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Social Media 101
INTRODUCTION TO FACEBOOK, TWITTER AND INSTAGRAM
APRIL 7, 2015
Syllabus

What is Social Media

Facebook

Twitter

Instagram

Q&A
What is Social Media?
Social media is a way for
people to communicate and
interact online using any
Internet-connected device.
What is Facebook?
Facebook allows easy sharing of content –
thoughts, news articles, photos, videos and
much more!
Facebook Stats

Worldwide, there are over 1.39 billion monthly active Facebook
users (MAUs) which is a 13 percent increase year over year.

890 million people log onto Facebook daily.

Five new profiles are created every second.

Photo uploads total 300 million per day.

Average time spent per Facebook visit is 20 minutes.

Every 60 seconds on Facebook: 510 comments are posted,
293,000 statuses are updated and 136,000 photos are
uploaded.

One in five page views in the United States occurs on
Facebook.
Facebook
Things you need:
 An email address
 An interest in learning
 Patience
 Some free time
http://www.facebook.com/
Getting Started
 Register
a Facebook account
 Confirm
your email
 Edit
your profile
 Add
a profile picture and cover photo
 Find
friends
 Start
posting
Facebook Terms
 Profile:
The overall area with your personal
information. Usually includes a picture, name,
location and other identifiers.
 Wall: The center of your profile for adding
new things, like photos, videos, notes and
other application content.
 The Publisher at the top of your Wall allows
you to update your status and share content
through many different kinds of Wall posts.
Facebook Terms
 Info
tab: Includes specific information
including your email address, birthday,
education and work information, list of your
fan pages, etc.
 News
feed/live feed: Your default homepage
on Facebook. Shows the information from all
the friends and organizations that you are
connected to.
Facebook Tips
 When
you post on your wall, everyone who is
your “friend” can see this on their news feed.
 When
you post on someone else’s wall, your
friends do not see that on their news feed.
 You
can change the way this works through
privacy settings, but we will get to that during
future workshop of this presentation this
summer.
Facebook Pages
Since your ultimate goal is to use social media
to get your audience engaged:
 Notice
how you receive updates on your
news feed.
 Notice
how you cannot see other’s profiles
unless you are friends with those people.
 Connecting
with fan pages connects you
professionally.
Facebook Pages
 Join
other fan pages!
 Search
for other interests – sports teams,
politicians, musicians, TV shows
 Look
at HSBP Favorite pages for
recommendations of where else you can
connect.
What is Twitter and a Tweet?
 Twitter
is a microblog where you can post
very short pieces of information.
A
tweet is an expression of a moment or
idea. It can contain text, photos and
videos.
A
tweet can only be 140 characters or
less.
Twitter Stats

Twitter has 280 million active users; 500 millions tweets sent per day .

In 2015, one-fifth of Internet users in the U.S. expected to be on Twitter.

80% of active users are on mobile.

Over 300 billion tweets have been shared since Twitter launched in 2007; 32
million of those tweets were shared during the 2014 World Cup final.

Average user follows five or more businesses; over a third of them will buy
from a brand they follow.

Katy Perry (60 million) and Justin Bieber (57 million) have more followers than
President Obama (50 million).

Americans love to tweet about what they are watching.
Twitter
Things you need:
 An
email address
 Internet-connected

device
Photos for your profile page
 Ability
to be concise
twitter.com/
Getting Started
 Pick
a Twitter “handle” that is personal – can be
your name or something casual, like a screen
name. You can always change it.
 Your
handle is your profile name. No two
handles can be the same though you can add
your real name to your profile so your followers
can recognize you.
 The
HSBP handle is: @HSBP_808
 Add
a profile photo and header photo to share
your personality.
Twitter Terms





Tweet: Post or status update.
Retweet: When you want to share something
someone else has posted, but give them credit
using the RT.
Mention: You must use the @ sign before a person’s
handle to ensure it gets linked.
Favorite: Hit the star button to let the author know
you like their tweet.
Notification: When someone mentions you, replies to
your tweet or retweets/favorites your tweet.
Twitter Terms
Feed: The live stream of people’s posts and updates.

Your homepage will be the stream of everyone who you are
following. It is listed by the latest tweet first. Depending on how
many followers you have, you may only see one minute of tweets
on the first page before needing to scroll down.

When you follow people, their tweets instantly show up in your
timeline. Similarly, your tweets show up in your followers' timelines. To
see interesting tweets, follow interesting people: friends, celebrities,
news sources, or anyone whose tweets you enjoy.

The more people you follow the better diversity of content you’ll
get.
Twitter Terms
Hashtag: Assign a topic to a tweet that will help people search for or
discover tweets related to that topic

The hashtag is when you use the # sign before a word that you want
people to search.

Adding #HSBP to your tweet allows you to be part of a larger
conversation and helps others who want to see any tweets as it
relates to HSBP.

Hashtags can help you gain more followers and likes, and find
people with similar interests.
Twitter Terms
Direct Message: A private message between two users. (A new feature
now allows a direct message between multiple users at the same
time.)

Go to a person’s profile message and click on the button that says
message. Messages also need to be 140 characters.

You can use DM before a person’s avatar to label that message as
a direct message.

DM @HSBP would mean you are directing that message just to
@HSBP.
Twitter Terms
Lists: Personal list of select followers.

