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IT-city
 An ICT innovation city
• Marlene Nybro Thomsen
– Head of Communication, Alexandra Institute ltd.
– Cand.it and communication
Page 1
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Inhabitants
at Katrinebjerg
Research and education
• Aarhus University
• Aarhus School of Business
• The School of Architecture
• The Engineering College
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Computer Science
Computer Engineering
Information Technology
Multi-media
Information Studies
Media Studies
IT-bachelor
Page 2
90+ companies:
• Google
• VmWare
• Mjølner Informatics
• Vestas Wind Systems
• CLC Bio
• Luxion
• Redia
• 43D
• …
• INCUBA Science Park
• Aarhus Entrepreneurship Centre
• ….
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Masterfor
titleIT-based
style
Goal:toaedit
dynamo
innovation
• Stimulate business development
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–
–
–
Increase in work places
Increase in new products and services
Increase in new companies
Establishment of new business clusters
• Increase in number of graduates
– Attract more students
• Better and more comprehensible IT systems
• Research a a high international level
Page 3
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Master
title style /Aarhus region
Strengths
Katrinebjerg
• World-class research in computer science
End users
• Highly innovative ICT businesses
• Long tradition for collaboration
Innovation
– Businesses, research, users
Businesses
Researcers
• Multidisciplinary teams
– Computer science, engineering, information- and media studies,
anthropology/field studies, industrial design /art, business
understanding, ...
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title style
The Alexandra
Institute
Ltd.
• The Alexandra Institute is a non-profit private
company that works with applied research,
development and innovation within ICT in order to
create growth and welfare in the Danish Society
• We assist business in applying the
newest ICT-research and technology
– We combine commercial relevance,
research and user involvement
– We create value through new innovative it-based products
and services
3/30/2015
Side 5
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Vision
• The vision of the institute is to become the preferred
supplier of IT research-based knowledge for innovation of
IT-based products and services within Danish businesses
• At the same time, it is the vision of the institute to be the
preferred partner for IT-researchers in applying their
knowledge and technology in the form of new applications
within Danish businesses
the IT-university
ClickBranch
to editatMaster
title style in Copenhagen
Aarhus
København
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Master
title style Organization
Research
Technology
• Alexandra is a Research and Technology Organization
– In Denmark called Approved Technological Service Institute
– Approved by the Minister for Higher Education and Science
• We have an obligation to assist Danish businesses in
applying the newest research and technology
– in particular for small- and medium sized businesses
• Our services and products are supposed to be ahead of
the market
• We can operate on normal market conditions, but we may
not provide unfair competition
Click to editAlexandra
Master titleInstituttet
style
A/S
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Expertises
Mobile solutions
User-driven innovation, user involvement
IT-business developmet and evaluation
Interaction design
Avanced computer graphics
It-based infrastructure
Position-based solutions
Security and privacy
Software and efficient computations
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Master title style
Forms
of collaboration
Knowledge exchange
Joint Research- and
innovation projects
Research-based
commercial services
Side 11
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title style
Knowledge
exchange
• Dissemination of new
knowledge and technology
• The value of research-based
innovation
• Models for collaboration
• Matchmaking
• Bridge building
• Idea generation workshops
• Project initiation
• Events conferences
Side 12
• Organization of networks
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ICT
Service
Energi
Healthcare
Security
…
• Mini projects
• Free innovation checks
• Knowledge coupons
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Division
of Master
labourtitle style
Alexandra
Universities
Research
Side 13
Innovation
Businesses
The valley
of death
Product
development
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Benefits
• The Alexandra Institute has more than 14 yeas of
experience in getting researchers, businesses and endusers to collaborate on innovation
• We transform research into value and inspire new
research
• Businesses working with Alexandra gets several years
ahead of the competitors since they through us get access
to the newest ICT-research and technology
Side 14
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style
GoalRef
– Master
Danishtitle
innovation
system
•
Purpose
– Soccer that signals to the referee
when in goal
– Application of security techniques
•
Participants
– Goalref A/S
– University of Aarhus
– ISIS Katrinebjerg
•
Results
– Proof-of-concept
– Now a product
• Produced by Select
• Approved by FIFA
– June 2012
• FILM
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to Digital
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Case:
prototypes
Side 17
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title style for surgeons
3D graphics
and simulation
Visible Ear Simulator (VES)
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to edit
Master title
style
Ceiling
projected
WizeFloor
Licenses sold via Solutors A/S
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to edit
Master title
style and light
Digital
playground
– sound
•
•
•
•
Sensor-actuator network
3D camera-tracking
Interactive music
Stimulates movement
Click
to edit Master
title styleSpaces
Swingscape,
Interactive
Alexandra Instituttet A/S - Om os
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Master title style
Soldtoforedit
Horsens
• New product design
– Standard elements
– Easy to install
• ~500.000 dkr.
• Horsens claim it changes
their plaza and increased
shop sales
• More installations to
come…
Augmented Reality for Pervasive
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Museum Experiences
Augmented Reality
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Redia SMK Hammershøi
Football training and test Installation
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(at Herning Fremad)
• Alexandra and Munins Sport
has developed the “Football
Lab” for Herning Fremad
• Open 24/7
• 10.000 games played in 10
months
• The Bouncer at Club La Santa
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Master title style
The to
clima
•
•
•
•
Diffus
Danmarks Designskole
Forster Rohner, Schweitz
Alexandra Instituttet
•
•
InfinIT
Innovation networkd for
IT
Climate Dress礼服
1期杂志上我们为大家
介绍了Galaxy
Dress—一件缀满
LED灯与施华洛世奇水
晶的晚礼服，而这件
Climate Dress
亦有异曲同工之妙：
礼服上满布LED灯。不
过比较特别的
是，这些LED灯连接着
。
eFashion Says:低碳生
活—想必这就是设计
师借由
Climate Dress传达出
的概念吧？
DIFFUS公司
diffus.dk
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to edit Master
title stylein your pocket
Futuresonic
–ultrasound
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Thank you for listening
www.alexandra.dk