A Promotional plan

MIGLIO 1
Working with style...
If you value yourself, you understand that you are a gift to anyone you meet.
- Rhonda Britten
MIGLIO 2
Programme of events
08h30 – 09h00
Consultants to enjoy coffee, tea and muffin on arrival
09h00
09h00 – 09h10
Conference to start
Welcome
Lucky Draws
09h10 – 09h30
Your Personal Brand
09h30 – 09h50
Promotional Plan
09h50 – 10h20
Working with Style
Cheap & Cheerful Display Ideas / Window Dressing
10h20 – 10h30
Break
10h30 – 11h15
Love that Look
11h15 – 11h25
Fabulously Affordable
11h25 – 11h45
Understanding Trends
Spring cleaning your wardrobe
11h45 – 11h50
September Recruitment
Dates to Remember
11h50 – 12h00
Thanks to Sponsors
MIGLIO 3
Personal Branding
This is for the dreamers – those of us that imagine better circumstances, a more exciting way to do business and more fulfilling relationships. This is for those of us who are wanting something new, fresh and
thrilling to do with their lives.
Can you think back to a time when everything was exciting and possible – and then maybe one thing or
perhaps a few things happened to change that. To change it enough to make you feel that you need to
settle for what life deals you?
There is no hope in changing yourself or your circumstances just through dreaming!
But combining your dreams, a positive attitude and acting on your thoughts are crucial elements
–NEVER settle for second best!
This year 2012/2013 is about challenge and specifically the challenge of changing your life from the one
you may have just accepted, to the one that you dream about.
What is important is that you desire change – not necessarily the specifics at this stage.
Personal branding is one of the key approaches – perhaps the key one – to reinvent and shape your reputation in order to achieve success.
The best way to make a positive impact is by managing perceptions (how it is seen by others) – how does
one do this?
Rome was not built in a day.
- Proverbs
MIGLIO 4
First of all what is a brand?
Think about a brand of coffee
The brand is the sum total of all the things that people think and feel about that coffee.
Think of an ad for Nescafe.
What do you think of when you hear the name Nescafe?
It always shows lifestyle, comfort, taste, relationships.
Its about:
Thinking – feeling – imagining – believing – hoping – fearing
Ultimately the brand of the coffee does not lie in complete control of the coffee company
but in the heads and hearts of the people who purchase and consume it.
Does that mean that the coffee company has no control over their product?
Not at all.
Companies have a huge opportunity to influence what people think and feel about their
products and to shape their own brands.
But you have to remember that brands are always about meaning
and beauty (it lies in the eye of the beholder)
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
First of all what is a brand?
MIGLIO 5
This makes it very challenging...
Because we also live in a life of abundant choice
We can choose to eat out every night as there are enough restaurants to choose from
If we wanted to purchase a car there would be dozens of makes and models to choose from
Even a computer, clothing, and skin care
Even magazines and washing powder
With all these to choose from, we have come to use a system of signs and associations to help us
make a choice quickly and effectively
We call this system branding
Let’s think... what does that mean to you:
BMW – fun to drive
Volvo – safety
Rice Crispies – fun
McDonalds – comfort and satisfying
Coca Cola – original and real
So think about your meaning and how it will help you
to achieve your ambitions in work and in life.
Try to step outside of yourself and be as objective as possible.
Notes :
It always seems impossible until it’s done.
- Nelson Mandela
Successful brands have 4 factors in common
• Being authentic
• Being distinctive
• Being compelling
• Being excellent
Notes :
It’s the constant and determined effort that breaks down all resistance
and sweeps away all obstacles.
- Claude M. Bristol
MIGLIO 6
Successful brands have 4 factors in common
MIGLIO 7
1. Being authentic
Be true to yourself – no false claims
Establish values that genuinely reflect your personality and the things
you care about.
Ask yourself:
Am I prepared to stand by this value and not compromise as it
speaks of me as an individual?
If the answer is YES then start thinking of it as a value.
In building your personal brand don’t focus on being likeable or great
fun – focus on being authentic
This is a founding principle of branding and of creating the character you want to become
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
Successful brands have 4 factors in common
2. Being distinctive
No great brand was ever created by imitating another brand
It is a very important concept.
