. Across two informative days, the summit
will provide an essential environment for business leaders to explore and share ideas and solutions, while facilitating
business networking and the development of new lucrative partnerships.
Stay ahead of the curve – learn how to incorporate HR innovation into your organization before your competitors do.
EVENT OBJECTIVES
The 8th Mastering HR Summit has been created with one goal in mind: to provide a world class educational experience
which will take you, your business, and your career to the next level through learning about powerful, cutting-edge
Human Resources techniques.
This year's conference is sure to be the most important yet, with key speakers sharing the wealth of their knowledge and
a range of networking events to help you bolster your future success. Combining information about powerful HR
approaches with lucrative networking opportunities is what makes the Mastering HR Summit so important – a learning
experience which could transform your business and its scope.
NETWORKING
INSPIRATION
EDUCATION
What you learn from your
colleagues is almost as –
if not more – valuable
than what you learn in
the sessions.
Be inspired by the
experience of others;
not just the speakers
but your fellow
attendees.
MHR 2015 is all about
learning. We do intensive
research in order to deliver
the content your brain
wants to see.
HR CERTIFICATION INSTITUTE
The HR Certification Institute is a global leader in developing rigorous exams to demonstrate mastery and real-world
application of forward-thinking HR practices, policies and principles. Since 1976, the HR Certification Institute has been
the global leader in professional credentialing for the HR profession.
Today, more than 135,000 HR professionals in 100 countries proudly maintain the HR Certification Institute’s credentials as a mark of high professional distinction.
POINT HOTEL BARBAROS
The venue is located in a magniﬁcent place in Istanbul facing the Bosporus, in a privileged environment
allowing the guests to enjoy a professional up to technology meeting rooms and a splendid view.
Point Hotel Barbaros - Esentepe Yıldız Posta Cad. No:29 Şişli / Istanbul - Turkey - Phone: +90 212 337 30 00
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MASTERING HR SUMMIT 2015
FIRST DAY SPEAKERS / Panelists
Pieter Haen
President 2012 - 2014
WFPMA
Funda Acarşeki
Talent Unit Manager
Türkiye İş Bankası
Nilgun Ozkan
Human Resources Director
Brisa Bridgestone
Steven Gross
VP Human Resources RAM
Unilever
Caroline Curtis
Eczacibaşi Holding
Demet Akman
Head of Executive Talent
Human Resources Director
Rengin Onay
Graham Scrivener
Coca-Cola
Forum EMEA
Santander Group
Chief People Officer
Tankut Sur
İdil Türkmenoğlu
Shaya
Boyner Holding
Human Resources Director
Utku İlik
Human Resources Director
VP Human Resources
Johnson & Johnson
Managing Director
Christoph Bertram
Global Human Resources PB
Bayer AG
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MASTERING HR SUMMIT 2015
SECOND DAY SPEAKERS / Panelists
Nancy Papalexandris
Başak Merter
Fariha Salahuddin
Telia Sonera
GlaxoSmithKline
Professor
HR Vice President Eurasia
Bilgehan Ergenekon
Seren Bayramoglu
Procter & Gamble
General Electric
Athens University
Human Resources Director
arif kaya
VP Finance & HR
Hugo Boss
Aslı Dizdar
Human Resources Director
Eczacibasi-Baxter
Head of Human Resources
Hakan Timur
VP Human Resource
Rick Young
Human Resources Director
Shell & Turcas Petrol
Rakesh Seth
Ass. GM Human Resources
SVP Human Resouces
Altug Ornek
Berna Boragan
Rixos Hotel
Abdi Ibrahim
Akcansa
Former HR Director
Lloyd Group
Former HR Manager
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MASTERING HR SUMMIT 2015
FIRST DAY SCHEDULE / Tuesday 26 May
08:30 - 09:15
Registration
09:15 - 09:30
Opening remarks by chairperson
Nihan Tiryakioğlu Aygün / Managing Director at
KodZero
09:30 - 10:15
How to set up great HR functions:
Connect, Prioritize, Impact
Learning Objectives:
10:15 - 10:50
Strategic Talent Management – the role of performance and potential in driving business success.
Learning Objectives:
Today more than ever in a resource constrained world companies are constantly seeking new ways to get the best out of
their workforce. This session will provide some insight as to
how Unilever is approaching this challenge.
