1. business and industrial
2. advertising and marketing
3. advertising

APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
APPENDIX A:
THE WEATHER
ONLINE
ADVERTISING
NETWORK
SPECIFICATIONS
PROGRAMMING
Available Creative Sizes
728 x 90 Super Banner
468 x 60 Banner
234 x 60 Half Banner
120 x 600
Tower
160 x 600
Tower
300 x 600
Half Page
300 x 250 Big Box
Size
Sponsorship
Transitional Ad
Pageover (Voken) (DHTML)
Max File Size
–
80 k
3rd party hosted only
300 x 250 Big Box
40 k
728 x 90 Super Banner
40 k
234 x 60 Half Banner
20 k
120 x 600 or 160 x 600 Tower
40 k
300 x 600 Half Page
60 k
Applications: PC & Mac 300 x 250
40 k
Weather Direct
20 k; No 3rd-Party Flash
Please note that we are able to accommodate other sizes not included above. Please consult your sales rep for more information.
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
Standard Online Ads—
TheWeatherNetwork.com, MeteoMedia.com, Farmzone, Zoneverte
Formats
Weight
Click-Through
Max 40 kb
file size
All creative must be
accompanied by a working
web based click-through
URL (email addresses not
accepted)
Leaderboard – 728 x 90
Big Box – 300 x 250
Skyscraper – 160 x 600
Half Page – 300 x 600
Half Banner – 234 x 60
TWN/MM Only
.swf, .gif,
.jpg,
standard 3rdparty tags
Max 60 kb
file size
Max 20 kb
file size
Flash creative should use the
IAB standard clicktag
3rd- party tags must
accommodate click tracking
and cache-busting variables
Execution
Flash Notes
Up to 30 seconds
automatic animation,
unlimited during user
interaction.
Flash 6–10 accepted
Audio must be user
initiated.
IAB standard clicktag should
be coded in AS2
Up to 15 seconds
animation.
Backup ads required
(.gif or .jpg)
No audio.
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
Rich Media Online Ads (TWN, MM, FZ, ZV)—
submit all ads to [email protected]
In-unit embedded video
728 x 90, 300 x 250, 160 x 600
Expandable Ads
728 x 90 expands down 360
300 x 250 expands left 600
160 x 600 expands left 320
Top Layer/Voken/DHTML
250,000 pixel stage
(ex. 500 x 500; 1250 x 200; etc)
TWN/MM Only
Catfish Ads
60 pixels x Browser width
TWN/MM Only
Formats
Weight/Design
Click-Through
Execution
Notes
Approved 3rdparty vendor
tags only
Max 40 kb
initial load,
up to 2.2mb
progressive
3rd-party tags must
accommodate click tracking and
cache-busting variables
Up to 30 seconds
automatic
animation, unlimited
during user
interaction.
Audio must be user
initiated, including
volume (on/off)
Expand on user
interaction. Expand
on rollover, retract
on roll-off (or click
open, click close).
Audio must be user
initiated, including
volume (on/off), IAB
close button must
be used
Visible for up to
10 seconds, non
companion TLA
cannot run on
homepages.
No audio; must be
frequency capped
IAB close button
must be used
User initiated
expansion allowed,
as detailed above.
Audio must be user
initiated, including
volume control
(on/off) IAB close
button must be
used
Approved 3rdparty vendor
tags only
Approved 3rdparty vendor
tags only
Approved 3rd
party vendor
tags only
Max 40 kb initial
load, up to
2.2 mb
progressive.
Z-Index (for
728x90 only)
1,000,000,002+
Max 60 kb initial
load, up to
2.2 mb
progressive
Z-Index
1,000,000,002+
Max 40 kb
initial load,
up to 2.2 mb
progressive
3rd-party tags must
accommodate click tracking and
cache-busting variables
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
Video Media Online Ads (TWN, MM, FZ, ZV)—
submit all ads to [email protected]
Formats
In-Stream Video Ad
Player size = 320 x 240
TWN/MM Only
VAST Compliant Video Ad
Player size = 320 x 240
TWN/MM/Desktop Only
.mov or .mpg
(16:9 or 4:3)
.mov or .mpg
(16:9 or 4:3)
Weight/Design
Click-Through
Execution
Notes
n/a (encoding
done through
Pelmorex)
All videos must be accompanied
by a working web based click
through URL (email addresses
not accepted)
Max length
30 seconds
Must be frequency
capped
n/a (encoding
done through
Pelmorex)
All videos must be accompanied
by a working web based clickthrough URL (email addresses
not accepted) VAST tracking urls
accepted
Max length
30 seconds
Must be frequency
capped
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
Email Product Ad Specs—
submit all ads to [email protected]
Formats
Email Direct Ads
728 x 90 + one 300 x 250 or
160 x 600 or 300 x 600
.gif, .jpg.
