50 + FINE RESTAURANTS 100 + WORLD-CLASS WINES LIVE ENTERTAINMENT CELEBRITY CHEFS LOS ANGELES’ PREMIERE ITALIAN FOOD AND WINE EVENT TO BENEFIT THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES O C TO B E R 1 0 , 2 0 1 5 D O W TO W N L . A . W I N E R I E S A N D B E V E R AG E P U R V E YO R S’ PAC K AG E ABOUT TA S T E O F I TA LY T H E 7 T H A N N UA L TA S T E O F I TA LY I S LO S A N G E L E S’ P R E M I E R E F O O D A N D W I N E E V E N T, F E AT U R I N G T H E R E G I O N ’ S B E S T I TA L I A N R E S TAU R A N T S , AU T H E N T I C P R O D U C T S A N D W O R L D C L A S S I TA L I A N W I N E S , W I T H L I V E P E R F O R MA N C E S I N A S P E C TAC U L A R , H I S TO R I C S E T T I N G . F O R O N E E V E N I N G , T H E H E A R T O F H I S TO R I C D O W N TO W N LO S A N G E L E S I S T R A N S F O R M E D I N TO A C H A R M I N G I TA L I A N P I A Z Z A , W H E R E 2 , 5 0 0 I TA LO P H I L E S J O I N C E L E B R I T I E S , D I G N I TA R I E S A N D p H I L A N T R O P I S T S TO E AT, D R I N K A N D M I N G L E AT T H I S U P S C A L E , T I C K E T E D E V E N T. D a t e : S a t u rd a y, O c t o b e r 1 0 , 2 0 1 5 Ti m e : 5 - 1 0 PM L o c a t i o n : 4 2 4 N o r t h M a i n S t re e t Lo s A n g e l e s, 9 0 0 1 2 E x p e c t e d At t e n d a n ce : 2 , 5 0 0 + Co s t t o Pa r t i c i p a t e : $ 0 Beverage Package Page 1 IMAG E A ll you need to k now about Taste of I taly Ta s te o f I t al y i s a fo o d a nd w ine ta s ting event. With Taste of I taly admi s s i on , g u e s t s re ceive t ast ing t icket s t hey can use at any booth fo r fo od a n d b e ve ra g es. Fo r eac h t a s te you p rovide, g u est s w il l give you a tic ket, wh ic h yo u coll e c t i n t h e provided b ox. Yo u may NOT a cce p t cash o r o t her p ayment meth ods. I have a A B C l i cen se to s e ll a lcohol dire c tly to public. Can I sell wine b o t t l e o r c ases i n my b o oth? No. The o nl y place you c an sell your win e i s at th e M e rc ato t hro ug h t he IAMLA st aff (see page 9 ) . You c an on ly s er ve w i n e t a s t i n g to t he g uest and co l l ec t t ic kets. How m u c h w i n e o r b eve ra ge cons titute s a “ taste”? A tas te i s a 2- ou n ce p o u r o f w ine, a 4- o u nce pour of beer, .7 5 - oun ce pour of s pi r i t s, a n d a 5 - 6 ou nce p o ur o n no n-al co ho l ic beverages. Pl e a s e co m m u n i c ate this inform ation to the st aff t hat will b e ser ving. Wh at d o t h e ti c ket s lo ok like ? The t i c k e t you wi ll co l l ec t is p ic t u red to t he r ight. Th is is th e ON LY ti c k et you m ay col l ec t and t he ONLY t icket fo r wh ich you will receive co mpe n s at i on . You may no t p rovide “free” sam ples. Wh at s h o u l d I d o with the ticke ts ? Yo u an d you r s t a f f w il l co l l ec t t he t icket s and put th em in th e sealed box p rovi d e d. At t h e end o f t he event an IAML A staff member will co l l ec t t h e b ox . Wh e re c an t h e gu es ts buy ticke ts ? Wi t h Ta s te of I t a l y admissio n, g u est s receive t a stin g tick ets. Guests can pu rc h a s e a d d i t i on a l t ast ing t icket s at t he event, if th ey c h oose. Beverage Package Page 2 WH AT W E P ROV ID E WHAT YOU PROVIDE • • . • • • • B everages • • • • • • • • • Two, 8’ rec tangular tables A 10’ x 10’ canopy (if you are outside – inside