agIdeas
International
Design Forum
Thursday
14 May
Celebrating 25 Years
Australian Designers
Andrew Ashton
Annette Harcus
Travis Price
Stephen Banham
Matt Hatton
David Pidgeon
Nigel Buchanan
Richard Henderson
Alexander Stitt
Mimmo Cozzolino
Inkahoots
Matthew Remphrey
Rowena Curlewis
David Lancashire
Zoe Pollitt
Giuseppe Demaio
Alex Lehours
Eamon Donnelly
Marita Leuver
Christopher Doyle
Luke Lucas
Garry Emery
Stormie Mills
Mark Gowing
Fabio Ongarato
Images ordered
Images
Cover Image
from left to right
Thank you to our
Luke Lucas
past speakers for
helping us celebrate
our 25th Anniversary.
About
We invite you to celebrate
our 25th Anniversary at our
new 1-day masters of design
event, featuring a carefully
curated line-up of international
design masters, across multiple
disciplines, recognised for their
unique ideas and exemplary
execution of their craft.
There is a demand on designers
to become multi-disciplined in order
to enhance the standard of living
and address socio-economic issues,
resulting from the convergence of
technology, business and creativity.
This program brings together experts
in Big Data, Entertainment Design,
Strategic Communication, Product
Development and Social Enterprise
to explore solutions to complex social
and commercial needs.
This year, speakers include;
Aaron Limonick of Naughty Dog
Inc., Amina Horozic of fuseproject,
Dawn Zidonis of San Francisco
Design Week, Dirk Vander Kooij,
creator of the Melting Top table,
Flavia Cocchi, of Atelier Cocchi,
Henrik Kubel of A2/SW/HK +
A2-TYPE, James Brown of studio
MASH, Lisa Strausfeld, formerly
of Bloomberg, Masashi Kawamura
of Creative Lab PARTY, Mia Blume
of Pinterest, Miki Setlur of Twitter,
Neil Huxley, Director of Transformers:
The Fall of Cybertron, and Radovan
Jenko the Artistic Director of
the International Poster Festival
in Ljubljana.
The forum is supported by a
series of in-depth masterclasses
providing unprecedented access to
accomplished creatives. Learn from
their experiences and processes, and
hear what makes their ideas tick.
Join the conversation. Book now.
Speakers
Lisa Strausfeld USA
Lisa Strausfeld is a New York-based Information Architect, Data Visualisation
Entrepreneur and, currently, Principal of her own studio, InformationArt.
Most recently, Lisa spent 3 years at Bloomberg LP, first as Global Head of
Data Visualisation and then as Creative Director of Bloomberg View. She built
and led Bloomberg’s first Data Visualisation team, Bloomberg Visual Data,
dedicated to creating a new genre of editorially driven interactive data products
for Bloomberg’s consumer audience. Prior to Bloomberg, Lisa was a partner
at Pentagram from 2002 to 2011 where she built a practice around digital
information projects including the design of large-scale media installations,
software prototypes and user interfaces, signage and websites.
Henrik Kubel Denmark
Henrik Kubel, partner in London based Design and Typography office
A2/SW/HK + A2-TYPE, graduated from Denmark’s Design School in
Copenhagen in 1997 and received his MA in 2000 from Royal College of Art
in London, where he was also senior visiting lecturer. Recently, he’s designed
fonts for Airbnb, Expedia, Android, Paul Davis, The Independent Newspaper,
Moscow Metro, Aperture magazine in New York and the New York Times.
He is also a member of the AGI, Alliance Graphique Internationale. In February
2015 he was awarded the prestigious Knud V Engelhardt Award from The
Danish Museum of Art & Design.
Speakers
Dirk Vander Kooij Netherlands
Dirk Vander Kooij is a Designer and Craftsman, passionate about sustainability.
He is a new kind of Craftsman, one who embraces technology and machines,
but not in the same way that industrial producers embraced their factory lines.
He wants to design, create, improve and create again. An old 3D printer inspired
Dirk’s graduation assignment at the Design Academy in Eindhoven, where he
studied between 2005 and 2010. The main drawback the printer had was that
it couldn’t produce large objects like furniture. Dirk was the very first person
to ever succeed in printing larger objects. Using sustainable techniques he has
developed award-winning products such as the Melting Pot table, created using
his studio’s own unique waste.
Flavia Cocchi Switzerland
Born in Lausanne Switzerland, in 1962, Flavia Cocchi is a graduate of Geneva’s
School of Decorative Arts. She obtained further training, especially in Typography,
thanks to a four-year stint at Werner Jeker’s design studio. From 1989 to 1991
Flavia worked for the institutional communication agency Anatome in Paris,
collaborating on the Louvre Museum signage project and various projects on
behalf of the Ministry of Culture. She left for Italy in 1995, where she worked at
Benetton, under the artistic direction of Massimo Vignelli. From 1996 to 2004
she taught Graphic Design at the School of Applied Arts in Geneva. Flavia has
been a member of AGI, Alliance Graphique Internationale, since 2012.
