15
TABLE OF CONTENTS
About Us ....................................................................... Pg 3
Mission Statement, Growth, Network, API Overview,
Reach, Alumni Highlights, Supporters
Programs ..................................................................... Pg 15
Overview, Star, Empower, Community,
Media, Timeline
Partnership Opportunities .................................. Pg 25
Benefits, Opportunities, Program Level
Opportunities, Previous Partners, Contact
Page 1
ABOUT US
ABOUT US
Page 3
Kollaboration is an organization and movement that provides a
platform for Asian American artists pursuing their dreams in arts and entertainment,
and seeks to create a paradigm shift in media diversity.
Kollaboration empowers more than just aspiring artists. We
also develop, connect, and partner with some of the API community’s brightest
and most passionate leaders.
Over 16 years, Kollaboration has expanded
beyond talent competitions to become
a national organization fostering leadership,
community initiatives and a strong API voice.
MISSION STATEMENT
Page 4
Empowerment Through Entertainment,
Creative Content, Leadership & Community
Kollaboration is a global platform to discover, empower,
and connect API artists and leaders to promote diverse
representation in media.
“
Page 5
You can change the world with one show.
- Paul “PK” Kim, Founder
1 show
in
2000
“
GROWTH
94 shows by
2015
1 city
14
400 attendees
25,000
participating
cities
live attendees
to date
13 performers
1,000+
6 volunteer staff
285 volunteer
staff
performers to date
OUR GLOBAL NETWORK
The Kollaboration movement
is fueled by its strong network
of passionate volunteers
throughout North America.
Page 6
Seattle, WA
Toronto, ON
Boston, MA
Detroit, MI
New York, NY
San Francisco, CA
Chicago, IL
Washington, DC
Los Angeles, CA
Dallas, TX
Atlanta, GA
Austin, TX
Honolulu, HI
Houston, TX
Official Kollaboration Chapters
Atlanta, Austin, Boston, Chicago, Dallas,
Detroit, Honolulu, Houston, Los Angeles,
New York, San Francisco, Seattle,
Toronto, Washington DC
REACH
Page 7
In addition to a full calendar of well-attended live events in 14 city
chapters, Kollaboration is united globally by a strong digital presence.
11,756
Twitter followers
62,294
Facebook followers
7,441,349
YouTube views
14,872
YouTube Subscribers
3,826
13,217
Instagram followers
Email Subscribers
52%
Primary age range
48%
Average age
Female following
Male following
18-33
22
10,670
Website Visits
per month
Ethnicities:
Chinese, Korean,
Japanese, Vietnamese,
Filipino, Thai, Indian,
& more
API OVERVIEW
Page 8
PURCHASING POWER
Despite often sizable subgroup differences, Asian Americans are
distinctive as a whole when compared with all U.S. adults.2
Asian
American
49%
$66,000
$83,500
college degree
median annual
household income
28%
$49,800
$68,529
General
Population
OVER
19 MILLION 19%
CURRENT POPULATION
API COMMUNITY
The fastest growing multicultural segment.1
median annual
household wealth
In 2012, Asian American households spent more
than overall households, over-indexing in key
categories including food, transportation, housing,
clothing, and insurance.3
Asian Americans are the leading
segment of online shoppers.
Seventy-seven percent of Asian
Americans have made an internet
purchase in the past year, compared
to 61% of the general population.4
77%
61%
Asian Americans are digital pioneers, adopting
technology faster than any other segment.
With higher rates of smartphone usage, online
video consumption, and internet connectivity,
they are redefining the way they watch, listen,
and interact.5
ALUMNI HIGHLIGHTS
Page 9
Randall Park
ABC’s Fresh Off The Boat
Run River North
Goo Goo Dolls Tour
Steven Yeun
The Walking Dead
Clara Hong
The Voice
G Yamazawa
2014 National Poetry Slam
Dawen
Universal Music Taiwan
ALUMNI HIGHLIGHTS
Page 10
Megan Lee
Nickelodeon’s Make It Pop
Sung Lee
Amateur Night at the Apollo
Kaba Modern
America’s Best Dance Crew
JETT
American Idol
Jason Yang
Madonna MDNA Tour
KRNFX
Bud Light Superbowl Commercial
ALUMNI HIGHLIGHTS
Page 11
Kenichi Ebina
America’s Got Talent winner
AJ Rafael
Billboard Battle of the Bands
Grace Shim
Janelle Monae Tour
Quest Crew
America’s Best Dance Crew
Aziatix
ASTAR & Cash Money
SanFran6
NBC’s The Sing-Off
ALUMNI HIGHLIGHTS
Page 12
Eric Nam
B2M Entertainment
Kina Grannis
One Haven
Mike Song
The Ellen Show
Danny Cho
Ktown Cowboys
Far East Movement
Interscope Records
Shin B
Samsung Mobile
OUR SUPPORTERS
Jeremy Lin
Lisa Ling
Grace Park
Page 13
Michelle Phan
Harry Shum Jr.