booths don’t need canopy) Two table cloth s Elec tr icit y A 16” x 19” sign with your LOGO for your booth Glasses, napk ins Two folding chairs One ice bucket Ice (as needed) A hand wash station Paper towels Health and fire depar tment per mits ABC per mit A ticket box • Staff to ser ve them • B ottle openers or other equipment to ser ve your produc t ADDI T I O N A L PA R T I C I PAT ION OPPORTUNITIES Call IAMLA office for more infor mation. • Live cook ing demonstrations • Press dinner • Produc t placement in media segments and VIP bags Beverage Package Page 3 TA S T E O F I TA LY 2 0 1 5 PA R T I C I PA N T S C H E C K L I S T Co m m i tm e nt to p a r t ic ip ate mu st b e re cei ve d by AU G U S T 1s t, 2015 q Signed commitment for m found on page 5 q Hold har mless agreement found on page 6 q Copy of your business’ insurance cer tificate q Copy of your business Health D epar tme nt Per mit q Your logo in high resolution (300 dpi) jpeg, PDF, TIFF or PNG sent to [email protected] q Completed M ercato for m if you will be par ticipating in Taste of I taly ’s mar ketplace (optional) on page 10 Two weeks pr ior to the event you will receive an email with logistical infor mation: load-in time, par k ing, etc. Beverage Package Page 4 Taste of I taly 2 0 1 5 COMMITMENT FORM q Ye s, I w i s h t o p a r t i c i p a t e i n Ta s t e o f I t a l y 2 0 1 5 ! N a m e o f B u s i n e s s : ________________________________________________________________________________________________________________________________ Ad d re s s : City: ___________________________________________________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________ Email: Zip: ____________________________________________ ____________________________________________________________________________________________________________________________________________________________ N a m e o f s t a f f re s p o n s i b l e fo r c o o rd i n a t i o n o f e ve n t a n d c o n t a c t i n fo r m a t i o n , i f d i f fe re n t f ro m a b o ve : _________________________________________________________________________________________________ I / we w i l l b e b r i n g i n g t h e fo l l o w i n g b e ve r a g e s : ( L i s t u p t o f i ve b e ve r a g e s w i t h b r i e f d e s c r i p t i o n s o n t h e l i n e b e l o w, i . e. Pro s e c c o, B a ro l o, Pro s e c c o, D o l c e t t o o r I t a l i a n s p a r k l i n g s o d a , b e e r. T h i s h e l p s u s a vo i d d u p l i c a t i o n . ) Mobile: _________________________________ _________________________________________________________ We w i l l b e b r i n g i n g t h e fo l l o w i n g a p p l i a n c e s o r e q u i p m e n t t h a t re q u i re e l e c t r i c t y : Example: 2 Espresso Machines Example: 1 Toaster 220V 110V 1. __________________________________________________________________________________________________________________________________________________________________ 2. __________________________________________________________________________________________________________________________________________________________________ 3. __________________________________________________________________________________________________________________________________________________________________ 