THE auto classic MAGAZINE
Media Kit
01
welcome
It is with great pleasure that I welcome you to Marque, the re-launched magazine for BMW and MINI owners
here in WA. We’ve carefully curated a collection of lifestyle features and BMW and MINI-focused features
which we believe our readers will enjoy every quarter.
BMW’s Auto Classic dealership loves keeping their knowledgeable and affluent customers right up to date with
the latest developments in the world of BMW, and Marque offers you, the advertiser, a unique opportunity to
engage with our dynamic and cultured BMW owners.
Research shows that BMW owners are quality conscious and discerning and Marque reflects this with its
spread of like-minded advertising partners in the magazine. We would like you to also enjoy the privileges of
association by being part of the Auto Classic success story.
We believe choosing to advertise in Marque will elevate your brand and unlock new, lucrative markets thanks
to the magazine’s access to some of Perth’s best addresses.
I’m confident that you’ll discover within the pages of Marque a new route to advertising success and encourage
you to talk to our helpful sales team at Premium Publishers today.
Aisha Iscel
Publisher
Marque ~ the BMW magazine
02
about marque
Marque – the BMW magazine is a new high quality, quarterly publication,
produced for Auto Classic, Australia’s largest BMW dealership, based in
Perth, Western Australia.
Each issue will include beautifully written and designed BMW and MINI-related features, as well as lifestyle
features including travel, food, luxury living, active sports, business profiles, property and arts articles.
Delivered free-of-charge to Auto Classic’s database of 13,000 clients, 97% of which are street addresses,
Marque provides a unique direct-marketing opportunity to reach a captive and lucrative audience of industry
leaders, business owners and professionals, whose median income is nearly six times the national average.
Take this opportunity to align your business with some of the best local, national and international brands in
a publication with a low advertising ratio. This means your advertisement will not get lost in a sea of other
brands, allowing your message to be heard, loud and clear, especially by those who have the means to spend
comfortably.
So there’s only one question you need to ask yourself if you are serious about making your brand soar above
the rest.
can I afford not to reach this market?
03
statistics and distribution
Our research shows that the Marque reader is a prosperous individual with impeccable taste, participates in
affluent sports, has a keen judgement, and the time, means and inclination to indulge in life’s luxuries and
reap the rewards of their success.
+ 70 per cent of readers are men
+ 30 per cent of readers are women
+ 88 per cent of readers are married
+ 29 per cent of readers have a postgraduate degree
+ 34 per cent of readers have a university degree or diploma
+ 13 per cent of readers have a technical certificate
+ Median disposable income between $150,000 and $250,000 and above.
Based on the Auto Classic typical customer, their top three leisure activities are golf, fine dining and
travel, with other affluent sports coming in close behind.
In general, BMW drivers are more inclined to be tertiary educated with a degree and pursue a career in
finance, property and business services.
Based on the Salmat Profile, BMW drivers are four times more likely than the average population to be
Prestigious and High Status Urban Dwellers. They are frequent travellers for business and pleasure, with
a higher propensity than the average population to be heavy users of air travel, with more than 5,000
travelling overseas two or three times a year.
In Roy Morgan’s Value Segments, BMW drivers perform best among Visible Achievers (the group who
have ‘made it’) and Socially Awares (people who have a strong interest in the new and different, including
the arts, design and fashion).
distribution details
+13,000 copies per issue + 11,000 posted free of charge directly to Auto Classic’s top clients + 2,000
presented in various showrooms + 97% of Posted are to Perth Metro residential addresses
04
rates
position
1 issue
2 issue
3 issues
4 issues
5%
10%
15%
Inside front cover
double page spread
$9625
$9144
$8662
$8181
2nd & 3rd double
page spread
$8250
$7837
$7425
$7012
Outside back cover
$8250
$7837
$7425
$7012
Double page spread
$7260
$6897
$6534
$6171
Index page
$6050
$5747
$5445
$5142
Inside back cover
$6050
$5747
$5445
$5162
Full page
$4840
$4598
$4356
$4114
Half page
$3190
$2755
$2871
$2711
[Prices do not include GST.]
* All advertisement bookings are subject to the Editor’s approval.
05
graphics specifications
FULL PAGE
215 x 275 (trim)
+ 3mm bleed
180 x 231 (text area)
double PAGE
430 x 275
+ 3mm bleed
400 x 231 (text area)
half PAGe (vertical)
103 x 275 (trim)
+ 3mm bleed
88 x 231 (text area)
half PAGe (horizontal)
215 x 133.5 (trim)
+ 3mm bleed
180 x 113.5 (text area)
technical
+ All advertisements should be supplied in high resolution pdf or tiff formats,
CMYK with 3mm bleed + crop marks
+ Logos should be in .eps or .ai (vector)
+ Images must be supplied at 300dpi
06
deadlines
ISSUE
BOOKING
MATERIAL
PrintDISTRIBUTion
winter
17 Jun 2014
19 Jun 2014
20 Jun 2014
27 Jun-01 Jul 2014
spring
25 Aug 2014
27 Aug 2014
29 Aug 2014
05-09 Sep 2014
summer
24 Nov 2014
26 Nov 2014
28 Nov 2014
05-09 Dec 2014
autumn
23 Feb 2015
25 Feb 2015
27 Feb 2015
06-11 Mar 2015
* Cancellation must be made 30 days before booking deadline to not incur any fees. Ads cancelled less than
30 days before booking deadline will incur a 50% fee of the booked rate/s.
07
contact
published by
Premium Publishers
181 Roberts Road
Subiaco WA 6008
T: (08) 9273 8933
advertising enquiries:
[email protected]
editorial enquiries:
[email protected]
general enquiries:
[email protected]