agIdeas International Design Forum Thursday 14 May Celebrating 25 Years Australian Designers Andrew Ashton Annette Harcus Travis Price Stephen Banham Matt Hatton David Pidgeon Nigel Buchanan Richard Henderson Alexander Stitt Mimmo Cozzolino Inkahoots Matthew Remphrey Rowena Curlewis David Lancashire Zoe Pollitt Giuseppe Demaio Alex Lehours Eamon Donnelly Marita Leuver Christopher Doyle Luke Lucas Garry Emery Stormie Mills Mark Gowing Fabio Ongarato Images ordered Images Cover Image from left to right Thank you to our Luke Lucas past speakers for helping us celebrate our 25th Anniversary. About We invite you to celebrate our 25th Anniversary at our new 1-day masters of design event, featuring a carefully curated line-up of international design masters, across multiple disciplines, recognised for their unique ideas and exemplary execution of their craft. There is a demand on designers to become multi-disciplined in order to enhance the standard of living and address socio-economic issues, resulting from the convergence of technology, business and creativity. This program brings together experts in Big Data, Entertainment Design, Strategic Communication, Product Development and Social Enterprise to explore solutions to complex social and commercial needs. This year, speakers include; Aaron Limonick of Naughty Dog Inc., Amina Horozic of fuseproject, Dawn Zidonis of San Francisco Design Week, Dirk Vander Kooij, creator of the Melting Top table, Flavia Cocchi, of Atelier Cocchi, Henrik Kubel of A2/SW/HK + A2-TYPE, James Brown of studio MASH, Lisa Strausfeld, formerly of Bloomberg, Masashi Kawamura of Creative Lab PARTY, Mia Blume of Pinterest, Miki Setlur of Twitter, Neil Huxley, Director of Transformers: The Fall of Cybertron, and Radovan Jenko the Artistic Director of the International Poster Festival in Ljubljana. The forum is supported by a series of in-depth masterclasses providing unprecedented access to accomplished creatives. Learn from their experiences and processes, and hear what makes their ideas tick. Join the conversation. Book now. Speakers Lisa Strausfeld USA Lisa Strausfeld is a New York-based Information Architect, Data Visualisation Entrepreneur and, currently, Principal of her own studio, InformationArt. Most recently, Lisa spent 3 years at Bloomberg LP, first as Global Head of Data Visualisation and then as Creative Director of Bloomberg View. She built and led Bloomberg’s first Data Visualisation team, Bloomberg Visual Data, dedicated to creating a new genre of editorially driven interactive data products for Bloomberg’s consumer audience. Prior to Bloomberg, Lisa was a partner at Pentagram from 2002 to 2011 where she built a practice around digital information projects including the design of large-scale media installations, software prototypes and user interfaces, signage and websites. Henrik Kubel Denmark Henrik Kubel, partner in London based Design and Typography office A2/SW/HK + A2-TYPE, graduated from Denmark’s Design School in Copenhagen in 1997 and received his MA in 2000 from Royal College of Art in London, where he was also senior visiting lecturer. Recently, he’s designed fonts for Airbnb, Expedia, Android, Paul Davis, The Independent Newspaper, Moscow Metro, Aperture magazine in New York and the New York Times. He is also a member of the AGI, Alliance Graphique Internationale. In February 2015 he was awarded the prestigious Knud V Engelhardt Award from The Danish Museum of Art & Design. Speakers Dirk Vander Kooij Netherlands Dirk Vander Kooij is a Designer and Craftsman, passionate about sustainability. He is a new kind of Craftsman, one who embraces technology and machines, but not in the same way that industrial producers embraced their factory lines. He wants to design, create, improve and create again. An old 3D printer inspired Dirk’s graduation assignment at the Design Academy in Eindhoven, where he studied between 2005 and 2010. The main drawback the printer had was that it couldn’t produce large objects like furniture. Dirk was the very first person to ever succeed in printing larger objects. Using sustainable techniques he has developed award-winning products such as the Melting Pot table, created using his studio’s own unique waste. Flavia Cocchi Switzerland Born in Lausanne Switzerland, in 1962, Flavia Cocchi is a graduate of Geneva’s School of Decorative Arts. She obtained further training, especially in Typography, thanks to a four-year stint at Werner Jeker’s design studio. From 1989 to 1991 Flavia worked for the institutional communication agency Anatome in Paris, collaborating on the Louvre Museum signage project and various projects on behalf of the Ministry of Culture. She left for Italy in 1995, where she worked at Benetton, under the artistic direction of Massimo Vignelli. From 1996 to 2004 she taught Graphic Design at the School of Applied Arts in Geneva. Flavia has been a member of AGI, Alliance Graphique Internationale, since 2012. Speakers Radovan Jenko Slovenia Radovan Jenko is a Graphic Designer, Illustrator and Professor. In 1981 he graduated in Poster Art under Professor Henryk Tomaszewski and Painting under Professor Teresa Pagowska in Warsaw. Jenko became Art Director and Designer at Aero Design studio, before starting an independent design workshop. Jenko helped co-found the Brumen Foundation and as part of the foundation for their 4th Biennial in 2009, Jenko established and became the Artistic Director of the International Poster Festival