Steven Gross / Vice President Human Resources RAM at
Unilever
10:50 - 11:10
Networking Coffee Break
Business leaders today are faced with an extremely dynamic
business environment, characterized by technical innovation,
blurring boundaries amongst industries, shifts in customer
behavior, scarcity of talent, and huge variations in growth
across regions. HR functions need to help companies meet
these challenges as true strategic partners. To fulfill this
11:10 - 11:50
Talent for now, talent for future
Learning Objectives:
mandate however, HR leaders need a clear view of their
• “Mental shift” in selecting and developing future leaders;
years, and the best way to tailor effects to improve.
• Creating value-added “HR Application Brands” to deploy the
current capabilities, their priorities over the next three to five
HOW TO START ?
“talent idea”; HOW TO DEPLOY ?
Strategies and Tools:
Great HR functions are critical differentiators that separate
high-performing companies from the rest. Collectively, the
three ideas below describe best-in-class HR functions.
Connect; HR needs to connect with internal clients to ensure
that its HR and people strategies are clearly linked to the
overall business strategy.
Prioritize; HR needs to identify the most important and most
urgent priorities for its organization and then target investments accordingly.
Impact; Robust HR departments generate and report
people-based KPI’s, which provide the data for formulating
strategic actions and ultimately impact the business. HR
analytics are becoming an indispensable tool to help HR
functions impact the business.
Pieter Haen / President 2012 - 2014 at
World Federation of People Management Associations
• Make it “alive” ; HOW TO TOUCH ?
Utku İlik / Human Resources Director at
Eczacibaşi Holding
11:50 - 12:30
Learning Agility: How Talent Management Framework
Supports Isbank’s Sustainable & Profitable Growth.
Learning Objectives:
• Develops people …efficiently
• Builds new capabilities …continuously
• Personalizes learning for everyone …cost-effectively
• Provides just enough learning, on-demand …anywhere
Funda Acarşeki / Talent Unit Manager at
Türkiye İş Bankası
12:30 - 13:30
Lunch
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MASTERING HR SUMMIT 2015
FIRST DAY SCHEDULE / Tuesday 26 May
13:30 - 14:05
Strategic talent management - the role of performance
and potential in driving business success.
Learning Objectives:
• What does “potential” look like and how do you define
“performance” in its broadest sense?
• How do you start to map where your talent sits against
potential and performance?
• How can you optimize the potential of your talent?
Caroline Curtis / Head of Executive Talent, Succession &
Development at Santander Group
14:05 - 14:35
Building Organizational Capability to Manage Change
Learning Objectives:
To be announced.
15:05 - 15:25
Networking Coffee Break
PANEL SESSION
15:25 - 16:00
High Performance Team Working
Learning Objectives:
• Developing a common understanding of what high perforce
team working looks like.
• Transforming a good team into a high performing team.
• Sustaining a high performance culture.
The Forum Corporation:
Forum provides tailored learning solutions that help organizations effectively execute their business strategies by focusing
on their most important asset: their people.
We are committed to swiftly align and mobilize our clients’
people to accelerate business growth, improve or change
current practices, and boost performance. Our solutions are
designed to tackle your most urgent, immediate business
challenges and capture future opportunities.
Demet Hatipoğlu Akman / Human Resources Director at
Johnson & Johnson
14:35 - 15:05
Shaping the Future – “Geleceğe İz Birakiyoruz”
Rengin Onay / Chief People Officer at
Coca-Cola
Graham Scrivener / Managing Director at
The Forum Corporation
Learning Objectives:
• Strategic Management & models of strategic HRM.
• Creating & Managing Change that Aligns with Business Goals.
16:00 - 16:35
• Building Organizational Capability to Manage Change.
How to create an inspiring systems that support
Organizational Change?
Strategies and Tools:
Learning Objectives:
• Balanced Scorecard – as a strategy execution tool.
To be confirmed.
• Integration of HR to Strategic Planning processes.
• Change management – Re-structuring, strategy manage
ment, process management, project portfolio management.
Nilgün Özkan / Human Resources Director at
Brisa Bridgestone
Tankut Sur / Human Resources Director at
Shaya
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MASTERING HR SUMMIT 2015
FIRST DAY SCHEDULE / Tuesday 26 May
16:35 - 17:05
Workplace Democracy
Learning Objectives:
To be confirmed
Day One Tips:
The first day of the Mastering HR Summit opens with a
bang, packed full of priceless information supplied via our
12 talented speakers, as well as a panel of experts and a
fascinating case study. Those attending will learn about
understanding their current capabilities and how to
improve upon them. These topics will include:
• How to Set Up Great Human Resources Functions.
