1. art and entertainment
2. visual art and design
3. design

what is it?
MILANO SUBWAY
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Promoted by the establishment as the official
communication channel, over the years it has
been chosen by companies, designers and the
public as a guide and essential support for
orienting through more than a thousand events in
the city.
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the bike sharing offered
by the city are:
Guidami - www.atm.it/it/guidami
Enjoy - www.enjoy.eni.com
Car2go - www.car2go.com
Drive now - www.de.drive-now.com
Evai - www.e-vai.com
EK sharing - www.eqsharing.it
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Salone is also social. Join us on our website and Fuorisalone is the set of events distributed in
different areas of Milan on days when the Salone
social networks to be continuously updated.
Internazionale del Mobile which is staged in the
halls of Rho Fiera.
TE
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www.fuorisalone.it
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SALONE DEL MOBILE + FUORISALONE
14-19 APRIL 2015
MILANO DESIGN WEEK
Via Giulio Procaccini, 4, 20154 Milano
T.+39.02.8846 4132
How to reach us:
MM2 green line: Porta Garibaldi
TRAM:12-14 Monumentale/Via
Bramante
BUS:37 Via Procaccini/Messina
Opening hours:
Open 14 to 19 April 2015 - from 10,00
to 23,00 (opening April 14 from 18.30
to 24,00)
RO
EST A
L
ABI
Fabbriva del Vapore
S. B
V
re
Piazza Duomo, 12, 20121. Milano.
T. +39.02.0202
How to reach us:
MM1 red line: Duomo
Tram:2-12-14-16-27 Duomo
Opening hours:
Monday from 14,30 to 19,30
Tuesday/Wednesday/Friday
/Sunday from 09.30 to 19.30
Thursday and Saturday
9.30-22.30
PAL
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‘90
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Pa
Palazzo Reale
Viale Alemagna, 6, 20121. Milano.
T. +39.02.724341
How to reach us:
MM1 red line, MM2 green line:
Cadorna-Triennale
Tram: 2-9 Colombo, 14 Solai/Sthendal
Bus, 61 Triennale
Opening hours:
from Tuesday to Sunday 10:30 to
20:30
Thursday 10:30 to 23:00.
Closed on Mondays.
NE
Via Festa del Perdono, 7,
20122. Milano.
T. +39.02.503111
How to reach us:
MM3 stop Missori,
TRAM 12,15,27 Missori M3
Bus, 54, Missori M3
Opening hours:
"Energy for Creativity" by Interni
from April 13 to May 30, from 9.00
to 24.00; Brazil S / A 2015 - Energy
Brasileira "From 14 to April 19, from
10.00 to 24.00 and from April 20 to
May 30, from 10.00 am to 20.00 .
R
Triennale
O
POL
Università Statale
T
Viale Marconi, 1, 20121. Milano.
T. +39.02.88444061
How to reach us:
MM1 red line: Duomo
Tram:2, 12, 14, 16,27, stop Duomo
Opening hours:
Monday from 14,30 to 19,30
Tuesday/Wednesday/Friday
/Sunday from 09.30 to 19.30
Thursday and Saturday
9.30-22.30
LIM
NA
NTE
S
Museo del ‘900
Via Pier Lombardo, 14 ,20135. Milano
T. +39.02.59995206
How to reach us:
MM3 yellow line: Porta Romana
Tram: 9 Via Pier Lombardo 16 Via
Bergamo
Bus: Line 62, 67 Porta Romana M3
Opening hours:
Monday from 16.00 to 19,30
from Thusday to Saturday from
10.00 to 14,30 and from 16.00 to
19,00
Sunday from 10.00 to 14,30
A
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REP TURA
9
Teatro Franco Parenti
www.salonemilano.it
VA
Via Tortona, 56, 20100. Milano.