No animated
.gifs or 3rdparty tags/
pixels
Weight/Design
Click-Through
Max 40 kb
All creative must be
accompanied by a working web
based click-through URL,
3rd-party redirects accepted
(email addresses not accepted)
Execution
Notes
n/a
Same specs
for all directs;
Bugs, Marine,
Pollen, School
Day, Warnings &
Weather
Custom Ad Product Production Specs­—
submit all ads to [email protected]
(TWN, MM)
Formats
Weight/Design
Click-Through
Execution
Notes
Flash 6–10 accepted
Leaderboard – 728 x 90
Big Box – 300 x 250
Skyscraper – 160 x 600
.swf only,
no 3rd-party
tags
Max 40 kb
file size
All creative must be
accompanied by a working web
based click-through URL
(email addresses not accepted)
Flash creative should use the
IAB standard clicktag
Up to 30 seconds
automatic
animation, unlimited
during user
interaction
Audio must be user
initiated
IAB standard
clicktag should be
coded in AS2
Backup ads
required (.gif or .jpg)
Multiple dealer
click through
addresses cannot
be accommodated
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
Production Notes
Web-tagged ads DO NOT support individual URLS for dealers.
Web-tagged ads must be set up with the following:
- A single frame at the end of your ad with a dynamic text box where the tagged/dynamic text will reside.
Please ensure the box will accommodate the longest text string in your dealer list.
- Ensure the font for the dynamic/tagged portion can be embedded. Include it with the ad (.swf and .fla required) if it
doesn’t belong to the Adobe OpenType Font-Folio.
All web-tagged ads must be submitted with a complete dealer listing, a minimum 5 business days prior to launch,
to ensure time for testing the dynamic tagging element.
Sponsorships (TWM, MM, FZ, ZV)
Sponsorships that include logos and backgrounds require extra elements to be submitted, which may include:
- A high-resolution copy of the logo to be used, preferably in .psd, .ai or .eps format
- A background image OR elements from which the TWN designers can build a background image
- Clear, concise instructions for building the background
All sponsorship backgrounds will be created by development and a mock-up will be provided for client approval.
To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start
of the sponsorship.
Advertorials (TWN, MM)
Advertorials require the following to be submitted:
- A high-resolution copy of the logo to be used, preferably in .pdf or .eps format
- Elements for the TWN designers to build any images required
- Clear, concise instructions for building the advertorial
- Advertorial text
All advertorials will be created by development and a mock-up will be provided for client approval. To accommodate
this process, all elements must be submitted a minimum of 5 business days prior to the start of the advertorial.
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
Mobile Product Ad Specs—
submit all ads to [email protected]
Formats
Weight/Design
Click-Through
Execution
Notes
.gif, .jpg or png.
No animated
.gifs
216 x 36 = 5 kb
300 x 50 = 5 kb
Application runs on
BlackBerry Devices
including; Curve,
Pearl, Bold, Storm,
Tour
iPhone The Weather
Network App
.jpg, .gif, png,
standard 3rdparty tags,
HTML5*
300 x 50 = 5 kb
Android The Weather
Network App
.jpg, .gif, png,
standard 3rdparty tags,
HTML5*
216 x 36 = 5 kb
300 x 50 = 5 kb
All creative must be
accompanied by mobile
compliant click-through URL,
3rd-party tracking URLs
accepted.
Application runs
on iPhone and iPod
touch
.jpg, .gif, png,
No animated
.gifs
216 x 36 = 5 kb
300 x 50 = 5 kb
Click-to-call direct URLS cannot
be tracked through our server,
however they can be used for the
following only:
.jpg, .gif, png,
No animated
.gifs
128 x 28 = 5 kb
BlackBerry The Weather
Network/
BlackBerry MétéoÉclair
216 x 36
300 x 50
Windows Mobile App
Mobile Wapsites
(aka Mobile Web Basic)
mobile.theweathernetwork.com
mobile.meteomedia.com
Mobile Websites
(aka Webkit sites)
mw.theweathernetwork.com
mw.meteomedia.com
Mobile Websites
(BlackBerry only)
bbm.theweathernetwork.com
bbm.meteomedia.com
.jpg, .gif, png,
standard 3rdparty tags,
HTML5*
.jpg, .gif, png,
standard 3rdparty tags,
HTML5*
iPhone App
Android App
Web Kit Site
BlackBerry Site
iPad App
See Special
Production
Notes below for
Jump page specs
Application runs on
Mobile phones that
utilize the Android
Operating System
Application runs
on mobile phones
that utilize the
WinMobile OS
Runs in any mobile
web browser
300 x 50 = 5 kb
Runs in Webkit
browsers on iPhone
and Android devices
only
300 x 50 = 5kb
Runs on BlackBerry
phones with OS
version 4.6 and
above
*Please note, any HTML5 executions will require additional testing to ensure correct functionality.