• Strategic Human Resources & Performance.
• Networking Opportunities.
• Creating Value through Human Resources.
• Learning Human Resources Agility.
• Strategic Talent Management.
• Building Organizational Capability to Manage Change.
Idil Türkmenoglu / Vice President HR & CR Sustainability at
Boyner Holding
• Shaping the Future.
• Building High Performance Teams.
• The Strategic Human Resources Business Partner.
17:05 - 17:40
The strategic HR BP – reality or wishful thinking?
• Workplace Democracy.
Learning Objectives:
• Link HR to Business strategy.
• Examples of deriving the HR implications.
• Profile of a strategic HR Business Partner.
• Pitfalls and opportunities.
• Way forward.
Dr. Christoph Bertram / Global HR Business Partner at
Bayer Pharmaceuticals
17:40
End of Day One
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MASTERING HR SUMMIT 2015
SECOND DAY SCHEDULE / Wednesday 27 May
08:30 - 09:15
Registration
09:50 - 10:25
Strategic HR & Performance Culture
Learning Objectives:
09:15 - 09:50
“Sustainability as a strategic option for HR.”
Learning Objectives:
• Business KPI’s linked to People KPI’s –
Customer at the heart of everything.
• SWP and Agile People Strategy.
• Focus on business priorities & Great Business Partnering.
Strategies and tools:
• Learn about the link of HR with sustainability.
• Understand the value and contents of Sustainable HR.
• Understand why Sustainable HR can play an important role
in a company’s strategy.
• People related KPI’s & results link to Business plans & results
• Proactive change management & organizational efficiency
actions.
Strategies and Tools:
Başak Karlıdağ Merter / HR Vice President Eurasia at
Telia Sonera
• Identify areas where HR can contribute to sustainable
development.
• Consider ways of applying sustainability across HR practices.
• Learn and Experiment with Green aspects of HR.
10:25 - 10:45
Networking Coffee Break
Description of Presentation:
The link of sustainability with HRM has only recently been
studied and this despite the fact that corporations rely heavily
on their human resources for applying sustainability. In view of
the above, we examined HR practices linked to sustainability
which have been applied by major companies internationally.
These included:
• Health and safety programs.
• Employee well-being.
• Employee competencies and employability.
• Equal opportunity & diversity programs.
• Career counselling and talent management.
These practices have shown the strategic role of the HR
department in applying sustainability in their people management, as well as the active involvement of personnel in
promoting sustainability as a major strategic option. The
reason and the growing interest in the link of HR with sustainability, which is often referred to as Sustainable HR, stems
from the fact that human resources have proven to be one of
the major competitive advantages of a corporation.
In our conclusions we propose some guidelines for companies
who want to include sustainability in their HR strategy for
competitiveness.
Nancy Papalexandris / Professor, Academic Coordinator at
Athens University of Economics and Business
10:45 - 11:20
Changing role of HR in driving business
Learning Objectives:
• The role of HR in driving business performance.
• The role of HR in transforming culture.
• The role of HR in strengthening & talent leadership pipeline.
Strategies and tools:
• HR as enabler.
• HR as strategist.
• HR as connector.
Fariha Salahuddin / Vice Pesident HR Emerging Markets at
GlaxoSmithKline
11:20 - 11:55
Driving Organization Effectiveness & Employee Engagement
Learning Objectives:
• Never ending story: Driving Organizational Effectiveness.
• Quest for Happy Employees: Good luck with that!
• Happy Employees or Productive Employees.
• Why we need engaged employees.
• HR’s Role in Driving Employee Engagement.
Bilgehan Ergenekon Bilen / Human Resources Director at
Procter & Gamble
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MASTERING HR SUMMIT 2015
SECOND DAY SCHEDULE / Wednesday 27 May
11:55 - 12:30
Employee Value Proposition: The Value of a Job
Learning Objectives:
• Talking about the benefits of the communication of The Total
Value of a Job in a company.
• Explaining how an employee messaging on employee value
proposition can be formed.
• Giving practical examples about different communication
means.
Strategies and Tools:
• Participants will understand the step by step planning for an
employee value proposition implementation in a country.
• An example of how employee value proposition and be able
to work on a similar approach based on their own needs.
• Employee Value Proposition can be perceived as an abstract
theme however I will try to make it more practical and solid.
