1. family and parenting
2. motherhood
3. pregnancy

Rate Card 2014
YOUR PREGNANCY 94
NUTRITION EXERCISES
FINANCES FASHION
Summer
RATE CARD 2014
ISSUE 94 DECEMBER/JANUARY 2014
R29.90 (VAT incl.) Foreign R26.23,
N$29.90 (Namibia)
HOLIDAYS
CHEERS TO
LABOUR
IS THIS IT?
KNOW
THE
SIGNS
www.yourparenting.co.za
MOCKTAILS
STOP THAT
SWELLING
GLAM UP YOUR
WARDROBE
TRAVEL
SAFELY
PG30
CORD
REAL
LIFE
CLAMPING
THE DEBATE
WE CHAT TO SINGER
DECEMBER/JANUARY 2014
94
LEANNE
DLAMINI
ON BEING A SUPERSTAR
AND A SUPERMOM
12094
9 771025 271003
BREASTFEEDING
A SINGLE
MOM OF
TWINS
TRIUMPHS
A DOULA
TALKS
SUPPORT
WHAT THE EXPERTS WANT YOU TO KNOW
Fast Facts
Your Pregnancy is the only South African magazine
to offer relevant, credible and accurate information
on all aspects of fertility, pregnancy, labour and
birth. Empathetic and respectful, the content of Your
Pregnancy transcends culture, colour and income and
leaves all South African pregnant women empowered
and confident to make the right choices for their
pregnancy and birth experience.
Your Pregnancy is trustworthy, informative, honest and
empowering, accessible and real; packed with easy to
read features that don’t read like a text book but are
still expertly voiced and cutting edge.
EDITORIAL PILLARS & LINE-UP
The top selling magazine in the
parenting market – and the only
magazine in South Africa that’s 100%
focused on pregnancy!
Total circulation: 33 824 (ABC July-Sept 2013)
Readership: 458 000 (AMPS BA Jul 12-Jun 13)
Frequency: Alternate monthly
Cover price: R29.90
Average Age: 30 (AMPS 2013BA)
Average HH Income: R12 915 (AMPS 2013BA)
85% of our readers are black (AMPS 2013BA)
Content covers all aspects of the pregnancy and birth
experience including significant help for those trying to
fall pregnant and extensive information on newborns
for those in the first weeks of motherhood.
2014 RATES*
STANDARD
FULL COLOUR
per insertion
ADVERTORIAL
per insertion
DPS
FULL PAGE
½
½
R
R
R
R
R 57 360
R 28 685
185
090
818
568
GUARANTEED POSITIONS
Every issue is jam-packed with great features on a
baby’s development in the womb, the challenges and
joys that pregnancy brings, what to consider when it
comes to birth, how to prepare yourself mentally and
physically for the birth experience and what to expect
in a uniquely South African environment.
INSIDE FRONT COVER DPS
INSIDE BACK COVER
OUTSIDE BACK COVER
Our Pregnancy Files take an expectant woman through
every month of pregnancy and its unique challenges
as well as what amazing development her baby is
undergoing and through to what she can expect from
her newborn.
FEBRUARY / MARCH
APRIL / MAY
JUNE / JULY
AUGUST / SEPTEMBER
OCTOBER / NOVEMBER
DECEMBER / JANUARY
Your Pregnancy also knows that a pregnant woman is
still a woman so lifestyle features like décor, fashion,
beauty, relationship, socio-economic concerns and
real-life stories are a constant.
50
25
18
17
R60 215
R29 464
R30 108
SPECIAL PROJECTS
*(All rates exclude VAT & include agency comm.)
Better Birth Guide
Newborn Guide
Pregnancy Calendar
Breastfeeding Guide
Q&A Book
Shopping Guide
EDITORIAL LINE-UP
We have added a dossier to every issue. Focusing content allows the reader
and the advertiser to gain maximum benefit. The dossier will feature a series
of articles focused on the theme, heavy on expert input. Our dossier line up
for the year is as follows:
YOUR BABY 207
SURVEY RESULTS ARE NEW
MOMS HAVING SEX?
