IT’S NOT BRAZILIAN ...
IT’S BETTER
QUESTIONS AND ANSWERS
ABOUT THE ANEVOLVE
CONTROL ZERO™
STRAIGHTENING SYSTEM
Copyright © 2011 Anevolve Corporation
a s s o c i a t i o n
o f
SECURITY GUARDS
Anevolve
1121 Holland Drive - Unit 13
Boca Raton, FL 33487 USA
www.anevolve.com
www.noformaldehyde.com
1-561-665-6279
BETTER
THAN
BRAZILIAN?
1. Control Zero is made in the USA in
a laboratory licensed and inspected by the State of Florida Department of Health, Division of
Medical Quality Assurance. Those
hair products that are actually
made in Brazil are often of dubious quality and made from the
cheapest ingredients on the market. Some other products made in
the USA, though they call themselves Brazilian, are not made in
licensed laboratories.
2. Control Zero is manufactured under Good Manufacturing conditions, meaning that every
ingredient is accompanied by quality testing and that only the highest quality ingredients are used. In
a world where even baby food and
milk from unknown sources are
often reported to be contaminated, isn't it nice to know that you
can trust the ingredients in your
hair care products?
WHAT IS THE CONTROL ZERO™ SYSTEM?
CONTROL ZERO™ is the first highly effective and completely safe
non-formaldehyde hair straightening system in the world. It was
developed by the scientists at Anevolve Corporation to provide the
same kind of straightening found in formaldehyde-based products
but without any formaldehyde or any other carcinogenic or toxic
products. Made in the USA, it works better than what are commonly called Brazilian Keratin Treatments (BKT), lasts as long and
leaves hair shinier, stronger and more frizz free than any other
product. It is Cruelty Free. THERE IS NO ANIMAL TESTING AND NO
ANIMALS ARE HARMED IN PRODUCTION.
HOW DOES CONTROL ZERO WORK?
There are two different types of chemical bonds involved in hair
straightening by reshaping keratins. The first of these is the socalled hydrogen bond which is very weak and easily broken by water or high humidity (see the question below on "Smoothing").
While, hydrogen bonds in keratin are very easily broken by water,
they are completely impermanent and just getting the hair wet (or
even sweating at the gym) resets the hair to its original shape or
curliness.
Keratin can also establish a more stable and much longer-lasting
bond, thanks to the protein cysteine. Disulfide bonds are far more
stable than hydrogen bonds, and molecules other than water are
needed to break them. Once broken, the keratin bundles that comprise the hair can be tamed, and hairdressers can then modify their
natural shape by either curling them or straightening. Usually this
is done with either a flat iron or a blow dryer. However, the reason
that some of us are born with curly hair and others with straight
hair have nothing to do with keratin. Curliness vs. straightness is
determined by the shape of the "bulb" or root from which the hair
grows. A cylindrical bulb will form round straight hair. An oval
shaped root or bulb will produce flat curly hair.
3. Control Zero products contain exactly the chemicals that you expect in fine cosmetic products and
the quantity of every ingredient is
reported in our MSDS sheets.
4. Only Control Zero contains Cynectin™, our unique multi-keratin
blend of internationally patented
proteins proven in independent
laboratory tests to be 90% identical to human hair.
5. Control Zero is Cruelty Free. No
animal is ever used or injured in
making any Anevolve product.
The shape of the hair bulb determines the straightness or
curliness of hair, not the keratins!
WHAT DO THEY MEAN BY A “SMOOTHING SYSTEM”?
HOW DO I KNOW THAT IT IS SAFE?
Control Zero complies with the most
stringent health requirements in the
world, including those of the European
Union Cosmetics Directive, Health Canada, and the FDA. Use it worry free!
