1. business and industrial

THE
MEDICAL DEVICE
CONFERENCE
May 4 – 6, 2015 | Hilton San Diego Mission Valley
The 3rd Annual Meeting for the
World’s Largest Medical Device Community
THE 10x MEDICAL DEVICE CONFERENCE
Hello!
Hi, I’m Joe Hage, the leader of the
270,000-member Medical Devices Group, the
world’s largest medical device community.
Leading the group is a joy — never more than
when we unite for our annual meeting, the 10x
Medical Device Conference.
Now in its 3rd year, 10x covers timely subjects
affecting the entire medical device industry —
not just your piece of it — and introduces you to
people with the complementary skills you need
to grow your business.
For many, the conference is about new ideas.
For others, it’s about new business.
Who Should Attend?
Our guests tend to be medical device company
CEOs, presidents, vice presidents, directors, and
senior managers, as well as business development
executives from medical device consultancies.
Email me at [email protected] for
our confirmed guest list.
YES Join us if you want to:
•
Discuss a range of timely subjects
•
Meet people outside your discipline
•
Make significant, lasting connections
•
Help others
Ours is an intimate event (I limit participation
to 200 guests) so I can help each guest connect
with the vast resources of our group. Alumni
credit the event for new jobs, answers to their
toughest questions — even new clients!
•
Focus narrowly on your area
Join us: I’ll personally make it worth your while.
•
Meet people who do the same things you do
•
Hand out a lot of business cards
•
Collect “leads” so you can “justify your ROI”
Joe Hage
This year, we’ll host the event in beautiful San
Diego at the newly renovated Hilton San Diego
Mission Valley.
Come early and treat yourself to a weekend
vacation before the event!
Ask for the 10x guest rate of only $139 per night
and enjoy free Internet access (normally $9.95)
and $5 daily parking (normally $19). Call 800682-6099 to reserve your room.
NO Stay home if you want to:
Register now: MedicalDeviceEvents.com
38 SCHEDULED SPEAKERS
– Including –
Rhonda Rhyne
Rick Baron
CEO, Prevencio
10x KEYNOTE SPEAKER
and Author,
Keys to the Corner Office
CFO, Zynerba
Under Rick’s leadership,
Globus was 1 of only 4
medtech IPOs in 2012
Tom Ryan
Sanjeev Saxena
Maurizio Vecchione Suzanne B. Schwartz
SVP, Global Good
Oversees IV collaboration
with Bill Gates to help
developing countries
Director, CDRH (FDA)
Emergency preparedness,
operations and medical
countermeasures
Allison Komiyama
Raymond McCauley
CEO, AAHomecare
President and CEO of
American Association for
Homecare
CEO, POC Medical
POC makes a diagnostic
for early breast cancer
detection
AcKnowledge Regulatory
Former FDA reviewer, expert
in submissions, quality,
biocompatibility
Jeff Kraws
Jim Pearson
Michael Ullmann
CEO, Crystal Research
Top stock analyst, TopHat
Capital co-founder, Synthetic
Biologics chairman
VP, McKesson
Field VP, National Accounts
for McKesson’s alternate
site (homecare) market
Chief Medical Expert
Robert Bosch GmbH medtech
strategy, biz dev; cardiac /
general surgeon
Exponential Biosciences
Nanotech, genomics, and
bioinformatics
Mike Sperduti
Principal, Emerge Sales
Sales generation programs
for complex medical
device sales
Day 1
1
8:30 AM
Questions? +1 425 415 6171
K E Y N O T E P R E S E N TAT I O N
2
Registration
3
9:00 AM
May 4, 2015
4
Contemporary Marketing and Sales
Strategies that Work Today
5:30 PM
With this informal and highly interactive
presentation, Joe will discuss:
Keynote Presentation
Rhonda Rhyne
Ms. Rhyne is a highly accomplished life
sciences executive and author of the book
Keys to the Corner Office: Success Strategies
for Women by Women. Rhonda will discuss:
 The three most important aspects of your online
marketing strategy
 The promotion that moved $150,000 in
incremental sales through distribution
 How she led two start-up life sciences
companies to rapid growth, with up to
347% CAGR and 80% gross margins
 Whether social media makes sense for your
company
 How, as president of a publicly traded
And Mike will cover:
medical device company, she sold the
company at a 69% premium
 Setting a winning strategy for new product
launches and implementing contracts
 How she commercialized more than
15 medical products
 How to turn around under-performing products/
services and territories
 How you can use some of her Success
Strategies to bolster your career and
improve the prospects for your medical
device company
 Why inside sales is your single most important
sales initiative
 How to build a solid pipeline of opportunities
 How to generate qualified appointments with
high-level executives, clinicians, and related
 How to accelerate your sales cycle and close
more sales
5
1:00 PM
W E LCO M E R E C E P T I O N
6
7
How to Prepare a Medical Device 510(k)
Submission for the FDA
The secret to achieving regulatory approval
consistently is developing templates for technical
documentation that perfectly match the regulatory
requirements. The US FDA 510(k) process changed
tremendously in the past two years. Are you current
with all the procedures?