That does not mean being wacky, weird or crazy
But what makes you distinctly different from others?
TIP:
you individuality
Make a list of everything that gives
and sets you apart
- Left handed, good speaker, good
writer, comfortable in front of large
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
audiences
MIGLIO 8
Successful brands have 4 factors in common
MIGLIO 9
3. Being compelling
Great brands command our attention. They behave in a way that excites or moves their audience.
Think Woolworths
It’s not dramatic, it does not really change – if you walk into a store no matter where you are you will be
able to find your way around. It does not set style, but it does stay up to date. And there lies its compelling manner. For some consumers, this store provides reliability and assurance of quality.
Normally high service ratings and it fulfils its promises.
Think Obama
What made his appointment so exciting? Well it could be because he was the first black Amercian
president to be elected – But there was much more. He is a published writer. He is a man of youth and
integrity. He has charisma – presenting speeches with a genuine and powerful connection. And finally,
and most importantly, he presented an idea; a dream of hope: “Yes we can!”
Not a bad model to have in mind when you begin to think about your own personal brand
• Being compelling
• Why do people find you engaging
• What qualities, skills or behaviours are you noted for
• Are you known as one who can organise a party, a great listener or brilliant gardener
TIP:
about him or her
Everyone has something compelling
come
– if you can uncover it this could be
the key element in your brand
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
Successful brands have 4 factors in common
MIGLIO 10
4. Being excellent
Think Apple – a brand that typifies excellence in action
Amazon – excellent service
Google – greatest search engine
Please note that excellence does not mean perfect
It means to surpass in good quality
As you develop your own brand you will need to assess yourself against others
to ensure you surpass in good quality
We are not after perfection.
What do you have potential for excellence in?
...Write it down
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
Successful brands have 4 factors in common
MIGLIO 11
Businesses tend to fail not because they don’t have a good product, but rather they fail to establish a set
of authentic, distinctive, compelling and excellent meanings in the minds and hearts of their customers.
Those businesses that do establish meaning no matter how small their ambitions, are the ones that tend
to succeed – you need to establish your reason, your meaning and your distinctive difference.
Try and sell yourself to the person sitting next to you – how daunting is that!
In one sentence, how would you describe yourse if showing your purpose or distinctive differences –
ie your brand?
“I would perhaps use the word motivating / styling guru to describe myself. Guru is a funny word but in Sanscript (Indian) it means teacher. This word guru is an exciting word, and a little tongue in cheek! In other
words it is different. Suddenly I have a point of distinction.”
What is yours?
- Think of the word Stylist – what does that conjure up for you?
- Think of ways in which you can define yourself in Miglio
Business cards • Car signage • Banners • Social media – FB & Twitter • Email • SMS • Website
- Then look at your personal service delivery to your customers and hostesses
- What do you offer that is considerably different to other stylists?
- Look at your relationship with your teams
- What do you offer them to make them stay with you?
- How do you conduct yourself every day?
TIP:
en live it!
– and th
So start crafting your new life story
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 12
Your 2012/2013
Promotional Plan
This covers all phases of communication between you and your customer
It addresses advertising, sales tactics and other activities.
It might outline, for example, how you plan to draw attention to your new collection.
There are 3 basic components of a promotion plan
1
2
3
advertising
personal selling
sales promotion
Rome was not built in a day.
- Proverbs
MIGLIO 13
2012/ 2013 Promotional Plan
Advertising
Let’s look at advertising
This includes newspapers, radio, flyer advertising, social media
Personal selling
Your customers have to be found
Prospecting then takes place outside of your comfort area
Sales Promotion
The primary aim of a sales promotion is to assist in moving product
Sales promotion aides include catalogues, special displays, banners and signs
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 14
2012/ 2013 Promotional Plan
Why do you need to develop a promotion plan?
To acquaint your customers with your new product range
To capitalize on the seasonal nature of the range
To establish your personal image
Emphasize quality of the product and of your service
Increase traffic
Inform customers of special services you offer – delivery, style analysis etc
Keep the business name in front of the customer
Offer incentives
Promote consumer awareness
Promote special events, sales
Stimulate sales
Tie in with national promotions by Miglio
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 15
2012/ 2013 Promotional Plan
How to create the right promotion mix
ie. Miglio
15% advertising
65% personal sales
20% sales promotions
SO WHAT IS THE DIFFERENCE BETWEEN:
A Merchandise plan
Outlines what products and services you plan to sell to targeted customers
A Promotional plan
Covers all communication between you and your customers
– advertising, sales tactics, and other activities
And a Distribution plan
Outlines how you plan to get your products and services to your customers
– visibility
It’s the constant and determined effort that breaks down all resistance
and sweeps away all obstacles.