CONTROL ZERO is made of food-grade
materials that you can eat (though it probably
does not taste very good!). The active
straightening ingredient and the Cynectin
proteins are 100% edible. Sensitivity to these
ingredients is very rare and includes only a
tiny percentage of people with unusual food
allergies, such as an allergy to wine. If you
rub Control Zero on your skin, nothing will
happen. Every ingredient in the Control Zero
system is safe to use. There is a 100% money
back guarantee: there is no formaldehyde or
formaldehyde gas of any kind, no toxic
chemicals and no other suspected cancercausing chemicals. You can tell your
clients that it is formaldehyde free and
advertise it as carcinogen free with no
fear.
Several manufacturers make deep conditioners which have a temporary
smoothing effect on the hair. A few of these products contain multiple
forms of keratin (though only Anevolve Leave-Ins contain Cynectin proteins).
Hair smoothness depends on chemical bonds between keratins, connected
by hydrogen molecules. These bonds are easily broken by water, or even humidity. As the hair dries, the bonds reform, leaving the hair in its prewashed condition. Frizz and other problems that happen to hair in humid
weather are the results of this. Flat ironing and blow drying can reorganize
all these bonds and can smooth the hair until the next rainfall, humid day or
washing. A more important type of bond that can actually affect the shape
for months is the disulfide bond in the keratin and it is not changed by increasing the amount of keratin in the hair. Even if a product contains lots of
keratin, all that it can do is make the hair look smoother and make it somewhat stronger for a short time. Of course, there is some hair that is so fragile
or over-treated that it probably should not have the disulfide bonds in the
keratin disrupted. The Anevolve Deep Conditioner Salon Treatment has a
unique multi-keratin blend of Cynectin proteins and is specially enriched for
this purpose. It works great for pre-treatment to make compromised hair
strong or for aftercare for strength, shine and youthfulness.
CAN FORMALDEHYDE-BASED
STRAIGHTENING MAKE HAIR WEAK?
Conventional straightening treatments, including those that use formaldehyde, have been
proven to dramatically weaken your hair. After
a formaldehyde-based treatment, for example,
hair is only about 80% as strong as it was before the treatment. (After using a "relaxer,"
hair can be so brittle that it breaks when
touched--having lost 70% of its strength). In
so-called Brazilian straighteners, the denatured
keratins included in the bottle (if there are any
at all) have all been killed by the formaldehyde
used to open the cuticles and then "fried" by
450⁰ hot ironing. Keratin cannot live in the
presence of formaldehyde or of such high direct heat. By using much lower heat, no toxins of any kind and a specially enriched
Cynectin formula, key proteins in the hair are
actually enhanced and more evenly distributed after the treatment ... much as they are in
the hair of children.
WHAT DOES A CONTROL ZERO™
TREATMENT COST?
CONTROL ZERO is priced to cost salon professionals about the same as BKT solutions. We
suggest pricing commensurate with its quality.
SO WHAT DOES CYNECTIN LOOK LIKE?
The proteins that make up the Cynectin keratin blend look remarkably
like those that your body produces naturally. In fact, they are 90%
identical to that found in your hair and it is that characteristic that
makes them so effective. The
· 100% formaldehyde free
image below shows what the
keratin in hair looks like and the · Easy to apply and safe to use
stages of hair formation. It re- · Food grade active ingredient
minds most of us of the long
· Lasts up to 5 months
intertwined DNA which we
· Makes hair stronger and manageable
learned about in school science
· Frizz free even in high humidity
classes. It starts with a simple
"alpha" keratin (α) helix which
is then coiled with another identical helix. The coiling progresses until
you wind up with a long hair filament. Cynectin is designed with intermediate filament proteins which are the real building block of hair.
DOES CONTROL ZERO MAKE HAIR STRONGER?
The key to the Control Zero system is Cynectin™, a special
blend of long filament proteins
and peptides from a number of
sources that actually replicates
the biological structure of human hair. Unlike the conventional keratin found in other
products which have been
cooked and chopped in production, Cynectin is 90% identical
to the physical structure of
your hair.