ISSUE 207 NOV/DEC 2013
D AY N I G H T S L E E P R E V E R S A L | N A P P Y R A S H | C O N J U N C T I V I T I S
R27,50 (VAT INCL) N$27,50 (NAMIBIA)
FOREIGN: R24,12 (EXCL.TAX)
FESTIVE
COOKIES
TO BAKE WITH
YOUR KIDS
Start a family
tradition
TOY GIFT
GUIDE
BEST BUYS
FOR YOUR
BABY &
TODDLER
PAGE 16
SUMMER
HOLIDAY
SURVIVAL
NOVEMBER/DECEMBER 2013
TRAVEL TIPS
TOP APPS &
ACTIVITIES
FIRST AID
MUST-PACKS
SUNSCREEN:
WHAT IS SAFE?
www.yourparenting.co.za
S tranger
dang er
PROTECT WITHOUT
ALL THE PANIC
BREASTFEEDING 101
EXPERT ADVICE
HEALTHY MEAL PLAN
Fast Facts
Total circulation: 23 959 (ABC July-Sept 2013)
Readership: 312 000 (AMPS BA Jul 12-Jun 13)
Frequency: Alternate monthly
Cover price: R27.50
Average Age: 33 (AMPS 2013BA)
Average HH Income: R14 970 (AMPS 2013BA)
70% of our readers are black (AMPS 2013BA)
Your Baby magazine is a mom’s next step after joining the family
through Your Pregnancy magazine. Focusing on babies from newborn
to toddler years, Your Baby magazine also addresses parenting issues
that all of us face as our children grow older. Backed by trusted experts,
Your Baby magazine is a totally South African read, making moms feel
part of a community, celebrating the joy of children and offering support
and connection for all parents.
EDITORIAL PILLARS
Community of support: Your Baby offers a safe space for moms to find
their feet without being judged for their choices. Reading about similar
experiences as they are going through, helps our readers to know they
are not alone in the joys and struggles that motherhood brings. Our
community extends beyond the printed page onto our digital platforms:
www.youparenting.co.za, our Twitter feed and Facebook fan pages.
Expert advice & smart content: Our weighty features are thoughtprovoking and smart. We never talk down to our readers by assuming
that all they need is the basics. Instead we offer food for thought content
as well as addressing general parenting concerns and real issues that
the modern day South African parent faces now and in the future.
Back to basics: Our baby files offer the very basic and practical content
that all new parents crave. Broken into simple-to-navigate sections, the
baby files will address specific concerns around specific age groups so
a parent can gain knowledge about her own child’s lifestage as well as
those still coming.
Just for mom: Becoming a mother is a life-changing event that nobody
can truly describe to a pregnant woman or those without children. For
that reason we have a dedicated section in the magazine just for moms.
Offering health and lifestyle advice, relationship concerns, beauty and
exercise and help with fashion, we acknowledge that while you have
become a mom, you are still a woman.
Having fun: Parenting is not just about hard work though. So much of
it is fun. This is why Your Baby still offers moms great ideas to improve
their families, their homes and their lives. Shopping, fashion for mom
and kids, great nutrition and recipes for kids and the family, and
beautiful, inspirational décor all form part of this essential mix.
March/April 2014
May/June 2014
July/August
Sep/Oct 2014
Nov/Dec 2014
Jan/Feb 2015
First 100 days (your newborn)
Vaccinations
Colds, flu & allergies
Swimming
Travel Guide
Back to School
2014 RATES*
STANDARD
FULL COLOUR
per insertion
ADVERTORIAL
per insertion
DPS
FULL PAGE
½
½
R
R
R
R
R 52 380
R 26 193
43
22
17
16
823
917
188
038
GUARANTEED POSITIONS
INSIDE FRONT COVER DPS
INSIDE BACK COVER
OUTSIDE BACK COVER
R 54 980
R 26 278
R 27 501
SPECIAL PROJECTS
May/June
Jul/Aug
Sept/Oct
Nov/Dec
Jan/Feb
Feeding Guide
Emergency and Safety Guide
Milestones Calendar
Toy Guide
Q&A Booklet
*(All rates exclude VAT & include agency comm.)
PLAASPARTYTJIE – DIS NOU FRAAI!
November 2013
R28,50 (BTW ingesluit)
Baba & Kleuter
November 2013
Uitgawe 172
WEN!
