LO C AL AD S. DONE RIGHT. AUDIENCE EXTENSION Congratulations - you now have access to Audience Extension, a powerful new tool to increase your digital sales. “A billboard on the Information Superhighway” Imagine that you could purchase state of the art advertising on a billboard on the busiest streets in town. Then imagine that you could ensure that the majority of the traffic that sees your billboard is located close to your business and has an interest in your products or services. Audience Extension allows you to do this on the Internet using targeted display ads! DRILLING DOWN ON TARGETING Audience Extension allows you to display your ad across the web on major websites, but only targeted to people near your business and who are in your target audience. GEOGRAPHY Target your display ad on a zip code level by selecting the number of miles from the business location you want to show the ad. Your ad will only be shown to viewers located in this predefined geographic area. Audience Extension can also target specific segments of the population that are most relevant to your business based on demographics or intent. AUDIENCE Choose from 30 audience groups that you want the ad to target. AUDIENCE TYPE EXAMPLE GROUPS Demographics • 25-34 Year Olds Registration Data • High Income • Female Intent • Auto Enthusiast • Homeowner Web Browsing History • Travelers 25,000 $250 50,000 $500 100,000 $1,000 rgd_placelocal.12_16_13 MONTHLY IMPRESSION PACKAGES BEHAVIORAL TARGETING OPTIONS LIST Auto Brands: Acura - Volvo Automotive Auto Intenders - New Auto Intenders - New & Used Auto Intenders - Used Auto Lease Intenders Auto Loan Intenders Auto Parts Intenders Automotive Enthusiasts Automotive Repair & Service Seekers Boating Enthusiasts Motorcycle Intenders RV Intenders Hybrid Car Enthusiasts Auto Intenders - Pickup Trucks Beauty Beauty and Spa Enthusiasts Beauty Product Intenders Skin and Hair Care Product Buyers Charity Charitable Donors Non-Profit Donors Religious Donors Education Education Seekers University Intenders Online Education Seekers Entertainment Movie Fanatics Music Lovers Readers Board and Strategy Gamers Television Lovers Local Event Seekers Family Baby Supply Buyers Wedding Shoppers and Newlyweds Parenting Advice Seekers Financial Services Banking Services Seekers Credit Card Seekers Financial Services Seekers Legal Services Seekers Personal Investment Seekers Tax Advisor Seekers Loan Seekers Food and Restaurants Food Lovers DEMO Grocery Buyers Natural & Vegetarian Food Enthusiasts Restaurant Goers Cooking Enthusiasts Wine Lovers Health and Fitness Health & Fitness Enthusiasts Gym Enthusiasts Weight Loss Intenders Health and Medicine Healthy Living Medical Service Seekers Health and Medicine Seekers Home Improvement Home Improvement Seekers Lawncare and Landscaping Construction & Contractor Seekers Home and Garden Enthusiasts Home Appliance Intenders Home Décor Buyers Home Service Seekers Insurance Auto Insurance Seekers Health Insurance Seekers Home Insurance Seekers Life Insurance Seekers Insurance Seekers Lifestyles Eco-Friendly People Home Entertainers Nightlife Seekers Online Daters Religious People News News Readers Political Junkies Pop Culture Junkies Pets Pet Owners Cat Lovers Dog Lovers Professionals & B2B Business Professionals Business Travelers Career Improvement Seekers Construction Professionals IT Professionals Job Seekers GEOTARGETING multiple can be selected and/or combined Legal Professionals Office Supplies Intenders Small Business Owners Heavy Machinery and Agricultural Equipment Intenders Real Estate Mortgage Seekers Movers Real Estate Seekers Rental Property Seekers Shopping Furniture Shoppers Luxury Shoppers Fashionistas Mens Fashion Womens Fashion Outdoor Product Buyers Shoppers Deal Seekers Sports and Outdoors College Sports Fans Outdoor Enthusiasts Sports Fans Golf Enthusiasts Winter Sports Enthusiasts Sporting Goods Intenders Tech & Electronics Gamers Social Media Users Techies Camera & Camcorder Seekers Computer Seekers Mobile & Wireless Seekers Software Buyers Home Electronics Enthusiasts The Arts Art Supplies Seekers Arts & Entertainment Enthusiasts Museum Goers Photographers Antiques & Collectibles Enthusiasts Performing Arts Enthusiasts Travel Travelers Car Rental Intenders Frequent Flyers Hotel Intenders Luxury Travelers select up to 3 zip codes Age 18 - 55+ Income Marital Status Parents Education Level Political Lean ADS APPEAR ON LEADING WEBSITES INCLUDING... ...and hundred of other websites
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