Media guide 2015 INTHEBLACK MEDIA GUIDE 2015 PAGE 1 About CPA Australia With more than150,000 members working in 120 countries around the world, with more than 25,000 in senior leadership positions, CPA Australia is one of the world’s largest accounting bodies, uniting finance, accounting and business professionals. CPA Australia members are business decision-makers who possess exceptional leadership, strategic and technical skills. THE SECRET BUSINESS OF THREATS AND DANGER IN THE WORKPLACE LEADERSHIP . STRATEGY . BUSINESS JUNE 2015 A$8.95 THE SKYSCRAPER BOOM ASIA REACHES FOR THE SKY THE NEW ERA OF DATA BREACHES TOUGHEN UP YOUR DEFENCES Insights from a digital pioneer TONY FAURE ON THE START-UP ECONOMY ★ ITB_1506_1_125950_1.0_ 1 8/05/2015 11:35:11 AM INTHEBLACK MEDIA GUIDE 2015 PAGE 2 What is INTHEBLACK? The INTHEBLACK brand informs and inspires strategic business leaders, providing a global perspective on issues and trends vital to business and career success. The multiple award-winning magazine and website delves beyond technical issues into trailblazing financial concepts and business models, and introduces the innovators who are creating the business paradigms of the future. INTHEBLACK is Australia’s top-circulating monthly business magazine and the flagship publication of CPA Australia, reaching 152,987 highly qualified thought leaders and business decision‑makers. INTHEBLACK’s INTHEBLACK adventures beyond the bottom line to explore developments in technology, connectivity, travel and other compelling areas of interest for professionals as they take time out. intheblack.com is the online home of INTHEBLACK. It features a variety of content from the magazine as well as exclusive online extensions, timely opinion pieces, reader commentary, videos, podcasts and popular lists. circulation has increased by over 15,000, or 12%, since September 2010. INTHEBLACK MEDIA GUIDE 2015 PAGE 3 INTHEBLACK INTHEBLACK is fully engaged in both print and digital, there are now more options than ever to reach senior business decision makers who are interested in authoritative strategy, leadership and business content. 11 INTHEBLACK magazines iNTHEBLACK.com SHOW YOUR TEAM HOW TO MAKE ETHICAL CHOICES MAY 2015 A$8.95 LEADERSHIP . STRATEGY . BUSINESS MASTER ADVISER RAM CHARAN, “THE MOST INFLUENTIAL CONSULTANT ALIVE” BEAT THE ODDS BENT FLYVBJERG ON MEGAPROJECT BLOWOUTS TESTING FOR ATTITUDE THE RISE OF PSYCHOMETRICS CHENG LEI THE CPA STAR ON CHINESE BUSINESS TV 2 INPRACTICE Magazines MAY 2015 A magazine for accountants in public practice INPRACTICE Upfront Big Issue: Value-based billing has runs on the board | R&D advice for clever clients | Meet the Tax Inspector-General Practice management The accountants’ exemption goes west | Client relationships The fine print External dispute resolution | Audit controls | Top quality review breaches FLYING HIGH WHY FIRMS NEED TO GET ON BOARD WITH THE ATO’S NEXT BIG IDEA RESHAPING RUGBY LEAGUE SUZANNE YOUNG IN THE MANAGEMENT SCRUM Peter Knight CPA: “If you are going to go digital, don’t muck around” Why Big Data should be a firm favourite | A building to call your very own | Meet the CPA from Cairns | A deep and meaningful conversation with a financial planner | Fraud – disabling the enablers 2 enewsletterS Numerous Events INTHEBLACK MEDIA GUIDE 2015 PAGE 4 Who does it reach? has a monthly circulation of INTHEBLACK readers are tertiary qualified and work across all sectors in a wide range of industries, such as professional services, finance and insurance. With an average household income of A$275,110p.a. and an average net wealth of A$1,678,582, our discerning readers are financially savvy consumers and well-informed investors in property, shares, cars, timepieces and apparel. INTHEBLACK is mailed directly to the CEO, CFO & HR managers of ASX 200 companies. INTHEBLACK is also distributed at Qantas Business lounges nationally. demographics Male 59% | Female 41% Average age 47 Average household income of A$275,110 94% are university educated 152,987 A Valuable Audience Average annual personal salary A$198,670 Average household income A$275,110 Average net worth A$1,678,582 AN AUDIENCE WITH A HIGH PROPENSITY TO SPEND 90% say they are prepared to pay more for quality 2 in 3 readers say it is important for their job BUSINESS DECISIONS/SENIOR BUSINESS DECISION-MAKERS 93% specify, recommend or authorise business decisions Average value of business decision-– A$2,860,273 (CAB March 2015) FINANCE AND INVESTMENT 90% have investments More than 2 in 5 have Australian shares (28% more likely than the average senior business executive to have Australian shares) 72% intend to purchase investments in the next 12 months More than 1 in 2 have a residential investment property 30% have international shares AUTOMOTIVE More than 1 in 3 intend to buy a new car in the next 