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Los desa@os de la compra programáBca en México 2015 Roberto L’hopital (Headway Digital) Fernando Juárez (Mediamath) No más John! Men and Machines 4) DMP 3) Trading Desk 1) Ad Exchange 2) DSP COMPRA Menor eCPM VENTA Mayor eCPM ? What to Ask Your MarkeBng Partner Technology Technology: Bidder and OpAmizer Technology: Bidder and OpAmizer The MulAple Channels Challenge -­‐ Giving Credit Where Credit is Due ConsolidaAon of The Ecosystem It’s not just RTB Open AucAon for RTB Premium Supply Program Automated Guaranteed Private Marketplaces (PMP) Premium ProgrammaAc Growth of Private Marketplaces ProgrammaAc Everything ProgrammaAc Print is real. Out-­‐of-­‐Home ProgrammaAc Image credit: JCDecaux Brave New World MediaMath Select Clients Over 4,500 Clients – including 55% of the Fortune 100 H O L D I N G C O M P A N I E S B R A N D S Consumer Goods Retail Technology TelCo A G E N C I E S Travel & Leisure Financial Services Auto Media and Entertainment Other ProgrammaAc FADVERTISER irst ProacAve. Owning demand helps ReacAve. Others will look to displace ProgrammaAc MOBILE TV DISPLAY SEARCH SOCIAL DOOH ONLINE VIDEO Publishers growing adopAAon The MarkeAng OperaAng System Approach Display Social Mobile Video Cross-­‐Channel Media Audio Email Print ©2015 MEDIAMATH INC. 20 NOW!
THANK YOU Stuart Bartram [email protected] facebook.com/mediamath @MediaMathAPAC ©2014 MEDIAMATH INC. Technology: Reach and Speed Key Metrics 80 1.4 40 billion impression
s analyzed per day million queries processed per second millisecond average response Bme 1 Over quadrillion data variables, 120 terabytes of data analyzed per day 9 global data centers §  Lowest Latency & High Availability as measured by 3rd parBes §  Fastest in US, 2X EMEA and 6X in South America vs. compeBtors §  Very high availability Brain OpAmizaAon §  Exchange, Network, SiBo, Página, Posición §  CreaBvo, Tamaño, Diseño de imágenes, fondo, texto, video, etc §  Día, Hora, Minuto §  Frequency and Recency, secuencias de creaBvos §  Geo §  DisposiBvo y Sistema OperaBvo §  Combinaciones de 1st party cookies (retargeBng) §  Audiencias de terceros Technology: CompaAbility with the Best Exchanges & SSP’s Private Marketplace Video Mobile CreaAve Visibility Brand Safety Ad VerificaAon Automated Guaranteed Dynamic CreaAve Ad Serving Social AnalyAcs & AeribuAon Audience TargeAng Technology: Client Self-­‐Service Plagorm Transparency Transparency: Service Model §  Client buys from Trading Desk (Agency Trading Desk or Independent) §  DSP licenses technology to agency; campaigns managed by agency (or DSP) §  DSP licenses technology to [CLIENT]; plaoorm managed by agency §  DSP licenses technology to [CLIENT]; plaoorm managed by DSP §  DSP licenses technology to [CLIENT]; plaoorm managed by [CLIENT] Company’s Digital Savviness Media as Core Business Transparency: Data ProtecAon Is your data private? Can your markeBng partner become your compeBtor using your data? Lack of Conflict Conflict Demand-­‐Supply Correct AeribuAon Discussion “Models” Team Teams §  Experienced teams, not just “system operators” §  Trainings and cerBficaBons for employees, clients, partners. Own academy for talent generaBon and promoBon CerAficaAon topics include: § 
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Buy Side/Sell Side Networks and Exchanges Display AdverBsing Real Time Bidding § 
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Demand Side Plaoorms Data Management Plaoorms The TerminalOne (T1) Technology Plaoorm Industry Best PracBces Propuesta Lorem Ipsum Dolor Sit Amet SepBembre 2014 Roberto L’hopital (Headway Digital) Fernando Juárez (Mediamath) MediaMath and Headway Digital Reimagine. Reengineer. Display Video Mobile Social The Leading Global Technology Partners with the Leading ProgrammaAc Company in LatAm Headway Digital powered by MediaMath. The Leading Global Technology §  Leading programmaBc company 4 Alternate Divider Page Style 4 This is a Sample Divider Page Example AddiAonal Icon Examples Icons are intended to be housed within circles, but can also be used as simple knocked-­‐out images. Color Paleees The following sample palewes can be applied in most slide/presentaBon circumstances. SupporBng colors should be used sparingly. Paleee 2 Paleee 1 Primary Secondary/supporBng colors Paleee 3 Primary Primary Secondary/supporBng colors Paleee 4 Secondary/supporBng colors Primary Secondary/supporBng colors Photography/IllustraAon Examples The following sample images can provide a good framework from which to build a larger photo library. ¡Muchas gracias! Headway Digital [email protected] www.HeadwayDigital.com