SPOG
KLERGERIGE
JOU KE VIR
IND
Mediese hulp met infertiliteit
15
Sonrome
wat werk
Ref luks
Help jou baba
deur die pyn
SWANGERSKAP
Depressie & swangerskap
B
l. 66
KYK MA!
Vrugbaarheidsraad
Toeps vir 40 weke
Depressie-kwessie
EK SIT SELF
E!
OP DIE POTJI
Linker- of regterbrein?
Aanlyninkopies
L
iefde
MAAK SLIM!
Kan baba stout wees?
Herken manipulasie
& verstaan behoeftes
ENT IN!
Volledige
skedules
op bl. 44
Buiteland: R25 (BTW uitgesluit), Namibië: N$28.50
Minder druk, meer drukkies
Aanvaar jou kind ten volle
Bou jou baba se brein
HIPERAKTIEF? Eet reg & sien die verskil
Fast Facts
The only Afrikaans parenting
magazine in South Africa
covering pregnancy to preschool.
Total circulation: 22 723 (ABC July-Sept 2013)
Readership: 83 000 (AMPS BA Jul 12-Jun 13)
Frequency: Monthly
Cover price: R29.50
Average Age: 32 (AMPS 2013BA)
Average HH Income: R15 434 (AMPS 2013BA)
Baba & Kleuter is the brand that unites Afrikaans parents in a
common goal – raising their children for success. For nearly
fourteen years Baba & Kleuter has been South Africa’s only
proudly Afrikaans parenting magazine. We cover all aspects
of pregnancy, birth, newborns, babies, toddlers and preschoolers. We provide a community of Afrikaans parents with
practical, inspirational parenting advice and support in their
mother tongue. Our readers trust in Baba & Kleuter to give them
access to the most up-to-date local expertise so that they can
make the best choices for their families. Our promise to our
reader is that she will feel like a better mom after reading
Baba & Kleuter.
EDITORIAL PILLARS & LINE-UP
Health Enjoying a healthy pregnancy and raising a healthy
family is a main concern for our readers. Baba & Kleuter
offers essential information on typical childhood illnesses,
and practical advice on preventing illness and ensuring good
health.
Development We equip our readers with guidelines regarding
milestones – physical, intellectual and emotional – and show
them how to stimulate their baby in an age-appropriate and
fun way, from conception to pre-school.
Nutrition Baba & Kleuter’s breastfeeding consultant and
registered dietician provide our readers with scientific
information on the best pregnancy nutrition, breastfeeding,
weaning, introducing solids to babies and dealing with
toddlers’ food fads.
Experts Our experts provide our readers with the most upto-date information which is relevant and local. We give our
readers access to the country’s best and most experienced
minds.
Shopping We cut through the confusion for our readers by
featuring the latest and best parenting products, so that they
can make the most informed choices.
2014 RATES*
STANDARD
FULL COLOUR
per insertion
ADVERTORIAL
per insertion
DPS
FULL PAGE
½
½
R
R
R
R
R 54 475
R 27 235
47
23
17
16
652
834
876
680
GUARANTEED POSITIONS
INSIDE FRONT COVER DPS
INSIDE BACK COVER
OUTSIDE BACK COVER
R 57 187
R 27 327
R 28 599
SPECIAL PROJECTS
August
September
December
February
Emergency & Safety Guide
Milestones Calendar
Calendar
Q&A booklet
*(All rates exclude VAT & include agency comm.)
DIRECTORY AD GUIDELINES
CLASSIFIED RATES 2014
Your Pregnancy Classifieds*
STANDARD
½ page horizontal
½ page vertical
3
½8 page
1
½4 page
1
8 page
½
SIZE 2014
123 x 190
250 x 93
186 x 93
123 x 93
60 x 93
RATES
R 9 999
R 9 999
R 7 570
R 5 512
R 3 032
1. Logos, images etc must be sent in high resolution, JPEG format (300dpi).
2. Preferably ONE IMAGE per directory ad.
3. No faxed, photocopied or mailed images will be accepted (including
letterheads and business cards)
4. Copy (edited and subbed) should be emailed, no more than 50 words.
5. All artwork to be supplied in full colour (CMYK) in ISO Standard (high-end)
PDF/X-1a file format.