13:30 - 14:05
Engaging Talent for Performance
Learning Objectives:
• Strategic need to develop talent for the future balanced with
tactical need to perform now.
• Engagement is a tool to drive both development & perfor
mance.
• Examples of successful initiatives.
Rick Young / Human Resources Director at
Shell & Turcas Petrol A.S.
14:05 - 14:40
Creating Talent : “No Boundaries”
Learning Objectives:
• How to build structured career paths for employees?
• Designing a sustainable organizational learning environment.
• Benefits of continuous learning in terms of strategies, people
and community.
Strategies and Tools:
Description of Presentation:
Employers spend significant amount of money each year on
total rewards. However because of the lack of communications
employers fail to realize the full return on their total rewards
investment. Studies show employees who understand their
employer’s total rewards program are more likely to be
engaged in the workplace and to work together to accomplish
goals. This can only be achieved through a strategic communication approach.
This presentation will share the GE Turkey approach towards
total rewards communication. It will cover basic overview of
employee value proposition and total rewards value communication including: GE EVP model and how to communicate it in
your organization, strategies for effective communication.
• Talent management for production employees.
• Learning & Development approach.
• Tools and tips for sustainable development.
Arif Kaya / Vice President Finance & Human Resources at
Hugo Boss
14:40 - 15:15
Changing role of HR in driving business
Learning Objectives:
To be confirmed
Seren Bayramoglu / Head of Human Resources at
General Electric Turkey
Hakan Timur / Assistant General Manager HR at
Akçansa
12:30 - 13:30
Lunch
15:15 - 15:35
Networking Coffee Break
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MASTERING HR SUMMIT 2015
SECOND DAY SCHEDULE / Wednesday 27 May
15:35 - 16:05
Coaching and connecting with Front Line Leaders
Learning Objectives:
• Understanding the needs of Front Line Leaders –
multi-generational environment.
• Engaging with Front line leaders especially in multigenerational environment.
• Developing and retaining Front line Leaders.
Strategies and Tools:
• Challenges which managers face in leading front line
leaders for building collaborative efforts multi-generational
environment.
• Skills needed to develop constructive relationship between
Managers and front liners.
• Ability to guide and influence behaviors that drive perfor
mance in multi- generational set-up
PANEL SESSION
16:35 - 17:10
The “Still” New Mandate for HR: Managing Change
Learning Objectives:
• The Why of Change?
• The Effects of Change on Organizations and People?
• How to Re-Invent Human Resources to adapt new business
environment?
• How to create inspiring systems that support Leadership /
Organizational / Indıvidual Capabilities?
• What is An Abundant Organization?
Altug Ornek / Former HR Director Rixos Hotels
Berna Boragan / Former HR Manager Abdi İbrahim
Berna Gülgöz / HR Profeesional Self Employed
Rakesh Seth / Senior Vice President - Group HR at
Fedders Lloyd Corporation Ltd.
16:05 - 16:35
365 Days of Happiness, is it possible?
Happiness Journey in Eczacibasi-Baxter
Learning Objectives:
• Creating and sustaining positive environment.
• Learning The Flow Theory (The Secret to Happiness
Theory)and adapting them to your professional and daily life.
• Lessons to take away from Eczacibasi-Baxter journey.
Description of Presentation:
First Section:
• What is positive psycology?
• The happiness formula
• Well-being Theory
Second Section:
• The Flow Theory / The Secret to Happiness Theory
Third Section:
• Our Happiness Journey in Eczacibasi-Baxter
17:10 - 17:25
Closing remarks by chairperson
17:25
End of Day Two
Day TwoTips:
The second day of the summit is equally impressive, with
critical Human Resources innovations explored and
discussed in full. Those attending will learn about the
connection between business sustainability and HR. This
topic will include:
• Strategic HR & Performance Culture.
• More Networking Opportunities.
• Changing Role of HR in Driving Business.
• Employee Value Proposition: The Value of a Job.
• Driving Organization Effectiveness & Engagement.
• Engaging Talent for Performance.
Aslı Dizdar / Human Resources Director at
Eczacıbaşı-Baxter
• Coaching and connecting with Front Line Leaders.
Öykü Dalgün / Human Resources Specialist at
Eczacıbaşı-Baxter
• The “Still” New Mandate for HR: Managing Change.
• 365 Days of Happiness, is it Possible?
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MASTERING HR SUMMIT 2015
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