12 months 28% of readers are planning to undertake further studies INTHEBLACK MEDIA GUIDE 2015 PAGE 5 Editorial Content IN HIGH PLACES In this candid regular feature, Alex Malley FCPA, chief executive of CPA Australia, elicits personal insights from highprofile strategic leaders across all sectors. With the benefit of his shared experience of top-flight strategic leadership, Malley delves into his subject’s background, key influences and modus operandi to uncover their workable strategies, big challenges and some intriguing surprises. Recently featured • Richard Fisher, CEO of the Federal Bank of Dallas • Helen Clarke, former prime minister of New Zealand Professor Colleen Nelson, the founder and executive director of the Australian Prostate Cancer Research Centre • • Andrew Liveris, president, chairman and chief executive officer of The Dow Chemical Company • Helen McCabe, editor in chief The Australian Womens Weekly • Kate Burleigh, Managing Director of Intel Australia INTHEBLACK MEDIA GUIDE 2015 PAGE 6 The Strategist This popular regular feature details the career or business strategies of a business leader and invites them to share what they have learned. Strategists who have taken us inside their worlds include Elmer Funke Kupper the ASX chief executive, Sok Hui Chng the DBS finance chief, through to Graham Turner, founder and boss of the Flight Centre Travel Group and Justin Fung, the entrepreneur spearheading luxury hotels and resorts in Northern Queensland. Quickcuts INTHEBLACK opens with four fast reads. Fast Focus looks into intriguing topics that directly impact the business landscape and the way we work. Get Smart pulls together the big ideas that influence leadership, strategy and business. Upstart takes the reader through an entrepreneur’s experience, discovering their highs and lows and what they might have done differently. Career Path examines industries across the business spectrum from the unique perspective of a senior participant. INTHEBLACK MEDIA GUIDE 2015 PAGE 7 My Boss and Me This two-hander explores arguably the most common and often controversial workplace relationship through the shared experiences of the participants. What would you change about your boss? giving back INTHEBLACK gets the lowdown on the many different ways professionals use their time and skills to give something back in this busy world. Tools of the Trade The essentials for career success are covered in a section that details new-release books, world-leading research papers, journals, blogs and other brain food to keep thought leaders growing. Meet the CFO In this regular feature, high-flying finance leaders provide first-person insights into their career evolution from early influences to the tactics that opened the doors of the C-suite. INTHEBLACK MEDIA GUIDE 2015 PAGE 8 Touchpoints CPA Update Tax News CPA Update is an e-newsletter that offers subscribers news, facts, changes in legislation, technical developments, continuing professional development, local events and much more from finance, accounting and business sectors. Distributed to more than 135,000 subscribers every Wednesday, CPA Update gives advertisers the opportunity to reach a professional audience and drive them directly to their websites. Tax News is a weekly e-newsletter for CPA Australia members specifically in the tax sector. This members-only publication provides subscribers with the latest tax updates, rulings, legislation and training activities. Tax News is sent to 14,000 members every Thursday. Events • INTHEBLACK presents… • Public Practice Conference Series • Finance Leaders • Health and Aged Care • CPA Congress • Technology and Finacne Forum • Mining & Energy • SMSF Conference and Expo INPRACTICE May and november INPRACTICE is aimed at giving Australia’s leading public practitioners the latest tax and legal updates, practice management articles, technical advice and key interviews with industry leaders. In addition to providing public practitioners with relevant, topical information, INPRACTICE also reviews the highly successful annual CPA Australia Public Practice Conference series and highlights the major issues affecting public practitioners in the coming months. INPRACTICE is a bi-annual publication mailed directly to CPA Australia’s public practitioners. INTHEBLACK MEDIA GUIDE 2015 PAGE 9 Features List February Investment Series: SMSF March Business and Private Banking April SME Software Systems May Investment Series: Fixed Income and Bonds June Fleet Leasing July Business Software August Investment Series: Retirement Solutions September Business Banking October Investment Series: SMSF and Property November Further Education December Business Hardware INTHEBLACK MEDIA GUIDE 2015 PAGE 10 Rates Insert rates Magazine Based on Australia-only run of 114,000 copies Minimum insert run of 40,000 Rate