Aggregate your followers by subject, type of business, etc.

The homepage feed can be overwhelming. Use lists to only see
content on a certain topic. For example, create a News list by
adding only media organizations to that list.

Your lists can be public or private. People can invite you to
“subscribe” to their lists.
Twitter Tips

The best tweets share meaningful moments — big and small. Quote
your grandma, share a photo of your pet sloth, or make a Vine
video of your youngest doing a tricycle wheelie. If you think it's
interesting, chances are your followers will, too.

Anything you say on Twitter is public unless you check a box to
make all tweets private. This can be found in your settings.

Other people or organizations to follow include: news organizations,
local businesses, non-profits, politicians, interesting celebrities, other
organizations you support, etc.
What is Instagram

Instagram is an online mobile photo-sharing, video-sharing and
social networking service that enables its users to take pictures and
videos, and share them on a variety of social networking platforms,
such as Facebook, Twitter, Tumblr and Flickr.

You can only upload photos/videos through a mobile device
though you can view content from a desktop.
instagram.com
Instagram Stats

Instagram counts 300 million monthly active users

An average of 70 million photos are shared through the app each
day

Engagement on Instagram is 15 times that of Facebook’s

76 % of American teenagers use Instagram, making it their favorite
social media network

94% of Instagram users are on Facebook, which owns Instagram

Instagram has surpassed Twitter in popularity among U.S. adults

Nike is the most popular brand with nearly 14M followers; Starbucks is
No. 2 with nearly 4M followers
Getting Started

Download the Instagram app from the app store on your device.

Create an account. Click the “Sign up” button at the bottom of
your screen and enter your email, username, password, phone
number (optional), and upload a photo (optional) to create your
account. You can choose to add a bit of personal information in
the “about” section as well, including a personal website.

Follow friends. You can now optionally choose to import contacts
and find friends from your contact list, Facebook account, Twitter
account, or simply search for names and usernames. Following
people allows you to see their posts in your newsfeed.
Using the Tabs

Scroll through your feed. From within the “Feed” tab you can scroll
through posts by all of the users you are following by. To get to the
Feed tab, tap on the icon that looks like a house to the very left.

Search for photos. Find photos or people to follow. Photos in this
feed are based off the people you follow. People listed in this feed
tend to be celebrities and those whose photos are getting attention
from the Instagram community.
Using the Tabs

View your news and updates. Anytime someone likes one of your
photos, comments on one of your photos, follows you, or tags you in
a photo, you will be notified under your ‘News’ tab. This is the small
comment-box icon with a heart in the center, the third tab over.

Like and comment other people’s photos. Whether you are scrolling
through your news feed or viewing images under the popular tab,
you can show your interest by liking or commenting on them. To like
a photo, you can either press the heart shaped button just under
the photo, or you can double tap the image. To comment on a
photo, click the small comment-bubble icon and type your
comment when the keyboard appears.
Using the Tabs

View your own profile. To see an archive of your uploaded photos
as well as a complete list of who you’re following and who your
followers are, you can visit your profile tab on the far right side. Here
you can see all your photos, edit your Instagram user profile, and
add or disable social networks under “Linked Accounts.”
Adding Photos to Instagram

Add your photos to Instagram. Clicking the center camera-shaped
tab will allow you to snap photos or select photos from your device’s
photo albums.

Take a new photo for Instagram. If you don’t have the photo you
want to post in your photo albums, you can take a new photo and
upload it directly to Instagram. After clicking the ‘camera’ button,
click the camera icon in the center to snap a photo. Or click on the
image at left to access your camera roll. The video image on the
right allows you to take video. Click ‘next’ to move onto the next
screen.
Adding Photos to Instagram

Edit your photo. Instagram has minimal editing abilities, but it does
give you some. You can choose to rotate your photo, add a frame,
create a blurring effect, or brighten the photo by selecting each of
the corresponding icons (in that order) on the screen. If you decide
you don’t like the edits you’ve done, simply click the icon again to
revert the edit.

Apply a filter to your photo. Instagram provides multiple filters that
you can use to edit your photos. Click on the intertwined squares at
the bottom left to choose a picture to work with, then select a filter
from the choices that appear.
Adding Photos to Instagram

Add information to your image. Enter a brief description of your
photo in the “What?” text input field. Add hashtags here to provide
a searchable query for others to find your photo with. Add a
location if you desire or tag friends in your photo.

Share your photo outside of Instagram. Click any of the social
networks listed below. Enter the username and password associated
with your account to link it with your Instagram account.

Click "Done" to complete the process and post your photo. Your
photo will appear in your “Feed” and also the feed of other
Instagram users that are following you.
Instagram Tips

All photos are public by default which means they are visible to
anyone using Instagram or on the instagram.com website. If you
choose to make your account private, then only people who follow
you on Instagram will be able to see your photos.

To build followers, take photos, experiment, post often (but not too
often), engage with other users and leave comments.

There are things you're going to want to snap a picture of — cats,
the shoes on your feet, greasy food, an artsy shot of nothing, etc.
Followers don't mind these pictures every once in awhile, but give
your fans something new to keep them coming back for more.
Q&A
Shauna Goya
Director, iQ 360
[email protected]
380-9017
John Strandberg
General Manager, Hawaii Tech Support
[email protected]
535-9700, ext. 102