Publisher`s revenue optimization and maximization
Publisher’s revenue optimization and maximization How to optimize and maximize Publisher's revenues In complex multiscreening world display, mobile, tablets, smartTV Covering numerous types of campaigns display, mobile, apps, video, rich-media Including several sources of incomes direct sales, external networks, e-commerce, auto-promo, RTB, etc. ? 2 [email protected] Digital landscape became very complex 3 [email protected] Technology landscape even more… 4 [email protected] How to optimize and maximize Publisher's revenues In complex multiscreening world display, mobile, tablets, smartTV Covering numerous types of campaigns display, mobile, apps, video, rich-media Including several sources of incomes direct sales, external networks, e-commerce, auto-promo, RTB, etc. ? 5 [email protected] Technology landscape even more… 6 [email protected] How to optimize and maximize Publisher's revenues In complex multiscreening world display, mobile, tablets, smartTV Covering numerous types of campaigns display, mobile, apps, video, rich-media Including several sources of incomes direct sales, external networks, e-commerce, auto-promo, RTB, etc. ? 7 [email protected] Rich-media, video, SDK, and many others 8 [email protected] How to optimize and maximize Publisher's revenues In complex multiscreening world display, mobile, tablets, smartTV Covering numerous types of campaigns display, mobile, apps, video, rich-media Including several sources of incomes direct sales, external networks, e-commerce, auto-promo, RTB, etc. ? 9 [email protected] Maximize your inventory performance SSP ATD DSP DIRECT SALES AdEx mobile agencies video adnetworks creatives opt, templates rich-media planning DMP display retargeters measurement 10 performance and contextual adnetworks data [email protected] Adserver Inventory optimization / revenue maximization Agencies Holistic adserver Auto-promo DMP Direct Sales RTB AdEx, DSP, TD Performance Competition Context Ads no pass-back cost Creatives optimization 3rd party data AdServer Display Mobile Video Forecasting Measurement Big Data Adnetworks Retargeters 11 Minimize number of empty impression Maximize eCPM [email protected] Integrated platform 12 [email protected] Business Intelligence Tool - Big Data Inventory forecasting View into the future precisely and instantly 13 [email protected] RTB holistic approach 14 [email protected] RTB maximization RTB revenues = Number of Impressions x Fill-Rate x Win-Price (eCPM) Lower Floor Price Higher Fill-Rate Higher Floor Price Lower Fill-Rate 1.000.000 impressions x 10% x 1 EUR CPM = 100 EUR 1.000.000 impressions x 5% x 2 EUR CPM = 100 EUR 15 [email protected] RTB optimization Win-Price 2x down eCPM Maximization Fill-Rate 4x up Searching for „golden middle” Incomes 2x up 16 [email protected] Regain control ! 17 [email protected] How to optimize and maximize Publisher's revenues In complex multiscreening world display, mobile, tablets, smartTV Covering numerous types of campaigns display, mobile, apps, video, rich-media Including several sources of incomes direct sales, external networks, e-commerce, auto-promo, RTB, etc. with … 18 ? [email protected] How to optimize and maximize Publisher's revenues In complex multiscreening world display, mobile, tablets, smartTV Covering numerous types of campaigns display, mobile, apps, video, rich-media Including several sources of incomes direct sales, external networks, e-commerce, auto-promo, RTB, etc. with holistic 19 adserver [email protected] Do you know this guy? 20 [email protected] Adserver Integrated Holistic Platform All sales channels, all ads formats and screens in one place (All-In-One) Full control and optimization 21 [email protected] Fully integrated and holistic platform Inventory forecasting Rich media Big data analytics Multi screen Video Time saving Innovation Partners and integrations Responsive Customization Efficiently manage Control audience Propose and traffick your ad campaigns 22 Targeting fragmentation attractive ad products [email protected] RTB, mediation, Holistic yield Optimize your revenue Tomasz MUSIAL Regional Manager CEE T +48 500 185 605 [email protected] www.smartadserver.com let’s talk www.smartadserver.com
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