Your Baby Classifieds*
STANDARD
½ page horizontal
½ page vertical
3
½8 page
1
½4 page
1
8 page
½
SIZE 2014
123 x 190
250 x 93
186 x 93
123 x 93
60 x 93
RATES
R 9 126
R 9 126
R 6 695
R 5 030
R 2 770
½ PAGE HORIZONTAL
½ PAGE VERTICAL
Baba & Kleuter Classifieds*
STANDARD
½ page horizontal
½ page vertical
3
½8 page
1
½4 page
1
8 page
½
SIZE 2014
123 x 190
250 x 93
186 x 93
123 x 93
60 x 93
RATES
R 9 495
R 9 495
R 6 962
R 5 231
R 2 871
4
PAGE
8
PAGE
*(All rates exclude VAT & include agency comm.)
½8 PAGE VERTICAL
3
ONLINE
YOURPARENTING.CO.ZA:
July 2013
102 689
4 807
469 246
171 252
3:06
74 912
30 721
58 593
164 226
2 752
2 560
1 474
6 786
46 280
37 912
4 631
3 796
OUR VISITORS:
She is very active on social media and parenting forums.
We see moms from all walks of life: working moms from the suburbs all the way to moms from rural areas and
townships on smaller budgets. But they all look after the family’s budget and make careful financial decisions. And
they look to us to give them trusted recommendations.
She’s pregnant with her first or second child, or she’s a mom to 1 to 2 small children. We also have moms with
more children, older kids, and those trying to conceive, as well as dads.
Leader Board 728 x 90
All 3 of the above
Road block
Site takeovers
Site skins
All elements on the page
Standard
rich media
728 x 90 -> 728 x 180
300 x 250 -> 600 x 250
300 x 600 -> 600 x 600
Complex rich
media and
Overlays
Maximum duration of 10
sec including fading
Email marketing
Two 120 x 900 banners
Frequency with clear
close button
Newsletters
Promo mailers
120 x 900
Halfpage
300 x 600
Skin
Leaderboard 728 x 90
Half page 300 x 600
Island ad 300 x 250
Island ad
300 x 250
Skin
RATES & SIZES:
Banners
228 x 90
520 x 65
120 x 900
Vital stats:
Unique visitors:
Average daily uniques:
Page impressions:
Visits:
Session duration:
Facebook: Your Pregnancy
Facebook: Your Baby
Facebook: Baba & Kleuter
Facebook: combined
Twitter: Your Pregnancy
Twitter: Your Baby
Twitter: Baba & Kleuter
Twitter: combined
Newsletter subscriptions:
Promo mailer subscriptions:
Pregnancy mailers:
Baby mailers:
210 x 60
R 350 CPM
R 850 CPM
R1 450 CPM
R 950 CPM
R 450 CPM
R 550 CPM
50c per subscriber
R1 per subscriber
Digitorials
With 50 000 IM
R35 000
With 30 000 IM
R30 000
With 20 000 IM
R25 000
With 10 000 IM
R20 000
PUBLISHING SCHEDULE
YOUR PREGNANCY
Issue
Feb/Mar 2014
Apr/May 2014
Jun/Jul 2014
Aug/Sept 2014
Oct/Nov 2014
Dec/Jan 2015
Issue No
95
96
97
98
99
100
On Sale Date
Wed 22 Jan 14
Wed 19 Mar 14
Wed 21 May 14
Wed 23 Jul 14
Wed 17 Sep 14
Wed 19 Nov 14
To print
Mon 6 Jan 14
Fri 28 Feb 14
Fri 02 May 14
Fri 04 Jul 14
Fri 29 Aug 14
