media KIT
2015
L’OFFICIEL
MALAYSIA
the fashion
Revolution
The local edition of French
magazine, L’Officiel,
known for its authoritative
voice in fashion, arts,
beauty, jewellery and
lifestyle. Catering to the
stylish sophisticate, the
cultured and the wellheeled, the monthly
publication features
sharp reportage and witty
commentary on the latest
trends in fashion, beauty
and lifestyle.
L’OFFICIEL
MALAYSIA
editorial
calendar
We take the commitment to feature
more products, more ideas of
style than any of our monthly
competitors. The magazine is
a style book, so any theme is
connected to an idea of style.
Commercial thematics is construed
in a creative way by our editors.
September
The Big Fall Fashion Issue
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Accessories Fall-Winter ’15
Fall-Winter ’15 shoot: how to rock the trend
Fall-Winter ’15 runway beauty trends
The most coveted new items on the runway
The thin line between fashion and
watches / jewellery. How to effortlessly
put everything together.
• Local movers and shakers
• Foundation special
October
The #trending Issue
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•
•
•
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Fall-Winter Haute Couture special
Fashion and music – how they’ve shaped each other
Beauty trends inspired by music icons
The local music scene is more vibrant than you think
Genderbending watches, jewellery, fashion, beauty
November
The Art Issue
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First look at Cruise 2015 collection report
The creative people who are changing the art scene
People who bank their career on a singular craft
Reinventing traditional techniques
has become the new cool
Different roles in the art world: dealer, curator, etc
The Artling pop-up parlour
Artist collab x feature
David Downton collaboration (KIV)
DECEMBER/JANUARY
The Festive Issue
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•
•
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•
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luxury gift guide
Dazzling watches and jewellery for parties
Domestic Goddesses: how to be a good host
Last minute getaway destinations
Quick easy skincare / make up fix after
those consecutive late nights
Happening party places
The people who travels for their job, from the
curator, interior designer to personal stylist.
How to pack your beauty case smartly
Travel guide: where are the hottest
place to this year-end and 2016?
The beauty of world-timer
Local partymakers
Cruise spread
Distributionstrategy
Key figures
10 issues per year: February, March, April, May,
June / July, August, September, October, November,
December / January
Circulation: 25 000 copies per issue
Distribution plan
Bookstores / Newsstands
Selective distribution (spas, restaurants, private clubs, hotels)
Airline lounges and hotels
VIP client list
Marketing promotion
25%
35%
30%
10%
Marketing activity plan
Selective Distribution
Special Supportive Program
Priority Visual Merchandising
Outdoor Launch Campaign
Target Reader
80 % women
Core age: 25 to 45 years old
For a woman who is self confident,
highly educated, cosmopolite, urban and,
most of all, passionate of fashion.
L’Officiel Malaysia reader discovers in our pages
what she will want tomorrow.
readership profile
age breakdown
24 - 29
31%
30 - 39
40 - 45
50 & above
proffession breakdown
personal income distribution per annum (sgd)
less than 50k
10%
35%
50k - 150k
32%
25%
150k - 200k
33%
26%
200k & above
25%
executives
14%
49%
managers
11%
professionals
9%
others
PRICELIST2015
Does not include VAT
PAGE
Inside Front Spread (IFCS)
DPS
Full Page
Inside Back Cover
Outside Back Cover
Outside GateFold
PRICE (RM)
18,000
12,000
7,000
9,000
18,000
20,000
*Rates are also applicable to supplement issues.
material
specifications
for REPRODUCTION
SIZES (HEIGHT X WIDTH)TRIM SIZE
TEXT AREA
BLEED SIZE
FULL PAGE285mm (H) X 220mm (W)255mm (H) X 190mm (W) 295mm (H) X 230mm (W)
DOUBLE PAGE SPREAD (DPS)285mm (H) X 440mm (W)255mm (H) X 410mm (W)
295mm (H) X 450mm (W)
REVERSE GATEFOLD COVER (DPS)285mm (H) X 434mm (W)255mm (H) X 405mm (W)
295mm (H) X 442mm (W)
· Closing date for material submission: Two weeks before publication date
· No cancellation accepted after 8 weeks preceding the month of publication
FREQUENCY PUBLISHED:
· 10 ISSUES PER YEAR (L'Officiel)
(February, March, April, May, June / July, August, September,
October, November, December / January)
MECHANICAL DATA
Format:
All images submitted
should be in high resolution
(300DPI)CYMK format.
Materials supplied should be
print-ready PDFs (Portable
Document Format) with
crop marks and 5mm bleed
all around. Set output
colour profile destination to
“Coated FOGRA39
(ISO 12647-2:2004)”.
Only Epson digital proofs
will be accepted.