John Cho
Sung Kang
Ryan Higa
Jamie Chung
Bobby Lee
Jimmy O. Yang
Eugene Lee Yang
OUR SUPPORTERS
Kelly Hu
Joe Hahn
Kunal Nayyar
Page 14
Joseph Kahn
John Legend
Phil Yu, aka AngryAsianMan
BoA Kwon
Teddy Zee
MC Bizzy, Tiger JK,
WongFu Productions
Jenny Yang
Dumbfoundead
PROGRAMS
KOLLABORATION PROGRAMS
STAR
Page 16
EMPOWER
Kollaboration’s flagship program
focuses on discovering up and coming
API artists through our annual city
talent competitions which highlight
performing artists in music, singing,
dance, comedy, spoken word, and more.
Kollaboration’s first annual
leadership conference. This
conference will gather leading API
professionals in arts, media, &
tech to inspire and educate
tomorrow’s leaders.
MEDIA
COMMUNITY
Kollaboration media produces
exciting content focused on
engaging the Asian American
millennial demographic while
expanding the Kollaboration mission
to discover and showcase API talent.
Kollaboration teams are hubs for
Asian American pop culture in their
local communities, actively discovering,
showcasing, and elevating home grown
talent and leaders while supporting the
API community at large.
STAR
With the development of the new
programs within Kollaboration,
all live showcases fall into our
Star program, which focuses on
discovering & elevating API artists.
Page 17
Empowerment Through Entertainment
City showcases
Kollaboration City Teams are on the ground in
their communities, building platforms to cultivate
their local talent. The culmination of their efforts
is the annual city showcase and competition, held
between the spring and summer of each year.
Kollaboration Star
Each season concludes with a grand finale
competition in Los Angeles called Kollaboration
Star. Prominent Asian American artists and
community partners come out to support the cause
and celebrate our massively growing presence
and impact. Kollaboration Star also serves as
the national finals for the Kollaboration talent
competition, where the national Kollaboration
champion is crowned.
2015 STAR
Page 18
City showcases
Expected dates for Kollaboration
city chapters talent showcases:
Boston, MA - April 17, 2015
Los Angeles, CA - June 27, 2015
Houston, TX - July 24, 2015
Kollaboration Star
Grand Finale
Los Angeles, CA - November 14, 2015
Washington, DC - August 8, 2015
Chicago, IL - August 15, 2015
EMPOWER Leadership
Conference - August 29, 2015
Dallas, TX - September 3, 2015
Honolulu, HI - September 2015 *
Austin, TX - September 2015 *
*Dates are TBD
STAR DEVELOPMENT
Page 19
Kollaboration provides opportunities for aspiring artists to get continuous
performance experience and skill development through our local open mic nights
and workshop series. By gathering artists in their own backyards, Kollaboration
helps create and nurture a vital community of supportive creatives.
Open mic/Spotlight events
Kollaboration hosts higher frequency, lower pressure
showcases to provide additional opportunities to
showcase local talent and provide a supportive
platform for up and coming artists.
Workshops
Kollaboration hosts interactive development
opportunities including songwriting, composing,
and dance workshops. These provide our alumni
and supporters a direct link to inspiring the youth.
EMPOWER
The Kollaboration Movement
encompasses more than just
performing arts. We believe that
the pursuit of passion is something
that everyone should be free
to pursue and be celebrated.
Kollaboration has built a strong
network of supporters that are
leaders in their fields, including
tech, media, among others.
