BMW at the Canadian International Auto Show Challenge: Capture quality leads from hundreds of thousands of patrons at the CIAS. Track lead origination to sales/customer service representative and allow for an efficient solution for lead follow up. Allow for social sharing component for attendee’s experience with Canadian Olympian at the BMW booth. Solution: Use Limelight’s proprietary “Hot Lead Technology to digitally capture and qualify leads in real time. Use Limelight’s integration platform to sync leads with BMW’s CRM system to ensure leads are funneled to the appropriate local dealership. Pre-Event • BMW CIAS lead generation app created • Allow for unlimited unique logins to allow for sales/customer service representative performance tracking During Event • Capture qualified leads using Limelight’s “Hot Lead Technology.” • Automatic Triggered BMW Exclusive Offer email send to anyone who opted in for future communications from BMW. • Those who did not opt-in did not receive the email. • Use the photo share feature to capture attendees with Olympians and immediately send the photo via email. • Use branded photo overlay to further brand awareness. • Provide access to Limelight Portal so BMW Event Managers can monitor analytics in real time • Real-time Analytics allowed Event Managers to track, measure and benchmark performance. • CRM Integration pushed potential opportunities in real time to ensure no leads were missed. No more manual uploads. Results: • • • • • • Hundreds of photos captures and emailed Over 50% open rate on emails Hundreds of thank you emails deployed with offer Over a thousand leads captured Over half of leads opted in for future communication All leads automated to BMW CRM 50% increase in open rates on thank you emails with deployed offer Over Half of leads opted for future communication Hundreds of instant Photo Shares Thousands of leads captured Client Testimonial: “We recently tasked Limelight to develop a simple branded user-friendly app to collect qualified leads at a number of our events in addition to an electronic signature functionality. The interface was easy to use, appeared premium and the analytics on the backend were accessible instantly, allowing us to successfully track and exceed our program goals. Not to mention the support team was available at all hours to answer and resolve any questions we had.” Marianne MacNeil Manager, Event Marketing, BMW Canada