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HAYAT HOLDING
Consumer group
Since 1989
Forestry group
Since 1969
HAYAT HOLDING
Companies
Plants
Brands
Total area
Closed area
Total assets
Turnover
25
22
24
54,45 million.m
1,37 million m
3,2 billion USD
2,1 billion USD
2
2
Both groups aim to be a global power
Number of employees
HAYAT HOLDING
2009
6.064
2010
6.291
2011
7.280
2012
9.124
2013
10.000
CONSUMER GROUP
 Tissue
 Household care items
 Hygiene products
 Cellulose
FORESTORY GROUP
 MDF
 Particle board
 Laminate flooring
 Door skins
 Worktop
HAYAT HOLDING
RUSSIA
BOSNIA AND
HERZEGOVINA
ROMANIA
BULGARIA
TURKEY
IRAN
ALGERIA
EGYPT
HAYAT Chemistry
KASTAMONU Entegre
HAYAT KIMYA– the largest tissue
manufacturer in the Middle East
and Eastern Europe
 Brandspark awarded Bingo Fresh Star and Papia Betty Boop
 Paper Towels as “Best New Product of 2013”* among FMCG products
 The world speed record in tissue category
 Trendsetter in the sector as the world’s 5th largest branded baby diaper
manufacturer
Household care
category
Powder detergent
320 thousand tons/year
Liquid detergent
490 thousand tons/year
Hygiene category
Baby diapers
4.6 billion units/year
Hygienic pads
2.1 billion units/year
Wipes
1 billion units/year
Adult pads
200 million units/year
Adult bed pads
125 million units/year
Tissue category
Tissue papers
410 thousand tons/year
Cellulose production
94 thousand tons/year
Wrapping paper
192 thousand tons/year
KASTAMONU ENTEGRE
 Turkey
 Bulgaria
 Romania
 Bosnia-Herzegovina
 Russia-Tatarstan
Product range

Raw and melamine faced chipboard

Raw and melamine faced MDF

Laminate flooring

Door skins

Worktops

High gloss boards

Printed panel
Facts and figures
Employees
4.636
Indoor area
915.000 m
Outdoor area
3.9 million m
Plants
13
Locations
10
Asset size
2.3 billion
Net sales
over
2
2
1.1 billion USD
According to 500 Top list, KASTAMONU Turkey is 46th and 24th
in asset size as of 2013 with the 32% market share of Turkish
wood based panel market
4,9
4,7
4,6
4
3,9
2,7
2,5
ROSEBURG
USA
0
2,8
FINSA
SPAIN
2
2,9
AINSWORTH
CANADA
3,6
WEYERHAUSER
USA
MASISA
CHILE
10
DURAEX SATIPEL
BRASIL
12
KASTAMONU ENTEGRE
TURKEY
5,3
GEORGIA PACIFIC
USA
5,8
NORBOARD
CANADA
6,1
KRONOSWISS
SWITZERLAND
6
SONAE
PORTUGAL
6,9
EGGER
AUSTRIA
7,1
FLAKEBOARD ARAUCO
USA
8
LUISIANA PACIFIC
USA
18
KRONOSHPAN
AUSTRIA
million m3/year
Worldwide competitors
16,9
16
14
9th in the world ranking
4
0
2,5
2,3
1,8
1,7
1,5
UNILIM
BELGIUM
2
FANTONI
ITALY
2,7
SAVIOLA
ITALY
4,6
PFLEIDERER
GERMANY
5,3
YILDIZ ENTEGRE
TURKEY
6,1
FINSA PORTUGAL
10
SONAE
PORTUGAL
12
KASTAMONU ENTEGRE
TURKEY
6
KRONOSWISS
SWITZERLAND
8
EGGER
AUSTRIA
18
KRONOSHPAN
AUSTRIA
million m3/year
European competitors
16
16,3
14
4th in the European ranking
4,4
HAYAT HOLDING
investments in Russia
Tissue plant
180 million USD
MDF plant
600 million USD
Total investments
780 million USD
Total employees
1250
Closed area
245 000 m
2
Why Russia
 KASTAMONU’s target is to grow
in Russia and Eastern Europe
 Russia is one of the most important
emerging market in the world
 Rich raw material and energy
resources
 Positive approach of RF Government
for FDI
Why Tatarstan and SEZ
ALabuga
 Encouragement and support of
Tatarstan Government towards
investors
 Developed market
 Well-developed infrastructure
 Good location in terms of logistics
 Tax preferences
Advantages of SEZ Alabuga
 Free economic zone
 Developed industrial infrastructure
 Low cost land plots
 Strong governmental support
 VAT and customs tax exemption
 Railway, natural gas, electricity,
heating, water-sewage
 Container terminal
KASTAMONU
Russia-Tatarstan
MDF production capacity
475.000 m /year
Laminate flooring
20 million m /year
Total area
765 000 m
Closed area
165 000 m
3
2
2
2
The biggest MDF line in Europe
and Russia
HAYAT KIMYA
Plant in Alabuga
Tissue
70 000 tons/year
Total area
400 000 m
Closed area
80 000 m
2
2
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