Ljubljana. Jenko has won several awards, including the Slovene National Award for Design, a silver medal from the Art Directors Club New York, a Silver Award at Toyama Poster Triennial and is a member of the AGI, Alliance Graphique Internationale. Neil Huxley UK Neil Huxley is one of Digital Domain’s Creative Directors for Commercials and an in-house Director with sister company, Mothership. He joined Digital Domain after many years as a VFX designer and Art Director, most notably on James Cameron’s Avatar and Zack Snyder’s Watchmen. He directed the trailer for Activision’s Transformers: The Fall of Cybertron; which, after going viral, was recognised at the VGA Awards by the AICP (Association of Independent Commercial Producers). Neil also directed the announcement trailers for Warner Bros Games, Mad Max, Rise of the Tomb Raider as well as the Dead Space 3 Take Down Terror TV spot. Recently, Neil directed the TV spot, Assassins Creed: Make History which combines live action and high-end CG. Speakers Masashi Kawamura Japan Masashi Kawamura is the Executive Creative Director and Founder of the Creative Lab PARTY in Tokyo & New York. His background in coding and Film Direction led him to roles at agencies such as BBH New York and 180 Amsterdam, and as Creative Director at Weiden Kennedy New York, this has helped him to create award-winning work that weaves together storytelling and technology. He continues to explore creativity in a variety of fields, including music videos, product design and digital installations. He has been chosen as one of Creativity magazine’s Creative 50, and Fast Company’s 100 most creative people in business. James Brown Australia In 2001 James became the proclaimed leader of the micro-nation and studio MASH, working for clients such as Victoria’s Secret and The Big Day Out; with a portfolio spanning Art Direction, Advertising, Print and Web Design and Interior Design. “James is a playful, prolific, palaeolithic, pungent, quirky and intelligent marsupial. He is a self-proclaimed ARTvertiser™, philanthropist, potter, ceramicist, cunning linguist, furniture designer, and ‘just a damn good traveller’. One of the youngest turks to become a member of the AGI, James has earnt gold Graphis statues, D&AD Yellow Pencils, and exhibited work at SFMoMA. I heart James, you will too” Words by Tom Cruise (creator of the colour pink) Speakers San Francisco Design Week USA In partnership with San Francisco Design Week, and its Executive Director Dawn Zidonis, Ideas on Design is proud to bring design experts Miki Setlur, Mia Blume and Amina Horozic to Melbourne for an exclusive panel discussion and Design-Led New Product Development Masterclass. Dawn is a problem solver with a long-standing commitment to the design community. Dawn has over 15 years experience as a Designer, Business Owner and Entrepreneur, helping designers stake their place in the Bay Area’s entrepreneurial culture. San Francisco Design Week spans Silicon Valley to San Francisco with over 60 studio tours and 75 events across the week, featuring renowned Designers, Entrepreneurs and innovative thought leaders. (Image by Amina Horozic) Mia Blume USA Mia taught herself HTML and CSS at eleven years of age and later graduated with a degree in Graphic Design, pursuing her passions in the heart of Silicon Valley. She cultivates a collaborative design process to solve complex, systemic problems and bring new ideas to life. Mia is responsible for growing the product design discipline and team at Pinterest. Previous to Pinterest, she led the Square Register design team to craft an iPad point-of-sale system that simplified the interaction between sellers and buyers, fundamentally changing the way people start and run their business. Mia has also worked with industry-leaders and Fortune 500 companies like AT&T, Hewlett-Packard, Nokia and Microsoft. She was named one of the Top 75 Designers in Tech by Business Insider. Speakers Miki Setlur Canada Miki Setlur is a senior product designer at Twitter crafting part of the system that enables his team to design for over a quarter billion people. His projects range from foundational design frameworks to high growth emerging markets initiatives. Previously, Miki was at Evernote leading the design of Evernote for Android, which has a reach of millions of users, consistently in Editors’ Choice and was named one of Google’s Best Apps of 2012. He is a board member and the Product Design Chair of AIGA’s San Francisco chapter, the American professional association for design. He leads a new series called Designing Products that helps existing and upcoming product designers hone their craft and learn from each other through hands on workshops and conversations. Amina Horozic USA Amina spent the first four years of her career as an automotive designer at Chrysler, penning numerous pre-production and concept exterior and interior studies, including the 2008 Dodge Magnum. The next step in her career led her to frog design in San Francisco, where she designed products for many notable clients such as the Nike Foundation. After frog, Amina was the lead designer behind the Aether Things’ Cone. She is also the author of BREAKING IN®: Product Design. Amina is currently Lead Industrial Designer at fuseproject. fuseproject is an award-winning industrial design and branding firm, founded by designer and entrepreneur Yves Béhar. Speakers Aaron Limonick USA Aaron Limonick was born and raised in Los Angeles and has