Since it is applied at a much
lower heat (see below) which
does not cook the keratin proteins as happens at 450°F
(230°C) and since it contains
no lethal preservatives that kill
the keratin, Cynectin both
feeds the hair from inside and
provides a protective shield
against harsh sunlight and air
pollution.
Questions of special interest to stylists
Control Zero is easy to apply and takes about
the same time as “Brazilian” keratin
IS IT APPLIED LIKE
FORMALDEHYDE-BASED
KERATIN STRAIGHTENERS?
Not exactly. The application is somewhat different and actually simpler to
do. As with so many other salon
techniques, like coloring, there are
some application techniques and
tricks that you need to learn. Overall,
it takes about the same amount of
time as a BKT treatment, depending
on the length and condition of the client's hair. CONTROL ZERO is only
sold to salons and stylists.
DOES CONTROL ZERO™
REQUIRE ANY SPECIAL
WARNINGS TO CONSUMERS?
No. There is no chemical in the product that requires a special California
Proposition 65 warning or any warning under the new Oregon laws. Clients who tell you they are allergic to
wine should try a skin test before the
product is applied. This is very rare.
WHAT IS THE FLAT IRONING
TEMPERATURE?
The final finish temperature recommended for Control Zero is 380°F
(193°C), 70°F less than that used by
BKT straighteners. It is safer, more
comfortable, and, above all, does not
destroy the keratin in the hair or the
Cynectin proteins that are being applied. Clients with very fragile or
over-treated hair may require an
even lower temperature, but the Anevolve System will still work.
HOW MUCH TIME IS
RECOMMENDED BETWEEN
TREATMENTS?
A typical Control Zero treatment lasts
4 to 5 months before the client begins
to feel that she needs re-treatment.
As with coloring and many other salon treatments, this is variable depending upon the client’s rate of hair
growth, the condition of the hair and
upon their continued use of Anevolve
Shampoo with Cynectin and Anevolve
Conditioner with Cynectin (these
products contain no sulfates, harsh
salts or parabens). Continued reapplication of the Cynectin proteins by
shampooing and conditioning will
keep the hair smoother, stronger and
much more frizz free for extended periods of time.
MUST THE CLIENT USE
ANEVOLVE SHAMPOO AND
CONDITIONER?
Use of our shampoo and conditioners
is highly recommended since the long
term "magic" is really provided by the
Cynectin proteins and peptides.
While the client will experience the
same quality treatment in your salon,
they will ultimately be much happier
with their hair if they also use Anevolve shampoos and conditioners to
add Cynectin on a regular basis. It is
not just a matter of cleaning the hair.
Continued use will keep the hair
more manageable, shiny, strong, and
frizz free over time.
DOES ANEVOLVE MAKE ANY
FORMALDEHYDE-BASED
PRODUCTS?
HOW LONG DOES IT TAKE TO
DO A TYPICAL CONTROL
ZERO TREATMENT?
Time to do a treatment with Control
Zero will vary with several conditions,
especially the length and overall condition of the client’s hair. In most cases, however, the time is about the
same as that needed for a BKT treatment of similar hair.
CAN THE CLIENT LEAVE THE
SALON WITH SOME CURL?
Not every client wants to leave the
salon with her hair pin-straight, although that is an option when using
Control Zero. Many women prefer to
have a softened and more manageable natural curl that will last for several months. That is easy to achieve
with Control Zero. You can also finish
with dramatically curly touches, if
that is what the client desires.
HOW MUCH OF HAIR IS
KERATIN?
Generally, over 80% of hair is made
of the wide variety of proteins and
amino acids we call “keratin”. The
protein that is most important and
Protein (keratins)
Moisture (water)
Carbohydrates
Pigment (color)
Lipids (oils)
Minerals
75-80%
10-15%
0.1-0.5%
0-1%
3-6%
.06-.5%
Typical composition of human hair
C found in hair is called cysteine.
