IndustryNews Bob Steuer Retires After 27 Years with Spilo In October, Spilo Worldwide announced the retirement of Robert Steuer after 27 years with the company. Steuer is moving to Florida to be closer to family and friends. Steuer is well known in the industry. He launched his career as a hairdresser on Creme of Nature Takes Shine to the Next Level with New Relaxer with Argan Oil Creme of Nature® recently announced the addition of a new product, the Creme of Nature with Argan Oil No-Lye Relaxer to their lineup of the brand’s new line of argan oil hair care products. Now available at mass retailers and beauty supply stores nationwide, this innovative relaxer system is infused with nutrient-rich, certified organic argan oil from Morocco with advanced straightening performance. The relaxer joins the five Creme of Nature with Argan Oil moisture-enriched shine products that debuted earlier this summer. It is the latest addition to the mega brand’s existing family of shampoos, conditioners and treatments with certified organic ingredients. “The Creme of Nature with Argan Oil Relaxer incorporates the healing, moisturizing and conditioning properties of argan oil to offer a relaxer to consumers that is one-of-a-kind yet affordable,” said Colomer USA Multicultural Vice President of Marketing Shawn Tollerson. “We have received a great response from consumers with the launch of the Argan Oil shine hair care products. So now, women who relax their hair can enjoy the benefits of argan oil during this process, from start to finish.” Packaged in new, Moroccan-themed kits, the Creme of Nature with Argan Oil Relaxer will be available in regular and super strengths to meet the needs of varying hair textures. With an advanced formula, the relaxer is designed to help consumers achieve the shiny, silky straight hair they desire. 118 OTC Beauty Magazine December 2010 the east coast. He started with Spilo in 1983 and built his territory into one of the most successful in the company’s long history. Through his impeccable work ethic and ability to make and sustain personal and professional relationships, Steuer became one of the most respected salespeople in the industry. “[Steuer] has had a long and successful career at Spilo and we wish him all the best as he embarks on this new phase in his life,” said Marc Spilo, president of Spilo Worldwide. “He has earned the right to reap the rewards from all his hard work over the years.” Steuer will remain with Spilo through the end of 2010 to help transition the territory to a new salesperson. “Argan oil is rich in vitamin E, Omega-6 and essential fatty acids, and antioxidants to give it great restorative properties,” said Dr. Fran CookBolden, Creme of Nature dermatologist. “These benefits address many of the concerns people have about relaxers, so I’m excited to see it added to Creme of Nature relaxers. When used correctly, relaxers can yield beautiful results.” The relaxer’s creamy emollient formula is easy to mix and apply, and the kit includes the Creme of Nature with Argan Oil Intensive Conditioning Treatment and the Creme of Nature with Argan Oil Gloss & Shine Polisher, making it a complete hair care regimen. In addition to these two products, the kit will also include a neutralizing shampoo and step-by-step directions for application. For more information about Creme of Nature, please visit www.cremeofnature.com. s k c i P f 0 f 1 0 a 2 t S For the third consecutive year, OTC Beauty Magazine poured through an impressive sampling of products ranging from styling tools to skin care products, cosmetics and everything in between to select our Staff Picks for 2010. These selections represent some of the best, most innovative products that were sent to the publication for consideration. While we can’t feature everything that was submitted, we’d like to thank every company that participated. Your submissions are proof that the industry has enough creativity and ingenuity left to last a lifetime. As you review our selections, new for this year, you’ll see a “Retail bonus” listed with each item. Incoco Dry Nail Polish Appliqués Incoco is by far one of the best nail products to pass through the office this year. Incoco is quick, convenient and fun—it’s sure to be a favorite among your customers. This is the only dry, self-stick nail polish appliqué on the market that provides a base coat, real polish color and a top coat in one. In minutes, your customers can have a personal manicure that lasts up to 14 days. Incoco comes in a variety of styles: chromes, neons, French and colored French tips, glitter manicures, pedicures and the newly released design looks. Incoco comes off with nail polish remover. Retail bonus: Consumers across the board will love this product—adults and children. Parents will love that it’s not messy, kids will love how easy it is to change their look almost in an instant. Contact: www.incoco.com or [email protected] OMIC Skin Polish Exfoliating Cream This product is fantastic! Your customers can treat themselves to a light microdermabrasion at home, without shelling out the big bucks for a treatment with an esthetician. This exfoliator leaves skin feeling fresh and clean. It polishes away dull skin, revealing a radiant youthful glow. Contains anti-oxidants of green tea and vitamin C. Retail bonus: This product meets the customer requirements of do-it-yourself treatments. It provides a luxury service, at a fraction of the price, in the convenience and privacy of your home. Contact: www.mitchellgroupinternational.com or call 888-726-6211 120 OTC Beauty Magazine December 2010 s Coco Cosmetics If it makes you beautiful, Coco Cosmetics has it! With fresh body splashes, smooth lotions, sexy fragrances and moisturizing soaps, these body treats smell absolutely delicious. Refrain from grabbing a spoon during use—they’re