Speakers
Radovan Jenko Slovenia
Radovan Jenko is a Graphic Designer, Illustrator and Professor. In 1981 he
graduated in Poster Art under Professor Henryk Tomaszewski and Painting
under Professor Teresa Pagowska in Warsaw. Jenko became Art Director and
Designer at Aero Design studio, before starting an independent design workshop.
Jenko helped co-found the Brumen Foundation and as part of the foundation
for their 4th Biennial in 2009, Jenko established and became the Artistic Director
of the International Poster Festival Ljubljana. Jenko has won several awards,
including the Slovene National Award for Design, a silver medal from the Art
Directors Club New York, a Silver Award at Toyama Poster Triennial and is a
member of the AGI, Alliance Graphique Internationale.
Neil Huxley UK
Neil Huxley is one of Digital Domain’s Creative Directors for Commercials
and an in-house Director with sister company, Mothership. He joined Digital
Domain after many years as a VFX designer and Art Director, most notably on
James Cameron’s Avatar and Zack Snyder’s Watchmen. He directed the trailer
for Activision’s Transformers: The Fall of Cybertron; which, after going viral,
was recognised at the VGA Awards by the AICP (Association of Independent
Commercial Producers). Neil also directed the announcement trailers for Warner
Bros Games, Mad Max, Rise of the Tomb Raider as well as the Dead Space 3
Take Down Terror TV spot. Recently, Neil directed the TV spot, Assassins Creed:
Make History which combines live action and high-end CG.
Speakers
Masashi Kawamura Japan
Masashi Kawamura is the Executive Creative Director and Founder of the
Creative Lab PARTY in Tokyo & New York. His background in coding and
Film Direction led him to roles at agencies such as BBH New York and 180
Amsterdam, and as Creative Director at Weiden Kennedy New York, this has
helped him to create award-winning work that weaves together storytelling
and technology. He continues to explore creativity in a variety of fields, including
music videos, product design and digital installations. He has been chosen as
one of Creativity magazine’s Creative 50, and Fast Company’s 100 most creative
people in business.
James Brown Australia
In 2001 James became the proclaimed leader of the micro-nation and studio
MASH, working for clients such as Victoria’s Secret and The Big Day Out; with
a portfolio spanning Art Direction, Advertising, Print and Web Design and Interior
Design. “James is a playful, prolific, palaeolithic, pungent, quirky and intelligent
marsupial. He is a self-proclaimed ARTvertiser™, philanthropist, potter, ceramicist,
cunning linguist, furniture designer, and ‘just a damn good traveller’. One of the
youngest turks to become a member of the AGI, James has earnt gold Graphis
statues, D&AD Yellow Pencils, and exhibited work at SFMoMA. I heart James,
you will too” Words by Tom Cruise (creator of the colour pink)
Speakers
San Francisco Design Week USA
In partnership with San Francisco Design Week, and its Executive Director
Dawn Zidonis, Ideas on Design is proud to bring design experts Miki Setlur,
Mia Blume and Amina Horozic to Melbourne for an exclusive panel discussion
and Design-Led New Product Development Masterclass. Dawn is a problem
solver with a long-standing commitment to the design community. Dawn has
over 15 years experience as a Designer, Business Owner and Entrepreneur,
helping designers stake their place in the Bay Area’s entrepreneurial culture.
San Francisco Design Week spans Silicon Valley to San Francisco with over
60 studio tours and 75 events across the week, featuring renowned Designers,
Entrepreneurs and innovative thought leaders. (Image by Amina Horozic)
Mia Blume USA
Mia taught herself HTML and CSS at eleven years of age and later graduated
with a degree in Graphic Design, pursuing her passions in the heart of Silicon
Valley. She cultivates a collaborative design process to solve complex, systemic
problems and bring new ideas to life. Mia is responsible for growing the product
design discipline and team at Pinterest. Previous to Pinterest, she led the Square
Register design team to craft an iPad point-of-sale system that simplified the
interaction between sellers and buyers, fundamentally changing the way people
start and run their business. Mia has also worked with industry-leaders and
Fortune 500 companies like AT&T, Hewlett-Packard, Nokia and Microsoft.
She was named one of the Top 75 Designers in Tech by Business Insider.
Speakers
Miki Setlur Canada
Miki Setlur is a senior product designer at Twitter crafting part of the system
that enables his team to design for over a quarter billion people. His projects
range from foundational design frameworks to high growth emerging markets
initiatives. Previously, Miki was at Evernote leading the design of Evernote for
Android, which has a reach of millions of users, consistently in Editors’ Choice
and was named one of Google’s Best Apps of 2012. He is a board member
and the Product Design Chair of AIGA’s San Francisco chapter, the American
professional association for design. He leads a new series called Designing
Products that helps existing and upcoming product designers hone their craft
and learn from each other through hands on workshops and conversations.