T. +39.02.02.54917
How to reach us:
MM2 green line: Porta Genova
Tram: 2, 9, Colombo, 14 Solai/Sthendal
Bus: Line 68,Bergognone
90/91 P.le Delle Milizie
Opening hours:
Monday from 14,30 to 19,30
Tuesday/Wednesday/Friday
/Sunday from 09.30 to 19.30
Thursday and Saturday
9.30-22.30
Via Tortona, 54, 20100. Milano.
T. +39.02.6884084
How to reach us:
MM2 green line: Porta Genova
Tram: 14 Via Stendhal
Bus: 68 Via Bergognone,
90/91 P.le Delle Milizie
Opening hours:
13 to 19 April 2015 from 10,00 am to
21,00.
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FUORISALONE
the official bike sharing
of the city of Milan is
BikeMi - www.bikemi.com
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Via Brera, 26, 20121. Milano.
T. +39.02.869551
How to reach us:
MM1 red line: Cairoli
MM2 green line: Lanza
MM3 Linea gialla: Montenapoleone
TRAM: 3, 4, 12, 14 Lanza M2
BUS: 61 P.za S.Marco
Opening hours:
Monday, Tuesday, Wednesday and
Friday from 10.00 to 12.30
Thursday from 14.30 to 16.00 (August
10.00-12.30)
Mudec
SALONE DEL MOBILE
The Fuorisalone is not a fair event, it doesn’t have
a central organisation and it’s not managed by
any Institution. Fuorisalone.it is the reference
platform of the Design Week.
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Accademia di Brera
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the service starts at 07.00 am and ends at about 00.30 pm
MILANO DESIGN WEEK
Every year, in April, Salone and Fuorisalone define the Fuorisalone Milan Design Week, the most important
event in the world for design addicted
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THE MAP
COMASINA
BISCEGLIE M1
SALONE DEL MOBILE
DISTRICT OF DESIGN
BIGNAMI
BUS & TRAIN
TO KNOW MORE !
How to get to...
Get the new App !!!
FUORISALONE
SALONE DEL MOBILE
By public transport
M1 Red Underground line to Rho-Fiera station (last stop).
Outer Milan fare schedule. Interchange stations:
Cadorna-Triennale and Loreto (M2 Green Line); Duomo
(M3 Yellow line)
Suburban Railways (Passante)
Line S5 (Varese-Gallarate-Milano-Pioltello-Treviglio) and
Line S6 (Novara-Magenta-Milano-Treviglio) to Rho-Fiera
stop.It is possible to reach Rho-Fiera from the following
Milan downtown stations of the Passante line: Venezia,
Dateo and Porta Vittoria.
The Rho-Fiera stop is outside the Milan municipality
Fiera Milano Tickets
In order to reach Rho Fiera station on the M1 Red area, a 2.20 euro one-way Trenord ticket is needed.
underground line you can't use the urban tickets. Fiera For timetable and information www.trenitalia.it Milano exhibition center is outside the Milan urban area, www.trenord.it
so you must use one of the special tickets listed below.
Standard ticket Milano - Rho Fiera: Euro 2.50.
Train
Return ticket Rho-Fiera: Euro 5.00
A number of Trenitalia high-speed Frecciarossa,
One Day Ticket: Euro 8.00.
Frecciabianca, Eurocity and Italo trains will stop
All tickets are valid also in the Milan municipality area, speciallt at the Rho-Fiera station during the Salone del
including the urban rail lines of Trenord and the Mobile.
Passante ferroviario (Urban Railway Network).
Holders of salone del Mobile.Milano entrance cards are
For more info www.atm.it
eligible for discounted train fares.
