FASHION // ACCESSORIES
FRAGRANCE // COSMETICS // BEAUTY
WINE AND DINE // SOCIAL SCENE
AND MUCH MORE...
MEDIA KIT 2015 LABELMAGAZINE.COM.AU
ABOUT LABEL MAGAZINE
DEMOGRAPHICS
LIVING ARRANGEMENTS
LABEL represents a new industry platform showcasing the
best in fashion, style, beauty, and lifestyle with brand building
design and imagery.
Female 76%
Renting 51%
Male 24%
Own Property 34%
LABEL is fast becoming one of Australia’s prime fashion
and lifestyle titles. This premium quality, quarterly fashion
publication appeals to today’s most powerful consumers.
SOCIOECONOMIC
INCOME
AB 34%
Under 20,000 3.9%
C
31%
20,000 - 29,000 14%
LABEL offers a fresh approach to fashion, dining and lifestyle.
LABEL attracts new names, established prestige brands,
and style setters.
D
21%
30,000 - 39,000 19%
E
14%
40,000 - 49,000 19.1%
LABEL MARKETING
14-17 4.3%
18-24 19%
25-34 34%
35-49 29%
Clothing $1800
50+ 13.7%
Cosmetics $190
LABEL is not left on newsagency shelves. Copies are
presented to people who enjoy shopping for fashion, dining,
accessories, and jewellery. LABEL sponsors fashion, business,
entertainment, music, and film events. The magazine is
promoted via selected print and electronic media including
www.labelmagazine.com.au.
EDITORIAL
LABEL readers dine out, indulge in quality wines, drive
beautiful cars, and live in stylish homes.
LABEL is a showcase of Australian fashion, style, and lifestyle.
Since launching in 2006 LABEL has gained market position
by taking a fresh approach to Australian style.
LABEL is a quarterly publication featuring fashion, dining,
and the celebrity lifestyle.
DISTRIBUTION
LABEL is strategically distributed to reach high-income
consumers in Queensland, New South Wales, and Victoria.
LABEL is presented to diners at high-end social events and
luncheons, fashion launches, wine makers’ dinner, motor
vehicle launches, and other major occasions designed to
attract people who can afford to enjoy prestige products
and services.
PROMOTION
LABEL is proactive promoting the magazine, brand, and
readerships through a number of industries and events
relating to fashion, business, hospitality, entertainment,
music and film.
REGULAR FEATURES
Fashion, Accessories, Jewellery
Cosmetics, Health, Beauty, Fragrance
Luxury goods
Travel, Motoring, Wining and Dining
Movies, Music, Books, Shows
Social Scene
50,000 - 60,000 24.7%
AGE GROUP
ADVERT
60,000+ 19.3%
BUYING POWER
(AVERAGE SPEND PER MONTH)
ADVERTISING RATES
ARTWORK
Casual
Full page colour $4,500
Half page colour $3,500
Third page colour $2,500
Charges/Proofs and Specifications
• Photography, artwork, copy writing, advertising design
and layout fees on application.
• Proof supplied in PDF format.
DPS $6,000
• Advertisers are responsible accuracy on proofing.
Back cover $7,000
• Changes and approvals required by email or fax.
Inside FC or Inside BC $6,000
Multiple booking rates on application. Run-ons available.
•
Complete material supplied as press quality pdf (300 dpi)
•
Document setup to final trim size (see page specifications)
ADVERTISING DEADLINES
Publication Booking DeadlineMaterial Deadline
1 June 20151 May 20158 May 2015
1 September 20151 August 20158 August 2015
1 December 20151 November 20158 November 2015
1 March 20161 February 20168 February 2016
PAYMENT TERMS
CANCELLATIONS
10 per cent GST applies on all prices.
• Written
cancellations accepted seven days prior to booking
deadline. Cancellations after the booking deadline will be
charged at full rate.
Total cost per issue to be paid as follows:
• On contract one third total cost.
• With proof approval one third total cost.
SALES AND ADVERTISING ENQUIRIES
• On publication one third total.
E [email protected]
Elizabeth Austin 0431 015 666
E [email protected]
T 07 5591 7231 F 07 5538 5964
PO Box 8875 GCMC QLD 9726
EDITORIAL
ADVERT
DESIGN AND ARTWORK ENQUIRIES
Get it
all done
Dining, Groceries,
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discover for yourself
Located on Broadbeach Mall, Broadbeach, Gold Coast
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PAGE SPECIFICATIONS
LABEL
TRIM
H: 297mm
W: 210mm
BLEED AREA
H: 303mm
W: 216mm
FULL PAGE
ADVERT
AREA
H: 267mm
W: 58mm
TYPE AREA
H: 267mm
W: 180mm
www.labelmagazine.com.au -
1
AREA
H: 128mm
W: 180mm
LABEL
DOUBLE PAGE
SPREAD
www.labelmagazine.com.au -
1
LOSS OF IMAGE AREA DUE TO PERFECT BINDING
HALF PAGE
ADVERT
THIRD PAGE
ADVERT
AREA
H: 70mm
W: 180mm
TRIM
H: 297mm
W: 420mm
DOUBLE PAGE
SPREAD
BLEED AREA
H: 303mm
W: 426mm
TYPE AREA
H: 267mm
W: 390mm
Please allow a 30mm safety gutter in centre of spread