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Prime Meats – Finest meat delivered to your door
Prime Meats is the Brakes Group specialist butcher. It presents customers with an exceptional range
of high quality fresh meat, poultry and game, in a choice of different cuts.
When you buy from us you know that the integrity with which our meat
is sourced is beyond question and its quality is outstanding.
Every part of the journey from farm to your business is scrutinised by
our
dedicated
technical
team,
who
ensure
exacting
product
specifications and labelling requirements are fulfilled as described in
the Meat Buyers Guide.
With a special focus on British meat and regional provenance, supported by the NFU, our aim is to
support British farmers wherever possible.
To this end, we were the first foodservice business to be awarded the Red Tractor accreditation, and
also hold Quality Meat Scotland, Quality Pork standard and Welsh Lamb signs of assurance, and
supply meat under the RSPCA Freedom Food initiative.
Prime Meat Credentials
Prime Meats has grown in reputation and size since the conception of a fresh meat business over 5
years ago to a turnover in 2008 of over £65m. As a speciality division of Brakes, Prime Meats
benefits from the sourcing, buying and infrastructure that a large operation can provide. However it
maintains its speciality expertise, recognising that Meat is very different to other commodities.
We believe in working together as a strategic part of our clients’ business in order to help them
achieve their goals. We currently operate in all the sectors of foodservice, tailoring offers to ensure
that we have the right product at the right price.
From the conception of the business we have worked in a different way to the rest of the meat
industry. This has enabled us to form strategic partnerships with the biggest and the best suppliers of
primals in the meat industry. In this way we are leveraging the might and professionalism of the retail
meat industry in foodservice.
Each of the suppliers are specialist in their particular species and in most cases slaughter, cut and
pack all within their own organisations.
Dedicated Technical Staff and Quality Control
Within the commercial team we have a dedicated Technical Control team who own the specifications
both internally and externally to ensure that the suppliers deliver on them. They will monitor all
products and work with the suppliers to guarantee that we deliver the products that your units orders
is up to the specification that we have agreed. In addition to this team we have a dedicated Meat
Inspector who moves from supplier to supplier performing both scheduled and unannounced visits,
adding an additional layer of assurance.
We were the first company to be awarded Red Tractor status in delivered food service, over two
years ago and still the only ones to hold this accreditation in our sector.
Traceability and Assurance
For Prime Meats, integrity is key. You know exactly where your meat comes from. Providing total
confidence in both the way that our food is supplied and how we do business.
The accreditation and accountability of our suppliers, plus our rigorous internal auditing, provide
complete traceability right through the supply chain, giving you nothing to worry about.
In addition to the accreditation of meat and livestock associations outlined below, Prime Meats holds
the strictest standards of quality, safety and food hygiene for sourcing and preparation of our
products. All suppliers of Prime Meat products are BRC (British Retail Consortium) Global Standard
certificated or similar, so giving you total confidence.
Accreditation with these schemes offers much more than just traceability. They guarantee high
standards of animal welfare and responsible use of medicines, pesticides and fertilisers – in short,
better care for the animals and their environment. They also underline a commitment to support
British farming.
Ultimately buying meat from Prime Meats, with full knowledge of origin, whether Scotch, British or
imported, gives you peace of mind that you have paid a fair price for the quality of meat you wish to
cook and serve.
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Clear Simple Packaging
Additionally, while meat regulations do not always require full details on country of origin, Prime Meats
customers can be assured that all raw, chilled meat products are provided with these details. In fact,
where possible, Prime Meats also give the name of the supplier, providing customers with full
assurance. Red Tractor accreditation, and notification on each relevant product gives added
assurance of British provenance when buying meat products from Prime Meats.
Beef
The Beef Range covers all the areas that you would expect from a company like Prime Meats, we
have in your tender quoted for both British and Imported Beef. We also have available in our portfolio
Scottish beef and a range of aged beef both dry and wet if required at any further stage.
Prime Meats works with dedicated suppliers who are experts in the Beef category and able to offer us
a unique integrated business, based in the U.K. They run farm assurance schemes across the
country and slaughter in Scotland and England and cut and pack for us with a dedicated area for
Prime Meats.
This offers us a real point of difference from the farm to the Prime Meats Box within one organisation
British Beef
Quality British beef carries the Red Tractor logo and all the assurances that it provides. In addition, it
meets eating quality standards for succulence and taste set by the English Beef and Lamb Executive
and carries the EBLEX assurance logo, again assuring Prime Meat’s customers that they are serving
the very best available meat.
