www.KeralaPropetyExhibition.com
Market Potential
 Abu Dhabi is One of the richest cities in the world. Abu Dhabi residents having
more disposable income and saving than any other emirate in UAE. GDP per
capita is $71,000 & ranking 3rd in the world for purchasing power parity
 Almost 660,000 Keralites are residing in Abu Dhabi and the market is not
exploited too much. Dubai market is over exposed with more than 15 Indian
property exhibitions per year with limited conversion rate.
 Non of the existing exhibitions offer special focus on Kerala Investors
 Dony Cyril, Exhibitions Director hails from Kerala and have good reach to most
of the Kerala Communities and media houses in the emirate
 Dome Exhibitions, organizer of the show is a 22 year old company, based in Abu
Dhabi organizing some of the biggest exhibitions in Abu Dhabi
 Dome is having excellent reach to all investor pockets in Abu Dhabi, which no
other organizer has. This will make sure the quality of visitors, which will lead to
conversions/ spot booking of your properties
2
Market Research
Indians in GCC countries
•
Qatar -
545,000 Indians
•
Oman -
597,769 Indians
•
Kuwait -
681,288 Indians
•
Bahrain -
400,000 Indians
•
Saudi -
2.45 Million Indians
•
UAE –
3.3 Million Indians ( all 7 emirates together)
*
Abu Dhabi – 1.3 Million Indians
Abu Dhabi – 660,000 KERALITES
 40 % of the total population are Indians
UAE population by 2015 is 9.5 Millions, Abu Dhabi will hold 3.8 Million  50 % of Indians are Keralites
* Data's are taken from internet research reports and we are not guaranteeing on the accuracy of the data
The Exciting Opportunity…..
Our Market study shows
9% of the Keralites
in Abu Dhabi are looking for
property investments within 1 year
( That means 59,400 people are looking for
investment opportunities from Abu Dhabi )
4
Market Research
Abu Dhabi Market Potential
Investment Categories :
• Villas/Townhouses- 35%
o Community Living – 43%
o Independent/ Buy existing – 37%
o Will build own- 20%
• Flats –
• Land –
• Commercial -
28%
25%
12%
Investing Locations : 66% in Kerala; 11 % in Bangalore;
5% in Chennai; 8% in Mumbai; 10% others
Visitors DEMOGRAPHICS
Expats - Average Monthly Household Income in Abu Dhabi
9%*
19% *
33% *
18%
21% *
0 - 5000 AED
5000 - 15000 AED
15000 - 30,000 AED
30,000 - 60,000 AED
60,000+ AED
* Significant percentage of show visitors will come from this buying community of the Emirate.
Exhibitor Comments
“ From Nest Infra point of view it
was very fulfilling experience to be
able to present our self . We have
seen good number of Genuine
Buyers from the show and happy to
see the potential of the Abu Dhabi
market, looking forward for the
2015 edition"
Jacob Thomas - Nest Infratech
“ We were excited to
receive spot booking
from Kerala Property
Exhibition, Abu Dhabi .
There is a good potential
and Abu Dhabi was
anxiously awaiting for a
show like this, close to
their home “
" I am very glad to inform you that the
Nov 2014 edition of Kerala Property
Exhibition @ IREIS expo was a great
success for Nucleus Premium Properties,
( Kochi & Kottayam ). We had received 2
booking in our premium projects , RIVA
& AURA ( one each ) and was able to
execute the agreements before I left
UAE. Thank you for the support"
Davis Antony - Nucleus Properties
7
Exhibitor Comments
" We had around 67 stall visits
from prospects which surpass
our expectations. Abu Dhabi is a
vast, dynamic market with
sizeable disposable income,
having more refined customers.
Sebastian - Fern Valley
" Despite being the first of
its kind in Abu Dhabi, the
event managed to create a
positive hype and sale
opportunities for most of
the exhibitors and establish
an identity of its own"
"Kerala Property Exh.@ IREIS 2014 was a
wonderful opportunity for us to connect
with Abu Dhabi customers. Abu Dhabi is a
strategic market for us and we see huge
potential because of the stable economy
and increased interest from govt., oil sector
& business owners who are trying to settle
back. Thank you very much for organising a
wonderful show "
Shaji James - TATA Realty& Infrastructure Ltd.
8
Exhibition Details:
Title : Kerala Property Exhibition @ IREIS 2015, Abu Dhabi
Date
:
29 – 31 October 2015 (3days)
Time : 11 am to 8 pm
Venue : Abu Dhabi National Exhibition Centre (ADNEC)
Exhibitors : 25+
Investors: 2,000+ HNW Kerala Investors
Associated Events: International Conference, Country/ Project
Presentations , Business Network Meetings & Investor Meets
9
Why Exhibit?
Regain market confidence on Kerala Property Market in the UAE
which was shaken by the property scandals and other disturbances
 Attract NRI funds which are diverting to other alternate investments
 To Enter into a prospective new market with less competition
Our market study shows demand for a single show to choose from multiple
builders , with the support of CREDAI KERALA
 Proven track record of spot bookings in 2014 edition
Abu Dhabi never witnessed a major Kerala Property Exhibition. Few Indian shows
which had in 2014/2015 failed to attract Kerala visitors due to:
– Lack of Proper Marketing Activities and Channels
– All those Organizers are from outside Abu Dhabi / UAE with less knowledge of
the Abu Dhabi Market.