Fri 31 Oct 14
BTL Deadline
Fri 13 Dec 13
Fri 7 Feb 14
Fri 11 April 14
Fri 13 June 14
Fri 8 Aug 14
Fri 10 Oct 14
ATL Deadline
Fri 20 Dec 13
Fri 14 Feb 14
Fri 18 April 14
Fri 20 June 14
Fri 15 Aug 14
Fri 17 Oct 14
Material Deadline
Fri 27 Dec 13
Fri 21 Feb 14
Fri 25 April 14
Fri 27 June 14
Fri 22 Aug 14
Fri 24 Oct 14
Insert Deadline
Fri 3 Jan 14
Fri 28 Feb 14
Fri 2 May 14
Fri 04 Jul 14
Fri 29 Aug 14
Fri 31 Oct 14
Issue No
208
209
210
211
212
213
On Sale Date
Wed 18 Dec 13
Wed 26 Feb 14
Wed 30 Apr 14
Wed 25 Jun 14
Wed 27 Aug 14
Wed 22 Oct 14
To print
Fri 29 Nov 13
Fri 07 Feb 14
Fri 11 Apr 14
Fri 06 Jun 14
Fri 08 Aug 14
Fri 03 Oct 14
BTL Deadline
Fri 08 Nov 13
Fri 17 Jan 14
Fri 21 Mar 14
Fri 16 May 14
Fri 18 Jul 14
Fri 12 Sep 14
ATL Deadline
Fri 15 Nov 13
Fri 24 Jan 14
Fri 28 Mar 14
Fri 23 May 14
Fri 25 Jul 14
Fri 19 Sep 14
Material Deadline
Fri 22 Nov 13
Fri 31 Jan 14
Fri 04 Apr 14
Fri 30 May 14
Fri 01 Aug 14
Fri 26 Sep 14
Insert Deadline
Fri 29 Nov 13
Fri 07 Feb 14
Fri 11 Apr 14
Fri 06 Jun 14
Fri 08 Aug 14
Fri 03 Oct 14
Issue No
175
176
177
178
179
180
181
182
183
184
185
On Sale Date
Wed 29 Jan 14
Wed 26 Feb 14
Wed 26 Mar 14
Wed 23 Apr 14
Wed 28 May 14
Wed 25 Jun 14
Wed 30 Jul 14
Wed 27 Aug 14
Wed 24 Sep 14
Wed 29 Oct 14
Wed 26 Nov 14
To print
Fri 10 Jan 14
Fri 07 Feb 14
Fri 07 Mar 14
Fri 04 Apr 14
Fri 09 May 14
Fri 06 Jun 14
Fri 11 Jul 14
Fri 08 Aug 14
Fri 05 Sep 14
Fri 10 Oct 14
Fri 07 Nov 14
BTL Deadline
Fri 20 Dec 13
Fri 17 Jan 14
Fri 14 Feb 14
Fri 14 Mar 14
Fri 18 Apr 14
Fri 16 May 14
Fri 20 Jun 14
Fri 18 Jul 14
Fri 15 Aug 14
Fri 19 Sep 14
Fri 17 Oct 14
ATL Deadline
Fri 27 Dec 13
Fri 24 Jan 14
Fri 21 Feb 14
Fri 21 Mar 14
Fri 25 Apr 14
Fri 23 May 14
Fri 27 Jun 14
Fri 25 Jul 14
Fri 22 Aug 14
Fri 26 Sep 14
Fri 24 Oct 14
Material Deadline
Fri 03 Jan 14
Fri 31 Jan 14
Fri 28 Feb 14
Fri 28 Mar 14
Fri 02 May 14
Fri 30 May 14
Fri 04 Jul 14
Fri 01 Aug 14
Fri 29 Aug 14
Fri 03 Oct 14
Fri 31 Oct 14
Insert deadline
Fri 10 Jan 14
Fri 07 Feb 14
Fri 07 Mar 14
Fri 04 Apr 14
Fri 09 May 14
Fri 06 Jun 14
Fri 11 Jul 14
Fri 08 Aug 14
Fri 05 Sep 14
Fri 10 Oct 14
Fri 07 Nov 14
YOUR BABY
Issue
Jan/Feb 2014
Mar/Apr 2014
May/Jun 2014
Jul/Aug 2014
Sept/Oct 2014
Nov/Dec 2014
BABA & KLEUTER
Issue
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
MATERIAL SPECIFICATIONS
Material Requirements
The two official Media24 Magazines accredited gatekeepers are:
• Adsend 011 712 5700 www.adsend.co.za / [email protected]
• Adstream 011 799 7846 www.adstream.co.za
Media24 Magazines utilises Woodwing Software for efficient cross-media publishing.
Please ensure that material requirements are strictly adhered to.
