THE auto classic MAGAZINE Media Kit 01 welcome It is with great pleasure that I welcome you to Marque, the re-launched magazine for BMW and MINI owners here in WA. We’ve carefully curated a collection of lifestyle features and BMW and MINI-focused features which we believe our readers will enjoy every quarter. BMW’s Auto Classic dealership loves keeping their knowledgeable and affluent customers right up to date with the latest developments in the world of BMW, and Marque offers you, the advertiser, a unique opportunity to engage with our dynamic and cultured BMW owners. Research shows that BMW owners are quality conscious and discerning and Marque reflects this with its spread of like-minded advertising partners in the magazine. We would like you to also enjoy the privileges of association by being part of the Auto Classic success story. We believe choosing to advertise in Marque will elevate your brand and unlock new, lucrative markets thanks to the magazine’s access to some of Perth’s best addresses. I’m confident that you’ll discover within the pages of Marque a new route to advertising success and encourage you to talk to our helpful sales team at Premium Publishers today. Aisha Iscel Publisher Marque ~ the BMW magazine 02 about marque Marque – the BMW magazine is a new high quality, quarterly publication, produced for Auto Classic, Australia’s largest BMW dealership, based in Perth, Western Australia. Each issue will include beautifully written and designed BMW and MINI-related features, as well as lifestyle features including travel, food, luxury living, active sports, business profiles, property and arts articles. Delivered free-of-charge to Auto Classic’s database of 13,000 clients, 97% of which are street addresses, Marque provides a unique direct-marketing opportunity to reach a captive and lucrative audience of industry leaders, business owners and professionals, whose median income is nearly six times the national average. Take this opportunity to align your business with some of the best local, national and international brands in a publication with a low advertising ratio. This means your advertisement will not get lost in a sea of other brands, allowing your message to be heard, loud and clear, especially by those who have the means to spend comfortably. So there’s only one question you need to ask yourself if you are serious about making your brand soar above the rest. can I afford not to reach this market? 03 statistics and distribution Our research shows that the Marque reader is a prosperous individual with impeccable taste, participates in affluent sports, has a keen judgement, and the time, means and inclination to indulge in life’s luxuries and reap the rewards of their success. + 70 per cent of readers are men + 30 per cent of readers are women + 88 per cent of readers are married + 29 per cent of readers have a postgraduate degree + 34 per cent of readers have a university degree or diploma + 13 per cent of readers have a technical certificate + Median disposable income between $150,000 and $250,000 and above. Based on the Auto Classic typical customer, their top three leisure activities are golf, fine dining and travel, with other affluent sports coming in close behind. In general, BMW drivers are more inclined to be tertiary educated with a degree and pursue a career in finance, property and business services. Based on the Salmat Profile, BMW drivers are four times more likely than the average population to be Prestigious and High Status Urban Dwellers. They are frequent travellers for business and pleasure, with a higher propensity than the average population to be heavy users of air travel, with more than 5,000 travelling overseas two or three times a year. In Roy Morgan’s Value Segments, BMW drivers perform best among Visible Achievers (the group who have ‘made it’) and Socially Awares (people who have a strong interest in the new and different, including the arts, design and fashion). distribution details +13,000 copies per issue + 11,000 posted free of charge directly to Auto Classic’s top clients + 2,000 presented in various showrooms + 97% of Posted are to Perth Metro residential addresses 04 rates position 1 issue 2 issue 3 issues 4 issues 5% 10% 15% Inside front cover double page spread $9625 $9144 $8662 $8181 2nd & 3rd double page spread $8250 $7837 $7425 $7012 Outside back cover $8250 $7837 $7425 $7012 Double page spread $7260 $6897 $6534 $6171 Index page $6050 $5747 $5445 $5142 Inside back cover $6050 $5747 $5445 $5162 Full page $4840 $4598 $4356 $4114 Half page $3190 $2755 $2871 $2711 [Prices do not include GST.] * All advertisement bookings are subject to the Editor’s approval. 05 graphics specifications FULL PAGE 215 x 275 (trim) + 3mm bleed 180 x 231 (text area) double PAGE 430 x 275 + 3mm bleed 400 x 231 (text area) half PAGe (vertical) 103 x 275 (trim) + 3mm bleed 88 x 231 (text area) half PAGe (horizontal) 215 x 133.5 (trim) + 3mm bleed 180 x 113.5 (text area) technical + All advertisements should be supplied in high resolution pdf or tiff formats, CMYK with 3mm bleed + crop marks + Logos should be in .eps or .ai (vector) + Images must be supplied at 300dpi 06 deadlines ISSUE BOOKING MATERIAL PrintDISTRIBUTion winter 17 Jun 2014 19 Jun 2014 20 Jun 2014 27 Jun-01 Jul 2014 spring 25 Aug 2014 27 Aug 2014 29 Aug 2014 05-09 Sep 2014 summer 24 Nov 2014 26 Nov 2014 28 Nov 2014 05-09 Dec 2014 autumn 23 Feb 2015 25 Feb 2015 27 Feb 2015 06-11 Mar 2015 * Cancellation must be made 30 days before booking deadline to not incur any fees. Ads cancelled less than 30 days before booking deadline will incur a 50% fee of the booked rate/s. 07 contact published by Premium Publishers 181 Roberts Road Subiaco WA 6008 T: (08) 9273 8933 advertising enquiries: [email protected] editorial enquiries: [email protected] general enquiries: [email protected]
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