case study
CURATED SOCIAL HUB FOR
WARNER MUSIC NASHVILLE
ONE-STOP ENGAGEMENT SITE FOR
COUNTRY MUSIC FANS
Background
Warner Music Nashville (WMN) launched
WarnerMusicNashville.com in 2013 as a onestop social destination site for country music
fans everywhere. Fans visiting the site can
interact with all the real-time curated social web
and onsite content around WMN artists, enjoy
live interactive concert performances by WMN
artists, and discover new WMN music and artists
to follow.
The site’s responsive layout is designed for
optimal content viewing across multiple devices,
platforms, and browsers.
Innovative Technology Solution
Janrain Engagement Platform is powering
the site’s many features, including its
curated real-time social interaction and
innovative visualizations.
The following sections highlight the
key features of WMN’s social hub.
Warner Music Nashville
Case Study
Real-Time Trending
The site’s “buzz meter” gives fans a real-time
snapshot of the trending WMN artists on the
social web.
Fans now have a place where they can discover
new WMN artists and music to follow. They are
always in the know about WMN artists’ real-time
trending rankings and first to learn about any
spikes in the social buzz about them.
Real-Time Curated
Multimedia Content
WMN’s “buzz meter” gives fans a real-time
snapshot of artists on the social web.
The site’s mixed-media layout is displayed in
Pinterest-style visualization.
The site’s “Social Feed” displays for fan
interaction real-time curated multimedia content
from across the social web, including Facebook,
Twitter, Tumblr, and Instagram.
Fan engagement is increased with real-time
visualization of the highest quality and most
relevant multimedia social web content and
conversation around WMN artists.
Each artist features curated multimedia
content with Pinterest-style visualization.
Real-Time Engagement
and Interaction
Fans can start interacting with the site’s curated
real-time multimedia streams by using their
social login.
They can read and post comments and likes,
and share their comments, @replies, and
retweets back on the social web.
Janrain Engagement Platform tools gives the artist
profile pages a pulse, providing fans with the
place for interacting with all the social content and
conversation around their favorite artists.
Copyright 2015 Janrain, Inc. All rights reserved.
Fans can engage with artists in real time.
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Warner Music Nashville
Case Study
“
Now, when fans visit the site, they
can read breaking news about
Blake Shelton, watch Charlie
Worsham’s live concert stream, and
discover their new favorite artist
Jana Kramer, all on the same site,
and within a few minutes.”
Jeremy Holley, Vice President,
Consumer & Interactive
Marketing, WMN
Responsive Site Layout
The site’s responsive layout is designed for
optimal content viewing across multiple devices,
platforms, and browsers.
The Pinterest-style view adjusts in a responsive
manner on mobile devices with smaller screen
sizes, such as smartphones and tablets.
Fans now have an easy and convenient way
to interact with their favorite WMN artists, their
music, and all the real-time social web content
and conversation around the artists, when and
where convenient for them.
Results
Since the launch of WarnerMusicNashville.com,
WMN has seen significant growth in the traffic
and social interaction on the site.
ABOUT JANRAIN
Janrain makes it easy to know your customers and personalize every interaction. Our Customer
Identity Management Platform helps companies build a unified view of their customers across all
devices by collecting accurate customer profile data to power personalized marketing. The platform
encompasses social login, registration, customer profile data storage, customer insights, single signon, and engagement. Janrain powers customer identity management for brands like Universal Music
Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded
in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore,
and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.
Copyright 2015 Janrain, Inc. All rights reserved.
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