Card x6 x11 DPS $19,750 $18,760 $17,380 Full page $10,250 $9,840 $9,225 Weight Per ‘000 Half page $7,210 $6,995 $6,560 Up to 10 grams $175 Third page $5,150 $4,995 $4,685 11-14 grams $275 15+ grams POA Display advertising loadings INTHEBLACK.COM Inside front cover spread 30% loading Mix of ad units across the site $90 per ’000 Second spread 25% loading Site buy outs and Sponsorships POA Opposite contents 25% loading Right-hand page / first 12 pages 20% loading Right-hand page / first half 10% loading CPA Update $3,600 Centre spread 15% loading Tax News $1,550 Inside back cover 15% loading Rates are per ad unit per week Outside back cover 35% loading Carrier sheet rates Flysheet Front $7,200 Flysheet both sides $9,995 enewsletters All rates are in Australian dollars and exclusive of GST INTHEBLACK MEDIA GUIDE 2015 PAGE 11 Deadlines Magazine DEADLINES Issue Booking Date Material Date Insert Deadline Cancellation Date February Monday 15 December 2014 Friday 19 December 2014 Friday 9 January 2015 Wednesday 12 November 2014 March Monday 26 January 2015 Friday 30 January 2015 Monday 2 February 2015 Wednesday 24 December 2014 April Monday 23 February 2015 Monday 2 March 2015 Friday 6 March 2015 Wednesday 23 January 2015 May Monday 23 March 2015 Monday 30 March 2015 Monday 6 April 2015 Wednesday 23 February 2015 June Monday 27 April 2015 Monday 4 May 2015 Friday 8 May 2015 Wednesday 25th March 2015 July Monday 25 May 2015 Monday 1 June 2015 Friday 5 June 2015 Wednesday 22 April 2015 August Friday 26 June 2015 Friday 3 July 2015 Monday 6 July 2015 Wednesday 27 May 2015 September Monday 27 July 2015 Monday 3 August 2015 Friday 7 August 2015 Wednesday 24 June 2015 October Friday 28 August 2015 Thursday 3 September 2015 Friday 4 September 2015 Wednesday 22 July 2015 November Wednesday 30 September 2015 Monday 5 October 2015 Tuesday 6 October 2015 Wednesday 19 August 2015 December Monday 26 October 2015 Friday 6 November 2015 Wednesday 23 September 2015 Monday 2 November 2015 INTHEBLACK MEDIA GUIDE 2015 PAGE 12 Specifications: PRINT Bauer Media will only accept magazine PDF adverts via Quickcut. Double-page spreads must be supplied as two single full‑bleed pages. PDF files will not be accepted on disk or via email. For more information regarding these services, please contact Quickcut 1300 768 988 For more information regarding digital specifications, please refer to www.3dap.com.au Production contact: Sally Jefferys, (02) 8116 9385 Digital 3dap proof to be sent to INTHEBLACK Production, Level 18, 66-68 Goulburn St, Sydney, NSW 2000 Cancellation deadline: six weeks prior to booking deadline. Magazine advertising specifications Full page Type area Trim size With 5mm bleed Half-page horizontal Type area Trim size With 5mm bleed mm 210w x 265h 220w x 275h 230w x 285h Double-page spread Type area Trim size With 5mm bleed mm 420w x 255h 440w x 275h 460w x 285h 200w x 112.5h 220w x 132.5h 230w x 142.5h Third-page horizontal Type area Trim size With 5mm bleed 200w x 71h 220w x 91h 230w x 101h 85w x 255h 105w x 275h 115w x 285h Third-page vertical Type area Trim size With 5mm bleed 53w x 255h 73w x 275h 83w x 285h Half-page vertical Type area Trim size With 5mm bleed FLYSHEET speCIFICATIONS Trim Size 275w x 70h Bleed 285w x 80h INTHEBLACK MEDIA GUIDE 2015 PAGE 13 Specifications: DIGITAL INTHEBLACK.com advertising Specifications • Super Leaderboard: 970 x 90 pixels • Medium Rectangle: 300 x 250 pixels • Half page: 300 x 600 pixels • Side panels x 2: 125 x 700 pixels • Leaderboard for tablet: 728 x 90 pixels • Rectangle for tablet: 180 x 150 pixels • Half page for tablet: 160 x 600 pixels Enewsletter advertising specifications • Medium Rectangle: 300 x 250 pixels • Minimum font size 10 pt • Maximum file size 14kb • Static ad only and the ad must have a key line • All ads to be received by 12pm Thursday prior to send Website and Enewsletter ad Delivery Email ads and URL to [email protected] at least one week before the start date. • Banner for Smartphone: 300 x 50 pixels • Maximum file size: 40KB • File format: GIF, JPG and PNG • Minimum font size: 10pt INTHEBLACK MEDIA GUIDE 2015 PAGE 14 Contacts Group Sales Manager BAUER Custom Media Patricia Connolly [email protected] 02 9282 8418 National Sales Manager Anthony Cowie [email protected] 02 8268 6258 NSW Senior Sales Executive Peter Menzies [email protected] 02 9282 8996 NSW Senior Sales Executive Peter Balinski [email protected] 02 8268 4489 VIC SENIOR SALES EXECUTIVE Kate Sellar [email protected] 03 9823 6349 Vic sales coordinator William Dent [email protected] WA Sales MANAGER Vikki Stacey [email protected] 03 9823 6351 08 9449 9908 NSW Sales coordinator Veronica Wang [email protected] 02 9282 8884 Editorial David Walker [email protected] 02 8268 6238 INTHEBLACK MEDIA GUIDE 2015 PAGE 15
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