Download Report

2015
Susan G. Komen Central
and Northern Arizona
®
SPONSORSHIP GUIDE
2040 W BETHANY HOME ROAD, SUITE 120 | PHOENIX, AZ 85015
602-544-2873 | WWW.KOMENCANAZ.ORG
H E L P SAVE LIVES
IN YOUR COMMUNITY
Since 1993 Susan G. Komen® Central and Northern Arizona (Komen CAN AZ) has been committed to fulfilling the
Komen Promise: to save lives and end breast cancer forever.
S USAN G . KOM E N® I S T H E O NLY O R GA N I ZAT IO N
ATTAC K I N G BRE AST C A N C E R O N A L L F R O NTS :
COMMUNITY PROGRAMS, ADVOCACY AND INTERNATIONAL RESEARCH
3,807 New cases of breast cancer in AZ in 2015
733 deaths from breast cancer in 2015
WE’VE ACCOMPLISHED A LOT SINCE 1993 WITH YOUR SUPPORT…
MOHAVE
YAVAPAI
LA PAZ
PINAL
KOMEN CENTRAL &
NORTHERN ARIZONA
SERVICE AREA
GREENLEE
YUMA
GILA
MARICOPA
GRAHAM
PIMA
BE PART OF THE SOLUTION…
APACHE
• $25.4 million has been raised to support local
breast health services and national research.
COCONINO
NAVAJO
• Komen® CAN AZ funding has paid for: 2,572
patient treatments; 5,560 diagnostic tests;
33,442 mammograms and 157,051 education
contacts.
COCHISE
SANTA
CRUZ
• Early detection and effective treatment have resulted in a decline in
breast cancer mortality in the U.S.–34% since 1991. Early detection saves lives.
• There are more than 3.1 million breast cancer survivors in the United States.
HOW DO YOUR SPONSORSHIP DOLLARS CONTRIBUTE IN THE FIGHT
AGAINST BREAST CANCER?
Komen CAN AZ supports programs and services that provide vital breast health
services in the 9 counties in central and northern Arizona. For every donation
or sponsorship we receive, up to 75% of the funds stay in our community to support
these programs. 25% funds world class breast cancer research.
"We are committed to our promise of ending breast cancer forever. Komen CAN AZ is the largest
private grantor of community breast cancer funds in Arizona, funding life-saving education, screening
and treatment programs for the underinsured and underserved in central and northern Arizona."
- Heather Ro berts, Executive Director
201 5 KO M E N P H O ENIX RACE FO R THE CUR E ®
S UNDAY, OCTOBER 11 | D OW N TOW N P HOEN I X
BECOME A RACE SPONSOR
Help save lives while receiving the benefits of being a Komen Phoenix Race for the Cure
sponsor. Be part of a stellar lineup of national and local companies including Fry’s Food
Stores, Banner MD Anderson, iHeart Media and many others.
BENEFITS OF INVOLVEMENT
•
•
•
•
•
•
Associate with a well-known, highly visible event.
Tap into the number one health concern of women.
Reach women who are both decision makers and consumers.
Generate community goodwill.
Reach a captive audience on Race day.
Display your company name or logo on 13,000 Race t-shirts – the best “walking billboard”
lasting for years to come.
2014 RACE DAY BY THE NUMBERS
PARTICIPANTS
VOLUNTEERS
13,000
700
1,200
SPECTATORS 2,000
SURVIVORS
2014 PHOENIX RACE REACH
COVERAGE OF THE 2014 KOMEN PHOENIX RACE FOR
THE CURE GENERATED 11.9 MILLION MEDIA IMPRESSIONS
74% Female 26% Male
58% Age 44 and under
42% Age 45 and over
37%
On over 162 teams
63% Individuals
$1.1
Million raised
TELEVISION
38 SEGMENTS
ON 5 PHOENIX
STATIONS
NEWSPAPER
23 ARTICLES IN
6 LOCAL
NEWSPAPERS
SPO N S ORSHIP OPPORTU NI T E S
FOR EV E RY BU DG E T
GET
NOTICED
80,000
13,000
60,000
2,000
# of postcards
to be distributed
# of anticipated
participants
# of active
email subscribers
# of Race
posters distributed
CO RPORATE RACE SPON SOR SHIP
Sponsor
Level
Exclusive
VIP
Local
Presenting
Gold
Silver
Bronze
Copper
$100,000
$50,000
$25,000
$10,000
$5,000
$2,500
Logo on Race Bibs
front
back
Race Postcards & Posters
logo
logo
logo
name
Race T-shirts
logo
logo
logo
name
name
Race Website
logo/link
logo/link
logo/link
name
name
20x30
10x20
10x10
10x10
10x10
8
6
3
2
1
1
24/24
20/20
8/4
4/2
2/1
1/1
Sponsorship Press Release
Approved Use of Race Logo
Logo included in Race Advertising
– Print & TV Spot Rotation
Radio Spot Mentions
name
Stage Time for
Company Representative
Recognition in Affiliate
Quarterly e-Newsletter
Komen Provided
Corporate Village Booth
Company Provided Banners
Race Entries with T-shirts
& VIP Parking Passes
Survivor Goody Bag Sampling
Company Name Listed in AZ
Republic Post-Race Full Page
Thank You Ad*
IMPORTANT RACE DUE DATES
Poster, Postcard and Bib Printing Deadline 7/6/15
IMPORTANT RACE
Signed Sponsorship Contract and COI Due 8/3/15
T-Shirt Printing Deadline
Sponsorship Payment Due
DUE DATES
8/3/15
8/14/15
*DEPENDENT UPON MEDIA SPONSOR NEGOTIATIONS.