- Claude M. Bristol
MIGLIO 16
2012/ 2013 Promotional Plan
Specific goals of an advertising plan should include:
•
•
•
•
•
To bring in sales orders
To establish yourself
To get potential customer feedback
To inform customers of new products
To promote special events
When business is good it pays to advertise
– when business is bad you’ve got to advertise
Advertising should reach potential buyers regularly, even weekly.
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 17
2012/ 2013 Promotional Plan
TIPS:
•
•
•
Avoid random advertising that has no purpose.
Remember your aim is to develop market awareness and
the image of your business.
Always run an ad which shows an unique selling proposition
– if a competitors logo could be substituted for yours in an ad you were
running and it still made sense then your ad is less effective – find your
USP ie. a clothing firm “Fashions for the woman who thinks young”.
Time your promotions to coincide when the customer wants to spend.
Do not waste advertising in a lagging season and do not fail to take
advantage of a good season.
About 10% of your total month ad budget should be held in reserve
for special promotions.
How can you effectively promote yourself using the above techniques and
information?
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 18
Working with Style
The definition of window dressing
A display window (most commonly called shop window (British English) or store window
(American English) is a window in a shop displaying items for sale or otherwise designed
to attract customers to the store. Usually, the term refers to larger windows in the front
façade of the shop. Display windows at boutiques usually
have dressed-up mannequins in them.
Or the act of making something appear more attractive
What is your window?
YOU!
And your displays
Rome was not built in a day.
- Proverbs
MIGLIO 19
Working with Style
Let’s talk about YOU
Take a look in the mirror or better still ask your best friend around for a
personal styling session! Add a bottle of wine and it could be a real fun event!
If you are throwing out clothes that you are not 100% confident in
think of giving these to someone who will appreciate them – many homes for
abused women would be incredibly grateful and then you know you have also
done something really good!
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 20
Working with Style
First...Using the style guide already given, analyse your facial shape and neck length.
Then think of your personal lifestyle – we are not all the same and therefore our
wardrobes will need to reflect our individual personality. But we all have ONE thing in
common – we do want to look our best at all times, we want to feel good about ourselves
and feel confident that we reflect our brand!
A company called Fashion Fit Formula has the following philosophy:
One size does not fit all! They believe that whatever clothes you own can be customized
to fit those exact places where your body will look its slimmest. These points remain the
same even if you pick up or lose weight because they are based on your bone structure
which does not change.
For more information on this, visit their website www.fashionfitformula.com
- Based on your neck length decide what is the best neckline for you –
Have a wardrobe throw out of EVERYTHING that does not work for your personal style
Choose scoop necks and not boat necks
Choose long chains if you are needing extra length and slimness
Choose fine jersey V necks over chunky crew knit
Choose shawl collars rather than mandarin
Choose longer length, finer earrings over wider chunkier styles
TIP:
r chins and
lic. Your head is down tripling you
pub
in
s
sm
or
ails
em
g
din
sen
id
Avo
st. NEVER a pretty sight!
squashing your neck into your che
Necklaces that are too short on a short neck and body effectively reduce the visual length and
therefore make you appear squat and 5 kg heavier.
The look in jewellery is piling on strands of chain pearls and long beads by the metre.
The V shape created by these necklaces will redirect the eye lower and read visually as a low
neckline, even if you wear this with a crew neck sweater.
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 21
Working with Style
MUST HAVE’S
Medium tolarge hoop earrings
Small tear drops
Studs of all sizes
Collection of adjustable clip-ons
with drops of various sizes
Collection of adjustable link necklaces
Lariat necklace
Pearls
Long strands of chains
Enhancers in all sizes and shapes
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 22
Cheap & Cheerful
Displays
Keep it simple and easy
Rome was not built in a day.
