A China Elite Focus Magazines Publication
MEDIA KIT A China Elite Focus Magazines Publication 2015 Targeting Affluent Independent Sophisticated Chinese travelers planning a leisure trip to the United States In 2015 2,3 million Chinese travelers will visit the U.S. (+25% from 2014) and will spend more than $15 billion during their trips. 30% of them are Free and Independent Travelers (FIT’s) and will carefully choose by themselves great hotels and resorts in the U.S., without the help of a Chinese travel agency. Luxury Hotels of America is the leading magazine written in Chinese exclusively about America’s most beautiful hotels and resorts. Through our advertisement and sponsored content opportunities, advertisers can target affluent Chinese travelers as they plan their trips to the U.S. Editorial environment We have discovered, loved and published beautiful stories about: mustang monument mandarin oriental nomad hotel driskill hotel luxe travel hawaii amangiri wythe hotel peninsula waldorf astoria south coast plaza shutters on the beach casa del mar hotel grande colonial hotel wigwam resort amangani resort wentworth mansion jefferson hotel national hotel grand hotel miraval resort and spa weekpanaug inn queen mary the sagamore st regis bal harbour the gun store aire ancient baths nantucket hotel heywood hotel FAIRMONT SAN FRANCISCO south coast plaza spirit of the wild heritage boots otesaga resort napa valley vintners grand hotel marriott castle hotel and spa nottoway resort anaheim orange county And many more. nevada florida new york texas hawaii utah new york california new york california california california california arizona wyoming south carolina virginia florida michigan arizona rhode island california new york florida nevada new york massachusetts texas CALIfornia california wyoming texas new york california alabama new york louisiana california Madeleine Pickens, Founder & Owner of Mustang Monument Luxury Eco Resort (Nevada) Quarterly magazine Editorial content exclusively about U.S. luxury travel Text content 100% in chinese mandarin Fully integrated with Chinese social media networks EDITORIAL CONTENT 40% U.S. Hotels (4 & 5 star) 20% U.S. Destinations 20% Real estate investment 10% Luxury Lifestyle (U.S. Brands) 10% Airlines DIGITAL DISTRIBUTION 1 % 22 % 55,734 subscribers iPad (App Store) Weibo official page Web & Mobile (on issuu.com) News Inflight distribution (Airport lounges & selected hotels) 4 % 74 % iPad Web Weibo Airport Lounges Each cover has an average 870,000 impressions Subscribers’ profile GENDER 46% Women 54% Men CITIZENSHIP 92% China 6% U.S. 2% Other AGE GROUP 21% 25-35 47% 36-45 26% 46-55 6% 56+ OCCUPATION 39% President / CEO / GM 41% Senior executive 10% Other professionals ANNUAL PERSONAL INCOME (USD) 11% 50K-100K 18% 100K- 200K 15% 200K- 300K 27% 300K-500K 13% 500K-700K 8% 700K-1M 8% above 1M TRAVEL TO THE U.S. 14% Never traveled to the U.S. 19% Once a year 24% Twice a year 31% Three times a year 12% More than Three times a year 82% Choose independently their destination & hotel in the U.S. and book themselves directly. 77% are influenced by the editorial content of Luxury Hotels of America to plan their leisure trip to the U.S. 71% are influenced by the advertisements in Luxury Hotels of America for their hotel bookings and purchase decisions in the U.S. 68% consider Luxury Hotels of America as an independent and trustworthy source of information about the U.S. Source: October 2014 survey 2015 EDITORIAL CALENDAR SPRING 2015 Ad close: January 2, 2015 Publication: February 16, 2015 Luxury Real Estate in Florida Route 66 adventures Historical hotels in the West SUMMER 2015 Ad close: April 17, 2015 Publication: May 18, 2015 New York City boutique hotels America’s best golf courses Horseback riding in Texas FALL 2015 Ad close: July 24, 2015 Publication: August 21, 2015 Hunting & Fishing Buying your ranch in America The best U.S. domestic airlines WINTER 2015/2016 Ad close: October 9, 2015 Publication: November 16, 2015 America’s best ski resorts The best cigar bars & restaurants Great American travel brands Rate card 2015 AD & SPONSORED CONTENT OPPORTUNITIES Media Fees Per Issue Frequency 2X Frequency 3X Frequency 4X Production Fee Advertisement before editorial $6,500 $6,000 $5,500 $4,500 - Advertisement after editorial $5,800 $5,000 $4,500 $4,000 - Advertisement after table of contents $5,000 $4,500 $4,000 $3,700 - Advertisement $4,200 $3,900 $3,600 $3,200 - Four page advertorial $9,000 $8,500 - - $2,000 Six page advertorial $12,000 - - - $2,500 Ten page special advertorial section (Destinations only) $16,000 - - - $2,900 Cover Story + Ten page special advertorial section $26,000 - - - $3,500 $6,000 $5,500 $5,000 $4,500 - (Requires pre-approval from Publisher) Integrated Social Media Marketing campaign on the Luxury Hotels of America Official Weibo page / Thirty posts published during a three months period after the issue. ALL RATES IN USD MATERIAL SPECIFICATIONS PORTRAIT VIEW ONLY 768 pixels x 1004 pixels FILE PNG-24 file without transparency, 264 ppi COLOR SPACE RGB - sRGB IEC61966-2.1 TERMS & CONDITIONS All advertisements in China Elite Focus’ Digital Publications will be kept live for one year. If, after authorizing production work, an advertiser cancels a Digital Edition insertion, the advertiser will be responsible for all production charges incurred by China Elite Focus. If cancellation comes after the ad closing date, the advertiser is responsible for full production and space fees for the insertion. The number of sponsored content (advertorials) for an advertiser is limited to two per year and per publication. The twelve page advertorial with cover story opportunity is subject to limited availability and discretionary decision of the publisher. All advertorials contain a link with the advertiser’s website or the website of a retail partner of the advertiser. LUXURY HOTELS OF AMERICA A CHINA ELITE FOCUS MAGAZINES PUBLICATION ISSN 2326-2214 Publisher: Pierre Gervois Senior Travel Editor: Elaine Ke CHINA OFFICE China Elite Focus Limited 18/F, Wanchai Central Building 89, Lockhart Road Hong Kong Tel: (852) 27310602 Fax:(852) 30121522 U.S. OFFICE China Elite Focus Magazines LLC 747, Third avenue, 2nd floor New York , NY10017 Tel: 646-722-2639 Fax: 646-722-2501 ADVERTISING CONTACT Huson International Media 13-17 Laight street Suite 401, mailbox 7 New York, NY 10013 Tel: 212-268-3344 Fax: 212-268-3355 Chad Mize [email protected] www.chinaelitefocus.com A China Elite Focus Magazines Publication HONG KONG - SHANGHAI - NEW YORK www.chinaelitefocus.com
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