1. business and industrial

Graphic Standards Guide
W e l c o m e t o t h e Ke l o w n a ’s G o sp e l M is s i o n G ra p h i c S t a n d a rd s G u i d e . W e h a ve
d e ve l o p e d t h e s e s t a n d a rd s t o a s s is t yo u i n c re a t i n g c o ns is t e n t a n d c o r re c t
usa g e o f t h e l o g o f o r b o t h i n t e r n a l a n d e x t e r n a l c o m m u n i c a t i o ns. O u r g o a l is
t o p re s e n t a c o ns is t e n t i m a g e t h a t w i l l i n c re a s e t h e s t re n g t h a n d a w a re n e s s
f o r t h e d e ve l o p m e n t o f Ke l o w n a ’s G o sp e l M is s i o n .
T h e s e g u i d e l i n e s m us t b e f o l l o w e d w h e n p ro d u c i n g a n y t y p e o f p ro m o t i o n a l
m a t e r i a ls s u c h a s b o o k l e t s, b ro c h u re s, m a n u a ls, a d ve r t is e m e n t s o r s i g n a g e .
N o e xc e p t i o ns w i l l b e a l l owe d .
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Logo Specifications
Logo Usage
Please do not re-create this logo in any manner. A logo disc has been created and supplied.
No substitutes are allowed for any reproduction of this logo. To maintain clear branding and
quality, do not substitute a low-standard quality artwork of the logo in replacement of an
authorized version.
Primary Logo
Secondary Logo
Colour
Black and White
Colour
Black and White
For use when the Primary Logo would be
inappropriate due to sizing/format constraints.
For Most Uses.
Size Specifications
For printing purposes, do not reduce the size of the logo to be less than 1” wide. There should
always be at least 1/8” of clear space around the logo you are using. Please be sure no copy or
other artwork interferes with this space.
For applications smaller than 5” use the logo titled “Small Format”. This version has been
modified so that typographically the logo still holds its integrity. For applications larger than 5”
use the logo titled “Large Format”.
1” wide
2” wide
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Logo Orientation
You may use Kelowna’s Gospel Mission logo in vertical or horizontal orientations. However, the
vertical format is preferred.
Separating the Logo Components
Separation of the logo’s elements (icon and words) is NOT allowed. In order to maintain cohesive
branding, each element must be displayed at every opportunity. However the box (without the
arched lines) used on its own is allowed.
Print Colour Specifications
Kelowna’s Gospel Mission logo is two colours. The line art symbol and wordmark should always
appear in the colours allocated to them.
CMYK
Vanilla
Blue
RGB(%)
PMS Uncoated
PMS Coated
0,5,15,0
99,96,51
7506U
7506C
100,25,0,50
0,34,51
301U
302C
Embroidery Version of the Logo
The embroidery version of Kelowna’s Gospel Mission logo is to be used for any apparel that is to
be embroidered. Acceptable colours allowed for embroidery are: vanilla, blue, gold, black or
white.
When embroidering the logo, do not reduce to below 2.0” in width to ensure legibility and
clarity.
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Printing on a White Background
Colour logo on a white background. See example #1.
Example #1
If due to budgetary or media restraints, using the logo in colour is not feasible, use the black
logo on a white background. See example #2.
Example #2
Printing on a Colour Background
The colour scheme of product identity elements is dependent upon their background colour. Use
these guidelines for different background colour situations.
Example #1 –
You may reverse black and white for the logo if you are printing on a
solid, dark colour.
Example #2 –
You may screen the background when using the logo but do not screen
the actual logo. Please be mindful of the degrees of shading when
printing on a screened background. The logo will not appear on a
background that is too dark.
Example #1
Example #2
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Incorrect Usage
The examples below illustrate a number of incorrect uses and are not intended to be a complete
list. Never apply these examples.
Example #1
Do not substitute an
unapproved colour for the
logo.
Example #2
Do not alter the letter spacing
of the wordmark.
Example #3
Do not alter the arrangement of the
logo.
Example #4
Do not use the wordmark without
the symbol.
Example #5
Do not place the logo on a
background that clouds its legibility.
Example #6
Do not place any additional
elements behind, next or inside the
clear area of the logo.
This is not
correct.
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Incorrect Usage [continued]
Example #7
Do not change the colour of the
symbol.
Example #8
Do not reset the wordmark in
another typeface.
Gospel Mission
Example #9
Do not substitute a low-standard
quality of artwork in place of an
authourized version.
Example #10
Do not electronically skew (expand,
condense or re-shape) the logo.
Example #11
Do not alter the size relationship
between the symbol and wordmark.
Example #12
Never tint or “screen-back” the
logo. Do not use the logo as a
pattern.
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Fonts
The words “Kelowna’s Gospel Mission” have been set using the fonts Rotis Semi Serif and Rotis
Serif. The fonts used in the logo may NOT be changed.
Web Specifications
Use of the Logo in the Web
All standards in this manual apply to both print and web applications. For example, Kelowna’s
Gospel Mission logo must appear prominently within all the web environments, just as it must
appear prominently on all printed publications. The logo must also maintain a clear space on the
web. It may not be used as a three dimensional image or altered in any way (framed, shadowed,
animated, etc.).
Size
For web, bitmap versions of Kelowna’s Gospel Mission logo may be used. The logo may not be
reduced below 110 pixels in width.
Web Colour Specifications
RGB(%)
Hex
Vanilla
99,96,51
#FFF6E2
Blue
0,34,51
#005782
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