- Proverbs
MIGLIO 23
Displays
•
Allow your display to change regularly – an instant update on your sample kit.
•
Does not need to cost a fortune.
•
Take a leaf from home decor.
•
Look at fashion mags.
•
If you don’t have white busts, purchase round plastic bowls. Turn them upside down
and cover with white fabric. These make perfect display stands for necklaces and bracelets.
•
Use one catalogue for display purposes.
•
Carefully tear or cut out pages showing product you don’t have to use with perhaps
a pair of earrings that match the look.
•
Go to your local art shop and purchase a sheet of foamboard (lightweight cardboard).
•
Cut these into suitable sizes (try and use the same size as your suitcase on wheels –less to carry).
•
Purchase suitable wrapping paper or wallpaper and cover each board – these can be changed as
you want in order to present the theme you are wanting to convey.
•
Contact a company like Sho Craft (JHB) and Tocor (CPT) and invest in a few busts and ring boxes.
•
Rummage at 2nd hand furniture shops for interesting frames which you can paint in the color of
the season.
•
Visit Mr. Price Home and look for small special touches which will add a little atmosphere to your
display – these are easy and affordable to update when you change your window!
•
Invest in a pull up banner – Miglio can order these personalised for you – they are available in a
small x frame and the larger pull up banner. These can be updated by simply replacing the canvas
inner.
•
Use the options for personal tent cards – the more you emphasize and
reinforce YOU the better for your sales.
•
Spend money on these add on’s rather than flowers and other expensive additions
that you can’t use again.
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 24
Love that look
“It is important not to sacrifice our design creativity for mass market appeal
particularly in todays market where so much is the same. Within the Brocade collection
of jewellery, 54% of the range is R399 or less. The latest Brocade collection
allows you to wear the jewellery in your own way with endless combinations. “
- Jenny MIller
Rome was not built in a day.
- Proverbs
MIGLIO 25
Love that Look
The NEW Collection
Wear the clip-on just like that – affordable chic
Pages 4 –15 focus on the new look earring style
Combining chic bases like french wires, clip-ons, or studs of all sizes and by
simply adding new exciting drops, you can change the feel from bohemian,
sleek sophistication or bling chic to romantic!
Page 5 and 14 in particular showing the flower French wires specially designed
for the Miglio range of charm attachments
Go tear drops, white pearls or crystals
The choice is yours!
TIP:
This is a wardrobe to build up
from there.
– start with the basics and expand
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 26
Love that Look
Chokers
The baby addition to the chokers for the Brocade collection N1344 on page 46
prices at a very affordable R359.
Most enhancers and sliders will look gorgeous on this choker.
Great addition for women who are still a little hesitant to wear
the broader collars and want a different look. Sleek and polished.
Then the designer pieces:
N1303 page 54, and N1367 page 106.
Burnished silver, with extension piece.
Featuring an oversized Swarovski crystal in clear and
Montana blue set in filigree work.
And should you not wish to have the crystal, but prefer the sleek silhouette
then try the N1364 on page 108. A real statement piece!
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 27
Love that Look
New look slider
Given the unprecedented success of the slider adaptors we are introducing a
few new styles.
EN847 is a reversible statement addition offering a stage for the enhancer to
stand out.
Sterling silver rings pages 16 & 17
Each ring is individually crafted in the highest quality
sterling silver or argentium. Features intricate designs which are
timeless and gorgeous with Cubic zirconia’s.
Please note – The new ring sizer features 3 larger sizes so should the rings not fit, kindly
size your customers finger and order accordingly. The Miglio jewellery studio will quote
you on that specific size.
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 28
Love that Look
Belts and buckles pages 142 - 145
A great new way to style and increase the versatility of your wardrobe
Available in 3 sizes in length and 2 in width.
Belts and featured buckles are the latest, hippest trend hitting Europe
– On a budget?
One belt with 2 buckles giving you endless opportunities – and if money is
no obstacle – oh my word!
The belts are genuine Italian leather – soft and supple.
Leather is a natural product and does need to be cleaned with leather product
cleaner like saddle soap. Wipe the buckles with a clean, soft, dry cloth
– keep away from silver cleaners and water.
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 29
Love that Look
Handbags
Your personal power statement!
Choose from divine bejewelled clutches to oversized and slouchy shoulder
totes.
