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e-leadership and SMEs –
a view from the German Mittelstand
Dr. Oliver Grün, President BITMi
Berlin, April 21st 2015
Presentation
Bundesverband IT-Mittelstand (BITMi)
BITMi Verbandsprofil
Bundesverband IT-Mittelstand (BITMi)
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Association of independent
medium-sized IT-enterprises in
Germany
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Representation of interest of more
than 1,200 enterprises of the
software, internet and IT-consulting
sector with up to 750 employees
Goal: positive development of
medium-sized IT-enterprises
Networking & Expertise
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Networking of members
Organization of events
Organization of expert groups
Cooperation and research in research
projects
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Initiatives & Products improving the
Marketing
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Software Made in Germany
BITMi-Gütesiegel
ISO 9001 group certification
Partner associations and cooperative
business models
Political representation of interest
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Political lobbying
Involvement in committees (IT-Gipfel,
Beirat Bundesregierung, IT-Taskforce
BMWi…)
Networking in EU via PIN-SME
e-skills –
Challenges for the SME Community
About PIN-SME
E-Skills Strategy & BITMi
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Not sufficient harmonisation of eskills
curricula in Europe. Makes it difficult for
SMEs to internationalise in Europe
BITMi advocated and supports the
e-competence framework eCF. In our
opinion eCF should be implemented as
European Standard, to support the Grand
coalition for Digital Jobs.
BITMi advocated for the creation of a
standards technical committee at CEN on
ICT professions. PIN-SME Vice President
(Fabio Massimo) is the chairman.
IT SMEs are the best vehicle to bring
e-leadership to SMEs of other sectors.
Jungle of certifications in Europe
About PIN-SME
E-Leadership Challenges for SME Community
Digital working worlds
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1. Expansion of digital communication
Mobile devices, growing need for compliance (ByoD, Home-Office)
Social media for business
2. Change of work in Digitalisation
Change of Business Models (Transformation from analog to digital business)
Networking of Production, Services, Things
E-Skills are most important for SMEs
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Competitiveness of SMEs depends on Plan, Build, Run, Enable and Manage IT
Big companies: Some people need to know SOME topics, need to have SOME Skills
Small companies: Some people need to know ALL topics, need to have ALL Skills
SMEs needs to be more attractive than Big Companies for employees
About PIN-SME
E-Leadership Challenges for SME Community
ICT Professions for SME
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Practitioners with a wide range of general e-Skills. Ability to connect theory and
practice. Dual training like in Germany.
Recognition of dual training when continuing with academic education (this also
keeps e-skills up to date)
Additional Specialization
The inclusion of social skills is very important.
Cost and Expense to implement could be too high for SMEs (must be appropriate for
SME)