For timetable and information www.trenitalia.it –
www.trenord.it
Brera
By Subway
MM1 red line: Cordusio, Duomo, Cairoli
MM2 green line: Cairoli, Lanza, Moscova
MM3 Linea gialla: Montenapoleone, Turati
By Tram
line: 2-4-12-14
By Bus
Bus number: 41-64-94
BikeMi
Station number: 16-62-75-80
City Center
By Subway
MM1 red line: Cadorna, Cairoli, Cordusio
MM2 green line: Cadorna, S.Ambrogio
MM3 Linea gialla: Missori, Duomo
By Tram
line: 1-2-4-14-16-27By Bus
Bus number: 50-58-61-94
BikeMi
Station number: 5-7-60-63-95-97
Porta Venezia
By Subway
MM1 red line: Palestro, Porta Venezia, Lima
MM2 green line: Cairoli, Lanza, Moscova
MM3 Linea gialla: Repubblica,
By Tram
line: 1-5-33
By Bus
Bus number: 60-81
BikeMi
Station number: 27-110-117-118
Tortona
By Subway
MM1 red line: Cordusio, Duomo, Cairoli
MM2 green line: Cairoli, Lanza, Moscova
MM3 Linea gialla: Montenapoleone, Turati
By Tram
line: 2-4-12-14
By Bus
Bus number: 41-64-94
BikeMi
Station number: 16-62-75-80
Lambrate
By Subway
MM2 green line: Lambrate
By Tram
line: 1-5-33
By Bus
line: 54
BikeMi
Station number: 122
Sarpi
By Subway
MM2 green line: Moscova
MM3 Linea gialla: Repubblica,
By Tram
line: 12-14
By Bus
Bus number: 37-43-57
BikeMi
Station number: 186-187-188-189
SALONE DEL MOBILE
App “Salone del mobile” .
Find easily: the list of exhibitors (organized by event,
pavilion and category), location of the stands, floorplan of
the Fairgrounds, schedule of events, catalogues of the
exhibitors and all the information you need to facilitate your
visit to the Salone.
FUORISALONE.IT
App “Fuorisalone 2015”
Download the Fuorisalone.it official app, with all
the events of the Milano design week.
MILANO CREATIVA
Download the application of The “Milano Creativa” app
was created by the City of Milan to allow users to
search—by date or area—and view all the cultural
events, the happenings and the presentations related to
the world of fashion, design and the arts. A tool that is
useful for the professional who don’t want to miss or
overlap any appointment and essential for the visitor
who wants to be updated in real time on what’s going on
around town.
MILANO DESIGN WEEK
SALONE DEL MOBILE
FUORISALONE
THE SALONE DEL MOBILE 2015 - FIGURES
DESIGN CURIOSITY
With over 2,100 exhibitors, more than 200,000 m2 of exhibition space and thousands of products making their market debut, the Salone del
Mobile is the acknowledged sectoral international benchmark event year after year, attracting more than 300,000 visitors from over 160
countries.
Do you want to display your products
or projects at the Fuorisalone?
The Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition and SaloneSatellite, will be flanked in this 2015
edition by the biennial Euroluce / International Lighting Exhibition in Pavilions and Workplace3.0/SaloneUfficio.
SALONE DEL MOBILE
DATE
14-19 April 2015
OPENING HOURS
9.30 a.m. - 6.30 p.m.
PAVILIONS 2015
1-2-3-4-5-6-7-8-9-10-11-12-13-14-15-16-18-20-22-24
RECURRENCE
Annual
201,700
mq
EXHIBITION AREA
Reduced one entrance card for students Euro 22.00 (not
available for advance purchase)
THE PASS IS STRICTLY PERSONAL.
Every entrance into the Fairgrounds will be deducted from
your pass.
Tickets (one admission only) valid only for the general public
visiting the shows on Saturday 18 and Sunday 19 April:
Euro 30.00 One-entrance ticket
Euro 44.00 Ticket for Two
Euro 49.00 Family ticket (valid for 2 adults + 1 child under 18)
The equation Design = Milano is the formula that best explains
Milan’s FuoriSalone, an event founded on a spontaneous initiative
by Interni in 1990, the year Salone del Mobile didn’t take place
because it was moved to April of the following year. Ever since, the
FuoriSalone surpassed the trade-fair in terms of cultural and
experimental reach, bringing the design culture to the city in a
pervasive and festive way. Looking back at the most recent editions
of FuoriSalone it’s easy to frame the phenomenon as a choral work,
which arises complementarily—and not antagonistically— to
the Salone del Mobile, and that turns the city of Milan in place for
excellence in design—as an element of thinking, development and
meeting.
