Media guide 2015
INTHEBLACK MEDIA GUIDE 2015 PAGE 1
About CPA Australia
With more than150,000 members working
in 120 countries around the world, with
more than 25,000 in senior leadership
positions, CPA Australia is one of the world’s
largest accounting bodies, uniting finance,
accounting and business professionals.
CPA Australia members are business
decision-makers who possess exceptional
leadership, strategic and technical skills.
THE SECRET BUSINESS OF THREATS AND DANGER IN THE WORKPLACE
LEADERSHIP . STRATEGY . BUSINESS
JUNE 2015 A$8.95
THE
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THE NEW
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Insights from
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TONY FAURE ON THE
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ITB_1506_1_125950_1.0_ 1
8/05/2015 11:35:11 AM
INTHEBLACK MEDIA GUIDE 2015 PAGE 2
What is INTHEBLACK?
The INTHEBLACK brand informs and
inspires strategic business leaders, providing
a global perspective on issues and trends
vital to business and career success. The
multiple award-winning magazine and
website delves beyond technical issues into
trailblazing financial concepts and business
models, and introduces the innovators who
are creating the business paradigms of the
future.
INTHEBLACK is Australia’s top-circulating
monthly business magazine and the
flagship publication of CPA Australia,
reaching 152,987 highly qualified
thought leaders and business
decision‑makers. INTHEBLACK’s
INTHEBLACK adventures beyond the bottom
line to explore developments in technology,
connectivity, travel and other compelling
areas of interest for professionals as they
take time out.
intheblack.com is the online home of
INTHEBLACK. It features a variety of content
from the magazine as well as exclusive
online extensions, timely opinion pieces,
reader commentary, videos, podcasts and
popular lists.
circulation has increased by over 15,000,
or 12%, since September 2010.
INTHEBLACK MEDIA GUIDE 2015 PAGE 3
INTHEBLACK
INTHEBLACK is fully engaged in
both print and digital, there are
now more options than ever to
reach senior business decision
makers who are interested in
authoritative strategy, leadership
and business content.
11 INTHEBLACK magazines
iNTHEBLACK.com
SHOW YOUR TEAM HOW TO MAKE ETHICAL CHOICES
MAY 2015 A$8.95
LEADERSHIP . STRATEGY . BUSINESS
MASTER ADVISER
RAM CHARAN, “THE
MOST INFLUENTIAL
CONSULTANT ALIVE”
BEAT THE ODDS
BENT FLYVBJERG
ON MEGAPROJECT
BLOWOUTS
TESTING FOR
ATTITUDE
THE RISE OF
PSYCHOMETRICS
CHENG LEI
THE CPA STAR
ON CHINESE
BUSINESS TV
2 INPRACTICE Magazines
MAY 2015 A magazine for accountants in public practice
INPRACTICE
Upfront Big Issue: Value-based
billing has runs on the board
| R&D advice for clever clients
| Meet the Tax Inspector-General
Practice management
The accountants’ exemption
goes west | Client relationships
The fine print External dispute
resolution | Audit controls |
Top quality review breaches
FLYING
HIGH
WHY FIRMS NEED
TO GET ON BOARD
WITH THE ATO’S
NEXT BIG IDEA
RESHAPING
RUGBY
LEAGUE
SUZANNE YOUNG IN
THE MANAGEMENT
SCRUM
Peter Knight CPA: “If you are going to go digital, don’t muck around”
Why Big Data should be a firm favourite | A building to call your very own | Meet the CPA from Cairns
| A deep and meaningful conversation with a financial planner | Fraud – disabling the enablers
2 enewsletterS
Numerous Events
INTHEBLACK MEDIA GUIDE 2015 PAGE 4
Who does it reach?
has a monthly circulation of
INTHEBLACK readers are tertiary qualified
and work across all sectors in a wide range
of industries, such as professional services,
finance and insurance. With an average
household income of A$275,110p.a. and
an average net wealth of A$1,678,582,
our discerning readers are financially savvy
consumers and well-informed investors
in property, shares, cars, timepieces
and apparel.
