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The Olay Professional Alliance for Skin Care Innovation
Consensus Statement on Olay Professional Pro-X
Introduction:
The current Olay Professional Pro-X line consists of 6 products:
Olay Professional Pro-X is a new skin care line
launched by Procter & Gamble in January of
2009. As a critical element in the technology
and product development path, a panel of
distinguished dermatologists joined by senior
P&G scientists formed an alliance with the goal
of using their expertise to bring a high level of
product performance to women via the Olay
Professional Pro-X proposition.
Primary Solutions
• Age Repair Lotion with SPF 30 • Wrinkle Smoothing Cream • Hydra Firming Cream
Specialized Treatments
• Discoloration Fighting Concentrate
• Eye Restoration Complex
• Deep Wrinkle Treatment
These products have been tested for their efficacy at reducing the appearance of fine lines and
wrinkles and improving stratum corneum barrier health and exfoliation in a series of controlled clinical
studies. Protocols for these studies were approved by Alliance members.
Consensus Statements:
1.Olay Professional Pro-X is a true professional skin care line that meets the following
criteria:
• Professionally Tested: A professional skin care
product line must be clinically proven to produce
the intended skin benefits. Clinical trial design and
execution must be conducted with the highest scientific rigor to meet the study objectives. These trials
must be conducted by specialists highly trained in
the methods used and ideally by independent research organizations with no vested interest in the
study results.
• Advanced Science-Driven Innovation
• Professionally Designed
• Professional Regimens and Protocols
• Professionally Tested
• Proven Results
• Peer-Reviewed Communications
• Proven Results: Results from both in vitro studies and controlled clinical trials must substantiate the
conclusion that a professional skin care line delivers
consumer-noticeable skin benefits as claimed.
The following criteria should be achieved to meet the
definition of a “professional” skin care product line.
• Advanced Science-Driven Innovation: A professional skin care line should start with an advanced
scientific understanding of skin. For example, a new
gene expression profiling method helped increase
understanding of the importance of a healthy stratum corneum to the well-being of the inner skin.
• Peer-Reviewed Communications: The results
from both in vitro studies and controlled clinical trials
should be published in peer-reviewed and searchable scientific journals.
3.Daily use of the Olay Professional Pro-X
Wrinkle Reduction Regimen consisting
of Age Repair Lotion with SPF 30, Wrinkle Smoothing Cream and Deep Wrinkle
Treatment significantly improves the appearance of fine lines and wrinkles after 8
weeks of use.
• Professional Regimens and Protocols: The design team should consider the fact that no single
product, nor ingredient, can provide the multiple efficacy benefits needed by most individuals. As such,
a professional skin care product line is a carefully
designed regimen of products containing effective
ingredients aimed at appropriate targets identified
through sound scientific research.
21 in
2.Olay Professional Pro-X was designed
by a team of dermatologists and Olay scientists, the Olay Professional Alliance for
Skin Care Innovation. The product line is
based on advanced science-driven innovation and has been professionally tested
and clinically proven to improve the appearance of aged skin.
• Professionally Designed: A professional skin
care line should be designed by a scientific team
with a broad expertise across clinical dermatology,
skin science, treatment intervention, formulation,
and importantly, a comprehensive understanding of
the target consumer. Equally important, marketedproduct characteristics must be carefully designed
to ensure consumers like the product every time
they use it in order to achieve compliance.
Based on both the 8-week and 24-week results
from the facial appearance benefits study, use of the
Olay Professional Pro-X Wrinkle Reduction Regimen
(Age Repair Lotion with SPF 30, Wrinkle Smoothing Cream and Deep Wrinkle Treatment) significantly reduces the appearance of facial fine lines and
wrinkles around the eyes relative to the baseline.
Both expert visual grading analysis and objective
computer image analysis of high resolution digital
images of the subjects before and after treatment
support this conclusion. Subjects’ self-assessments
via questionnaire before and after treatment confirm
the effects are consumer noticeable. In independent
clinical testing using objective methods to measure
3-dimensional appearance changes in fine lines and
wrinkles (FOITS), daily use of the individual products
in the Olay Professional Pro-X line was shown to
improve wrinkle smoothness and diminish the depth
of periorbital wrinkling. Age Repair Lotion and Deep
Wrinkle Treatment were also effective at improving
wrinkle smoothness and decreasing depth of wrinkles under the eye.
4.Daily use of the Olay Professional Pro-X
Wrinkle Reduction Regimen consisting of
Age Repair Lotion with SPF 30, Wrinkle
Smoothing Cream and Deep Wrinkle Treatment significantly improved skin barrier
health after 24 weeks of use as measured
by the change in transepidermal water loss.
We, the Olay Professional Alliance, agree
with the above consensus statement:
This advertisement prepared by Saatchi
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Product: OM
Campaign: Pro-X Consensus
Job #: PGN_OM_P9Y731_rev1
©2009 P&G
For the full clinical results,
visit www.OlayProfessional.com
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