bache elor of design specia lising i in idea genera ation
BACHE ELOR OF DESIGN SPECIALISING IN I IDEA GENERA ATION Ideation includes; design res search, ide ea generattion and in nnovation. An idea generator understands global issues and d wants to debate the em. They are curiously y intellectu ual, highly collaborative and good at communica c ating. A design d rese earcher works as part p of a entify need ds and req quirements s, define strategy, s a and solve multidisciplinary team to ide problems s for clientts. Respon nsibilities would w include; innova ative plann ning, desig gning and conductin ng researc ch activitie es including ethnogrraphic inte erviews, co ompetitive analysis, organisattional resea arch and usability u te esting, analyzing resu ults and sy ynthesizing research findings into design n requirements and goals g and c communica ating insigh hts from re esearch to clients to o ensure potential d design solu utions are provided for identiffied busine esses and individual users alik ke. Employment would be found d in establis shed design studios, corporate environm ments and as a freelance f consultant dealing with idea ation proje ects and developm mental initia atives. - 3 year course c Contactt January y Enrolment NQF lev vel 7 GRAMME / COURSE STRUCTURED HOW IS THE PROG ENTAL DESIIGN 1st yea ar – SKILLS S YEAR 01:: FUNDAME • Develop ping fundam mental design skills to o create design savvy critical thin nkers • Developing Image e Making, Communica C ation, Softw ware and Leadership L skills to crreate well f for any design d industry rounded designers fit ping an awa areness of the integra ated nature e of design, advancing g the unique e thinking • Develop of our stu udents • Establis shing funda amental buiilding block ks for creative problem m solving. YEAR 02:: DISCIPLIN NE SPECIFIIC 2nd yearr – KNOWL LEDGE • Develo oping Discip pline Specific knowle edge (theories, princiiples and practices) to create confidentt designers fit for a sp pecific desig gn industry ng theory to t practice creating designers d that can take a solution from concept to • Applyin productio on as expec cted by the industry • Advanc cing softwarre skills and d technical knowledge e relevant to t the indus stry • Develo oping an un nderstandin ng of the Business of o Design, Design Innovation and a Social Design. YEAR 03:: SPECIALIS SATION 3rd d year – ST TYLE • Develop ping a signature desig gn style in an area of specialisattion creatin ng designerrs that set new trend ds in the market m • Develo oping advance knowledge and expert sk kills in a field f of spe ecialisation n allowing students to enter a sought afte er niche design marke et • Awaren ness of the e latest des sign techno ologies and d innovation ns preparin ng graduates to add value to tthe industry with glob bal knowled dge of their fields • Develo oping an understand u ing of the e guidelines and prin nciples inv volved in running r a business to give graduates g the confid dence and ‘know-how w’ to startt their ow wn design initiatives s. LOGISTI ICS OF THE PROGRA AMME / CO OURSE 3 yr FT 45 min sess sions per week • 8 x 1h4 • 3 hrs ho omework per p 2 hr ses ssion • Consum mable cost (+-R800/m ( month) • Continu uous projec ct based ass sessment • Portfolio o submissio on • Final ye ears gradua ate in December INCLUDE ED: • 1st ye ear Prescrib bed textboo oks • Online e library su ubscription for researc ch purposes s • Study y guides and coursewa are for all three years • 1st ye ear Prelimin nary art equipment • Softw ware license es (Adobe/A AutoDesk software as per progra amme requirements) • Intern net connecttivity • Macbo ook (option nal with exttra fee) • Promo otional item m • Wacom Tablet EXCLUDED: • Consu umables • Digita al camera
© Copyright 2024