The Era of Agile Commerce: Succeeding in a complex multi-brand, multi-geography landscape Chris Fuller VP, Technology Agenda • • • • • • About Optaros Overview Categories of Internationalization Today’s Focus: Companies that are multi-brand and multi-geography The Problem Solution, Lessons-Learned, and Recommendations Optaros is a global digital commerce services provider. 10+ 195 4 240+ 1000+ 3+ Years in eCommerce Worldwide Resources Global Locations Clients Served Successful Projects Years Average Client Tenure We solve complex business problems with innovative digital commerce solutions. B2C & B2B eCommerce Platform Implementation Customer Experience Design & Development Mobile Commerce Private Event Retail Omnichannel Commerce Global eCommerce Support & Managed Hosting Our Magento practice. Innovative B2C business models Gold Solution Partner since 2008 B2B mobile sales force applications Advisory Board member 40+ Enterprise Developer certifications Enterprise scale solutions 90+ Magento experienced resources Global sites with central master & localized content Overview • Facing new digital commerce challenges • Complexity continues to increase • Globalization comes in many flavors • Technology needs to support business solutions Categories of Internationalization The History: Understanding the Challenges The Result: • Inconsistent, off-brand experience • Costly maintenance • No centralization of technology or costs • Inability to innovate & support local business needs • C-SUITE • PROCUREMENT • STRATEGY Forces at Play • DIGITAL COMMERCE • IT • COMMERCE • IT The Problem Magento as a Solution Lessons Learned & Recommendations Lessons Learned 1 2 3 4 Magento is actually a quite a good platform for this type of implementation Take a disciplined approach – balancing control against flexibility is key Local markets need to understand their financial and role obligations Develop a strong governance and change management process So what can be done to address this level of complexity? Recommendations 1 2 3 4 Learn early what the pain points and balance of power within the organization are Be aggressive about researching the top markets and digging in deep to understand key challenges from both a technology and business standpoint Understand where the budget will come from Be brutally honest about the roadmap and priorities Questions?