TA RGETED RACE SPON SOR SHIP
Targeted sponsorship allows you to market to a more specific audience such
as volunteers, teams and survivors.
Survivor Area: A designated area for breast cancer survivors and their guests.
Official Program: A high visibility profile of the sponsor alongside Race details.
Registration: Visibility on the Race registration webpage, at registration locations, and on Race day.
Food Sponsor: Visibility in the Pink Hat Cafe and Premium Pink tent as well as with Race volunteers.
Local Volunteer Sponsor: Direct marketing to over 1,000 volunteers.
Teaming Up for the Cure®: Direct marketing to hundreds of companies forming Race teams.
Sleep In for the Cure®: Have your materials mailed directly to all Sleep In for the Cure® participants.
Kids for the Cure® Area: High visibility area where kids can have fun and learn about living a healthy lifestyle.
Main Stage Sponsor: Entertainment stage, Race award announcements and announcements.
Competitive Timing Sponsor: Direct marketing to participants who choose to have their Race performance timed.
Sponsor
Type
Limit 2
Limit 2
Sleep-In
For
the Cure®
Kids for
the Cure®
Main
Stage
Competitive
Timing
$5,000
Limit 2
Survivor
Area
Official
Program
Registration
Food
Local
Volunteer
Teaming
Up for
the Cure®
$40,000
$40,000
$25,000
$20,000
$15,000
$15,000
$15,000
$15,000
$6,000
Race Postcards & Posters
logo
logo
logo
logo
logo
logo
logo
logo
name
name
Race T-shirts
logo
logo
logo
logo
logo
logo
logo
logo
name
name
Race Website
logo/link
logo/link
logo/link
logo/link
logo
logo
logo
logo
name
name
10x10
10x10
10x10
10x10
10x10
10x10
10x10
10x10
10x10
10x10
4
4
3
2
2
2
2
2
2
1
4/2
4/2
4/2
4/2
4/2
4/2
4/2
2/1
2/1
2/1
Category Exclusive
Logo on Related Materials
Pick-Up Location for
Registration Postcards
Sponsorship Press Release
Komen Provided
Corporate Village Booth
Company Provided Banners
Race Entries with T-shirts
& VIP Parking Passes
Survivor Goody Bag
Sampling
Company Name Listed in
AZ Republic Post-Race
Full Page Thank You Ad*
back
Logo on Timing Bibs
IMPORTANT RACE DUE DATES
Poster, Postcard and Bib Printing Deadline 7/6/15
IMPORTANT RACE
Signed Sponsorship Contract and COI Due 8/3/15
T-Shirt Printing Deadline
Sponsorship Payment Due
DUE DATES
8/3/15
8/14/15
*DEPENDENT UPON MEDIA SPONSOR NEGOTIATIONS.