4. __________________________________________________________________________________________________________________________________________________________________ Yo u r b r a n d i n g i s I M P O R TA N T a s yo u r p a r t i c i p a t i o n . q I w i l l s e n d my b u s i n e s s l o g o a s a H I G H R E S O LU T I O N ( 3 0 0 d p i ) ve c t o r, j p e g, P D F, P N G o r T I F f i l e t o i n fo @ i t a l i a n h a l l. o r g D e a d l i n e fo r a l l l o g o a r t wo r k i s Au g u s t 1 , 2 0 1 5 . Lo g o s s u b m i t t e d a f t e r d e a d l i n e m a y n o t b e u s e d o n p re - e ve n t p r i n t e d m a t t e r. P l e a s e, m a k e s u re t o s e n d a h i g h re s o l u t i o n ve r s i o n o f yo u r l o g o. Beverage Package Page 5 Taste of I taly Los A ngeles H old - H armless and I nsurance A greement I / we a g re e t o p a r t i c i p a t e i n t h e “ Ta s t e o f I t a l y Lo s A n g e l e s” a n d w i l l a b i d e b y t h e t e r m s a n d c o n d i t i o n s s e t fo r t h b y t h e H i s t o r i c I t a l i a n H a l l Fo u n d a t i o n / I t a l i a n A m e r i c a n M u s e u m o f Lo s A n g e l e s, t h e Lo s A n g e l e s C i t y Fi re D e p a r t m e n t , t h e Lo s A n g e l e s Co u n t y H e a l t h D e p a r t m e n t a n d a ny o t h e r g o ve r n i n g o r g a n i z a t i o n s m a k i n g re q u i re m e n t s g o ve r n i n g Ta s t e o f I t a l y Lo s A n g e l e s. I a g re e t o l e a ve my a s s i g n e d a re a i n a c l e a n , u n d a m a g e d c o n d i t i o n a t t h e c o n c l u s i o n o f t h e e ve n t . I f u r t h e r a g re e t o p ro v i d e a c e r t i f i c a t e o f g e n e r a l l i a b i l i t y I n s u r a n c e. B y : _______________________________________________________________________________ Ti t l e : ___________________________________________________________________________ Date: __________________________________________________________________________ I n c o n s i d e r a t i o n o f my / o u r p a r t i c i p a t i o n i n Ta s t e o f I t a l y Lo s A n g e l e s, I / we ( p r i n t n a m e s ) _________________________________________________ ___________________________________________________________________________________________________________________ h o l d h a r m l e s s a n d i n d e m n i f y t h e H i s t o r i c I t a l i a n H a l l Fo u n d a t i o n a n d t h e I t a l i a n A m e r i c a n M u s e u m o f Lo s A n g e l e s, i t s O f f i c e r s, Ag e n t s, E m p l o ye e s a n d Vo l u n t e e r s fo r a l l a n d a ny c l a i m s o f l o s s, c o s t , e x p e n s e, i n j u r y, d a m a g e o r l i a b i l i t y i n c u r re d b y re a s o n o f a ny p e r s o n a l i n j u r y, p ro p e r t y d a m a g e a n d Wo r k e r ’s Co m p e n s a t i o n s u s t a i n e d b y a ny p e r s o n , c a u s e d o r re s u l t i n g f ro m t h i s e ve n t . Name: (individual) ______________________________________________________________________________________________________________________________________________ N a m e : ( o f c o m p a ny, i f a p p l i c a b l e ) __________________________________________________________________________________________________________________________ S i g n a t u re : Date: ________________________________________________________________________________________________________________________________________________________ ________________________________________________________________ Beverage Package Page 6 PA R T I A L L I S T O F 2014 SPONSORS P R E V I O U S PA R T I C I PA N T S I N C LU D E DR AGO CENTR O VALENTINO NAPLES R ISTO R ANTE E P I ZZE R I A AC ADEM IA BAR ILL A AL BACIO R ISTO R ANT E ASSO CIA Z IO NE VER ACE P I ZZ A NAPO LE TANA AVENTINE TR AT TO R IA B ULGAR INI GEL ATO C AFFE FIR ENZ E C AFFE LUXXE C AFFE R O MA C ASA TO R ELLI IM PO R TS CELESTINO R ISTO R AN T E DELO R IM IER WINERY DI STEFANO C HEESE EATALIAN C AFÉ FAB IO LUS C AFE Beverage Package Page 7 F E R N E T BR A N C A F E R R A R E LLE WAT E R FERRARINI G R O M G E L ATO IL FORNAIO J O N AT H A N CLU B LE V I G N E W I N E RY LO C A N DA DE L L AG O MA ZZO CCO M O S BY W I N E RY O BI K Á M O ZZ A R E LL A BA R P E R O N I BE E R P R I N CI P E F O O DS R O S A D ’O R O W I N E RY S A N A N TO N I O W I N E RY TO S C A N OVA TOTA L W I N E A N D M O R E T R AT TO R I A N E A P O LI S MED ME DIIA A 2 0 14 14M MEEDDI IAACOVE CO V ERAG R AGEE TEL E VI SION TELE VISION M AGA Z INES MAGA ZINES T HE E XAM INE R KTL K TLAA LOLO S AN G NG ELES AZINEZ I N E S A E LMAG E S MAGA E XPEERIE ATNCE E R L.L.AA. . N BC NB C WES TWAY S WE S T WAYS A C ABBC É IÉ TALI A LMAG AZ I NAEZ IN E I TA I A MAG T HE DISH E AT I N G L. A . PATCH.COM C BS BS A. FOODIE S O RAN E CO U NU T YNT MAGAZINE O R AGNG E CO Y MAG A Z I N EVIVASL.WAGGE R L. A . S Q UI D I N K LL.A. .A. O ERA A TIC TAU R AAN N LLIIVVEE M EGM OPPERA AN ND D PA PARRT CIIPAT PATIIN NG G RREESSTAUR NTTSS O ON MEED DIIAA SSEG MEENNTT TOTA L N I E L S E N AU D I E N C E : 1 6 9 , 5 1 3 TOTAL NIELSEN AUDIENCE: 169,513 TOTA L C A LC U L AT E D P U B L I C I T Y VA LU E : $ 5 , 8 8 0 TOTAL CALCUL ATED PUBLICIT Y VALUE: $5,880 XPLORE L A.COM N EW S PA P E R S NE WSPAPERS RARD IO ADIO L. . TTIMES I ME S L.AA. 100.3 S OEUSNODU ND 1 0 0THE .3 TH L. . VA R I E T YT Y L.AA. VARIE KOKO ST S 103.5 T 1 0 3 .5 DAI LY NE DAILY N EWS WS CLEAR C L E ACHAN R C HN A EL NNE L DAI LY BBRREEZE EEZE DAILY KCRW KC RW L. . WE E KLY L.AA. WEEKLY HOT 92.3 H OT 9 2 .3 D OWNTOWN OWNTOWNNE NEWS WS KP KP F K FK LLA R C H MO NT CCHRO H R ONNI I CLE ARCHMONT CLE LO S FFEEL L I ZIZL E GER LOS LD EDGER BLO GS/ WEB BLOGS/WEB C ULV R CCIT I T YYNE WS ULVEER NE WS AS A SO CIOATED P RES SS C I ATE D P SR ES S PA S A D E NAAS TA R NEW PASADEN S TAR N ESWS TOP N HUHFU F IFFI N GNG TO N O SPTO ST L’ TA LO AAMERIC ME R I C A NO L’IITALO ANO X U LI RYF ES L ITFE S T YLE LU LU XU RY Y LE ORA NG E CO U NTTYYREG I SITER O R ANGE COUN REG S T E R EXP E ERI X P EEN R ICE E NC E L .A . L.A. L. A . I N C . TOPIX.COM T H E E XA M I N E R NEON TOM MY E X PE RI E N C E L. A . LOS ANGE LE S INFORM E R THE DISH E YE SPY L. A. PATC H . CO M L A.COM X PLO RE L A . CO M UNE M PLOYE D E AT E R N E O N TO M M Y ZVE NT S LORICK S A NALLE G E LE TODD N S I N F O RM E R E YE S PY L. AY.COM . ORANGECOUNT . COHE M E LS CAKEL A AND O R A N G E CO UN T Y. CO M GANZO AN ZO WE TG HE ITALIANS L. A. FOODIE W E T H E I TA LI A N S GOURM L. AE. TF PIGS OODIE M AL I B ME S MAL IBUUT ITIMES L AILSAT I S T A R I C AAOOGGI GGI AME M ERIC WE E KE FO WEEKEN D ND FOO DIO E DI E TO PA NG A ME S S E NGER TOPANGA MESSEN GER P EO R FO A RLIVE TS LI VE P ERF RMIRNMGI NG ARTS C ULV R CCIT I T YYOOB BS ESRV ERE R ULVEER E RV L .A . SOERV B S EED RV E D