THE FOLLOWING WILL NOT BE ACCEPTED:
- Files provided on disk (CD/DVD)
- Low resolution images (less than 300 dpi)
- Files containing RGB and/or transparency elements
DOCUMENT SETUP
In order to supply the correctly sized advert material, please adhere to the following:
- That your document is configured to the trim specified
- That your document bleed is added during setup and not after setup
- That your document final size does not exceed the bleed specified
- When preparing the advert, ensure the type parameter is respected
It is critical that both the PDF document, as well as the advert contained within the PDF
document, should meet the requirements stipulated in this rate card.
It is not sufficient for the advert alone to meet the requirements, while the overall
document does not.
- Full technical requirements available on request.
- Media24 Magazines will not be held responsible for complete material supplied by
the advertiser which is not in accordance with our specifications
CONTACTS:
Brigitte Kolver
Sales Executive
011 454 6051
083 708 1588
Fax: 086 660 2024
[email protected]
Zoë Smith
Sales Executive
082 457 6984
Fax: 086 660 2024
[email protected]
Caroline Martin
Classifieds Sales Executive
072 235 5725
Fax: 086 660 2024
[email protected]
MATERIAL SPECIFICATIONS
SIZE
TYPE (MM)
TRIM (MM)
BLEED (MM)
DPS
Full page
1/2 page
1/2 page
1/3 page
1/3 page
258 x 390
258 x 190
127 x 190
258 x 92
84 x 190
258 x 59
275 x 420
275 x 210
130 x 210
275 x 105
94 x 210
275 x 70
285
285
141
285
104
285
horizontal
vertical
horizontal
vertical
x
x
x
x
x
x
430
220
220
115
220
80
All magazine insert deliveries to:
PAARL MEDIA CAPE
10 Freedom Way
Montague Gardens
Milnerton
Attention: Andre Hayes 021 550 2522
DELIVERY TIMES: Monday to Thursday 08:00 to15:00
Friday 08:00 to12:00
DELIVERY INSTRUCTIONS:
1. Inserts must be delivered in boxes on sturdy pallets (no CHEP pallets) and clearly marked with:
• the name of the insert
• number of inserts per box
• weight per box
• name and issue date of the publication concerned
2. All inserts to be delivered 7 working days prior to the specified bindery date and not any earlier than
14 days
IMPORTANT
• Inserts will only be accepted for automated offloading, i.e. no hand labour
• Inserts cannot be physically counted on delivery. Quantity checks are carried out for correctness on
arrival – it remains the suppliers’ responsibility to ensure that the correct quantity is delivered
• In the event of Paarl Media not being able to handle an insert due to incorrect specifications or poor
packaging, no liability shall be accepted for losses arising from omission of the insert
INSERT SPECIFICATIONS
• All insert rates are for insertion costs only and exclude printing costs
• All insert rates include agency commission and exclude VAT
Please ensure the following:
1. Supplements or inserts are firmly packed on pallets, not exceeding 1.2 metres
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• Full description of the insert – stating whether loose or bind-in insert
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magazines on the same pallet
INSERT RESTRICTIONS
• The orientation of loose inserts cannot be guaranteed (i.e. inserts may appear back to front or upside
down)
• For testing of any unusual products, a minimum of 20 samples will be required
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conditions, approval by Paarl Media does not necessarily mean accepting responsibility for the quality of
the full quantity of a particular insert and therefore cannot be held liable for any possible damages caused
as a result of contents leaking
LOOSE INSERTS (RATE EXCL VAT/PER ‘000)
SINGLE PAGE
4 PAGES
6-8 PAGES
12 PAGES
16-20 PAGES
24 PAGES
32 PAGES
48 PAGES
52 PAGES
R
R
R
R
R
R
R
R
R
475
660
780
870
990
1 130
1 330
1 600
1 740
R
R
R
R
R
580
800
945
1090
1 200
BOUND IN (RATE EXCL VAT/PER ‘000)
SINGLE PAGE
4 PAGES
6-8 PAGES
12 PAGES
16-20 PAGES
ACTION RATES
CARRYING FEE
MACHINE/HAND INSERTION (RANDOM)
MACHINE/HAND INSERTION (SPECIFIC PAGE)
PASTE/GLUE-ON (SPECIFIC PAGE)
BAGGING (CONTRIBUTION)
BAGGING(WITH HAND INSERTION)
FULL BAGGING ONLY
R
R
R
R
R
R
R
475
325
430
760
275
1 020
735