IREIS 2015 Brochure - Indian Property Exhibition at IREIS 2015

www.IndianPropetyExhibition.com
Market Potential
 Abu Dhabi is One of the richest cities in the world, possesses 10% of the
world’s oil and 5% of gas reserves.
 Abu Dhabi residents having more disposable income and saving than any
other emirate in UAE. GDP per capita is $71,000 & ranking 3rd in the world
for purchasing power parity
 Almost 1.3 Million Indians are residing in Abu Dhabi and the market is not
exploited too much. Dubai market is over exposed with more than 15
Indian property exhibitions per year with limited conversion rate.
 Dome Exhibitions, organizer of the show is a 22 year old company, based in
Abu Dhabi organizing some of the biggest exhibitions in Abu Dhabi.
 Dome is having excellent reach to all Indian investor pockets in Abu Dhabi,
which no other exhibition has. This will make sure the quality of visitors,
which will lead to conversions/ spot booking of your properties
2
Market Research
Indians in GCC countries
*
• Qatar -
545,000 Indians
• Oman -
597,769 Indians
• Kuwait -
681,288 Indians
• Bahrain -
400,000 Indians
• Saudi -
2.45 Million Indians
• UAE –
3.3 Million Indians ( all 7 emirates together)
Abu Dhabi – 1.3 Million Indians
UAE population by 2015 is 9.5 Million, Abu Dhabi will hold 3.8 Million
* Data's are taken from internet research reports and we are not guaranteeing on the accuracy of the data
The Exciting Opportunity…..
Our Market study shows
9% of the Indians
in Abu Dhabi are looking for property
investments within 1 year
4
Exhibition Details:
Date
:
29 – 31 October 2015 (3days)
Time : 11 am to 8 pm
Venue : Abu Dhabi National Exhibition Centre (ADNEC)
Exhibitors : 25+
Investors: 3,000+ HNW Indian Investors
Associated Events: International Conference, Country/ Project
Presentations , Business Network Meetings & Investor Meets
5
Why Exhibit?
 To Enter into a prospective new market with less
competition
Regain market confidence by Face to Face meetings
 Attract NRI funds which are diverting to other alternate
investments
 Our market study shows demand for a single show to choose
from multiple builders
6
Total Publicity Coverage
AED 1,000,000
Outdoor, Indoor, Television, Radio, Print, New Media & PR
*Can increase to AED 1,500,000 based on acquisition of media barters
Expected HNW Indian Visitors
3,000
Media Campaign
Radio Campaign
Multilingual radio campaign – 10 Stations
Online Media
Website and Social Media channels
Public Relations
PR across GCC
Road Shows
Innovative activations and competitions
Campaign Branding
Posters, Rollups, Banners and Registration
SMS and Email
SMS / Email campaigns targeting 500,000 customers
Outdoor Advertising:
Megacoms, Directional signs, Flags
Print Media Releases
Advertising Campaign - Newspaper and Magazines
Previous Media Partners :
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Abu Dhabi Media
Gulf News
Property World ME
Investors Magazine
ProperT.ae
AlAqariya News Real Estate Media Group
MediaWatch Middle East FZ LLC
Al Aqariya TV & Alam Magazine
Mediarabai Publishing -Acari Magazine
Asianet
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
Gulf Property & Construction Guide
Property Perspectives
RUSH Magazine
Trends, SAH & KippReport
Abu Dhabi Space Channel
Al-Ikitissad Wal-Aamal
Aqariya News Publishing Magazine
Aqariya TV - Real Estate Channel FZ
Eye of Dubai
Happy Read Publishing Ltd – MERE
Media Quest
Mediawatch
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
Property.RU Magazine
Media Arabia - Acari Magazine
Newsweek
ProperT.ae Magazine
Property.RU - RUS Advertising LLC
Propertyfinder.ae
Property World ME
Real24.ae
REIDIN.com
RetailME
8
The Times & Sunday Times
Kabayan Weekly
Media Plan
Customized Campaign targeting
INDIAN community through
Radio, TV, Newspapers and Online
Newspaper
Natioanl
Khaleej Times
Gulf News
Gulf Madhyamam
Television
Sony/ Star/ Zee TV
Asianet TV
Amrutha TV
Radio
Radio 4 – 89.1
City 101.6
Radio Mirchi 88.8
Hit 96.7
Asianet Radio
Media Plan
INDIAN PROPERTY EXHIBITION
Shell Scheme - Sample 3 x 6 sqm stand
Plan your Exponential Growth
• Participation builds credibility and assures your company's high
profile with our highly targeted and focused visitors.
• Access the most diverse and High Net Worth Middle Eastern
buyers and investors under one roof.
• Get cost effective marketing exposure and branding to your target
audience, ending in face-to-face meetings with your best
prospects at the event.
• Position and profile yourself as an industry leader & Increase your
brand recognition
• Create new partnerships and alliances; Develop relationships
through new networking opportunities
• Press releases/ PR coverage and write-up in the Media / show
catalogue
• Extensive Pre-show and Post-show marketing with our Media
Partners, Newspapers, TV and magazines.
13
Why DOME Exhibitions?
•
22 years in Abu Dhabi; Organizing Exhibitions, Conferences & Events
•
From Exhibition Concept to implementation executed by DOME’s in- house experts
who understands Indian NRI’s market pulse.
•
Established connections with ministries, government entities, organizations and
social communities in UAE
•
Established media connections with all leading Newspapers, Magazines, Radio and
TV channels in UAE
•
Established channels to seek support of Indian Embassy, Indian Social & Cultural
Centre, Associations, College Alumni’s and different regional communities from
India.
•
Sound Marketing techniques coupled with Existing database of Expat community
from India – For Mailing, SMS and Social Media
Our last exhibition, Abu Dhabi Electronics Shopper attracted 60,000 visitors,
Please check our website http://adeshopper.ae/ShowVideo.html for more info.
NOW is the right time to plan your strategy in order to reach your target audience in the region.
NEXT STEP…
Contact us TODAY and confirm your participation.
For any further clarification, please contact us
Kiran Mustafa
Marketing Executive
T: +971 2 674 4040
[email protected]
Mr. Dony Cyril
Director – Exhibitions
M: +971 50 6617217 | T: +971 2 674 4040
E: [email protected]
www.IndianPropertyExhibition.com
WhatsApp: +971 50 6617217
Skype: international.realestateshow
P O Box 52641, Abu Dhabi, UAE
Abu Dhabi Head Office:
P O Box 52641, Abu Dhabi
United Arab Emirates
Tel: +971 2 674 4040
Fax: +971 2 672 1217
Email: [email protected]
www.domeexhibitions.com
Dubai Branch Office :
P O Box 37783, Dubai
United Arab Emirates
Tel: +971 4 320 3118
Fax: +971 4 320 3119
Email: [email protected]
www.domeexhibitions.com
15