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HOW THOUGHTFULL!
SLEEK MODULAR CAR LINE MODARRI LETS KIDS
ENGINEER THE FINAL LOOK
Modarri Wins The National Parenting Center’s Spring Seal
Santa Cruz, CA (April 16, 2015) -- When Popular Science roamed the halls of Toy Fair last year, they could not
take their eyes off of first-time exhibitor Modarri and its sleek miniature cars. The new toy concept was to have kids
(and grownups) play with all the pieces by building, taking apart and rebuilding a totally new look that boasted a real
suspension. Popular Science awarded them "Best Toy in Show" months before the company ever sold one at a retail
outlet. One year later Modarri now the latest winner in the Spring 2015 National Parenting Center Seal of Approval,
with fans saying the company hit the nail on the head with its offerings.
CEO David Silverglate of Modarri's parent company, Thoughtfull Toys, a self-described kid who never grew up,
decided to create modular cars that weren't made of wood, bricks, sticks or blocks. "Modarri is a new kind of
miniature car line that’s driven with the fingers using realistic steering and suspension. Each modular car includes a
chassis, hood/ windshield, seat pan, seat, fenders and frame, four wheels, front suspension and rear suspension. And
we package each car with a Hex Tool that allows users to take apart and reconfigure their vehicles."
It’s easy to see why Modarri cars won an award this week from The National Parenting Center. The judges wrote:
“For kids who love to create and personalize toys they can play with after the building is done, Modarri is a dream
come true. Each Modarri set comes with several different car parts and a hex tool to put the car together. Young
testers were able to build their cars without any assistance which was a real confidence booster. Parents were pleased
how the play experience fostered creative play, helped develop fine motor skills, and encouraged imagination (both
in creating the endless number of designs as well as the driving/playing with the car after). The car designs are
really quite cool and the car itself is fun and easy to drive. Thoughtfull Toys made these cars very easy to steer as the
front wheels turn freely. Testers were impressed with the quality and durability, giving high marks for each. Finally,
if you have multiple cars, all the car parts are interchangeable so the configurations are limitless significantly adding
to the value of the toy.” Bloggers who got to test drive the cars in 2014 could not stop gushing. "Boys love toy cars. And, when you have
little boys whose dad builds custom cars, that interest is doubled. Not to mention, their expectation for realism. This
is where Modarri Toy Cars come in," gleefully wrote Home Grown Families. "These cars are fully customizable.
They can mix and match the parts and accessories any way they’d like. When a car guy is jealous of his sons’ toy
cars you know the company is doing something right!"
Echoes blogger Ben Sparks, "Disassembling and reassembling the cars into different cars is certainly a drawing point
for my interest. However, the awesome doesn’t stop there. Modarri cars have rubber tires and independent
suspension. You can drive the cars by putting your index finger into the driver’s seat and your thumb on the trunk."
As Modarri's website, www.modarri.com, points out, mini-car drivers can literally feel the road with the car's unique
tight turning radius and finger sized bucket seat. With one finger in the seat, kids might whip the car in tight figure
8s or do slalom racing, spin in a circle or drive over obstacles, With two fingers young drivers might do wheelies,
jumps, 180 spin outs or better yet, invent their own tricks.
All the possibilities of childhood pleasures are tucked into these beautiful, durable and functional toys. Because the
pieces are made to mix and match, there are millions of combinations that can be engineered if you were to buy each
of their seven car models.
Choose from five SKU configurations, ranging from $19.95 each for the four single car varieties to $49.95 for the
three-pack.
The line has launched with a Street Car "S1," Dirt Car "X1" and Track Car "T1." In addition, the DIY model allows
people to make completely custom vehicles with their own paint jobs. A three-pack of S1, X1 and T1 vehicles (all
colored differently than the single versions of those cars) is the perfect holiday gift. Each comes with a Hex Tool that
allows users to take apart and reconfigure their vehicles.
Modarri cars aren't only for kids (recommended for ages 8 to 108; not for ages 0–3 due to small parts).
S1 Street Car
T1 Track Car
X1 Dirt Car
S1 DIY Car
Three-Pack: includes T1, S1, X1, three hex tools plus 9 cones
Visit their website, www.modarri.com, for all car products plus creative ideas to enhance play. Give them a
shout-out if you do design your own in-house freeway as they request on their blog: Send pics
to [email protected].
About Thoughtfull Toys
Thoughtfull Toys is a small toy company based in Santa Cruz, CA. Started in early 2013 by David Silverglate,
who developed the stunningly successful Oball and Woosh toys, Thoughtfull Toys is dedicated to creating and
selling beautiful, functional, durable toys. Silverglate had founded and later sold Rhino Toys to Kids II Inc. in
2010 and worked to develop new products for them through 2012 under a management transition agreement.
The products previously developed by Silverglate and his team are currently sold by the millions each year in
all major retailers, and some are currently still under development by Kids II.