LESEDITIONS
JALOU
INTERNATIONAL
NETWORK
L’OFFICIEL
L’OFFICIEL HOMMES
L’Officiel Paris
L’Officiel Hommes Paris
L’Officiel Azerbaijan
L’Officiel Hommes China
L’Officiel Brazil
L’Officiel Hommes Germany
L’Officiel Central Asia
L’Officiel Hommes Greece
L’Officiel China
L’Officiel Hommes Italy
L’Officiel Greece
L’Officiel Hommes Korea
L’Officiel India
L’Officiel Hommes Levant
L’Officiel Indonesia
L’Officiel Hommes Morocco
L’Officiel Italy
L’Officiel Hommes Netherlands
L’Officiel Latvia
L’Officiel Hommes Singapore
L’Officiel Levant
L’Officiel Hommes Thailand
L’Officiel Lithuania
L’Officiel Hommes Ukraine
L’Officiel Malaysia
L’Officiel Middle East
L’OFFICIEL ART
L’Officiel Morocco
L’Officiel Art Paris
L’Officiel Netherlands
L’Officiel Art China
L’Officiel Russia
L’Officiel Singapore
L’Officiel Thailand
L’Officiel Turkey
L’Officiel Ukraine
HE A RT MEDIA GROUP
Heart Media is committed to publishing market leading magazines and digital media
that connect with the region’s affluent and brand-conscious consumers through
their chosen lifestyle activities. With a vision to strengthen its regional growth and
offices in Singapore, Kuala Lumpur, Jakarta, Hong Kong and Shanghai, Heart Media is
regarded as one of Asia’s fastest growing media and publishing houses.
november 2014
Singapore
november 2014
Turning 17: A brAnd new Look!
$6.80
The
arT
OF
Travel
Zhao Lei
MEN’S FOLIO
WOW
For over 16 years, MEN’s FOLIO has
been Singapore’s premier men’s
magazine
providing
definitive
coverage of fashion, style and culture.
With a regional reach encompassing
Malaysia
and
Indonesia,
the
magazine’s impactful shoots and
features from a stable of awardwinning writers makes it a style bible.
MEN’S FOLIO reaches an influential
and affluent audience. The definite
platform for all fashion and luxury
brands looking at reaching opinion
leaders and discerning consumers.
WOW is the best established, most
widely read and most respected
watch magazine in South East Asia.
Published in 3 important markets Singapore, Malaysia and Indonesia
- WOW is committed to providing
its affluent and discerning readers
with the most specific and detailed
information about the best in watches
and watchmaking, key trends, latest
innovations and the talented men
and women behind the timepieces.
A must read for watch collectors and
watch aficionados.
Editions: Singapore / Malaysia /
Indonesia
Editions: Singapore / Malaysia /
Hong Kong / Indonesia / Vietnam /
Thailand
www.mens-folio.com
www.watchwow.com
ART REPUBLIK
Celebrate the language of art with
ART REPUBLIK, Singapore’s premier
art magazine for the discerning art
lover.Check out the newest art fairs
and gallery offerings in Asia and
across the world as we showcase
the diverse views of practitioners in
architecture, literature, fashion, film
and more. Be in the know on the
newest art trends as ART REPUBLIK
gives voice to celebrated artists
working in the traditional mediums
as well as daring creators of various
experimental genres.”
Editions: Singapore / Malaysia
www.artrepublik.com
WOW JEWELLERY
L’OFFICIEL
L’OFFICIEL HOMMES
The Singapore edition of French
magazine, L’OFFICIEL, is known for its
authoritative voice in fashion, beauty,
jewellery and lifestyle. The content
and strong visuals are curated for
locals who are fashion-forward,
cultured and well-heeled with an
international standard. The monthly
publication features sharp reportage
and witty commentary on the latest
trends,
making
L’OFFICIEL
the
definitive fashion bible in Singapore.
L'OFFICIEL HOMMES Singapore is the
local edition of the French magazine
for men, L'OFFICIEL HOMMES -the
Bible for fashion and high society.
Catering to the stylish sophisticate,
the cultured and the well-heeled, this
bi-annual publication features sharp
reportage and witty commentary on
the latest trends in fashion, watches,
grooming and lifestyle.
Edition: Singapore / Malaysia
Editions: Singapore
www.lofficielsingapore.com
www.lofficielsingapore.com
FORM / ROOM
PALACE
WOW JEWELLERY, written and
produced by the respected team &
experts behind WOW magazine, is
published once a year and looks at
watches made specifically for women.
This special issue contains reports on
the latest creations by the world’s
leading watch makers and high-end
jewelers. WOW JEWELLERY is the
must read for all women interested
in complicated movements, diamond
paved watches as well as jewellery
inspired watches.
FORM in Singapore and ROOM in
Malaysia provide exclusive access
to the region’s most beautiful homes
and the fascinating people who live
in them. It brings its audience a
wealth of information on architecture
and interior design, art, travel
destinations,
and
extraordinary
products. Every two months, FORM
and ROOM inspire wealthy and
sophisticated readers to redesign and
refresh their lives.
Editions: Singapore / Malaysia
Editions: Singapore / Malaysia
Editions: Regional, covering key
cities across the Asia-Pacific region
www.watchwow.com
www.design-guru.com
www.palacemagazine.asia
178 Clemenceau Avenue, 3F, Haw Par Glass Tower Singapore 239926
Tel: (65) 6733 9931 Fax: (65) 6733 5661
C10 2nd Floor Mail Box 334 Fahrenheit 88
179 Jalan Bukit Bintang 55100 Kuala Lumpur, MALAYSIA
Tel: (603) 2148 9923 Fax: (603) 2145 9923
singapore | kuala lumpur | jakarta
hong kong | shanghai
www.heart-media.com
PALACE is the leading high-end
real estate publication circulated
throughout Asia-Pacific. Catered to
the region’s elite property buyers, it
covers luxury residential properties
for sale throughout the world
and provides vital and actionable
information. PALACE is the choice
partner at major property and yacht
showcases in the region, including
the annual Hainan Rendez Vous
luxury event in China.