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Et quid moluptae ea conseque nos doluptatis derovit ve Selling Your Home Dan Griffin Real Estate Advisors Keller Williams Realty First Atlanta 200 Glenridge Point Pkwy Ste 100 Atlanta, GA 30342-1450 Each office is independently owned and operated. Dan Griffin Real Estate Advisors Dan Griffin has been active in real estate sales and investments for over 20 years. He has been a licensed Realtor since 2006. Before joining Keller Williams-First Atlanta, Dan was affiliated with Harry Norman, Realtors. Dan helps sellers and buyers maximize their investment in residential real estate. Whether you are selling your first home, or have sold many, Dan’s knowledge and experience will benefit you. As a listing and selling specialist, Dan provides a turn-key service to sell your home at the highest price. Through Keller Williams-First Atlanta, you have access to leading edge marketing tools and strategies. Originally from San Diego, California, Dan graduated from Auburn University and has been a resident of Atlanta for over 30 years. He worked in marketing, sales and media for over 25 years with national companies. Dan is active in his church, and has been married to his wife, Ginny, for 31 years. They have three grown children and now share their home with a labradoodle, Abby and cat, Slinker. Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 A Guide To Selling Your Home Team Lynn LeCraw Managing Broker Responsible for reviewing all contracts to ensure compliance and protection for our clients. David Long David Long Interiors Provides staging services to sellers prior to marketing the home. This service is included in your basic real estate fees. Lee Cohen Neel, Robinson, Stafford LLC Legal advice and closing attorney for clients of Keller Williams-First Atlanta. John Davis Starkey Mortgage Financial approval of potential buyers and mortgage advisor. Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 Dan Griffin Real Estate Advisors Dan Griffin Real Estate Advisors Key Objectives: - Professional Service Throughout the Process - Transparancy and Open Communication - Long-Term Relationships Built on Trust - Quality Advice to Protect Your Interests - Maximize Return-on-Investment Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 A Guide To Selling Your Home Services Market/Pricing Analysis Pricing your home properly is the most important thing we can do to achieve a quick and completed sale. The pricing strategy should attract the greatest number of potential buyers possible. Together we will evaluate market trends and recent comparable sales to set a realistic price for your home. We study current homes on the market, pending sales and past sales to determine the list price and value as seen by potential buyers. Professional Staging Research shows that home staging can boost the value of your home by as much as 10%, and shorten the time on the market. Our professional stager is also a licensed real estate professional, and will advise you of what should be done in advance to make your home appealing to the largest pool of buyers. High Dynamic Range Imaging (HDR) This advanced photography technique reproduces a greater dynamic range of luminosity to best showcase your home on multiple listing services, and on over 100 real estate websites. FLMS/GAMLS Listing We promote your home through two local listing services to maximize exposure to real estate agents and potential buyers. Through our affiliations, we “publish” information on your home on all of the leading websites, such as Zillow, Trulia and Realtor.com. Quality Brochures and Flyers Professionally designed and printed custom brochures will be placed in your home for buyers. Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 Dan Griffin Real Estate Advisors The Three Things We Can Influence 1. Pricing What is the best pricing strategy to get the most potential buyers interested? 2. Condition It’s a competitive “Beauty Contest”. What can be done to make the house stand out from the competition, and look its very best? 3. Marketing What is the marketing plan to expose your home to key selling agents, and prospective buyers? (See sample marketing plan included) Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 A Guide To Selling Your Home How Buyers Find The Home They Purchase Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents. An excellent agent with a terrific Internet marketing program is your best path to a sale. Information Sources Used in a Home Search 100 90 80 70 60 50 40 30 20 10 Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 e in M ag az ap sp w Ne Ho en Op Dan Griffin er e us gn Ya rd Si en Ag In te rn et t 0 Dan Griffin Real Estate Advisors The Home-Selling Process: Staging Your Home Three Things to Remember: 1. You don’t get a second chance to make a first impression. 