INTHEBLACK is mailed directly to the
CEO, CFO & HR managers of ASX 200
companies.
INTHEBLACK is also distributed at Qantas
Business lounges nationally.
demographics
Male 59% | Female 41%
Average age 47
Average household income of A$275,110
94% are university educated
152,987
A Valuable Audience
Average annual personal salary A$198,670
Average household income A$275,110
Average net worth A$1,678,582
AN AUDIENCE WITH A HIGH
PROPENSITY TO SPEND
90% say they are prepared to pay more
for quality
2 in 3 readers say it is important for
their job
BUSINESS DECISIONS/SENIOR
BUSINESS DECISION-MAKERS
93% specify, recommend or authorise
business decisions
Average value of business decision-–
A$2,860,273
(CAB March 2015)
FINANCE AND INVESTMENT
90% have investments
More than 2 in 5 have Australian shares
(28% more likely than the average senior
business executive to have Australian
shares)
72% intend to purchase investments in the
next 12 months
More than 1 in 2 have a residential
investment property
30% have international shares
AUTOMOTIVE
More than 1 in 3 intend to buy a new car
in the next 12 months
28% of readers are planning to undertake
further studies
INTHEBLACK MEDIA GUIDE 2015 PAGE 5
Editorial Content
IN HIGH PLACES
In this candid regular feature,
Alex Malley FCPA, chief executive of CPA
Australia, elicits personal insights from highprofile strategic leaders across all sectors.
With the benefit of his shared experience of
top-flight strategic leadership, Malley delves
into his subject’s background, key influences
and modus operandi to uncover their
workable strategies, big challenges and some
intriguing surprises.
Recently featured
• Richard Fisher, CEO of the Federal Bank of Dallas
• Helen
Clarke, former prime minister of
New Zealand
Professor Colleen Nelson, the founder and
executive director of the Australian Prostate
Cancer Research Centre
•
• Andrew
Liveris, president, chairman and chief
executive officer of The Dow Chemical Company
• Helen
McCabe, editor in chief The Australian
Womens Weekly
• Kate
Burleigh, Managing Director of Intel
Australia
INTHEBLACK MEDIA GUIDE 2015 PAGE 6
The Strategist
This popular regular feature details the
career or business strategies of a business
leader and invites them to share what they
have learned. Strategists who have taken
us inside their worlds include Elmer Funke
Kupper the ASX chief executive, Sok Hui
Chng the DBS finance chief, through to
Graham Turner, founder and boss of the
Flight Centre Travel Group and Justin Fung,
the entrepreneur spearheading luxury hotels
and resorts in Northern Queensland.
Quickcuts
INTHEBLACK opens with four fast reads.
Fast Focus looks into intriguing topics that
directly impact the business landscape and
the way we work.
Get Smart pulls together the big ideas that
influence leadership, strategy and business.
Upstart takes the reader through an
entrepreneur’s experience, discovering their
highs and lows and what they might have
done differently.
Career Path examines industries across
the business spectrum from the unique
perspective of a senior participant.
INTHEBLACK MEDIA GUIDE 2015 PAGE 7
My Boss and Me
This two-hander explores arguably the most
common and often controversial workplace
relationship through the shared experiences
of the participants. What would you change
about your boss?
giving back
INTHEBLACK gets the lowdown on the many
different ways professionals use their time
and skills to give something back in this
busy world.
Tools of the Trade
The essentials for career success are
covered in a section that details new-release
books, world-leading research papers,
journals, blogs and other brain food to keep
thought leaders growing.
Meet the CFO
In this regular feature, high-flying finance
leaders provide first-person insights into their
career evolution from early influences to the
tactics that opened the doors of the C-suite.