Please note the following are genuine leather:
HB54, HB55, HB57,HB58, HB62 and HB63
The rest are fabric or top quality synthetic handbags.
Choose styling to match YOU, and your lifestyle!
The specially designed hardware is a Miglio feature and
makes the distinction of quality, look and feel.
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 30
Love that Look
New Setting enhancers
Page 63 shows EN876 as one of the examples of the new claw set styling
– offering luxury and style to the discerning buyer!
EN856 is an oversized Swarovski oval, finished off with fine exquisite
burnished silver filigree work.
EN851 on page 30 shows the new enhancer clip – sleeker working wonders
with the more contemporary styles.
EN849 on page 26 is again a new take on an old favourite – a hidden pinch
clasp ensures this piece always hangs perfectly.
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 31
Love that Look
Essential extender chains
Always ensure your jewellery sample kit has an example of one of the larger
longer extenders like B1120, B1132 and M262 as well as the essential M266 –
wonder workers!
New combo french wires E2345
R179 page 148.
Available in a set of 3 including a pair of studs, crystal french wires
and plain french wires.
Wonderful gift for a great customer – part of the promo set.
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 32
Love that Look
Together we make a difference
We once again extend our assistance to the Homestead for another year with
the introduction of a beautiful range of new products.
With a choice of the black leather, natural leather and bronze leather wrap
bracelet these are subtle additions to show you care.
You receive the PSV and HOMESTEAD receives the money!
Look out in October for the launch of our new initiative with Cancervive
You will receive 20% discount, Cancervive will receive 20% and you get the full
PSV!
Support a great cause!
Jani du Plessis on Kyknet is a cancer survivor, and presents her new magazine
program with Miglio Jewellery – so keep a lookout for her!
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 33
Fabulously affordable
Can you afford to not take advantage of this sample kit promotional offer?
Jenny has personally selected 21 items below the RSP of R399 each to include in
a display kit – ideal for the start up of a new collection.
By paying only R2500 (and receiving PSV) you will have product to the value of R5929
– what a way to build your display!
Once you have this each month determine to spend 50% of your discount in upgrading
this initial kit giving you stunning pieces to wear (remember your shop window)
and more importantly to show and tell with your customers
REMEMBER THIS OFFER IS ONLY VALID FROM 8 – 21 SEP.
Should payment not be received on 21 Sep, you will lose out!!!
Code to use – PR0L12
Rome was not built in a day.
- Proverbs
MIGLIO 34
Fabulously affordable
Ways to wear it?
We have come up with 7 stunning new ways – but the combos are endless!
Apply your creativity and the existing carry over pieces to constantly
enthral and excite your customers with your personal style!
Look 1:
N1340 • E2204 • E2337 • B1120
Look 2:
N1348 • EN886 • EN842 • E2334 • B1120
Look 3:
N1332M twisted with N1348
EN880 • EN886 • E2204 • E2243
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 35
Fabulously affordable
Ways to wear it?
Look 4:
N1348 • EN894 • E2276 • E2243
Look 5:
N1340 extended with N1316
N1348 • EN886 • EN880 • E2337
Look 6:
E2321 inner • N1348 • B1120
Look 7:
E2321 outer • E2270 clip • N1332 • EN844
Now you too can have your own kit and be independent!
After all you are an entrepreneur...
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 36
Understanding Trends
Rome was not built in a day.
- Proverbs
MIGLIO 37
Fashion Trends
Fashion trend forecasting resources help predict trends in the fashion industry. Fashion & trend
forecasting is the prediction of mood, behavior and buying habits of the consumer at a particular
time of season. It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs,
occasion & geographic locations. It is also dependent on fashion cycle and plays a major role in
an introductory phase of recurring fashion cycles.
Fashion trend forecast calculates trends using the following:
Season > Target Market > Consumer > Colours > Fabrics > Silhouette > Texture > Usage
Understanding fashion trends forecast is one of the most arduous and calculative work of all.
Most of the top business houses around the world rely on designers for understanding the same,
but on the other side there are others who don’t believe in it at all.
In current times when we look at technology we know nothing is by chance and there are people
who are working behind the scenes, day and night to make things appear easy and affordable to
us.
