www.KeralaPropetyExhibition.com Market Potential Abu Dhabi is One of the richest cities in the world. Abu Dhabi residents having more disposable income and saving than any other emirate in UAE. GDP per capita is $71,000 & ranking 3rd in the world for purchasing power parity Almost 660,000 Keralites are residing in Abu Dhabi and the market is not exploited too much. Dubai market is over exposed with more than 15 Indian property exhibitions per year with limited conversion rate. Non of the existing exhibitions offer special focus on Kerala Investors Dony Cyril, Exhibitions Director hails from Kerala and have good reach to most of the Kerala Communities and media houses in the emirate Dome Exhibitions, organizer of the show is a 22 year old company, based in Abu Dhabi organizing some of the biggest exhibitions in Abu Dhabi Dome is having excellent reach to all investor pockets in Abu Dhabi, which no other organizer has. This will make sure the quality of visitors, which will lead to conversions/ spot booking of your properties 2 Market Research Indians in GCC countries • Qatar - 545,000 Indians • Oman - 597,769 Indians • Kuwait - 681,288 Indians • Bahrain - 400,000 Indians • Saudi - 2.45 Million Indians • UAE – 3.3 Million Indians ( all 7 emirates together) * Abu Dhabi – 1.3 Million Indians Abu Dhabi – 660,000 KERALITES 40 % of the total population are Indians UAE population by 2015 is 9.5 Millions, Abu Dhabi will hold 3.8 Million 50 % of Indians are Keralites * Data's are taken from internet research reports and we are not guaranteeing on the accuracy of the data The Exciting Opportunity….. Our Market study shows 9% of the Keralites in Abu Dhabi are looking for property investments within 1 year ( That means 59,400 people are looking for investment opportunities from Abu Dhabi ) 4 Market Research Abu Dhabi Market Potential Investment Categories : • Villas/Townhouses- 35% o Community Living – 43% o Independent/ Buy existing – 37% o Will build own- 20% • Flats – • Land – • Commercial - 28% 25% 12% Investing Locations : 66% in Kerala; 11 % in Bangalore; 5% in Chennai; 8% in Mumbai; 10% others Visitors DEMOGRAPHICS Expats - Average Monthly Household Income in Abu Dhabi 9%* 19% * 33% * 18% 21% * 0 - 5000 AED 5000 - 15000 AED 15000 - 30,000 AED 30,000 - 60,000 AED 60,000+ AED * Significant percentage of show visitors will come from this buying community of the Emirate. Exhibitor Comments “ From Nest Infra point of view it was very fulfilling experience to be able to present our self . We have seen good number of Genuine Buyers from the show and happy to see the potential of the Abu Dhabi market, looking forward for the 2015 edition" Jacob Thomas - Nest Infratech “ We were excited to receive spot booking from Kerala Property Exhibition, Abu Dhabi . There is a good potential and Abu Dhabi was anxiously awaiting for a show like this, close to their home “ " I am very glad to inform you that the Nov 2014 edition of Kerala Property Exhibition @ IREIS expo was a great success for Nucleus Premium Properties, ( Kochi & Kottayam ). We had received 2 booking in our premium projects , RIVA & AURA ( one each ) and was able to execute the agreements before I left UAE. Thank you for the support" Davis Antony - Nucleus Properties 7 Exhibitor Comments " We had around 67 stall visits from prospects which surpass our expectations. Abu Dhabi is a vast, dynamic market with sizeable disposable income, having more refined customers. Sebastian - Fern Valley " Despite being the first of its kind in Abu Dhabi, the event managed to create a positive hype and sale opportunities for most of the exhibitors and establish an identity of its own" "Kerala Property Exh.@ IREIS 2014 was a wonderful opportunity for us to connect with Abu Dhabi customers. Abu Dhabi is a strategic market for us and we see huge potential because of the stable economy and increased interest from govt., oil sector & business owners who are trying to settle back. Thank you very much for organising a wonderful show " Shaji James - TATA Realty& Infrastructure Ltd. 8 Exhibition Details: Title : Kerala Property Exhibition @ IREIS 2015, Abu Dhabi Date : 29 – 31 October 2015 (3days) Time : 11 am to 8 pm Venue : Abu Dhabi National Exhibition Centre (ADNEC) Exhibitors : 25+ Investors: 2,000+ HNW Kerala Investors Associated Events: International Conference, Country/ Project Presentations , Business Network Meetings & Investor Meets 9 Why Exhibit? Regain market confidence on Kerala Property Market in the UAE which was shaken by the property scandals and other disturbances Attract NRI funds which are diverting to other alternate investments To Enter into a prospective new market with less competition Our market study shows demand for a single show to choose from multiple builders , with the support of CREDAI KERALA Proven track record of spot bookings in 2014 edition Abu Dhabi never witnessed a major Kerala Property Exhibition. Few Indian shows which had in 2014/2015 failed to attract Kerala visitors due to: – Lack of Proper Marketing Activities and Channels – All those Organizers are from outside Abu Dhabi / UAE with less knowledge of the Abu Dhabi Market. – No proper Database of Kerala Investors/ HNWIs/ Communities 10 Associations Support Indian Social Centre (ISC) – Abu Dhabi, Abu Dhabi Malayalee Samajam , Kerala Social Centre (KSC), Angamaly NRI Association, Ranny Non Resident Youth Association – Abu Dhabi , Indian Social Centre - Al Ain , All Kerala Colleges Alumni Forum (AKCAF), Overseas residing Malayalee Association (orma) , Jawahar Social Centre Kattanam , Indian Business/Professional Group , Indian Islahi Centre , Indian Islamic Centre , Indian ladies Association , Indian Sports Club , Indira Gandhi Veekshanam Forum , Indian Cultural Association , Gulf Voice , Kerala Social Centre , World Malayalee Council (WMC) , NRI Business Council , NRI Investors Forum , Kairali Pravasi Association , UAE Kerala Muslim Cultural Centre , UAE Gulf Malayali Coordination Committee , Emirates Indian Businessmen's Club , Kairali Social Centre , Kerala Muslim Cultural Centre Abu Dhabi Committee , All Kerala Emirates Ladies Association , Abu Dhabi Priyadarshini , Marunadan Malayali Ekopana Samuthi , Pravasy Malayalikalude Snehathazhvara (pravasy) , Alangad Panchayat Expatriate Association , Indian Ladies' Association , Travancore Mutual Development Projects , Adoor NRI Forum, Malayalee Muslim Welfare Association , Bhavna Art Lovers' Association , Bhartiya Bangiya Parishad , Indian Club , Kollam Pravasi. etc. Shell Scheme Sample 3 x 3 sqm stand Logo/ Developer Name Project Locations 12 Publicity Coverage AED 1,000,000 Outdoor, Indoor, Television, Radio, Print, New Media & PR *Can increase to AED 1,500,000 based on acquisition of media barters Expected HNW Kerala Visitors 2,000 Media Campaign Radio Campaign Multilingual radio campaign – 10 Stations Online Media Website and Social Media channels Public Relations PR across GCC Road Shows Innovative activations and competitions Campaign Branding Posters, Rollups, Banners and Registration SMS and Email SMS / Email campaigns targeting 500,000 customers Outdoor Advertising: Megacoms, Directional signs, Flags Print Media Releases Advertising Campaign - Newspaper and Magazines Previous Media Partners : 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Abu Dhabi Media Gulf News Property World ME Investors Magazine ProperT.ae AlAqariya News Real Estate Media Group MediaWatch Middle East FZ LLC Al Aqariya TV & Alam Magazine Mediarabai Publishing -Acari Magazine Asianet 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. Gulf Property & Construction Guide Property Perspectives RUSH Magazine Trends, SAH & KippReport Abu Dhabi Space Channel Al-Ikitissad Wal-Aamal Aqariya News Publishing Magazine Aqariya TV - Real Estate Channel FZ Eye of Dubai Happy Read Publishing Ltd – MERE Media Quest Mediawatch 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. Property.RU Magazine Media Arabia - Acari Magazine Newsweek ProperT.ae Magazine Property.RU - RUS Advertising LLC Propertyfinder.ae Property World ME Real24.ae REIDIN.com RetailME 14 The Times & Sunday Times Kabayan Weekly Plan your Exponential Growth • Access the most diverse and High Net Worth Middle Eastern buyers and investors under one roof. • Get cost effective marketing exposure and branding to your target audience, ending in face-to-face meetings with your best prospects at the event. • Position and profile yourself as an industry leader & Increase your brand recognition • Create new partnerships and alliances; Develop relationships through new networking opportunities • Press releases/ PR coverage and write-up in the Media / show catalogue • Extensive Pre-show and Post-show marketing with our Media Partners, Newspapers, TV and magazines. 15 Why DOME Exhibitions? • 22 years in Abu Dhabi; Organizing Exhibitions, Conferences & Events • From Exhibition Concept to implementation executed by DOME’s in- house experts who understands Keralite NRI’s market pulse. • Established connections with ministries, government entities, organizations and social communities in UAE • Established media connections with all leading Newspapers, Magazines, Radio and TV channels in UAE • Established channels to seek support of Indian Embassy, Indian Social & Cultural Centre, Malayalee Associations, Kerala Samajam, College Alumni’s and different regional communities from Kerala. • Sound Marketing techniques coupled with Existing database of Expat community from Kerala – For Mailing, SMS and Social Media Our last exhibition, Abu Dhabi Electronics Shopper attracted 60,000 visitors, Please check our website http://adeshopper.ae/ShowVideo.html for more info. NOW is the right time to plan your strategy in order to reach your target audience in the region. NEXT STEP… Contact us TODAY and confirm your participation. For any further clarification, please contact us Kiran Mustafa Mr. Dony Cyril Director – Exhibitions M: +971 50 6617217 | T: +971 2 674 4040 [email protected] Marketing Executive T: +971 2 674 4040 [email protected] www.KeralaPropertyExhibition.com WhatsApp: +971 50 6617217 Skype: international.realestateshow P O Box 52641, Abu Dhabi, UAE Abu Dhabi Head Office: P O Box 52641, Abu Dhabi United Arab Emirates Tel: +971 2 674 4040 Fax: +971 2 672 1217 Email: [email protected] www.domeexhibitions.com Kerala Contact: Mr. Davis Antony : Call : +91 98955 33033/ 98955 99733 Dubai Branch Office : P O Box 37783, Dubai United Arab Emirates Tel: +971 4 320 3118 Fax: +971 4 320 3119 Email: [email protected] www.domeexhibitions.com
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