BACHE
ELOR OF DESIGN SPECIALISING IN
I IDEA GENERA
ATION
Ideation includes; design res
search, ide
ea generattion and in
nnovation. An idea generator
understands global issues and
d wants to debate the
em. They are curiously
y intellectu
ual, highly
collaborative and good at communica
c
ating. A design
d
rese
earcher works as part
p
of a
entify need
ds and req
quirements
s, define strategy,
s
a
and
solve
multidisciplinary team to ide
problems
s for clientts. Respon
nsibilities would
w
include; innova
ative plann
ning, desig
gning and
conductin
ng researc
ch activitie
es including ethnogrraphic inte
erviews, co
ompetitive analysis,
organisattional resea
arch and usability
u
te
esting, analyzing resu
ults and sy
ynthesizing research
findings into design
n requirements and goals
g
and c
communica
ating insigh
hts from re
esearch to
clients to
o ensure potential d
design solu
utions are provided for identiffied busine
esses and
individual users alik
ke. Employment would be found
d in establis
shed design studios, corporate
environm
ments and as a freelance
f
consultant dealing with idea
ation proje
ects and
developm
mental initia
atives.
-
3 year course
c
Contactt
January
y Enrolment
NQF lev
vel 7
GRAMME / COURSE STRUCTURED
HOW IS THE PROG
ENTAL DESIIGN 1st yea
ar – SKILLS
S
YEAR 01:: FUNDAME
• Develop
ping fundam
mental design skills to
o create design savvy critical thin
nkers
• Developing Image
e Making, Communica
C
ation, Softw
ware and Leadership
L
skills to crreate well
f for any design
d
industry
rounded designers fit
ping an awa
areness of the integra
ated nature
e of design, advancing
g the unique
e thinking
• Develop
of our stu
udents
• Establis
shing funda
amental buiilding block
ks for creative problem
m solving.
YEAR 02:: DISCIPLIN
NE SPECIFIIC 2nd yearr – KNOWL
LEDGE
• Develo
oping Discip
pline Specific knowle
edge (theories, princiiples and practices) to create
confidentt designers fit for a sp
pecific desig
gn
industry
ng theory to
t practice creating designers
d
that can take a solution from concept to
• Applyin
productio
on as expec
cted by the industry
• Advanc
cing softwarre skills and
d technical knowledge
e relevant to
t the indus
stry
• Develo
oping an un
nderstandin
ng of the Business of
o Design, Design Innovation and
a
Social
Design.
YEAR 03:: SPECIALIS
SATION 3rd
d year – ST
TYLE
• Develop
ping a signature desig
gn style in an area of specialisattion creatin
ng designerrs that set
new trend
ds in the market
m
• Develo
oping advance knowledge and expert sk
kills in a field
f
of spe
ecialisation
n allowing
students to enter a sought afte
er niche design marke
et
• Awaren
ness of the
e latest des
sign techno
ologies and
d innovation
ns preparin
ng graduates to add
value to tthe industry with glob
bal knowled
dge of their fields
• Develo
oping an understand
u
ing of the
e guidelines and prin
nciples inv
volved in running
r
a
business to give graduates
g
the confid
dence and ‘know-how
w’ to startt their ow
wn design
initiatives
s.
LOGISTI
ICS OF THE PROGRA
AMME / CO
OURSE
3 yr FT
45 min sess
sions per week
• 8 x 1h4
• 3 hrs ho
omework per
p 2 hr ses
ssion
• Consum
mable cost (+-R800/m
(
month)
• Continu
uous projec
ct based ass
sessment
• Portfolio
o submissio
on
• Final ye
ears gradua
ate in December
INCLUDE
ED:
• 1st ye
ear Prescrib
bed textboo
oks
• Online
e library su
ubscription for researc
ch purposes
s
• Study
y guides and coursewa
are for all three years
• 1st ye
ear Prelimin
nary art equipment
• Softw
ware license
es (Adobe/A
AutoDesk software as per progra
amme requirements)
• Intern
net connecttivity
• Macbo
ook (option
nal with exttra fee)
• Promo
otional item
m
• Wacom Tablet
EXCLUDED:
• Consu
umables
• Digita
al camera