UNI QU E RACE SP ON SOR SHIP
Water Stop $2,500 (Limit 4)
• Company provided banner at Water Stop
• All benefits of Copper Sponsorship Level
Mile Marker
Information
Tents $2,500 (Limit 2)
• Company provided banner at
Information Tent
• All benefits of Copper Sponsorship
Level
$2,500 (Limit 2)
• Company provided banner at Mile Marker
• Opportunity to provide affiliate approved sideline
entertainment at mile marker
• All benefits of Copper Sponsorship Level
Participant Packet Buck Slip
$3,000 (Limit 2)
• Company provided pre-approved single page marketing piece in each mailed participant Race packet
• All benefits of Copper Sponsorship Level
Charging Station
Parking Sponsor
$3,000 (Limit 2)
$3,000 (Exclusive)
• Company provided cell phone charging
station at Race site
• Company logo listed on participant
parking passes
• All benefits of Copper Sponsorship Level
• All benefits of Copper Sponsorship Level
Race App $10,000 (Exclusive)
• Name on Komen Phoenix Race
for the Cure Phone App
• Name on Race Postcards & Posters
• Name on Race T-shirts
• Name on Race Website
*DEPENDENT UPON MEDIA SPONSOR NEGOTIATIONS.
• Company Name Listed in AZ
Republic Post-Race Full Page
Thank You Ad*
• Komen provided booth in
Corporate Village – 10’ x 10’
• 1 company provided banner
• 4 Complimentary Race
Registrations & 2 VIP Parking
Passes
• Survivor Goody Bag Sampling
UNI QU E RACE
SP ON SOR SHIP
(con tin u e d)
Finish Line
Sponsor
Starting Line
Sponsor
$20,000 (Exclusive)
$20,000 (Exclusive)
• Logo on Race Postcards & Poster
• Logo on Race Postcards & Poster
• Logo on Race T-shirts
• Logo on Race T-shirts
• Logo on Website with Link to Company Webpage
• 2 Company provided banners - 1 at Race Start Line
& 1 at Corporate Village booth
• Komen provided booth in Corporate Village - 10’ x 10’
• 4 Complimentary Race Registrations & 2 VIP
Parking Passes
• Survivor Goody Bag Sampling
• Company Name Listed in AZ Republic Post-Race
Full Page Thank You Ad*
• Logo on Website with Link to Company Webpage
• 2 Company Provided Banners - 1 at Race Start Line
& Corporate Village Booth
• Logo on Finish Line Ribbon (1st Male & 1st Female to finish 5k)
• Komen Provided Booth in Corporate Village - 10’ x 10’
• 4 Complimentary Race Registrations & 2 VIP
Parking Passes
• Survivor Goody Bag Sampling
• Company Name Listed in AZ Republic Post-Race
Full Page Thank You Ad*
Sponsorship Upgrades
Company Branded Tent - $1,000
• Use your company branded 10’ x 10’ tent at Corporate Village on Race day.
(Affiliate must be notified in writing no later than September 20. Komen CAN AZ will provide sand bags.
Sponsor provides tent.)
Sponsor Team Tent - $1,000 (Limit 4)
• Komen provided booth in Teams Village - 10' x 10'
• Company may decorate inside of tent and include one Company provided banner
Name/Logo with link to company page - $1,000
• Link your company name or logo directly to your company page from the Race website.
In-Kind Sponsorship
Our goal is to underwrite Race expenses through both cash and in-kind contributions,
ensuring that the maximum funding amount can go directly to the fight against breast cancer.
If you have an idea for an in-kind donation of goods or services that are essential to the
success of the Race, please contact Robin Hansen at [email protected].
Examples of In-Kind Sponsorship
• Advertising
• Entertainment
• Postage and mailing services
• Security
• Awards and plaques
• Food and beverage
• Printing, production and copying
• Signage
• Billboards
• Portable restrooms
• Safety pins
• Tents
*DEPENDENT UPON MEDIA SPONSOR NEGOTIATIONS.
MEDI A RACE SPON SOR SHIP
Komen® CAN AZ is dedicated to minimizing our costs in order to maximize the amount of Race revenue that remain
in our community for breast cancer education, screening, and treatment programs. Many of our media partners elect to
sponsor the Race with in-kind donations, providing visibility and publicity for the Race in lieu of cash sponsorships.
These partner relationships are invaluable as they increase participation, fundraising, and awareness of community need.
Sponsor
Level
Local
Presenting
Partner
Platinum
$100,000
$50,000
Gold
$25,000
Silver
Copper
$10,000
$5,000
Promotional Race Name Usage
Race Advertising
logo
Logo on Race Bibs
back
Race Postcards & Posters
logo
logo
logo
name
Race T-shirts
logo
logo
logo
name
name
Race Website
logo/link
logo
logo
name
name
10x20
10x10
10x10
10x10
10x10
Your Banner(s) Displayed
6
5
2
1
1
Race Entries with T-shirts
& VIP Parking Passes
20/20
16/8
8/4
4/2
2/1
Acknowledgement on PA during Race
Company Inflatable Displayed at Race site
Company Provided Banners
Survivor Goody Bag Sampling
Recognition in Affiliate Quarterly e-Newsletter
Company Name Listed in AZ Republic
Post-Race Full Page Thank You Ad*
Teams
Bring together friends, family, co-workers and neighbors.