In this engaging workshop, we will give you a
new step-by-step process for preparing a 510(k)
submission. The workshop will review recent
guidance documents released by the FDA and
lessons learned from recent submissions and
interactions with FDA reviewers.
6:30 PM
2-Hour Reception and Showcase
 2-hour reception and networking with
guests from around the world
 Two drink tickets, light food included
MANUFACTURERS SHOWC ASE
Innovative device makers will show their
products (see inside back page if you want
to demo) and guests will cast votes. The
winner gets to present on stage on Day 3.
Day 2
May 5, 2015
7:15 AM
Breakfast
8:15 AM
Conference Opens
Register now: MedicalDeviceEvents.com
12:25 PM Lunch
SPONSORED BY
14
1:55 PM
8
8:30 AM
FDA Presents: Medical Device Cybersecurity
FDA will cover device cybersecurity, a subject about
which the medical device community needs to
become much more vigilant.
Fast Round: 62304 and Medical Software
Today’s most important trends for medical device
software and the impact of 62304 guidance on US
companies.
15
2:10 PM
5
9:20 AM
9:35AM
Fast Round: Quality and Regulatory
Global Market Access — A Pathway to
Profitability
Our expert panel will discuss how to find success
outside your home market.
Today’s most important quality and regulatory
trends for medical device companies.
3:00PM
Break
Ice Cream (Very Important!)
17
9:55 AM
9
Global Good: Devices for the Poorest
4:00 PM
How we can help Global Good, a joint venture with
Bill Gates and Intellectual Ventures, deliver medical
devices to the poorest in the world.
10
10:45 AM Fast Round: Design Engineering
4:50 PM
How to Sell Your Medical Device in This
Environment: Marketing
Break
18
5:10 PM
19
20
TBD
21
How to Sell Your Medical Device in This
Environment: Distribution
On this panel we’ll hear from manufacturers,
providers, and distributors how to get the most out
of your partnerships. We’ll discuss how to identify
and negotiate partnerships with geographically
disperse and strategically important partners across
cultural and corporate boundaries.
11
11:00 AM Fast Round: Clinical and Pre-Clinical
Today’s most important clinical and pre-clinical
trends for medical device companies.
11:15 AM Break
6:00 PM
13
4
With group purchasing organizations, doctors as
employees, and information a Google search away,
our panel discusses the most effective ways to sell
your medical device in this environment.
Today’s most important design engineering and
development trends for medical device companies.
12
16
Dinner (On Your Own)
7
11:35 AM Industry Panel: Tax, ACOs, GPOs, FDA, EU
Ask our expert panel questions about topics
ranging from the device tax to accountable care
organizations, group purchasing organizations, and
working with FDA and the EU.
1: Meghan Alonso, Foundry Medical Innovations; 2: Karen Anderson, 10x; 3: Joe Hage, 10x; 4: Mike Sperduti, Emerge Sales; 5: Rob Packard, Medical Device Academy;
6: Leo Eisner, Eisner Safety Consultants; 7: Allison Komiyama, PhD, AcKnowledge Regulatory; 8: Suzanne B. Schwartz, FDA; 9: Maurizio Vecchione, Global Good; 10: Tom KraMer,
Kablooe; 11: Seth Goldenberg, NAMSA; 12: Sanjeev Saxena, POC Medical; 13: Gunter Wessels, TIGI; 14: Nancy Knettell, The 62304 Experts; 15: Arthur Brandwood, Brandwood
Biomed; 16: Dr. Peter Havel, TÜV SÜD America; 17: Anthony Chang MD, Pediatric Surgeon; 18: Dave Sheppard, Ontogenesis; 19: Eric Knudsen, ZOLL Medical; 20: Jim Pearson,
McKesson; 21: TBD
Day 3
May 6, 2015
7:15 AM
Breakfast
8:15 AM
Conference Resumes
22
8:30 AM
23
28
24
30
31
A panel with the topic on most attendees’ minds:
How can we access the funds we need for the next
phase in our growth?