A question which often comes to our minds are which trend forecasts to use
and how we can understand it better.
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 38
Fashion Trends
Lets look at what affects fashion trends most:
Seasons
Each season, the design and merchandising departments worldwide are waiting for what’s on
trend for the coming seasons. They rely heavily on creating a new line using valuable data collected by professional agencies.
Trend forecasts are based on seasons; Spring, Summer, Autumn and Winter. Like we connect certain colours with holidays and seasons, trend forecasters expect to see earthy tones in Autumn,
jewelled colours for holidays, the pastels of flowers in early Spring, and refreshing white for the
Summer.
All the manufacturers include some of these standard colours in their line or collection planning.
Work on a new line normally begins six months before the selling season ie
a flowery dress to be worn in May should be in the design section in December.
The manufacturers must produce four or five seasonal lines per year. Targeting delivery a month
ahead is providing consumers with continual fresh merchandise for each season.
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 39
Spring 2012
Color Blocking
Spring runways were more colourful than a crowd at a Lady Gaga concert! Bold, solid-colour
pieces—like a cardi and skirt, a wrap dress or a demure one-piece suit—make simple dressing
look glam. Our style tip: Stick to three colours max to avoid the girly, Rainbow Brite look.
Sophie Theallet, Marc by Marc Jacobs, Tommy Hilfiger, Spring 2012
Sporty Anorak
Spring 2012’s cool-girl anoraks—as seen at Tommy Hilfiger, Edun and Jason Wu—are a win-win
as far as we’re concerned! They fit in with Spring’s sporty vibe and promise to make your rainy
days look chic. What’s not to love?
Jason Wu, Edun, Tommy Hilfiger, Spring 2012
Super Bold Prints
There are prints, and then there are PRINTS. All caps are necessary to describe the vibrant, swirling, styled head-to-toe patterns that sashayed down the Spring 2012 runways. While there’s
plenty to choose from—oversized florals, mirrorlike geometric shapes and even parrot prints—
we like how designer Joseph Altuzarra paired his fruit-punch blazer over a super simple black top
and pant ensemble.
Cynthia Rowley, Derek Lam, Altuzarra, Spring 2012
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 40
Spring 2012
Oranges & Tangerines
Just before New York Fashion Week kicked off, the Pantone Institute shared its prediction for the most popular colours of Spring 2012, and it was spot-on! The pick for spring’s
numero-uno shade, Tangerine Tango, was all over the runways. And if tangerine isn’t your
citrus of choice, there are plenty more orange hues to choose from.
Wear one colour and look chic? How easy is that!
Sophie Theallet, Steven Alan, Doo-Ri, Spring 2012
Futuristic Prints
With so many pixilated prints and swirling graphics, it’s clear that someone’s been having
fun with Photoshop. If you’re feeling tired of classic patterns like plaids, stripes and polka
dots, then Spring 2012’s futuristic-print trend is for you! To keep things in this day and age
(and not full-on Jetsons era), pair a techno-print piece with something simple like a won’tgo-out-of-style-for-light-years t-shirt.
Vera Wang, Prabal Gurung, Cynthia Rowley
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 41
Spring Cleaning Your
Wardrobe
Embrace the long awaited start of Spring with fresh ideas
Rome was not built in a day.
- Proverbs
MIGLIO 42
Spring clean your wardrobe
What is the latest in Summer clothing trends
Colourful jeans are a big trend this season and they are a great way to add a
casual feel to your look.
They are easy to wear as they look great with a formal white shirt or t-shirt.
Stripes and knits also work well.
TIP:
With coloured jeans keep the cut sk
inny or slim!
Affordable chic – R129 PnP
Couture style – R900 Stuttafords
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 43
Spring clean your wardrobe
Jacket required
There are three classic styles when it comes to Spring jackets:
blazer, denim and biker.
Bend the rules a little by mixing and matching floral prints that blend and
complement one another.
Add structure and oomph to a whimsical dress with a tailored jacket.
TIP:
ckground
set on a dark ba
For a slimming effect choose florals
Notes :
People rarely succeed unless they have fun in what they are doing.
- Dale Carnegie
MIGLIO 44
Thank You
for joining us!
Don’t forget to follow us on Twitter, Facebook and Pinterest for more ideas.
MIGLIO 45