Labels will confirm: Born in, Reared in, slaughtered in, cut in, Country of origin. All our products are
packed by BRC (British Retail Consortium) accredited suppliers.
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Imported Beef
With our partnership beef supplier, we source globally the best beef
available in the market to enable us to offer our customers quality,
consistency and excellent value for money. The country that we regularly
work with are Republic of Ireland, South America and some E.U.
countries although with the turbulent times in the market place we are
always reviewing the options.
On the imported range they have experts who will source the quality of
product that we require and then we will cut and pack in the same operations as the U.K. products.
The specialised packaging and transportation conditions mean that our imported beef will arrive with
customers having matured naturally for a great texture and flavour and offering value for money.
Lamb
Prime Meats has chosen to work with key partner suppliers who are experts in the Lamb category and
able to offer us unique integrated business, based in the U.K. They run farm assurance schemes
across the country and slaughter in Wales and the West Country and sourcing lamb direct from N.Z.
and cut and pack for us with a dedicated area for Prime Meats.
This offers us a real point of difference from the farm to the Prime Meats Box within one organisation
Welsh Lamb
Prime Meats has selected Welsh lamb as its UK offering, as the natural grazing in the mountains and
valleys of Wales produces lamb with outstanding succulence & flavour. Highly regarded by chefs,
Welsh lamb is some of the best available in the world. The Prime Meats Welsh lamb range has been
developed with the support of Hybu Cig Cymru and proudly carries the Welsh Lamb mark.
Imported
Prime Meats also offers a complementary range of New Zealand lamb, available year round. New
Zealand lamb offers consistently high quality but due to the scale of production, can offer excellent
value for money. As with the majority of New Zealand lamb entering the UK, this range of products
has been previously frozen.
Pork
Prime Meats works with dedicated suppliers Bowes of Norfolk who are experts in the Pork category
and able to offer us a unique integrated business, based in the Norfolk. They run both their own
internal and external farm assurance schemes across the Norfolk and Suffolk and slaughter in the
same counties. Then and cut and pack for us with a dedicated area for Prime Meats.
They have been able to supply Prime Meats with PBLEX approved pork range, but due to their high
standards we are now able to offer ‘Freedom Food Pork’ as well.
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This offers us a real point of difference from the farm to the Prime Meats Box within one organisation
A revival in the British Pork market has given farmers the confidence to adopt more traditional farming
methods, producing better quality pork.
British Pork
Traditionally reared, stress free pigs are known to produce better tasting and more tender meat. The
British Pig Executive’s Quality Pork Standard specifies higher standards of production and animal
welfare than those of mainland Europe and British pork is seeing something of a revival in fortunes.
All Prime Meats’ British pork carries this Quality Pork Standard mark guaranteeing the full traceability
and consistent high quality of the meat.
Prime Meats is now proud to be the first delivered foodservice company to offer pork under the
RSPCA Freedom Food accreditation scheme.
Imported Pork
Our select range of imported products offers a high specification, is fully traceable but represents
excellent value for money on key lines for the caterer.
RSPCA Freedom Food
Freedom Food is the RSPCA’s farm assurance and food labelling scheme dedicated to improving the
welfare standards for farm animals reared for food in the UK. All farm animals under the freedom
food scheme must be reared according to strict RSPCA welfare standards. These species-specific
standards cover each stage of an animals life, including handling and transportation. Members are
fully audited before acceptance onto the scheme and are inspected at least once a year thereafter.
Chicken
The chicken range from Prime Meats has been built around British and
imported products which offer guaranteed consistency and quality.
Great British Chicken
Red Tractor Assured
Great British chicken reared to strict standards covering every stage in
the food chain, from hatch to processing and packaging ensuring each
bird is fully traceable. All British chicken farms are independently inspected on a regular basis to
ensure they continue to maintain red tractor standards.
The products range from skinless and skin-on Supremes and boneless fillets in a selection of sizes to
diced chicken meat and whole, oven ready birds. With a guarantee that the product has never been
frozen, and reared to the highest standards as set out by British Red Tractor (AFS), you can be sure
of consistent high quality and taste, serving after serving.
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British Chicken
Prime Meats’ UK poultry is sourced providing full traceability with the added guarantee of being BRC
and ACP (assured chicken products) standards accredited. These are independently inspected in
addition to inspections by our own brakes technical team.
Imported Chicken
Prime Meats also offer a select range of imported products, still offering a consistently high quality
and specification and great value for money.
Sausages & Bacon
Prime Meats works with Broad Oak Farms a dedicated supplier who are experts in the Sausage
category and able to offer us a unique integrated business, based in Essex. They purchase the pork
for the sausages mainly from Bowes of Norfolk and so are able to keep the integrity of the product
right the way through the process.