INTHEBLACK MEDIA GUIDE 2015 PAGE 8
Touchpoints
CPA Update
Tax News
CPA Update is an e-newsletter that
offers subscribers news, facts, changes
in legislation, technical developments,
continuing professional development,
local events and much more from finance,
accounting and business sectors. Distributed
to more than 135,000 subscribers every
Wednesday, CPA Update gives advertisers
the opportunity to reach a professional
audience and drive them directly to their
websites.
Tax News is a weekly e-newsletter for
CPA Australia members specifically in the
tax sector. This members-only publication
provides subscribers with the latest tax
updates, rulings, legislation and training
activities. Tax News is sent to 14,000
members every Thursday.
Events
• INTHEBLACK
presents…
• Public Practice Conference Series
• Finance Leaders
• Health and Aged Care
• CPA Congress
• Technology and Finacne Forum
• Mining & Energy
• SMSF Conference and Expo
INPRACTICE
May and november
INPRACTICE is aimed at giving Australia’s
leading public practitioners the latest tax
and legal updates, practice management
articles, technical advice and key interviews
with industry leaders. In addition to providing
public practitioners with relevant, topical
information, INPRACTICE also reviews the
highly successful annual CPA Australia Public
Practice Conference series and highlights the
major issues affecting public practitioners in
the coming months.
INPRACTICE is a bi-annual publication
mailed directly to CPA Australia’s public
practitioners.
INTHEBLACK MEDIA GUIDE 2015 PAGE 9
Features List
February
Investment Series: SMSF
March
Business and Private Banking
April
SME Software Systems
May
Investment Series: Fixed Income and Bonds
June
Fleet Leasing
July
Business Software
August
Investment Series: Retirement Solutions
September
Business Banking
October
Investment Series: SMSF and Property
November
Further Education
December
Business Hardware
INTHEBLACK MEDIA GUIDE 2015 PAGE 10
Rates
Insert rates
Magazine
Based on Australia-only run of 114,000 copies
Minimum insert run of 40,000
Rate Card
x6
x11
DPS
$19,750
$18,760
$17,380
Full page
$10,250
$9,840
$9,225
Weight
Per ‘000
Half page
$7,210
$6,995
$6,560
Up to 10 grams
$175
Third page
$5,150
$4,995
$4,685
11-14 grams
$275
15+ grams
POA
Display advertising loadings
INTHEBLACK.COM
Inside front cover spread
30% loading
Mix of ad units across the site
$90 per ’000
Second spread
25% loading
Site buy outs and Sponsorships
POA
Opposite contents
25% loading
Right-hand page / first 12 pages
20% loading
Right-hand page / first half
10% loading
CPA Update
$3,600
Centre spread
15% loading
Tax News
$1,550
Inside back cover
15% loading
Rates are per ad unit per week
Outside back cover
35% loading
Carrier sheet rates
Flysheet Front
$7,200
Flysheet both sides
$9,995
enewsletters
All rates are in Australian dollars and exclusive of GST
INTHEBLACK MEDIA GUIDE 2015 PAGE 11
Deadlines
Magazine DEADLINES
Issue
Booking Date
Material Date
Insert Deadline
Cancellation Date
February
Monday 15 December 2014
Friday 19 December 2014
Friday 9 January 2015
Wednesday 12 November 2014
March
Monday 26 January 2015
Friday 30 January 2015
Monday 2 February 2015
Wednesday 24 December 2014
April
Monday 23 February 2015
Monday 2 March 2015
Friday 6 March 2015
Wednesday 23 January 2015
May
Monday 23 March 2015
Monday 30 March 2015
Monday 6 April 2015
Wednesday 23 February 2015
June
Monday 27 April 2015
Monday 4 May 2015
Friday 8 May 2015
Wednesday 25th March 2015
July
Monday 25 May 2015
Monday 1 June 2015
Friday 5 June 2015
Wednesday 22 April 2015
August
Friday 26 June 2015
Friday 3 July 2015
Monday 6 July 2015
Wednesday 27 May 2015
September
Monday 27 July 2015
Monday 3 August 2015
Friday 7 August 2015
Wednesday 24 June 2015
October
Friday 28 August 2015
Thursday 3 September 2015
Friday 4 September 2015
Wednesday 22 July 2015
November
Wednesday 30 September 2015 Monday 5 October 2015
Tuesday 6 October 2015
Wednesday 19 August 2015
December
Monday 26 October 2015
Friday 6 November 2015
Wednesday 23 September 2015
Monday 2 November 2015
INTHEBLACK MEDIA GUIDE 2015 PAGE 12
Specifications: PRINT
Bauer Media will only accept
magazine PDF adverts via
Quickcut.