2. A review of more than 2,800 properties in eight cities found that staged homes, on average, sold in half the time that non-staged homes did. 3. Most buyers make decisions about the property they see within the first 15 seconds of entering the home. What Can Staging Do? Location Cannot be changed Size Cannot be changed Amenities Can be changed Condition Can be changed Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call “staging”. When a seller stages their home, one of two things happens: The home becomes more valuable than other comparable properties in that price range. The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.* *Based on the national best-seller, SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 A Guide To Selling Your Home Key Documents/Agreements Exclusive Seller Listing Agreement: Terms outlining the sales process. Seller’s Property Disclosure Statement: Details on repairs and condition of home. Community Association Disclosure Exhibit: Neighborhood association dues and terms, if applicable. Purchase and Sale Agreement: Contract provided by buyer with all terms of sale. Lead-Based Paint Exhibit: Disclosure of possible lead-based paint in homes built before 1978. Net to Seller: Worksheet noting costs to seller to complete sale, and net proceeds. Protect Yourself When Selling a Home: Informational piece on how to protect your interests when selling a home. Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 Dan Griffin Real Estate Advisors Seller’s Check List Items To Provide, If Available: Two Sets of House Keys Survey of Property Warranty Deed Alarm Instructions (if applicable) Name of Mortgage Provider and Approximate Balance Due Name of Equity Line Provider and Approximate Balance Due Appraisal Floor Plan Homeowner’s Association Contact and Information on Dues List of Utilities and Account/Contact Information Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 A Guide To Selling Your Home References Phil Allard 7100 Brookside Drive Roswell, GA 30076 404-442-5187 Whit/Roslyn Holcomb 5033 Happy Hollow Road Atlanta, GA 30360 404-630-0285 Jackie Crenshaw 5391 Trentham Drive Dunwoody, GA 30338 561-662-3052 Craig/Donna Hahn 109 West Ridgeway Street Warrenton, NC 27589 678-428-3655 Ron Lee 3245 Timber Walk Circle Loganville, GA 30051 770-778-6103 Nick Kashiparekh 1495 Northwold Court Atlanta, GA 30350 678-441-9295 David Goodchild 5164 Tilly Mill Road Dunwoody, GA 30338 770-457-5848 Laura Still 1586 Tryon Road Atlanta, GA 30319 404-630-7939 Barbara Giametta 5138 Vernon Oaks Drive Dunwoody, GA 30338 404-213-0005 Dudley Upton 1111 Oronoco Street #228 Alexandria, VA 22314 770-639-5442 Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 Dan Griffin Real Estate Advisors Recent Client Comments “We were struggling to sell our home through a discount broker for over three months. We had virtually no traffic, and no offers. We contacted Dan and within a couple of days he had our house staged, professionally photographed and competitively priced. We received an offer within one week. We closed and were able to move to North Carolina on time. I told Dan I would like to build a statue in Alpharetta in his honor.” Craig Hahn Warrenton, NE “Dan helped my sister and me sell my parents’ townhouse in Dunwoody. The unit needed work, but still sold within 60 days. Dan helped us price the townhouse competitively and market to other agents in Dunwoody. He really helped our family, and reduced my personal stress.” Ron Lee Loganville, GA “We are very pleased with the service Dan provided in helping our daughter find a home to renovate in Brookhaven. We looked for serveral days, and then Dan found a home for sale by owner. He negotiated the price, and handled all of the paperwork to get it closed. He is now helping our daughter sell her current townhouse.” Susan Still Dunwoody, GA “We really appreciate the personal service Dan gave us as we sold our townhouse in Dunwoody. Since we live in Florida, we had to rely on Dan for everything. He took care of the details and got our home sold in 60 days. I would recommend him.” Jackie Crenshaw Palm Beach Gardens, FL Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com 770-843-2175 A Guide To Selling Your Home Dan Griffin Realtor [email protected] dangriffinadvisors.yourkwagent.com dangriffinadvisors.yourkwagent.com 770-843-2175
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