Yes. Anevolve manufactures two
When new hair emerges from the
formaldehyde-based straighteners scalp it is bulging with cysteine, but
Control 1 and Control 2. Informaas it gets longer (and older) the
tion regarding these can be found on
cysteine quantity decreases and
the Anevolve website,
the hair becomes more fragile.
www.anevolve.com. These products
Cynectin proteins help equalize
are sold only to salon professionals in
cysteine in the entire hair shaft.
the US.
WHAT DOES CYNECTIN DO FOR THE HAIR?
The hair cuticle is made of tiny bits of protein called nano-keratins. They
serve to protect the hair fibrils which are inside. The long protein filaments are twisted together and shown above in orange. Control Zero contains both intermediate filament proteins for the cortex and nano-keratins
to protect the hair from UV rays and air pollution.
Hair is found in all shapes, sizes and texture. It can be
curly, straight or wavy, easy or difficult to style. The ability
of hair to be styled is mostly due to the structure of keratin, a large family of proteins. Hair starts growing from a
bulb just under the skin. The beginning of a hair is made
up of cells, which are laden with keratin. These cells
lengthen and then die, leaving behind long protein bundles. These ribbons of keratin intertwine and form long
coils which accumulate in the cortex of the hair.
These twisted bundles of keratin make up the cortex of
the hair.
Keratin bundles are the key to the strength of the hair.
But to add new keratin effectively, you have to add it in
the long string-like shape that is characteristic of the protein sets in the hair. Conventional keratins do not do this.
Because of the way they are made, the proteins are
"chopped" into bits. Cynectin is different because it provides many forms of proteins including those in the long
ribbon-like form that is your hair.
Questions that we get about competitive products
The unfortunate rule of thumb is “caveat
emptor” – (Latin for “let the buyer beware”)
Only a stylist who has been living under a rock or in a very deep cave for
the last few years would be unaware
of the controversy raging about formaldehyde and the safety of so-called
Brazilian keratin treatments.
Wherever they ultimately come
down on the facts, most stylists have
questions about what and who to
believe.
We suggest that whichever product
you choose to use, you do your
homework first. Ask to see the MSDS
sheets, particularly for those that
claim to be free of formaldehyde. If
you are a stylist, this is important for
your health. If you are a salon owner
or distributor you may have legal liabilities if you sell or use formaldehyde-based products outside OSHA
guidelines, which require in-salon
showers and eyewash stations in salons where formaldehyde straightening products (almost any BKT) are
used.
WHAT IS THE MATTER WITH
USING GLYCOLIC ACID TO
SMOOTH HAIR?
Several companies are now making
smoothing systems based around glycolic acid as their active ingredient,
and calling them "formaldehyde free
straighteners". Glycolic Acid is an alpha hydroxy acid (AHA), and is one of
the most popular skin cream and lotion ingredients. It has shown promise in reducing wrinkles and fine lines
as well as improving the color and
texture of skin. These include Glycolic, Lactic and Salicylic Acids and are
naturally occuring acids found in
plants, fruits, milk, and other foods. It
is derived from the sugar cane plant
and acts as a keratolytic agent
(removes the topmost layers of skin),
thus speeding up the skin renewal
process. Chemical giant DuPont has
tried hard to extend the market for
glycolic acid into hair care. They note
the following in their literature:
"Specifically, the addition of glycolic
acid in a conditioning formulation can
aid in conditioning hair and moisturizing both hair and scalp by penetrating
the hair shaft and skin. Also, glycolic
acid in a conditioning formulation
provides moisturizing-like effects such
as softness, and helps prevent hair
breakage, giving hair overall better
manageability." DuPont makes no
straightening claim for Glycolic Acid
since it cannot disrupt the keratin's
disulfide bonds, and it is deceptive
for the companies making these
"smoothers" to do so.
Glycolic Acid formulations are not designed for the hair as much as they
are for the scalp itself. The problem
lies with the effects of glycolic acid on
the skin, which may include irritation
and sun sensitivity. In hair care products, these concerns would be on the
scalp. In high concentrations, Glycolic
Acid can actually do some severe
damage; be careful of the type and
level of glycolic acid product you use.