Double-page spreads must be supplied
as two single full‑bleed pages.
PDF files will not be accepted on
disk or via email.
For more information regarding
these services, please contact
Quickcut 1300 768 988
For more information regarding
digital specifications, please refer
to www.3dap.com.au
Production contact: Sally Jefferys,
(02) 8116 9385
Digital 3dap proof to be sent to
INTHEBLACK Production,
Level 18, 66-68 Goulburn St,
Sydney, NSW 2000
Cancellation deadline:
six weeks prior to booking
deadline.
Magazine advertising specifications
Full page
Type area
Trim size
With 5mm bleed
Half-page horizontal
Type area
Trim size
With 5mm bleed
mm
210w x 265h
220w x 275h
230w x 285h
Double-page spread
Type area
Trim size
With 5mm bleed
mm
420w x 255h
440w x 275h
460w x 285h
200w x 112.5h
220w x 132.5h
230w x 142.5h
Third-page horizontal
Type area
Trim size
With 5mm bleed
200w x 71h
220w x 91h
230w x 101h
85w x 255h
105w x 275h
115w x 285h
Third-page vertical
Type area
Trim size
With 5mm bleed
53w x 255h
73w x 275h
83w x 285h
Half-page vertical
Type area
Trim size
With 5mm bleed
FLYSHEET speCIFICATIONS
Trim Size
275w x 70h
Bleed
285w x 80h INTHEBLACK MEDIA GUIDE 2015 PAGE 13
Specifications: DIGITAL
INTHEBLACK.com advertising
Specifications
• Super Leaderboard: 970 x 90 pixels
• Medium Rectangle: 300 x 250 pixels
• Half page: 300 x 600 pixels
• Side panels x 2: 125 x 700 pixels
• Leaderboard for tablet: 728 x 90 pixels
• Rectangle for tablet: 180 x 150 pixels
• Half page for tablet: 160 x 600 pixels
Enewsletter advertising specifications
• Medium Rectangle: 300 x 250 pixels
• Minimum font size 10 pt
• Maximum file size 14kb
• Static ad only and the ad must have a key line
• All ads to be received by 12pm Thursday prior to send
Website and Enewsletter ad Delivery
Email ads and URL to [email protected]
at least one week before the start date.
• Banner for Smartphone: 300 x 50 pixels
• Maximum file size: 40KB
• File format: GIF, JPG and PNG
• Minimum font size: 10pt
INTHEBLACK MEDIA GUIDE 2015 PAGE 14
Contacts
Group Sales Manager BAUER Custom Media
Patricia Connolly [email protected] 02 9282 8418
National Sales Manager
Anthony Cowie [email protected] 02 8268 6258
NSW Senior Sales Executive
Peter Menzies [email protected]
02 9282 8996
NSW Senior Sales Executive
Peter Balinski [email protected]
02 8268 4489
VIC SENIOR SALES EXECUTIVE
Kate Sellar [email protected]
03 9823 6349
Vic sales coordinator
William Dent [email protected]
WA Sales MANAGER
Vikki Stacey [email protected]
03 9823 6351
08 9449 9908
NSW Sales coordinator
Veronica Wang [email protected]
02 9282 8884
Editorial
David Walker [email protected] 02 8268 6238
INTHEBLACK MEDIA GUIDE 2015 PAGE 15