5 Design School for the Salone
Higher education, professionalism and research are the basis of the
most prestigious design institutes in Milan, which offer Italian and
foreign students some exceptional courses. NABA, Domus Academy,
Polidesign, IED, and Istituto Marangoni: five schools that train young
talents directly on the field, facilitating their entry into the labour
market.
.
127
Triennale Design Museum
Opened in 2007, Triennale Design Museum is the first museum of
Italian design and it represents the multiplicity of expressions of
Italian design. The museum is extremely dynamic, able to renew
itself and offer to its visitors unusual, different outlooks, points of
view and trails: a museum that is not only scientific and rigorous
but also emotional and riveting. Triennale Design Museum every
year “stages” Italian design through a sequence of plays that
change every year, with different key themes, scientific approaches and layouts.
COLOGNO NORD M2
GESSATE M2
COMASINA
SESTO M1
LAMBRATE
WORKPLACE3.0
EXHIBITORS
TE
BRA
LAM
Visitors 2014
106,317 Italian and 205,464 foreign
SALONESATELLITE
DESIGNERS
O
RH
VENUE
Milan Fairgrounds, Rho (Milan)
Entrance gates: Porta Est, Porta Sud, Porta Ovest
700
ADMISSIONS
The event is open to members of the trade only, to the general
public on Saturday 18 and Sunday 19 April.
Admission charges apply.
Taking part is simple. Fuorisalone isn’t a fair, it doesn’t have an
organising body or a central organ managing it. Companies
taking part can organise themselves independently to create
their event by choosing a place where they can exhibit, often a
showroom or temporary exhibition areas. The Fuorisalone.it
platform of Studiolabo has been the best support for companies,
sponsors and designers for years, indicating their strategies and
operational solutions for orientation in this world.
What you need: 1. A product to display. 2. A location where you
can display. 3. Communicate your event.
A small talk with Boiardi
Welcome Project 2015
This year again the Salone del Mobile is bolstering its synergic ties
with the city of Milan through a structured visitor Welcome
Project, promoted and organised in collaboration with Milan’s
Department of Fashion and Design, with input from the IED, Domus
Academy, NABA Nuova Accademia di Belle Arti Milano and Design
School/Milan Polytechnic University schools. 100 students are
deployed throughout focal points of the city, armed with tablets
uploaded with the Salone del Mobile.Milano and fuorisalone 2015
App and a link to the ATM (Milan’s Transport Agency) site, in order
to provide visitors with useful information on accessing the
Fairgrounds, moving about the city, and the trade fair itself.
SDM
ETO
LOR
FEES 2015
TOTAL EXHIBITORS
1,504
SARPI
T
EUROLUCE EXHIBITORS
NO
LA T
MI WES
H/
RT
NO
2,106
475
FS
Euro 30,00
Euro 60,00
Euro 75,00
---
LE
TRA
CEN
Euro 23,00
Euro 43,00
Euro 55,00
Euro 28,00
Euro 31,00
RHO FIERA M1
LDI
IBA
GAR
Purchase at the Fairgrounds
P. VENEZIA
G
VA
SCO
MO
1-entrance card
3-entrance card
6-entrance card
1-entrance card+return ticket Milan/Rho fiera
1-entrance card+1-day Travelcard
V
Online purchase
SALONE DEL MOBILE
EXHIBITORS
P. VENEZIA
BRERA
THE PASS IS STRICTLY PERSONAL , Every entrance into the Fairgrounds will be deducted from your pass.
ZA
LAN
A
www.zonasantambrogio.com
Brera Design District is a brand. It is a territorial
marketing strategy which, by means of a dedicated
communications plan, aims to promote excellence
and to develop business and real estate in the area,
enhancing the district’s cultural supply and appeal,
and bringing together tradition and innovation in
the broad field of design.
