Brussels, 2 June 2015
E-Leadership Skills
Education and Training and
Policy Initiatives in the EU28
Service contract for the
European Commission
Werner B. Korte, Karsten Gareis, Tobias Hüsing, Eriona
Dashja, Tobias Stabenow, Philipp Markus
empirica GmbH
Internal Market, Industry, Entrepreneurship and SMEs
POLICIES & INITIATIVES
Explicit policies on
e-Leadership
ICT Skills Action Plan
(last revised in 2014) ,
Ireland
Explicit policies on
e-Leadership
Strategy for the
Digital Agenda , Italy
/ Lombardy
Explicit policies on
e-Leadership
Scotland's
Digital Future,
U.K.
e-Leadership excellence
schemes
Software Campus,
Germany
Towards a Digital Economy
Importance of Policy Initiatives on e-Skills
E-Leadership Policy Activity
Importance of Policy Initiatives on e-Leadership
Skills
8
Country Reports for EU28 Countries
www.leadership2015.eu/documents
9
EDUCATION & TRAINING
e-Leadership HEI Training Programmes
591
Initially selected programmes with
a propensity to e-Leadership
291
Professionally oriented
programmes &
aimed at SMEs or
entrepreneurs
591
56
e-Leadership Potential candidates
programmes
 Aimed at experienced professionals with
high levels of both IT and business
learning outcomes.
Already expect a high level of IT skills and
significant business experience.
48
long programmes
8
short programmes
291
56
48
8
11
E-Leadership MOOCs – global landscape
Global data (desk research)
All information at face value
None with exact definition and target group fit
91 with proximity to e-leadership
Business / e-business and
management related MOOCS
11
Digital transformation and
innovation related MOOCS
6
41
8
IT management / MIS related
MOOCS
Start-up / entrepreneurship
related MOOCS
19
6
Strategy and leadership
related MOOCS
Technical or technology
related MOOCS
12
e-Leadership requirements of SMEs –
Results from interviews and survey
13
e-Leadership:
tech + business + strategic leadership
Strategy
5%
IS and 17%
Business
Strategy
Alignment
Tech Trend
Monitoring
IS Governance
Risk
Management
Innovation / Transformation
10%
Needs
Identification
14%
Architecture
Design
Innovating
Business 5%
Plan
Development
Managing
Project / 12%
portfolio
management
Product/Ser
vice
Planning
Relationship
management
19%
5%
Inf.
Security
Strategy
Development
Change
Management
ICT
Quality
Strategy
Development
Add:
• Solution
Deployment 26%
• Component
19%
integration
• Digital
17%
marketing
Applica40%
tion
• Application
development
Design
17%
• Channel
Management 12%
Systems
Enginee- 29%
• Product Service
ring
Planning
10%
• Forecast
Development 7%
Process
improve
• Sales
5%
ment
5%
Inform.
Management
5%
security
management
SME Research – How do SMEs obtain
advanced e-skills?
Source of e-Leadership skills
Education / training need
Founders / core team
•
Often bring strong ICT / business skills
into company
H&E Ed (long) + work experience
Learning
•
•
•
•
Informal learning, figuring out, on the job
Employee time is dedicated to (self-)learning
Short, ad-hoc trainings, often internal
Learning from vendors /consultants
Shorter trainings
& some H&E Ed
Hiring
Deep (e-leadership) skills as hiring
requirement
Buying
• Consultants
• Vendors
•
H&E Ed (long) + work experience
Shorter trainings & HEEd (long)
15
Importance of different sources for high
growth SMEs


80%
Ongoing survey, high growth SMEs & start-ups, so far 84 responses (Bias:
Denmark)
Question: ”Sources of learning and talent development for leaders and
key staff in the areas of -Advanced IT skills- -Advanced business
management skills- -Advanced business functional / line of business
skills- -Strategic and leadership skills” - % “Important”
37%
37%
46%
46%
40%
30%
56%
58%
54%
40%
58%
50%
67%
60%
68%
70%
12%
10%
18%
20%
0%
16
Design education programme /
course
Identify requirements
Target :
 SMEs offering ICT-enabled
services
 SMEs offering other non-ICT
related services
DIFFERENT EDUCATION PROGRAMMES /
COURSES
Title
Content
Etc.
Title
Content
Etc.
DIFFERENT REQUIREMENTS
Requirement for e-leadership:
Leaning more towards ICT
• Cloud computing; VMWARE; Virtualization
• Big data/data analytics; Python, Django, Hadoop;
image processing; SQL
• Mobile apps development; usability design; java,
javascript, interaction design
• Social media
• Security skills
• Web development, flash development; PHP
• ERP system
• IT architecture, platform architecture
• Knowledge of complex business systems
Leaning more towards business & market
• Business Development
• Business analytics skills
• Process optimisation
• Project management
• Agile methodology
• Organisational change
• Partnership establishment
• Financial skills
• Market analysis
• Strategic marketing , marketing skills
• Customer relations
• Sales
Leaning more towards strategy, personal and
interpersonal competences
• Foreseeing, forecasting future needs for information
• Business savvy, understand customer's needs and
business , transform this request to solution
• Approach people, being a good communicator
• Creativity
• Independent learner
• Team leading
• Cultures, internationalization
Education programme / course for eleadership: (description format)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
Institution
Title
Responding to which requirements
Format (incl. formats like video lecture,
webinar, MOOCs)
Start
Costs
Partners
Duration
Number of participants / target, actual
Feedback process
Credits
Embeddedness into existing degree
programmes
Certificate
Participant profile at entry
Participant aspired roles
Modules / classes / sessions (format / to
be agreed - e.g. names as offered in
syllabus)
Learning outcomes
Mapping to generic e-Leadership
learning outcomes, e-Leadership
skills/competences, e-Leadership
component e-CF e-skills
Provide Demonstration
DEMONSTRATIONS
Demonstration
Programme / course xxx
Demonstration
Programme / course 1
Demonstration:
• Aarhus University (DK):
• Partner management/ virtual business networks
• Social Media Strategy
• Strategic Business Analytics
• Planning/Managing for Growth
• Antwerp: School of Management (BE)
• MITGA
• Masterclass IT leadership etc.