25
How Escalating Costs are Giving Rise to
Home Care and Telemedicine
Break
12:15 AM Lunch
1:30 PM
26
9:45 AM
29
11:35 AM Panel: How to Secure Funding in Today’s
Marketplace
Medtrade Director Kevin Gaffney moderates a
panel of experts to discuss how the DME industry
will benefit from escalating healthcare costs.
9:30 AM
Questions? +1 425 415 6171
One of the most frequent topics raised in our online
Medical Devices Group forum: The digitization of
healthcare and what it means to be a healthcare
company these days.
Fast Round: Intellectual Property
Today’s most important intellectual property and
patent trends for medical device companies.
27
2:20 PM
10:05 AM Fast Round: Health Economics and
Reimbursement
Today’s most important health economics
and reimbursement trends for medical device
companies.
2:40 PM
10:20 AM Our Most Innovative Manufacturer
The manufacturer with the most innovative
medical device at our showcase (as voted on by
attendees) will take the stage to present and
answer your questions!
32
Individualized Medicine, Wearables, DNA,
and What Apple and Google Bring to the
Party
Break
33
34
35
36
37
38
International Voices: Sharing Ideas
Our international guests recap what they
heard at 10x and share ideas we may
have missed. Were the conference themes
universal? Which outside-the-US issues should
we be discussing?
10:40 AM Break
28
11:00 AM View from the CFO’s Office: Globus Medical
Rick is the immediate past CFO of Globus Medical
and, under his leadership, executed one of only four
medical device IPOs in all of 2012. Now the CFO
of Zynerba Pharmaceuticals, Rick will give us his
corner-office perspective on the industry.
22: Kevin Gaffney, Medtrade; 23: Jeremy Malecha, ResMed; 24: Mitchell Yoel, Drive Medical; 25: Jay Vreeland, Philips Respironics; 26: Doug Limbach, Shay Glenn;
27: Beth Brooks, Decision Drivers; 28: Rick Baron, Zynerba; 29: Amy Butler, OU INC; 30: Sean Schantzen, Healthfundr; 31: Jeff Kraws, Crystal Research;
32: Raymond McCauley, Exponential Biosciences; 34: Jay Kamath, Caliber Assurance Services (India); 34: Virpi Muhonen, Hospital District of Helsinki (Finland);
35: Dr. Edward Lin, HealO Medical (China); 36: Tetyana Ganicheva, Institute of Ozone Therapyl (Ukraine); 37: Michael Ullmann MD, Robert Bosch GmbH (Germany)
THE 10x MEDICAL DEVICE CONFERENCE
Online
MedicalDeviceEvents.com
Email
[email protected]
Phone
+1 425 415 6171
Pricing
Substitutions
See MedicalDeviceEvents.com for current pricing.
• We’ll make every effort to deliver the
scheduled speakers and agenda. These may
change without notice as life happens.
Monday Workshops:
$325 each
Monday Keynote + Reception:
• We’ll accommodate any dietary restrictions you
have. Contact us in advance.
$95
Tuesday + Wednesday Conference:
$1,095-$1,995
Cancellation/Refund Policy
We’ll give you a full refund if you cancel by
February 28, 2015. No transaction fees — just
100 percent of your money back. It’s risk free!
Tuesday Only:
$795-$1,195
Cancellations between March 1 and April 16,
2015 will be refunded 50 percent of your
registration fee. Or transfer your registration to
another individual at no charge to either of you.
Wednesday Only:
$695-$1,095
Manufacturers Showcase (as Presenter):
$200
Manufacturers Invited:
Demo at the Showcase
Do you have something to demo? Start a
conversation with guests when you display your
product at our reception.
Each guest can “vote” for the best medical
device. The winner gets to present on stage on
Day 3 and gets a professionally edited video of
the session.
Cancellations after April 16 will not be eligible
for refund. You may transfer your registration to
another individual at no charge to either of you.
Alternatively, you can ask for your registration to
be applied to our 2016 event.
The conference organizers cannot be responsible
for any travel cancellation fees you may incur
associated with this event.
Discounts
Discounts are available for groups of 3+ and
a few seats are reserved for students and the
unemployed. Email us for details.
Sponsors
Want to join as one of our conference sponsors? You’ll be featured on the website, at
the conference, and in a Medical Devices Group announcement. Contact us to learn
about 10x sponsorship levels and opportunities.
MedicalDeviceEvents.com
+1 425 415 6171