Our range of fresh sausages has been developed with Broad Oak Farms, which is a small family
owned and operated, for several generations, this company has produced high quality sausages
using natural skins and high meat content. The range includes our award winning Cumberland
sausage with a variety of other recipes to suit all occasions and menus from breakfast to dinner.
This ensure the content and quality of sausages remain unquestionable by working with Assured
Food Standards and acquiring the Red Tractor accreditation. With a minimum of 68% (higher than the
legal requirement of 65%) and up to 90% meat content, these high quality sausages cook with
minimum shrinkage and great flavour.
Bacon is probably the most widely used meat product in the foodservice market. The Prime Meats
Bacon range covers all the caterers needs – traditional green or smoked in back and streaky, British,
middle bacon, thick cut, sweet cure and even precooked. In addition, we offer a select range of
gammon steaks and joints. Although traditionally sourced from Denmark and Holland, we are pleased
to offer British Bacon to complement the range.
The majority of our packs are 2.5kg, slightly bigger than the 2.27kg packs, which may look cheaper.
All packs have strict specifications on water content, fat levels, thickness of slices and proportion of
collar rashers – some even have guaranteed minimum rasher counts for accurate cost control.
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Turkey
Prime Meats works with dedicated suppliers who are experts in the Turkey category and able to offer
us a unique integrated business, based in the U.K. They run farm assurance schemes in Norfolk and
Suffolk and slaughter themselves and cut and pack for us with a dedicated area for Prime Meats.
Turkey is now a popular menu choice and available
all year round.
With nutritional value similar to
chicken, the lean turkey meat lends itself to a variety
of menu options, which appeals to healthier minded
consumers. Additionally you can be assured that all
chilled British turkey is reared and prepared to the
highest of standards and carries both the Quality
British Turkey and Red Tractor accreditation.
Fully Cooked Turkey Joints
Boneless, ready to defrost and slice, Brakes fully cooked turkey joints will make life even easier. A
great benefit of these products is that they are made with whole muscle meat, covered with skin to
provide excellent and natural presentation.
They are ideal for cold buffets or heated for quick,
convenient roast meals to be sliced. For consistent and accurate pricing and portion control, each
joint is a guaranteed weight.
Boned and Rolled Turkey Joints
Fully prepared boned and rolled turkey joints are great time and money savers. Prepared by skilled
butchers with all bones removed and natural trimmed skin, these boned and rolled joints provide
excellent presentation.
Some Prime Meats joints are ready to roast in bags, allowing a self basting roast which will hold in
juices and flavour. The roasting bags split towards the end of cooking time, giving a gold brown
colour and stunning natural appearance. These joints are quicker to cook than bone-in birds and use
less oven space.
Duck & Game
Game
Working closely with our specialist game supplier, we have
sourced a selection of the finest game available in the UK.
We have pre-portioned venison and game birds for ease of
handling or, for a homemade pie or casserole with a
difference.
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Gressingham Duck
Gressingham duck always looks tantalizing on the menu. Recognised as flavoursome and tender we
take a look at why this breed of duck is regarded as one of the best.
Gressingham duck is farmed for its thin, crispy skin and low fat content, with a skinless breast
containing less than 3% fat. Not only does the duck offer fantastic eat, it presents stunningly on the
plate too.
Raised in a caring environment, all Gressingham ducks on the Suffolk farm enjoy a stress-free life in
large airy barns. Every detail is attended to, ensuring good health and comfort throughout without the
use of growth enhancers or antibiotics. All feed is a high quality blend of cereals with no bonemeal or
unnecessary additives.
The effort and attention put into rearing results in a duck with distinct characteristics. The meat is
succulent and tender with a unique gamey flavour and each Gressingham duck contains about 20%
more meat than other similar weighted breeds.
Cooked & Continental meats
Our continental selection offers a complete range of prepared meats with flavours from across
Europe. In addition, chose from many time-saving cooked joints, some ready sliced, perfect for any
buffet occasion. You will also find pre-sliced cooked meats ranging from our Freedom Food Premiere
thick cut ham to wafer thin as well as specially smoked poultry.
Available as whole, oven-ready birds or as more convenient portioned duck breast fillets and legs in a
range of sizes, we also offer some speciality products in the duck range. Whether British or French
sourced, quality and consistency will be guaranteed.
Game complements our duck range – low in cholesterol and high in protein, game is one of the
healthier meats available for anyone on a low fat diet.
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