Page 20
Empowerment Through Leadership
Kollaboration Empower Conference
is an event where API youth & young professionals from
all over the country will gather to learn directly from some
of the community’s most inspirational professionals. At
EMPOWER, attendees will be able to explore a variety
of creative career paths, industries, and best practices
to apply to making their dreams a reality. This unique
experience will bridge communities, generations,
industries, and innovative minds.
Our Empower programming gathers the collected expertise of
our networks to inspire the next generation of creative leaders to
follow their dreams and pursue their passions.
2015 EMPOWER
Page 21
Kollaboration
Empower Conference
Location:
Saturday, August 29, 2015
Los Angeles, CA
Keynote Speakers
Q & A Panels
Mentorship Sessions
Interactive Workshops
Networking Events
Live Entertainment
Japanese American
National Museum
COMMUNITY
Kollaboration is first and formeost
about unifying, inspiring and investing
in the the growth of the API community.
Our organizational commitment to
community engagement is seen in our
staff community service efforts and our
ongoing inter-organizational promotion
and performance opportunities.
Kollaboration emphasizes a strong
alignment with efforts above and
beyond just entertainment. Kollaboration
has partnered with dozens of local NPO’s
and grassroots initiatives all over North
America to address issues such as world
hunger, poverty, and health issues such
as Hepatitis B, leukemia, and more.
Page 22
Empowerment Through Connection
Kollaboration Community Partners
include:
MEDIA
Kollaboration Media is the digital
expression of the movement
where our volunteer staff & artists
work together to create engaging
content to educate & entertain
the community. The Kollaboration
blog & video content will be focal
points in our media content creation
and development. By creating
content that engages our audience,
our reach for empowerment
and positive impact increases
exponentially. We will work with our
extensive alumni network as
well as the larger
API community.
Page 23
Empowerment Through Creative Content
Website & Blog
Kollaboration.org
Kollaboration Podcast
Asian American lifestyle experience hosted by Kollaboration
Global Director, Minji Chang & featuring API Influencers
New Media Video Production
1. Behind the scenes highlights
2. Artist interviews
3. Special features
4. Empower series
2015 OVERVIEW
Page 24
The Kollaboration movement is a 24/7/365 effort. Whether we are recruiting and
developing our leadership or producing one of our incredible events or creating content,
Kollaboration is an ongoing and active presence in the Asian American community.
WEEKLY
MONTHLY
ANNUAL
‘KollabCast’ podcasts
Workshops*
Blog Articles
Open Mic Nights*
Kollaboration Empower
Conference
Social Media
Newsletters
Staff Development
*Local programming varies by cities. Please refer to specific
city websites for more information.
City Talent Showcases
Kollaboration Star
PARTNERSHIP OPPORTUNITIES
PARTNERSHIP BENEFITS
Page 26
Kollaboration partners have the unique opportunity to impact
the development of key creative influencers whose own unique
audiences and reach grow over time.
Kollaboration is an incredible opportunity for building brand loyalty with the growing
influence of the Asian American demographic, particularly the early adopters.
Partnering with Kollaboration allows brands to align with the movement’s passionate,
savvy, and active young adult audience, whose primary lifestyle consumption fall in the
arts, entertainment, & multimedia/technology areas.
PARTNERSHIP OPPORTUNITIES
Page 27
Brand alignment & awareness with
Exclusive access to all Kollaboration
diversity
programs
Customized sponsor integration in a
Onsite audience engagement
variety of programmatic areas
activities & brand presence
Sponsor integration on all
Charitable contribution to an
Kollaboration digital platforms
official non-profit organization
Usage of Kollaboration trademarks
on sponsor promotional campaigns
PROGRAM LEVEL OPPORTUNITIES
STAR*
Title Sponsor: $50,000
Be a part of the movement in creating
a platform for the API community’s
up & coming artists & influencers
Page 28
EMPOWER*
Title Sponsor: $10,000
Make an impression with the API
community’s current & future leaders
MEDIA
COMMUNITY
Collaborate with our content creators
Partner with us! We want to
to develop digital campaigns
support your efforts!
for your brand
*More program specific details on: kollaboration.org/support
PREVIOUS PARTNERS
Page 30
CONTACT
Christine Minji Chang
Executive Director
[email protected]
Page 31
Marvin Yueh
Director of Operations
[email protected]