only safe for slathering onto the skin or spritzing on your pulse points. Retail bonus: The fragrances come in unique scents that are the perfect size for travel: one ounce and two ounce bottles. Contact: [email protected] or call 888-588-2949 Perfect Results Triple Silk Moisturizing Shampoo and Triple Silk Deep Penetrating Conditioner This combination of products left my natural, unrelaxed hair completely soft and manageable—which is very important. Last year we featured the Perfect Results Foaming Mousse which was fantastic, so expectations were high. The shampoo and conditioner combination did not disappoint. My hair was left shiny, with lots of body and perhaps most importantly—it felt clean and healthy. Retail bonus: There are sample packets available for this product—so request them! Distribute them to your customers and let them fall in love with the product so they’ll come right back to you for more. It’s a no-brainer, sampling works! Contact: www.perfect-results.com or call 800-323-4252 Skin-RT Stretch Marks Fading Cream Chances are, your female customers are unhappy about something on their bodies. Our guess is that maybe they have some pesky, unwanted stretch marks from pregnancy, weight loss or any number of scenarios. The hot product around here—even outside of the OTC office—is Skin-RT Stretch Marks Fading Cream. The advanced formula helps smooth stretch marks and their bumpy texture, making them less noticeable. It also prevents new marks from appearing. Retail bonus: It might take a few months…but the product ACTUALLY works! Customers want value and they want products that work. They’ll get both with this item. Contact: www.skin-rt.com or call 786-287-1888 December 2010 OTC Beauty Magazine 121 StaffPicks Diane Exfoliating Gloves These gloves can be used with your favorite body wash or soap to create a rich lather that exfoliates, cleanses and gently massages the skin. These gloves worked great in the shower and the bath so they offer customers versatility. Bottom line… the gloves just feel great; they’re better and more precise than a loofah. Retail bonus: Diane offers a product guarantee to customers on this product if the material or manufacture is defective—so customers can purchase the item from you with total peace of mind. Contact: www.frommonline.com or call 800-323-4252 Creme of Nature Nourishing Permanent Haircolor While there wasn’t anyone in the OTC office brave enough to color their hair, we did manage to get a couple of mothers and friends to try it—with beautiful results and happy users. The color is available in 15 shades that are popular with and complementary to multiethnic consumer skin tones. Retail bonus: The colors include packets of both the Crème of Nature Ultra Moisturizing Shampoo and the Nourishing Conditioner inside the box. This means once your customers use the sample-sized products to prep their hair for the color, if they love it perhaps they’ll come back to you for full-sized product. Contact: www.cremeofnature.com or call 800-933-4303 Jetz Professional Electrical Series 1” Tourmaline Cermic Iron Styling tools are always the most fun to try out because the technology that’s available in these tools is so comprehensive. Ultimately though, the end result is most important, along with ease of use and minimal damage to the hair. That’s why this iron is so great. The easy-to-read, digital temperature setting gives users the option of using it at low heat for fine hair, to a higher heat up to 430 degrees Fahrenheit for more coarse, hard to manage hair. The iron features spring-loaded plates and it auto-shuts off for safety after 15 minutes without use. Retail bonus: The temperature is digital—there isn’t an overabundance of tools on the market that use this feature, which immediately gives this iron a distinguishable point of difference. Contact: www.dianebeauty.com or call 800-323-4252 122 OTC Beauty Magazine December 2010 göt2b smooth operator Smoothing Satin Drops with cashmere The best gifts come in small packages and these Satin Drops are the proof. Just a little bit of the Stain Drops worked great on damp hair, right before the blow dry. Just a few more drops were added as a finishing touch on the crown to help smoothe frizzies and flyaways for a perfect style finish. The Satin Drops work great and they smell even better. Retail bonus: The bottle is adorned with a whimsical charm that helps the already modern and stylish göt2b packaging stand out on the shelf. Contact: www.got2b.com or call 800-424-5458 Spornette DeVille 100% boar bristle brushes #344 This 100% boar bristle paddle brush was perfect during the blow dry process. The luxurious hardwood handle makes for a beautiful product that doesn’t get hot while it’s being held in one hand and the blow dryer is shooting down on it from the other hand. Unlike some brushes that just glide right over the hair, this brush gripped the hair and made for a much smoother blow dry. Retail bonus: The brush can be hung by the hang tag or by the handle to work with whatever your merchandising set up is. Contact: www.spornette.com or call 800-323-6449 Hugo Naturals Fizzy Bath Bombs Relax. Refresh. Indulge. These all-natural fizzy bath bombs dissolve (gently explode) when dropped in warm bath water. These bombs are perfect for creating an intimate spa experience at home or just relaxing the stress of the holiday season away. The samples sent to this office of Guaiacwood & Bergamot and Grapefruit & Orange—smelled divine. The scents were delicious in and out of the water. Retail bonus: Customers can appreciate skincare products that are cruelty-free, contain no parabens, petroleum or alcohol and these bath bombs fit the bill. Contact: www.hugonaturals.com or call 818-576-9917 December 2010 OTC Beauty Magazine 123
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