Zona Santambrogio design district MilanDesignWeek. DOUTDESIGN international designers
collective, EATURBAN FoodTruckFestival, italian
street food. Via San Vittore 49
Porta Venezia in Design
A project that aims to create a bridge between East
and West, between city and city, between
fuorisalone and fuorisalone to generate cultural
and economic opportunities through design and
creativity.
Fuori Salone itinerary that combines design&art,
Liberty heritage tours and food&wine path. Info
Point 2015, Casello Ovest, C.so Venezia 63
|#PVID2015.
San Babila | City Center
thedesignjunction.co.uk/milan/san-babila-design-quarter
Visit Milan's newest design district at the Salone
del Mobile this April, the San Babila Design Quarter.
This exciting new destination unites the finest
design showrooms, fashion stores and eateries in
central Milan and joins the official FuoriSalone
itinerary -with cutting-edge exhibition, designjunction edit Milan positioned at the centre.
9
160
12
TORTONA
COUNTRIES WHERE
BUYERS COME FROM
ITINERARIES
R
US
P
M
E
D
SAN DONATO M3
S
Sarpi
www.orientaldesignweek.it
Tortona Design Week
Openwifimilano
1.500.000
PAGE VIEWS ON
FUORISALONE.IT
Ventura Lambrate
www.venturaprojects.com
Ventura Lambrate a curated district dedicated to
pioneering design and emerging talents. Situated in
the iconic post-industrial frame of Lambrate, it is a
unique platform for contemporary design culture.
ASSAGO M2
33.474
www.tortonadesignweek.com
The district that first brought together foremost
brands and young designers in over 60 impressive
industrial venues around Via Savona, Via Tortona
and Via Forcella.
Open Wifi Milano is a free WiFi service provided
by the Municipality of Milan allowing to surf on
the Internet from several sites in the city area.
www.openwifimilano.it
NO
LA R
MI ENTE
YC
CIT
www.portaveneziaindesign.com
CITY
CENTER
#FUORISALONE
PICTURES
1000 27.317
#FUORISALONE TWEET
EVENTS
Data source from www.salonemilano.it and www.fuorisalone.it
POIN OF INTEREST
A
E
E
US
M
9
Accademia di Brera
Ex Ansaldo
Gae Aulenti
Università Statale
Mudec
Museo del ‘900
R
P
T
V
S
Palazzo Reale
Teatro Franco Parenti
Triennale
Fabbrica del Vapore
Superstudio/SuperDesignShow
DISTRIC
SUBWAY STOPs
SALONE DEL MOBILE
BRERA
CITY CENTER
PORTA VENEZIA
SAN BABILA
SARPI
TORTONA
VENTURA
M1 SUBWAY STOP
M2 SUBWAY STOP
M3 SUBWAY STOP
END OF THE M1 SUBWAY
END OF THE M1 SUBWAY
END OF THE M1 SUBWAY
SUBWAY LINE
Supported by
Progetto grafico Studiolabo | www.studiolabo.com
www.breradesigndistrict.it
MO
Brera Design District | Brera
Sant’Ambrogio | City Center
DUO
San Gregorio Docet, the “distretto ristretto”
imagined and created by Claudio Loria-founder of
Leclettico-in collaboration with Wallpaper*, in back
in Milan. Elitist pole that involves a selected group
of the international design scene.
FS
5VIE district will be the heart of the Milanese
culture. 5VIE offers a wide program aimed to
increase the value of the exceptional nature of
cultural places focusing on the creative reality of
design.
VA
www.sangregoriodocet.it
S. BABILA
ENO
www.5vie.it
BISCEGLIE M1
AG
San Gregorio Docet | P.Venezia
P.T
5 Vie | City Center
I
A
ROL
ORN
CAI
CAD
THE FUORISALONE 2014 IN NUMBER
FUORISALONE