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
Mobile Component Production Notes
Mobile Web Sponsorships:
There are 2 types of Mobile Web Sponsorships: Mobile Web Basic and Web Kit/BlackBerry. Mobile Web Basic does
not support custom skinning. Web Kit/BlackBerry sponsorships follow the same guidelines as web sponsorships
and require extra elements to be submitted, which may include:
- A high-resolution copy of the logo to be used, preferably in .psd, .ai or .eps format
- A background image OR elements from which the TWN designers can build a background image
- Clear, concise instructions for building the background
All sponsorship backgrounds will be created by development and a mock-up will be provided for client approval.
To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start
of the sponsorship.
Jump Pages (Mobile Compliant web pages):
Jump pages can be built by TWN developers for clients who do not have mobile sites or mobile-compliant pages
to link to. These require extra elements to be supplied, which may include:
- Header image
- Other images to be used in the jump page
- Text for inclusion on the page (recommended 25–30 words) + font preference
- Phone number (for click to call—it is recommended that the advertiser provide a unique 1-800 number to track calls)
- Clear, concise instructions
Jump pages can be built as Basic, Premium or Microsites. For further details, see page 6 of the TWN Development—
Sponsorship Guidelines document.
For clients providing their own jump pages, to ensure compatibility across all platforms, please follow the guidelines
below, or refer to the MMA guidelines point 2.2 (http://mmaglobal.com/mobileadvertising.pdf).
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
Standard Landing Pages
Header image should be 300 pixels wide and no more than 5 kb. Image should be static: .jpg, .gif (no animation)
and .png are acceptable.
Text: Limited to 1,000 characters (recommended 25–30 words)
Must be xhtml/mobile-compliant page; should be no more than 20 kb
*It is recommended to keep images and image sizes small, and text condensed.
Click-to-Call Landing Pages
Header image should be 300 pixels wide and no more than 5 kb. Image should be static: .jpg, .gif (no animations)
and .png are acceptable.
Text: Limited to 1000 characters (recommended 25–30 words)
Click-to-Call action text: Limited to 50 characters
Phone number: area code plus number
Must be xhtml/mobile-compliant page; should be no more than 20 kb
*It is recommended to keep images and image sizes small, and text condensed.
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
PC and Tablet Application Product Ad Specs—
submit all ads to [email protected]
Formats
Application Ads – 300 x 250
The Weather Network App PC
MétéoÉclair PC
The Weather Network App MAC
MétéoÉclair MAC
The Weather Network App
Skin
.swf, .gif, .jpg,
standard
3rd party tags
Weight/Design
Click-Through
Execution
Notes
Max 40 kb
Web click URL, no email
addresses, Flash creative should
use the IAB standard clicktag
Up to 15 seconds
automatic
animation, unlimited
during user
interaction
Flash 6–10
accepted. IAB
standard clicktag
should be coded in
AS2. Backup ads
required (.gif or .jpg)
No audio.
www.iabcanada.com/clicktag
.png, .gif
(animated .gif
allowed)
Max 80 kb
Web click URL,
no email addresses
n/a
Margin: 60 pixels on
top/bottom, 40 pixels
on left/right of the
application. Cannot
use the colour
#ff00ff (255, 0, 255)
The Weather Network App
HD for iPad
.jpg, .gif, .png,
standard 3rdparty tags
No Flash,
HTML5*
728 x 90 = 40 kb
300 x 250 = 40 kb
Web click URL, no email
addresses
n/a*
Application runs on
iPad devices
The Weather Network
App HD for BlackBerry®
Playbook™
.jpg, .gif, .png,
.swf
728 x 90 = 40 kb
Web click URL, no email
addresses
n/a
Application runs
on BlackBerry
PlayBook devices
810 x 560 (max size)
The Weather Network App PC,
MétéoÉclair PC
The Weather Network App MAC
MétéoÉclair MAC
*Please note, any HTML5 executions will require additional testing to ensure correct functionality/animation.
The Weather Network App Skins
This is a type of sponsorship and requires extra elements to be submitted, which may include:
- A high-resolution copy of the logo to be used, preferably in .psd, .ai or .eps format
- A background image OR elements from which the TWN designers can build a background image
- Clear, concise instructions for building the background
All WeatherEye skins created by the Pelmorex design team include a mock up for client approval. To accommodate
this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship.
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
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