L.A. OB SAN R NAARDINO D I NO S UN SAN BBEERN SUN S ATANTA NIDAI C A LY DAPRE I LYSS PR E S S S AN MO M N IO CA PRE S S TTEL E L EG RAM PRESS EGR AM EATER L.A. EATI N G L.A. SQUID INK *2 0 1 4 SPON S ORS S WAG G ER L.A. R E C E IVE D AN EXCESS OF L.A. I N C. $7 5 , 0 0 0 IN ADV ERTISING . TA S T E O FF I TA LY P SA S A FFEEAT ATUR U REE D ON O N SE SEVER OR N WORKS TAS RA AL MA M A J OR NEETT WOR ONE GMOORE U RMBIT E TE PI GS E *STAR O NL. E A. MORE BITE E * S TA R L. A . *20 13 SPONSORS RECE IVE D AN E XCE SS OF $7 5,0 0 0 IN ADVE RT ISING. Back THE DIGESTL.A. Home Event Alert: Taste of Italy, a Night of Italian Food and Wine L.A.’s American Museum hosts its sixth annual LOSS A AN GE M AGAAZZI N N ATU UR LO NG E LLEESS MAG EE FFItalian EEAT EE tasting event Beverage Package Page 8 October 7, 2014 Valentina Silva Add a comment Still full from a summer of food festivals? Well, start revving your appetite up Taste of I taly M ercato W h a t i s t h e M e r c a t o ? T h e M e rc a t o i s a s p e c i a l s e c t i o n o f Ta s t e o f I t a l y w h e re p a r t i c i p a n t s ( re s t a u r a n t s, w i n e r i e s, fo o d i m p o r t e r s ) c a n s e l l t h e i r p ro d u c t s, s e r v i c e s a n d s p e c i a l o f fe r s t o t h e g u e s t s. 2 0 % o f t h e p a r t i c i p a n t s s a l e s p r i c e w i l l b e d o n a t e d t o I A M L A . H o w d o e s i t wo r k ? Yo u d e c i d e w h a t yo u w a n t t o s e l l a t t h e M e rc a t o ( e g : p a s t a , o l i ve o i l, w i n e, g i f t c e r t i f i c a t e s, e t c. ) . Yo u t e l l u s t h e s a l e p r i c e fo r e a c h i t e m a n d I A M L A s t a f f w i l l s e l l i t fo r yo u . H o w m a ny p r o d u c t s s h o u l d I b r i n g t o b e s o l d a t t h e M e r c a t o ? We s u g g e s t s 4 c a s e s o f w i n e fo r w i n e r i e s. Fo r t h e o t h e r p ro d u c t s ( p a s t a , o i l, c h e e s e o r s e r v i c e s ) , p l e a s e c o n t a c t I A M L A o f f i c e t o re c e i ve s p e c i f i c i n fo r m a t i o n a n d s u g g e s t i o n s. Ca n I s e l l my p r o d u c t s d i r e c t l y i n my b o o t h ? N o. T h e o n l y p l a c e yo u c a n s e l l yo u r p ro d u c t s i s a t t h e M e rc a t o. I A M L A s t a f f w i l l b e i n c h a r g e o f t h e t r a n s a c t i o n s a n d re i m b u r s e m e n t s. I h ave a n A B C l i ce n s e t o s e l l a l co h o l d i r e c t l y t o p u b l i c . Ca n I s e l l w i n e b o t t l e s o r c a s e s i n my b o o t h ? N o. T h e o n l y p l a c e yo c a n s e l l yo u r w i n e i s a t t h e M e rc a t o. Yo u c a n o n l y s e r ve w i n e t a s t i n g s t o t h e g u e s t s a n d c o l l e c t t i c k e t s. W h a t a b o u t l a r g e q u a n t i t y o r d e r s ? I f a g u e s t w a n t s t o b u y a l a r g e q u a n t i t y o f yo u r p ro d u c t s ( e. g. s e ve r a l c a s e s o f w i n e ) , h e / s h e w i l l b e a b l e t o d o s o a t t h e e ve n t . I A M L A s t a f f w i l l a c c e p t t h e o rd e r a n d p a y m e n t . Yo u m u s t b e a b l e t o s h i p t h e p ro d u c t d i re c t l y t o t h e c o n s u m e r fo l l o w i n g t h e e ve n t . A s w i t h a l l o t h e r M e rc a t o s a l e s, I A M L A w i l l re c e i ve 2 0 % o f t h e s a l e p r i c e. P l e a s e, c o n t a c t I A M L A o f f i c e t o re c e i ve