• MEITA
• Platform
• New Bulgarian University (BG):
• Strategy Development for ICT Intensive
Organizations
• Cyber Security And Resilient Business
• IT Marketing
• Cloud Technology
• TSP Executive Strategy
• Leading a Development Team
• Henley Business School (UK):
• e-Leadership Skills: New Technology and
Business Architecture
• IE Business School (ES):
• Digital Innovation: A Strategic View of IT and
Innovation for SMEs
• Program in management of Digital Innovation
and IT Governance
The e-leadership journey
Coaching, Consulting
and Co-creation
of knowledge
SME / entrepreneur is in need of
Education institution activity / offer
Direction
Prioritisation
Strategy
Skills and
Competences
Strategy
Dev’mt for
e.g. ICT intens.
e-Leadership Org
e.g.
Planning
for
growth
Digital
Innovation
and IT
Governance
e.g. Social
Media
Strategy
Expertise,
mastery
MITGA
MEITA
M.Sc.
e.g.
Cyber
Security
Education
e.g.
Cloud
technology
Training
How-to’s, techniques,
specific & ad hoc
How-To’s
Skills: New
Technology
and Business
Architecture
Needs assessment
Familiarisation
Case studies &
understanding
Trends and
generalisations
Knowledge base
teaching
Eye opening
Prospecting
teaching
Awareness
e.g. Digital
Innovation: a
strategic view
for SMEs
teaching
Vision
Hypothesizing
and theory
building
E-leadership course demonstration
• Aarhus University (DK):
• Partner management/ virtual business networks
• Social Media Marketing
• Business Analytics
• Planning/Managing for Growth
• Antwerp: School of Management (BE)
• MITGA
• Masterclass IT leadership etc.
• MEITA
• Platform
• New Bulgarian University (BG):
• Strategy Development for ICT Intensive Organizations
• Cyber Security And Resilient Business
• IT Marketing
• Cloud Technology
• TSP Executive Strategy
• Leading a Development Team
• Henley Business School (UK):
• Leading your company to high performance growth
• IE Business School (ES):
• Digital Innovation: A Strategic View of IT and Innovation for SMEs
• Program in management of Digital Innovation and IT Governance
19
E-leadership „boomerang“
E-Learning courses, MOOCs
Higher & Executive Education full e-Leadership
programmes
HE, public or MSP entrepreneurship support
E-Leadership fit * Scalability
H&EE short courses
Learning material supporting structured self
learning
Learning material supporting
structured self learning
Inclusion of entrepreneurship training into
initial Higher Education
Industry / professional body
training courses
Training courses on e-leadership related topics
targeted to SMEs or startups
Professional / managerial certification courses
Professional / managerial Entrepreneurship
HE, public or MSP
Support to informal on-the-job learning
certification courses
training in initial HE entrepreneurship support
H&EE full e-Leadership
programmes
Coaching and
consulting
E-Learning courses, MOOCs
Support to informal on-theProduct specific vendor seminars, webinars,
job learning
Venture Capital, investor product training
Product specific vendor
seminars, webinars, product
training
Coaching and consulting
Venture Capital, investor
Higher & Executive Education short courses
SME or Start-Up fitness
20
E-Leadership Skills Education and Training and Policy
Initiatives in the EU28
THANK YOU
FEEDBACK FORM: PLEASE COMPLETE …!
22
e-Leadership Education Landscape Higher & Executive Education institutions
 Insufficient supply from HE side?
– Universities concentrate on initial education in most
countries
– Professional education at academic level is relegated to
business schools
– Executive education is too expensive
– and not seen as the natural choice of small or young
enterprises
– Exceptions exist:
• modular offers e.g. at it-vest in Denmark, and
• newly developed programmes by partners NBU, Aarhus
University, Henley Business School, IE Business School and
Antwerp Management School.
 Opportunities for Higher Education to be explored!
23
e-Leadership Education Landscape Higher & Executive Education institutions
 None found to fulfil all e-leadership criteria:
– Combination of high level IT, business and leadership
skills
– Start-up or SME focussed
– Targeting innovation or transformation
– For experienced professionals and managers, not career
start
 MOOCs contribute to e-leadership skills
 Good range of offers for mainstream and technical
topcis
 English language clearly dominates, some also in
Spanish
 Opportunities for HE and other MOOC players yet to
be fully explored!
24