Amina Horozic USA
Amina spent the first four years of her career as an automotive designer at
Chrysler, penning numerous pre-production and concept exterior and interior
studies, including the 2008 Dodge Magnum. The next step in her career led
her to frog design in San Francisco, where she designed products for many
notable clients such as the Nike Foundation. After frog, Amina was the lead
designer behind the Aether Things’ Cone. She is also the author of BREAKING
IN®: Product Design. Amina is currently Lead Industrial Designer at fuseproject.
fuseproject is an award-winning industrial design and branding firm, founded
by designer and entrepreneur Yves Béhar.
Speakers
Aaron Limonick USA
Aaron Limonick was born and raised in Los Angeles and has been working
as a Concept Artist in Entertainment since 2004. Through a fellow artist,
Aaron acquired his first job working for Activision at Neversoft Entertainment.
There he worked on pitch artwork for multiple Vivendi Universal projects, as well
as developing Transformers: War for Cybertron under Activision. After working on
several games at Neversoft, including developing the original IP, GUN, he moved
to San Diego and worked at High Moon Studios for over four years. Aaron is now
working for Sony at Naughty Dog Inc. and has recently worked on The Last of Us
and Uncharted 4: A Thief’s End.
Design Masterclasses
A unique offering in the Ideas on Design program, our Masterclasses will provide
an opportunity for emerging and established design practitioners to get up close
and personal with those at the forefront of their profession. The masterclasses
will include a Typography Workshop with Henrik Kubel; Visualisation of Big Data
with Lisa Strausfeld; Design-Led New Product Development, in partnership with
San Francisco Design Week; and Entertainment Design, with Gnomon School
of Visual Effects, LA. The Design-Led New Product Development Workshop
will feature Twitter, fuseproject and Pinterest, providing a taste of the unique
challenges companies in the Bay Area face day-to-day and the methods used
to tackle these issues. (Image by Henrik Kubel)
The Entertainment Design Masterclass will give you the opportunity to
hone your skills by learning techniques and workflows from creative leaders
in the entertainment industry. The workshop will include presentations and
demonstrations by highly accomplished designers from LA-based Gnomon
School of Visual Effects. You will meet Aaron Limonick, Neil Huxley and
Madeleine Scott Spencer of Weta, we will also see the return of past speakers
Neville Page and Alex Alvarez, who will take you inside their personal projects
and processes. Further details about all masterclasses and workshops can be
found via the Ideas on Design website. (Image by Alex Alvarez)
Tickets and Registration
Date and Time
Thursday 14 May
8.45am to 5.00pm
(Registration opens at 7.30am)
Please ensure you arrive early
to register (exchange your ticket
for a wrist band), gain access to
the auditorium and find a seat
by 8.45am.
Venue
Melbourne Convention and
Exhibition Centre (MCEC)
1 Convention Centre Place
South Wharf
mcec.com.au
Contact Information
Tickets
Student $230/ $180*
Professional $290/ $240*
Studio Pass $650/ $550*
* Limited release prices - available
until sold out. Book early to avoid
disappointment. All prices are
inclusive of GST and subject to
an additional booking fee.
All tickets except for the Studio
Pass are non-transferable.
The Studio Pass allows a business
to share two tickets amongst the
team, allowing two staff members
to attend the event at any one time.
All tickets include registration to
the DEN Furniture and Design Fair,
for access to a networking function
with agIdeas speakers between
5.00pm and 6.00pm, Thursday
14 May.
Book Now
ideasondesign.net
Or complete the attached
form (downloadable from our
website) and return it with
payment to:
Att: Ticketing Team,
Design Foundation,
10 Gipps Street
Collingwood, Victoria
3066, Australia
Make cheque/s payable
to Design Foundation Ltd.
Visa and Mastercard
bookings are accepted.
Please complete all relevant
sections when purchasing
your ticket/s.
For assistance with group
bookings contact:
Email [email protected]
Telephone +61 3 9416 2966
A receipt will be issued with
your ticket.
Design Foundation Limited
10 Gipps Street,
Collingwood, Victoria
3066, Australia
Telephone +61 3 9416 2966
Email [email protected]
ideasondesign.net
Design Foundation Ltd is not
responsible for any changes to the
speaker program or cancellations.
All information is correct at the time
of printing. No refunds will be issued
under any circumstances.
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agIdeas
2015 sees the launch of the Ideas
on Design online platform that builds
on the 25 year legacy of agIdeas
events and the business and high
school programs. Ideas on Design
brings all the events and resources
under one umbrella.
Presenting Partners
agIdeas is one of the longest running
and most highly respected design
programs in the world. It is unique
in its scale, audience groups and
commitment to exploring international
design excllence across 2D, 3D and
digital disciplines.
Since inception in 1991 agIdeas
International Design Forum has
hosted 600 of the world’s leading
creatives, 110 000 delegates have
attended the events, 2 500 individuals
have come together at social
gatherings, 54 designers have
benefited from scholarships,
5 000 volunteers have helped
organise and stage the events
and 150 000 people have
visited public exhibitions.
Government of the United States
Supporting Partners