s p e c i f i c i n fo r m a t i o n . S h o u l d I b r i n g t h e p r o d u c t s t o Ta s t e o f I t a l y o f s h o u l d I d e l i ve r t h e m i n a d v a n ce ? We s u g g e s t yo u t o h a ve yo u r p ro d u c t d e l i ve re d i n a d v a n c e. C a l l t h e I A M L A o f f i c e a n d we c a n c o o rd i n a t e. I s t h e r e r e f r i g e ra t i o n a t t h e M e r c a t o ? N o. We d o n o t h a ve a re f r i g e r a t o r o r f re e z e r. Beverage Package Page 9 Taste of Italy 2015 Mercato Participation Form Deadline for Mercato Participation Form is September 1, 2015 Product What are you selling? Please be descriptive. Enter one item per line. Examples: Chocolate Biscotti Beverage Package Page 10 Number of Units How many will be brought to the event for sale? Sale Price How much will the item be sold for at TOI? Price Per Case (If applicable) How many in each case? Percentage Donated to IAMLA (20% minimum) 12 bags, 1 lb. each $6 6 bags per case, $33/case 20% ABOUT THE I TA L I A N A M E R I C A N M U S E U M O F LO S A N G E L E S ( I A M L A) TH E ITALIAN AMER IC A N M U S EU M O F LO S A NGELES ( I AM L A) I S LO C AT E D I N T H E I TA LIAN H ALL, A BU ILD ING CO NS T R U C T ED IN 1908 I N W H AT WA S T H E H E A R T O F LO S ANGE LES’ ITALIA N ENC LAV E. T HE ITA LIA N HA LL SE R V E D A S T H E CO MMUNIT Y ’S FOC A L P O INT U NT IL T HE 1950’S , HO S T I N G CO U N T L E S S S O C I A L AND CULTUR AL E V ENTS . S T EP S AWAY F R O M T HE LO S A N G E L E S C I V I C C E N T E R T H E I TA L I A N H A L L , H O M E TO T H E I A M L A , A S I T A P P E A R E D I N 1 9 1 7 . AND L.A. L IVE, TH E ITA LIA N HA LL IS T HE O LDES T R E MA I N I N G ST R U C T U R E F R O M TH E CIT Y ’S H ISTOR IC LIT T LE ITA LY, A ND IS LIS T ED O N T H E N AT I O N A L R E G I ST E R OF H ISTORIC PL ACES . TH E MISSION OF THE ITA LIA N AM ER IC A N M U S EU M O F LO S A N G E L E S I S TO F O ST E R UNDE RSTANDING O F S O U T HER N C A LIF O R NIA’S DIV E R SE H E R I TAG E T H R O U G H RES EAR CH , H ISTOR IC P R ES ER VAT IO N, EXHIBIT IO NS A N D E D U C AT I O N A L PR OGR AMS TH AT E XAM INE T HE HIS TO RY A ND CO NT I N U I N G CO N T R I B U T I O N S OF ITALIAN AMERIC A NS IN M U LT I- E T HNIC LO S A NG E L E S A N D T H E U N I T E D STAT E S . TH E ITALIAN AMER IC A N M U S EU M O F LO S A NGELES ( I AM L A) W I L L B E A 2 1 ST CE N TURY, IN TE R AC T IV E M U S EU M T HAT DO C U M ENTS T H E H I STO RY A N D CO NTRIBUTIONS OF ITA LIA N AM ER IC A NS A ND ITA L I A N S TO SO U T H E R N C AL IFORN IA AND T HE NAT IO N. T HE M U S EU M W ILL F E AT U R E E X H I B I T I O N S AND WIL L PRE SEN T A VA R IE T Y O F C U LT U R A L- ED U C AT I O N A L P R O G R AM M I N G E X T E R I O R V I E W O F T H E I A M L A P O S T- R E S TO R AT I O N AND E VEN TS. E ACH YEA R , T HE IAM LA W ILL W ELCO M E 2 M I L L I O N V I S I TO R S , I NC LUDIN G 300,00 0 S T U DENTS , F R O M A LL O V ER T H E W O R L D. TH E ITALIAN AMER IC A N M U S EU M O F LO S A NGELES I S A CH ARITABLE OR GA NIZAT IO N Q UA LIF IED U NDER S E C T I O N 501 (C )3 OF TH E IR S CO D E A ND YO U R CO NT R IBU T IO N I S TAX-DE DUC TIBLE. ( 213) 485-8432 | W W W.ITA LIA NHA LL.O R G I A M L A P E R MA N E N T E X H I B I T I O N W I N G Beverage Package Page 11
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