been working as a Concept Artist in Entertainment since 2004. Through a fellow artist, Aaron acquired his first job working for Activision at Neversoft Entertainment. There he worked on pitch artwork for multiple Vivendi Universal projects, as well as developing Transformers: War for Cybertron under Activision. After working on several games at Neversoft, including developing the original IP, GUN, he moved to San Diego and worked at High Moon Studios for over four years. Aaron is now working for Sony at Naughty Dog Inc. and has recently worked on The Last of Us and Uncharted 4: A Thief’s End. Design Masterclasses A unique offering in the Ideas on Design program, our Masterclasses will provide an opportunity for emerging and established design practitioners to get up close and personal with those at the forefront of their profession. The masterclasses will include a Typography Workshop with Henrik Kubel; Visualisation of Big Data with Lisa Strausfeld; Design-Led New Product Development, in partnership with San Francisco Design Week; and Entertainment Design, with Gnomon School of Visual Effects, LA. The Design-Led New Product Development Workshop will feature Twitter, fuseproject and Pinterest, providing a taste of the unique challenges companies in the Bay Area face day-to-day and the methods used to tackle these issues. (Image by Henrik Kubel) The Entertainment Design Masterclass will give you the opportunity to hone your skills by learning techniques and workflows from creative leaders in the entertainment industry. The workshop will include presentations and demonstrations by highly accomplished designers from LA-based Gnomon School of Visual Effects. You will meet Aaron Limonick, Neil Huxley and Madeleine Scott Spencer of Weta, we will also see the return of past speakers Neville Page and Alex Alvarez, who will take you inside their personal projects and processes. Further details about all masterclasses and workshops can be found via the Ideas on Design website. (Image by Alex Alvarez) Tickets and Registration Date and Time Thursday 14 May 8.45am to 5.00pm (Registration opens at 7.30am) Please ensure you arrive early to register (exchange your ticket for a wrist band), gain access to the auditorium and find a seat by 8.45am. Venue Melbourne Convention and Exhibition Centre (MCEC) 1 Convention Centre Place South Wharf mcec.com.au Contact Information Tickets Student $230/ $180* Professional $290/ $240* Studio Pass $650/ $550* * Limited release prices - available until sold out. Book early to avoid disappointment. All prices are inclusive of GST and subject to an additional booking fee. All tickets except for the Studio Pass are non-transferable. The Studio Pass allows a business to share two tickets amongst the team, allowing two staff members to attend the event at any one time. All tickets include registration to the DEN Furniture and Design Fair, for access to a networking function with agIdeas speakers between 5.00pm and 6.00pm, Thursday 14 May. Book Now ideasondesign.net Or complete the attached form (downloadable from our website) and return it with payment to: Att: Ticketing Team, Design Foundation, 10 Gipps Street Collingwood, Victoria 3066, Australia Make cheque/s payable to Design Foundation Ltd. Visa and Mastercard bookings are accepted. Please complete all relevant sections when purchasing your ticket/s. For assistance with group bookings contact: Email [email protected] Telephone +61 3 9416 2966 A receipt will be issued with your ticket. Design Foundation Limited 10 Gipps Street, Collingwood, Victoria 3066, Australia Telephone +61 3 9416 2966 Email [email protected] ideasondesign.net Design Foundation Ltd is not responsible for any changes to the speaker program or cancellations. All information is correct at the time of printing. No refunds will be issued under any circumstances. International Design Forum Registration Form First Name Additional Tickets (Group Bookings) Surname Name Postal Address Email City/Suburb State Name Company /Institution Email Position/Campus Course/Design Discipline Where did you hear about the event? Email Student Committee Representative Payment Information Social Media Number of Tickets Advertisement Brochure/ Poster Electronic Mailing List Postal Mail Word of Mouth Google Search Total $ Cheque Postal Order Visa Mastercard Are you on our mailing list? Yes Cardholder Name If no, would you like to be added? Cardholder Signature Have you attended the event before? Card Number Expiry Date / If yes, please choose Once No Yes Yes Twice No No Three times or more agIdeas 2015 sees the launch of the Ideas on Design online platform that builds on the 25 year legacy of agIdeas events and the business and high school programs. Ideas on Design brings all the events and resources under one umbrella. Presenting Partners agIdeas is one of the longest running and most highly respected design programs in the world. It is unique in its scale, audience groups and commitment to exploring international design excllence across 2D, 3D and digital disciplines. Since inception in 1991 agIdeas International Design Forum has hosted 600 of the world’s leading creatives, 110 000 delegates have attended the events, 2 500 individuals have come together at social gatherings, 54 designers have benefited from scholarships, 5 000 volunteers have helped organise and stage the events and 150 000 people have visited public exhibitions. 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