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The MISSION: To create the ultimate class of styling products for today’s demanding hair
professionals, and their discerning clientele who seek instant style gratification and superior
performance.
The RUSK® POINT OF DIFFERENCE: The RUSK® Styling Collection offers powerful style
possibilities for today’s confident stylist to create strong looks and provide care with treatment
benefits that penetrate into the cortex for healthy, shiny, vibrant, modern hair.
The BENEFITS: Strengthens, provides color protection, protects from environmental stresses,
and retains moisture that yields healthy, shiny hair!
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Hydrolyzed Quinoa – retains moisture
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Silk Amino Acids – adds color protection
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Hydrolyzed Keratin – strengthens the hair
RUSK® TEXTURE: Recommended for dry hair to help create the body, texture, and volume you’re
looking for. Leaves a matte finish and gives clean hair that day-old or beach feel. Simply shake well
and spray a small amount to towel dried hair to help enhance the natural curl or texture of hair.
RUSK® PUTTY: When creating definition, or to give bulk to the hair, the RUSK® Putty is a great
choice. A pliable tool for both male and female clientele to enhance texture and support. Gives a matte
finish and can be applied to damp hair for foundational support, or dry hair for non-crunchy and flakefree finishing.
RUSK® PASTE: Manipulates the hair with amazing texture and separation. A fibrous, web-like
texture to form, lift and separate any style. Mold and bend the hair with fibers that support an all-day
style. Great for tousled looks on towel dried hair, or blow-dried hair for more pliable bend.
RUSK® GLUE: Gravity-defying styles are created with the RUSK® Glue. A great product for anyone
looking for that strong all-day super hold! Completely water soluble, and shampoos out with ease!
RUSK® FREEZING SPRAY: A quick-drying spray, humidity resistant for powerful shape, definition and
shine for an all-day extreme hold. Will not build up, flake, or cause color fadage.
HOW TO GET THE LOOKS
1. RUSK® Mousse & RUSK® Texture
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Dispense the desired amount of RUSK Mousse into palms, and work through damp hair from roots to ends;
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lightly spray a small amount of RUSK Texture to hair and blow dry and style as desired. Finish with the
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RUSK Freezing Spray.
2. RUSK® Str8™ & RUSK® Texture: ‘Helps eliminate frizz, while giving texture, body and volume.”
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Work a small amount of RUSK Str8™ into damp hair and blow dry as desired. Then, apply small bursts of
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RUSK Texture into the root area. Finish with the RUSK Freezing Spray.
“Helps create extreme volume and body with added texture.”
1. RUSK® Blofoam & RUSK® Putty: “Create root lift and volume with added texture and definition.”
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Apply RUSK Blofoam to towel dried hair and style as desired. Apply a small amount of RUSK Putty to
your fingertips and work into desired areas of the hair to create definition, texture and/or separation to your
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style. Finish with the RUSK Freezing Spray.
2. RUSK® Putty & RUSK® Glue: “Give hair body and added thickness that has strong hold and
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support.” Place a small amount of RUSK Putty on your fingertips and work through hair from roots to ends;
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blow dry and style as desired. Place a small amount of RUSK Glue in palms of your hands, and apply to
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entire head; work hair into desired style. Finish with the RUSK Freezing Spray.
1. RUSK® Paste & RUSK® Shining: “Create pliable bend, separation, and definable texture with
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illuminating shine and movement.” Apply a small amount of RUSK Paste to damp hair; apply RUSK
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Shining throughout hair. Finish with the RUSK Freezing Spray.
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2. RUSK Plumping Mousse & RUSK Paste: “Create firm volume and body with pliable bend and
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separation.” Work a small amount of RUSK Plumping Mousse from roots to ends, followed by a small amount
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of RUSK Paste; blow dry and style as desired. Finish with the RUSK Freezing Spray.
1. RUSK® Deepshine® Hydrating Cream & RUSK® Glue: “Give added moisture to the hair as well as
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amp up the hair style with support and softer hold.” Apply a small amount of RUSK
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Deepshine Hydrating
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Cream to towel dried hair from roots to ends, followed by a pea-sized amount of RUSK
style ‘s desired. Finish with RUSK
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Glue; blow dry and
Freezing Spray.
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2. RUSK Jele Gloss & RUSK Glue: “Creates body and shine, while controlling fly-aways, and giving
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support and hold.” Apply a small amount of RUSK Jele Gloss to damp hair and work in from roots to ends;
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blow dry and style as desired. Place a small amount of RUSK Glue in palms; smooth out in palms, then gently
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work hands over the hair out through to the ends. Finish with RUSK Freezing Spray.
Gerard Caruso
Global Artistic Director