– No proper Database of Kerala Investors/ HNWIs/ Communities
10
Associations Support
Indian Social Centre (ISC) – Abu Dhabi, Abu Dhabi Malayalee Samajam , Kerala
Social Centre (KSC), Angamaly NRI Association, Ranny Non Resident Youth
Association – Abu Dhabi , Indian Social Centre - Al Ain , All Kerala Colleges
Alumni Forum (AKCAF), Overseas residing Malayalee Association (orma) ,
Jawahar Social Centre Kattanam , Indian Business/Professional Group , Indian
Islahi Centre , Indian Islamic Centre , Indian ladies Association , Indian Sports
Club , Indira Gandhi Veekshanam Forum , Indian Cultural Association , Gulf Voice
, Kerala Social Centre , World Malayalee Council (WMC) , NRI Business Council ,
NRI Investors Forum , Kairali Pravasi Association , UAE Kerala Muslim Cultural
Centre , UAE Gulf Malayali Coordination Committee , Emirates Indian
Businessmen's Club , Kairali Social Centre , Kerala Muslim Cultural Centre Abu
Dhabi Committee , All Kerala Emirates Ladies Association , Abu Dhabi
Priyadarshini , Marunadan Malayali Ekopana Samuthi , Pravasy Malayalikalude
Snehathazhvara (pravasy) , Alangad Panchayat Expatriate Association , Indian
Ladies' Association , Travancore Mutual Development Projects , Adoor NRI
Forum, Malayalee Muslim Welfare Association , Bhavna Art Lovers' Association ,
Bhartiya Bangiya Parishad , Indian Club , Kollam Pravasi. etc.
Shell Scheme
Sample 3 x 3 sqm stand
Logo/ Developer Name
Project Locations
12
Publicity Coverage
AED 1,000,000
Outdoor, Indoor, Television, Radio, Print, New Media & PR
*Can increase to AED 1,500,000 based on acquisition of media barters
Expected HNW Kerala Visitors
2,000
Media Campaign
Radio Campaign
Multilingual radio campaign – 10 Stations
Online Media
Website and Social Media channels
Public Relations
PR across GCC
Road Shows
Innovative activations and competitions
Campaign Branding
Posters, Rollups, Banners and Registration
SMS and Email
SMS / Email campaigns targeting 500,000 customers
Outdoor Advertising:
Megacoms, Directional signs, Flags
Print Media Releases
Advertising Campaign - Newspaper and Magazines
Previous Media Partners :
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Abu Dhabi Media
Gulf News
Property World ME
Investors Magazine
ProperT.ae
AlAqariya News Real Estate Media Group
MediaWatch Middle East FZ LLC
Al Aqariya TV & Alam Magazine
Mediarabai Publishing -Acari Magazine
Asianet
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
Gulf Property & Construction Guide
Property Perspectives
RUSH Magazine
Trends, SAH & KippReport
Abu Dhabi Space Channel
Al-Ikitissad Wal-Aamal
Aqariya News Publishing Magazine
Aqariya TV - Real Estate Channel FZ
Eye of Dubai
Happy Read Publishing Ltd – MERE
Media Quest
Mediawatch
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
Property.RU Magazine
Media Arabia - Acari Magazine
Newsweek
ProperT.ae Magazine
Property.RU - RUS Advertising LLC
Propertyfinder.ae
Property World ME
Real24.ae
REIDIN.com
RetailME
14
The Times & Sunday Times
Kabayan Weekly
Plan your Exponential Growth
• Access the most diverse and High Net Worth Middle Eastern
buyers and investors under one roof.
• Get cost effective marketing exposure and branding to your
target audience, ending in face-to-face meetings with your
best prospects at the event.
• Position and profile yourself as an industry leader & Increase
your brand recognition
• Create new partnerships and alliances; Develop relationships
through new networking opportunities
• Press releases/ PR coverage and write-up in the Media / show
catalogue
• Extensive Pre-show and Post-show marketing with our Media
Partners, Newspapers, TV and magazines.
15
Why DOME Exhibitions?
•
22 years in Abu Dhabi; Organizing Exhibitions, Conferences & Events
•
From Exhibition Concept to implementation executed by DOME’s in- house experts
who understands Keralite NRI’s market pulse.
•
Established connections with ministries, government entities, organizations and
social communities in UAE
•
Established media connections with all leading Newspapers, Magazines, Radio and
TV channels in UAE
•
Established channels to seek support of Indian Embassy, Indian Social & Cultural
Centre, Malayalee Associations, Kerala Samajam, College Alumni’s and different
regional communities from Kerala.
•
Sound Marketing techniques coupled with Existing database of Expat community
from Kerala – For Mailing, SMS and Social Media
Our last exhibition, Abu Dhabi Electronics Shopper attracted 60,000 visitors,
Please check our website http://adeshopper.ae/ShowVideo.html for more info.
NOW is the right time to plan your strategy in order to reach your target audience in the region.
NEXT STEP…
Contact us TODAY and confirm your participation.
For any further clarification, please contact us
Kiran Mustafa
Mr. Dony Cyril
Director – Exhibitions
M: +971 50 6617217 | T: +971 2 674 4040
[email protected]
Marketing Executive
T: +971 2 674 4040
[email protected]
www.KeralaPropertyExhibition.com
WhatsApp: +971 50 6617217
Skype: international.realestateshow
P O Box 52641, Abu Dhabi, UAE
Abu Dhabi Head Office:
P O Box 52641, Abu Dhabi
United Arab Emirates
Tel: +971 2 674 4040
Fax: +971 2 672 1217
Email: [email protected]
www.domeexhibitions.com
Kerala Contact:
Mr. Davis Antony : Call : +91 98955 33033/
98955 99733
Dubai Branch Office :
P O Box 37783, Dubai
United Arab Emirates
Tel: +971 4 320 3118
Fax: +971 4 320 3119
Email: [email protected]
www.domeexhibitions.com