Teams of 10 or more members are eligible to participate in
Team fundraising awards. There is no extra charge to form or
join a Team. Team Captain Kits will be available for download
from komenCANaz.org. For more information contact
Zachary Singh, Race Manager, [email protected]
IMPORTANT RACE DUE DATES
Poster, Postcard and Bib Printing Deadline 7/6/15
IMPORTANT RACE
Signed Sponsorship Contract and COI Due 8/3/15
T-Shirt Printing Deadline
Sponsorship Payment Due
DUE DATES
8/3/15
8/14/15
*DEPENDENT UPON MEDIA SPONSOR NEGOTIATIONS.
AFFI LIAT E E VE NT
S P ONS ORS HIP OPPOR T UN IT E S
P R O M I S E B REAKFAST
TUE S DAY, AP RIL 21 | A R IZON A BI LT M OR E, P HOE N I X
Susan G. Komen® Central and Northern Arizona’s (Komen CAN AZ) annual Promise event brings together and celebrates our
sponsors, donors, volunteers, grant recipients, and advocates. At this event we award our annual grants, recognize key partners,
and extend appreciation to our valued supporters. The goal of the Promise event is to further raise breast cancer awareness
and additional funds to help sustain our mission activities: local breast health education programs, community grants, support
services, and advocacy initiatives and international breast cancer research.
Sponsor
Type
Presenting
Sponsor
Platinum
Sponsor
Gold
Sponsor
Table
Sponsor
$10,000
$5,000
$2,500
$1,000
logo/link
logo/link
name
name
full page
inside cover
full page
half page
quarter page
Recognition on Invitations
logo
name
name
Recognition in Affiliate Quarterly
e-Newsletter (60,000 + distribution)
logo
logo
name
name
Recognition in Post Event Email
to Attendees
logo
logo
2 Tables
2 Tables
1 Table
1 Table
Category Exclusive
Recognition on Website
Opportunity to Address the Audience
Logo on Main Screen During Meal
Logo on Breakfast Program Front Cover
Ad in Breakfast Program
Tickets to the Event
Recognition during Program
PRINT DEADLINES
Invitation – Logo must be received by February 20, 2015
Program – Ad must be received by March 20, 2015
OTH ER WAYS TO PA RT N E R W I T H KO ME N C AN AZ
3rd Party Fundraisers
The contributions made from our community partners are very important to Komen CAN AZ. They fund community
grants to local organizations providing education, screening and treatment to the underserved in our service area and
national breast cancer research grants.
Businesses and organizations are encouraged to create an event or cause related marketing program to raise money for
Komen CAN AZ. If you are interested in organizing a third-party fundraising event, please read through the guidelines on
our web site at komenCANaz.org or contact Robin Hansen, Development Manager, [email protected]
SPECIAL THANKS
TO OUR 2014 RACE FOR THE CURE SPONSORS
VIP
PRESENTING MEDIA PARTNERS
OFFICIAL PROGRAM
LOCAL PRESENTING PARTNER
PLATINUM MEDIA
SURVIVOR AREA
GOLD MEDIA
SLEEP-IN FOR THE CURE®
GOLD
SILVER MEDIA
Jewish News
La Voz Arizona
North Valley Magazine, LLC
SILVER
PakistanWest Newspaper
Arizona Milk Producers
The Arizona Republic
EVDI Medical Imaging
Laura’s Lean Beef
ENTERTAINMENT
NextCare Urgent Care
COPPER
Sparkling ICE
BAN Total Refresh
Cooling Body Cloths
Dillard’s
Edward Jones
Arizona Breast Surgery Specialists
PepsiCo
Service King Collision Repair
SimonMed Imaging
Freescale Semiconductor, Inc
SunWest Federal
Credit Union
HEAD Penn Racquet Sports
Truly Nolen Pest Control
JOIN THESE GREAT COMPANIES IN 2015!
For more information,
please email Robin Hansen at
[email protected]
Susan G. Komen Central and Northern Arizona
2040 W. Bethany Home Road, Suite 120, Phoenix, Arizona 85015
602-544-2873 (Phone) 602-544-3366 (Fax)
Helpline: 1-877-GO KOMEN
www.komenCANaz.org