Place Local – Audience Extension - The Register

LO C AL AD S.
DONE RIGHT.
AUDIENCE EXTENSION
Congratulations - you now have access to Audience Extension,
a powerful new tool to increase your digital sales.
“A billboard on the Information Superhighway”
Imagine that you could purchase state of the art advertising on a billboard on the busiest streets in town.
Then imagine that you could ensure that the majority of the traffic that sees your billboard is located
close to your business and has an interest in your products or services.
Audience Extension allows you to do this on the Internet using targeted display ads!
DRILLING DOWN ON TARGETING
Audience Extension allows you to display your ad across the web on major websites, but only
targeted to people near your business and who are in your target audience.
GEOGRAPHY
Target your display ad on a zip code level by selecting the number of
miles from the business location you want to show the ad. Your ad will
only be shown to viewers located in this predefined geographic area.
Audience Extension can also target specific segments of the population
that are most relevant to your business based on demographics or intent.
AUDIENCE
Choose from 30 audience groups that you want the ad to target.
AUDIENCE TYPE
EXAMPLE GROUPS
Demographics
• 25-34 Year Olds
Registration Data
• High Income
• Female
Intent
• Auto Enthusiast
• Homeowner
Web Browsing
History
• Travelers
25,000
$250
50,000
$500
100,000
$1,000
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MONTHLY IMPRESSION PACKAGES
BEHAVIORAL TARGETING OPTIONS LIST
Auto Brands: Acura - Volvo
Automotive
Auto Intenders - New
Auto Intenders - New & Used
Auto Intenders - Used
Auto Lease Intenders
Auto Loan Intenders
Auto Parts Intenders
Automotive Enthusiasts
Automotive Repair & Service Seekers
Boating Enthusiasts
Motorcycle Intenders
RV Intenders
Hybrid Car Enthusiasts
Auto Intenders - Pickup Trucks
Beauty
Beauty and Spa Enthusiasts
Beauty Product Intenders
Skin and Hair Care Product Buyers
Charity
Charitable Donors
Non-Profit Donors
Religious Donors
Education
Education Seekers
University Intenders
Online Education Seekers
Entertainment
Movie Fanatics
Music Lovers
Readers
Board and Strategy Gamers
Television Lovers
Local Event Seekers
Family
Baby Supply Buyers
Wedding Shoppers and Newlyweds
Parenting Advice Seekers
Financial Services
Banking Services Seekers
Credit Card Seekers
Financial Services Seekers
Legal Services Seekers
Personal Investment Seekers
Tax Advisor Seekers
Loan Seekers
Food and Restaurants
Food Lovers
DEMO
Grocery Buyers
Natural & Vegetarian Food Enthusiasts
Restaurant Goers
Cooking Enthusiasts
Wine Lovers
Health and Fitness
Health & Fitness Enthusiasts
Gym Enthusiasts
Weight Loss Intenders
Health and Medicine
Healthy Living
Medical Service Seekers
Health and Medicine Seekers
Home Improvement
Home Improvement Seekers
Lawncare and Landscaping
Construction & Contractor Seekers
Home and Garden Enthusiasts
Home Appliance Intenders
Home Décor Buyers
Home Service Seekers
Insurance
Auto Insurance Seekers
Health Insurance Seekers
Home Insurance Seekers
Life Insurance Seekers
Insurance Seekers
Lifestyles
Eco-Friendly People
Home Entertainers
Nightlife Seekers
Online Daters
Religious People
News
News Readers
Political Junkies
Pop Culture Junkies
Pets
Pet Owners
Cat Lovers
Dog Lovers
Professionals & B2B
Business Professionals
Business Travelers
Career Improvement Seekers
Construction Professionals
IT Professionals
Job Seekers
GEOTARGETING
multiple can be selected and/or combined
Legal Professionals
Office Supplies Intenders
Small Business Owners
Heavy Machinery and Agricultural Equipment Intenders
Real Estate
Mortgage Seekers
Movers
Real Estate Seekers
Rental Property Seekers
Shopping
Furniture Shoppers
Luxury Shoppers
Fashionistas
Mens Fashion
Womens Fashion
Outdoor Product Buyers
Shoppers
Deal Seekers
Sports and Outdoors
College Sports Fans
Outdoor Enthusiasts
Sports Fans
Golf Enthusiasts
Winter Sports Enthusiasts
Sporting Goods Intenders
Tech & Electronics
Gamers
Social Media Users
Techies
Camera & Camcorder Seekers
Computer Seekers
Mobile & Wireless Seekers
Software Buyers
Home Electronics Enthusiasts
The Arts
Art Supplies Seekers
Arts & Entertainment Enthusiasts
Museum Goers
Photographers
Antiques & Collectibles Enthusiasts
Performing Arts Enthusiasts
Travel
Travelers
Car Rental Intenders
Frequent Flyers
Hotel Intenders
Luxury Travelers
select up to 3 zip codes
Age 18 - 55+
Income
Marital Status
Parents
Education Level
Political Lean
ADS APPEAR ON LEADING WEBSITES INCLUDING...
...and hundred of other websites